Coffee & Conversions | SEO, Pinterest & Organic Marketing Strategies to Grow Outside of Social Media

Julie Wenzlick | Organic Marketing for Small Business Owners
  • 5.0 (8)
  • MARKETING
  • UPDATED SEMIMONTHLY

Welcome to Coffee & Conversions. I’m Julie Wenzlick—millennial mom, corporate professional, and founder of P&W Designs, where I help women small business owners turn side hustles into sustainable, profitable businesses through strategic branding, web design, and SEO. This podcast is about what actually works. We talk organic marketing strategies that help you get found online. Websites that do more than look good—they convert. SEO, Pinterest, and systems that support growth without burning you out. No hustle-for-hustle’s sake. No tech-bro jargon. No pretending you need to do more to be enough. But this isn’t just about business. It’s about building something that fits real life—while raising kids, working full-time, managing energy, and still wanting your work to matter. I share the strategies, systems, and honest lessons that make business feel doable and growth feel grounded. If you want clear marketing strategy, a better understanding of SEO, and a brand that actually supports your goals, you’re in the right place. So grab your coffee, settle in, and let’s talk strategy, clarity, and conversions—without the chaos. Connect with Julie: https://www.bypwdesigns.com/ https://www.instagram.com/julie.pwdesigns

  1. 1D AGO

    85 \\ Do It Messy: Motherhood, Entrepreneurship, and Reclaiming Your Hue

    Becoming a mom does something strange to your business. One day you know exactly what you're doing. The next day you're staring at your laptop wondering whose life this is and whether any of it still fits. In this episode, I sit down with Kelly Kirk, host of the Reclaiming Your Hue podcast and a real estate agent running a business alongside her husband Joe. Kelly named her podcast after female flamingos, who lose their pink coloring after having babies. It's the perfect metaphor for what happens to women in motherhood and entrepreneurship, and it's the reason she left a career in mortgage to build something that actually fit her life. We get into the identity shift nobody warns you about, why she tells every mom entrepreneur to "do it messy," how she grew her podcast (including the Buzzsprout SEO trick she wishes she'd known sooner), and why building a village matters more than any business strategy. What you'll hear: The flamingo story and why it resonates with so many moms in business How Kelly knew it was time to leave mortgage and trust the pivot The biggest lesson she's pulled from interviewing dozens of mom entrepreneurs Practical podcasting advice for women thinking about starting one Why perfectionism is the thing killing your momentum, not your strategy Connect with Kelly on LinkedIn, Instagram, and Facebook, and go listen to Reclaiming Your Hue wherever you get your podcasts. If this one resonated, I wrote a full blog post breaking down the motherhood and entrepreneurship conversation in more depth. Link in the show notes. Blog: https://bypwdesigns.com/motherhood-and-entrepreneurship/  SEO Monitoring Tools Guide    P&W Designs:  SEO Services  Visit my Website  Watch on YouTube Follow me on Instagram

    1h 1m

  2. APR 8

    84 \\ The Truth About Vibe Coding (And Why It Might Be Hurting Your Search Authority)

    AI can build your website in 20 minutes. But is it actually set up to get found? In this episode, Julie breaks down vibe coding -- what it is, where it genuinely helps, and where it starts working against you. From missing title tags and blank alt text to the subdomain trap that's quietly splitting your SEO authority, this is the conversation most business owners need to have before they hit publish on an AI-built site. Julie shares a real client example, explains why Google sees almost nothing on most vibe coded websites, and gives you one simple homework assignment before you close this episode. If you're a business owner building or refreshing your website with AI tools, this one is for you.   Blog: https://bypwdesigns.com/vibe-coding/    P&W Designs:  SEO Services  Visit my Website  Watch on YouTube Follow me on Instagram

    19 min

  3. APR 1

    83 \\ 7 Years Old, 5 Lost Teeth, and One Very Strong Opinion About Boys | Dani's Birthday Episode

