Beyond A Million

Brad Weimert
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Brad Weimert, founder of Easy Pay Direct, interviews world-class entrepreneurs to explore tactics & strategies to build 8, 9, and 10-figure brands. Learn more at: https://beyondamillion.com/ All business is the same… but nobody really feels that way. The truth is – the BUILDING blocks of business are consistent across the board. Marketing, Sales, Operations, Finance, and Taxes... Apply to all businesses. With more than 30,000 businesses flowing through Easy Pay Direct (and the data behind them), Brad Weimert has found a litany of world-class experts to break down what's working - and what's not. With clients like Tony Robbins, Dean Graziosi, Hal Elrod and Grant Cardone, Easy Pay Direct is an amazing pool of knowledge and experience to pull from. Watch, Listen, and learn while you hear experts pull back the curtain and share cutting-edge marketing strategies, the latest sales techniques, the operational tools and tactics that make it all work, and the tax strategies that keep your money in your pocket. Whether you're pushing through your first startup and learning the ropes, you're an established 8 or 9-figure brand, or you've made an exit and are thinking about your next chapter… Beyond a Million will stretch your mind. Be sure to follow us wherever you get your podcasts so you never miss a new episode!

  1. 18H AGO

    215: Brian Luebben's Path from $750K to $10M in 3 Years

    Two years ago, Brian Luebben was doing $750K a year. Now he's posting million-dollar months. In this conversation, we break down what actually changed. It wasn't a new tactic or growth hack. It was a shift in how he thinks about goals. That might sound a little woo-woo, but Brian explains why most entrepreneurs unknowingly limit their own growth, and outlines how a single shift in your thinking could completely alter the trajectory of your business.  Not only does this conversation challenge how you think about growth, it also unpacks the operational decisions he made that supported the jump from sub-seven figures to a true eight-figure business.    Key Takeaways with Brian Luebben 00:00 From $750K to $10M in 3 Years 04:34 The 3 People You Need to Be Around 09:55 Cashflow Investing vs Equity Investing 14:20 2 Frameworks from a $250M Mentor 17:45 Alex Hormozi Discipline 20:27 Long-Form Content To Scale Impact 22:51 How Career Capital Translates to Entrepreneurship 26:56 The Hires That Led to Million Dollar Months 32:00 Course Creation vs. Community Building 39:22 Expectations Matter More Than Price 44:52 Buy Businesses Then Learn To Run Them 49:53 Holding On Too Long Gets Expensive 56:33 Passive Income Is Mostly A Lie 59:18 Earn Your Summer 01:04:29 The Two Week Vacation Test       Watch on YouTube:      Let's Connect: Website | Instagram | YouTube | TikTok | Twitter | Facebook

    1h 5m

  2. FEB 5

    Why Most Content Fails (And How The Algorithm Decides What Wins) with Pedro Jerez

    If you're running content and ads without proof of what converts, you're gambling. Today I'm talking with Pedro Jerez, an entrepreneur and growth strategist who's led marketing for multiple 8- and 9-figure companies and spent years as a top 1% sales closer inside Tony Robbins' organization.  Pedro breaks down how a single, well-built offer can scale past 9-figures — and how to validate it in days, not months — instead of burning time and money on ideas that don't convert. We get into the biggest content mistakes entrepreneurs make, the one metric algorithms use to decide what gets distribution, and how to use organic content to pressure-test creative before you ever spend on paid. Then we go deeper — what working for Tony Robbins was really like, the inner work most founders avoid, and how to shift from just making money to building businesses that align with how you want to live and lead. Key Takeaways with Pedro Jerez 01:45 Launching Too Many Offers Kills Scale 02:47 Validate Offers In Days, Not Months 03:51 Creative Is The Real Growth Lever 05:38 Media Buying Is Losing Its Edge 07:39 How Algorithms Decide What Content Wins 10:21 Which Platforms Should You Be On? 11:31 The Real Customer Buying Journey 14:00 Use AI To Pressure-Test Your Priorities 15:32 Reverse Engineer Where Demand Already Exists 18:17 Organic Content Predicts Paid Performance 19:25 How Targeting Actually Works In 2026 22:02 Fast Experiments Create Real Leverage 24:32 Consciously Rewire Your Reality 39:06 Tony Robbins Gave Him Frameworks, But Not Identity 44:27 Most People Underestimate What Mastery Takes 48:53 Obsessing Over Making Things Better 53:09 Move At The Speed Of Alignment 59:31 Miserable Millions to a Business that has Soul 01:05:37 What is Hum? 01:10:06 Advice for New Entrepreneurs       Watch on YouTube: https://youtu.be/ZdwDxovY1q8      Let's Connect: Website | Instagram | YouTube | TikTok | Twitter | Facebook

    1h 5m

  3. JAN 29

    The Proven Formula That's Driven Over $1 BILLION in Sales with Jeff Walker

    Today, I'm talking with Jeff Walker—the creator of Product Launch Formula® and the pioneer behind the modern launch model that's driven over $1B+ in documented sales—to break down why product launches fail… According to Jeff, it almost always comes down to one thing: the offer. Not only does Jeff break down where failed launches miss the mark, but we pull on that thread to explore how launches have evolved over the years. What no longer works? What role does AI play? And how can entrepreneurs adapt as buyers get smarter and attention gets harder to earn? Jeff's been doing online business for nearly 30 years, and he's watched tools, platforms, and tactics come and go—and still, he continues to produce results while others chase what's new. This episode is not only about launches, it's about what actually holds up when you're building a business over the long game. Check it out!   Key Takeaways 00:00 Why Most Launches Fail 01:23 The Offer Is The #1 Lever 02:59 What Takes a Launch from Good to Great? 04:16 Delivering Value Before Reveal 05:28 The Origin of Product Launch Formula 14:43 The Core Elements of Product Launch Formula 20:10 What Launch Tactics No Longer Work? 25:54 The Challenge Model vs. Product Launch Formula 27:19 Why People Still Swear by the Product Launch Formula 31:20 Making a Difference in Peoples Lives 34:22 The Role AI Now Plays with PLF 37:33 Adventures as a Relationship Amplifier 47:21 Why Jeff's Leaving His Business to His Kids 48:21 Designing Wealth Around Freedom 56:45 Advice for New Entrepreneurs       Watch on YouTube: https://youtu.be/T0f_WQkqEOY      Let's Connect: Website | Instagram | YouTube | TikTok | Twitter | Facebook