    Every year I sit down with my daughter for her birthday episode... this is more for me than anyone else, but anywho... This year she's turning seven — and she has a lot to say about Bluey, chess, SpongeBob, and why play is basically the answer to everything. Prior Interviews:  61 \\ A Candid Chat with My 6-… - Coffee & Conversions | SEO, Pinterest & Organic Marketing Strategies to Grow Outside of Social Media - Apple Podcasts   32 \\ Interviewing My 5 Year O… - Coffee & Conversions | SEO, Pinterest & Organic Marketing Strategies to Grow Outside of Social Media - Apple Podcasts

    13 min

  4. MAR 25

    82 \\ What Starting a Physical Therapy Private Practice Actually Looks Like With Courtney Tanaka of Renew Me PT

    This one is extra special. It's my first interview episode since the rebrand to Coffee and Conversions, and I'm bringing on someone I've actually had the privilege of working with. Courtney Tanaka is the founder of Renew Me Physical Therapy and Wellness, a Twin Cities-based PT practice offering in-home and office care for moms, runners, and active adults. She spent 12+ years in a clinic setting before burnout pushed her to finally bet on herself, and she's been building Renew Me for just over a year and a half. In this episode, we get into the honest, messy truth of starting a physical therapy private practice: the fantasy Courtney had in her head before she launched, the reality that showed up instead, the safety nets she quietly built before leaving her stable clinic job, and the moment she realized she had to stop DIY-ing her SEO and bring in help. We also talk about what it looks like to grow a wellness business through referrals, how a website redesign functions as a credibility tool, and why networking with your "power people" (chiropractors, doulas, massage therapists, fitness studios) might be the most underrated growth strategy for healthcare providers. If you're a wellness professional, a service-based business owner, or anyone who's ever looked at a stable paycheck and thought, "I think I could do this on my own," this episode is for you. Blog: https://bypwdesigns.com/renew-me-pt/  Connect with Courtney:  Website: https://www.renewmeptandwellness.com/ Instagram: https://www.instagram.com/renew_me_pt/ P&W Designs:  SEO Services  Visit my Website  Watch on YouTube Follow me on Instagram

    44 min

  5. MAR 11

    81 \\ What Is Website ADA Compliance and Why Should I Care? Here's Some Simple Things to Check.

    Website ADA compliance is one of those things most business owners assume was handled when their site was built. But in reality, many websites unintentionally create barriers for users and leave business owners exposed to risk. In this episode, I break down what ADA compliance actually means for your website, the real standards behind accessibility, and the uncomfortable truth that many web designers don’t address it at all. I walk through the WCAG principles in plain English, explain how accessibility overlaps with SEO and conversions, and share five practical fixes you can implement immediately, including font sizes, color contrast, alt text, and heading structure. If you have a website and want to ensure it’s built on a stronger, more strategic foundation, this episode will give you the clarity to know what matters and what to fix first. See show notes - https://bypwdesigns.com/website-ada-compliance P&W Designs:  SEO Services  Visit my Website  Watch on YouTube Follow me on Instagram

    24 min

  6. FEB 26

    80 \\ Why SEO still matters in the age of AI (and your small business SEO checklist for beginners)

    SEO is not dead — and it’s definitely not optional if you want to grow beyond referrals and social media. In this episode of Coffee & Conversions, I’m walking you through five practical SEO steps every small business owner can take to optimize their website — starting today. These are the same SEO foundations I use with my clients to help their websites show up in Google and AI-powered search. I also break down why SEO still matters in the age of AI, why most DIY websites never get found, and how small changes to your copy and structure can completely change your visibility. By the end of this episode, you’ll know: Exactly what 5 SEO steps to focus on first Why keywords still matter (even with AI) How to tell if Google and AI can understand your website When to DIY, when to get help, and what actually moves the needle If you want support deciding what to do first, you can book a 1-hour SEO strategy call. If you want it fully done for you, my SEO Foundations & Implementation service is linked in the show notes. This episode is for the small business owner who’s ready to stop guessing and start building something that actually works. SEO Monitoring Tools Guide  One Page SEO Checklist  See show notes -https://bypwdesigns.com/small-business-seo-checklist/ P&W Designs:  SEO Services  Visit my Website  Watch on YouTube Follow me on Instagram

    22 min

  7. FEB 11

    79 \\ My Quick Top 5 Tips to help with Local SEO as a Small Business Owner

    If you’re a small business owner and someone could search what you do + your city… but you’re not showing up, this episode is for you. In this episode of Coffee & Conversions, I’m breaking down five quick local SEO wins that actually move the needle. Not theory. Not trends. The same strategies I use with real clients to help service-based businesses show up in Google when it matters most. We’re talking Google Business Profiles, location keywords, reviews, technical setup, and the biggest mistakes I see small businesses making that keep them invisible online. If you’re tired of chasing algorithms, posting nonstop on social media, and wondering why your website isn’t doing its job, this episode will give you clarity and a clear next step. Local SEO doesn’t have to be complicated. It just needs to be done right.   SEO Monitoring Tools Guide  One Page SEO Checklist    See show notes -https://bypwdesigns.com/local-seo-checklist/   P&W Designs:  SEO Services  Visit my Website  Watch on YouTube Follow me on Instagram

    13 min

  8. JAN 28

    78 \\ Using Tailwind’s New Keyword Research Tool & The Importance of Keywords for Pinterest

    Pinterest is a search engine. So if you’re not using keywords for Pinterest strategically, your pins can look amazing… and still go nowhere. In this episode of Coffee & Conversions, I’m focusing on Tailwind’s new keyword research tool (beta) and how it helps you find the keywords people are actually searching on Pinterest — without spinning your wheels. This is NOT a step-by-step tutorial (I cover that visually in the blog + YouTube). Instead, I’m giving you the strategy behind the tool so you know what to look for, what matters, and how to choose keywords that can drive real traffic. Inside this episode, I cover: What Tailwind’s keyword tool shows you (demand, related suggestions, and “resonance”) How to tell the difference between keywords that help vs. keywords that waste your time Why diversifying keywords across your pins matters (especially if you batch content) The keyword mistakes that quietly tank reach (vague boards, trend-chasing, mismatched links) When Tailwind helps most — and when I still start with Google Search Console first If Pinterest feels like you’re posting without knowing why, this episode is your clarity moment. Grab your coffee - and let’s make your Pinterest strategy way more intentional. Visit the Course Page -  https://bypwdesigns.com/pinterest-marketing-course See show notes - https://bypwdesigns.com/tailwind-keyword-research-pinterest/ P&W Designs:  FREE - Your Ultimate Pinterest Marketing Guide  FREE - Is Pinterest Right for Me? See my Services Watch on YouTube Follow me on Instagram

    17 min
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5
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8 Ratings

About

Welcome to Coffee & Conversions. I’m Julie Wenzlick—millennial mom, corporate professional, and founder of P&W Designs, where I help women small business owners turn side hustles into sustainable, profitable businesses through strategic branding, web design, and SEO. This podcast is about what actually works. We talk organic marketing strategies that help you get found online. Websites that do more than look good—they convert. SEO, Pinterest, and systems that support growth without burning you out. No hustle-for-hustle’s sake. No tech-bro jargon. No pretending you need to do more to be enough. But this isn’t just about business. It’s about building something that fits real life—while raising kids, working full-time, managing energy, and still wanting your work to matter. I share the strategies, systems, and honest lessons that make business feel doable and growth feel grounded. If you want clear marketing strategy, a better understanding of SEO, and a brand that actually supports your goals, you’re in the right place. So grab your coffee, settle in, and let’s talk strategy, clarity, and conversions—without the chaos. Connect with Julie: https://www.bypwdesigns.com/ https://www.instagram.com/julie.pwdesigns

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