    56 min

  4. JAN 26 · BONUS

    How High-Performers Decide What to Ignore (Behind the Scenes with Stu McLaren)

    For a long time, being in rooms (masterminds, events, paid groups) were incredibly valuable for me. That's where relationships were built, perspective expanded, and a lot of growth came from. But lately, I've been wrestling with whether that value still outweighs the cost—time, energy, relationships, broken routines, stepping away from the business, and more. And I know I'm not the only entrepreneur who struggles with this. That's why I'm sharing this unreleased, behind-the-scenes footage from my interview with Stu McLaren. In it, Stu explains the exact rules he's put in place to keep himself from being pulled in a hundred different directions when everything looks like a good opportunity. For him, this was critical, because without those rules, he knew he'd end up making WAY more money as an entrepreneur, but only at the cost of his family.  This conversation completely reframed how I decide what to say yes to. And I think it'll resonate if you're wrestling with the same thing. Enjoy!   Key Takeaways (00:00) Intro (01:00) Is Being In the Room Still Worth It? (01:47) The Cost of Being Away from Family (04:45) Why Travel Breaks Productivity (06:01) Calling BS On Nomad Efficiency (09:03) Stu's Framework for Deciding What to Say YES to (14:26) Why Rules Create Freedom   Watch on YouTube: https://youtu.be/mCwcdH_Kpus      Let's Connect: Website | Instagram | YouTube | TikTok | Twitter | Facebook

    21 min

  5. JAN 22

    The Recurring Revenue Model Used by 20,000+ Entrepreneurs with Stu McLaren

    If your revenue resets every month, growth is harder to predict, and harder to scale. That's why so many companies are moving toward a membership model. A lot of businesses assume recurring revenue doesn't apply to them. Today's guest has spent nearly two decades proving that assumption wrong. Stu McLaren has helped more than 20,000 entrepreneurs to launch, grow, and scale membership-based businesses across nearly every industry imaginable—and in this conversation, he breaks down how to identify where recurring revenue already exists in your business and how to structure it into a membership that actually works. Stu also shares the single biggest factor that determines whether members stay or leave in the first 30 days. Don't miss it!   Key Takeaways (00:00) Intro (00:45) Why Predictable Revenue Lowers Founder Stress (02:40) Why "Passive Income" Is A Misleading Idea (03:16) How To Tell If A Membership Will Actually Work (06:26) You Only Need One Signal To Move Forward (07:31) Why Subscriptions And Memberships Are The Same (14:43) Turning One-Time Buyers Into Monthly Revenue (17:34) The Real Reason Members Quit In 3–6 Months (23:03) What Actually Matters In The First 30 Days (24:12) Why Retention Is A Customer Experience Problem (48:44) How To Lock In Retention By Highlighting Wins (59:03) The Mindset That Keeps Entrepreneurs Moving     Watch on YouTube: https://youtu.be/J-qQWrV4AIg      Let's Connect: Website | Instagram | YouTube | TikTok | Twitter | Facebook

    1 hr

  6. JAN 15

    How a "Boring" Business Sold for 2x Market Value with Will Duke

    Physical security is a brutally competitive, commoditized industry. Most companies look the same, act the same, and sell for the same. Will Duke did things differently. And when it came time to sell, buyers lined up. He didn't just exit the core business. Along the way, Will built an internal software platform to manage and track thousands of security devices for customers. That platform eventually became its own SaaS company, and both businesses were sold as part of the same exit, at roughly double market value. In this episode, we break down how he differentiated in a crowded market, what actually mattered during the sale, and his repeatable process for investing smartly after an exit. If you want to understand what actually drives valuation, and why buyers were willing to pay a premium for Will's business, this episode is definitely worth your time.   Key Takeaways (00:00) Intro (00:45) Building a Business Over 20 Years (03:00) Selling Outcomes, Not Security Hardware (08:19) Using Data to Differentiate (14:00) The SaaS Tool that Became a Competitive Advantage (21:45) Video Surveillance for Small Business Owners (26:20) Advice for Entrepreneurs Exiting a Business (31:02) Exiting Two Companies at the Same Time (33:46) How to Use AI Before Talking to Attorneys (35:39) Maximizing Exit Value Through Culture & Core Values (43:07) Learning How to Invest Post-Exit (46:12) A Repeatable System for Vetting Investments     Watch on YouTube: https://youtu.be/XhpaE31zOg0     Let's Connect: Website | Instagram | YouTube | TikTok | Twitter | Facebook

    55 min

  7. JAN 8

    How to Build a Luxury Brand That Attracts the Ultra Wealthy with Larry Walshe

    Today, I'm sitting down with Larry Walshe, founder of Larry Walshe Studios, a global event design firm producing large-scale, luxury weddings and private events for ultra-high-net-worth families, celebrities, and royal households. While Larry's roots are in floristry, his work goes far beyond flowers. His studio designs fully customized experiences—shaping the creative vision, transforming spaces, and defining how guests experience an event—while bringing together specialized artisans from around the world to execute complex, high-stakes productions. In this episode, Larry breaks down what it actually takes to build and protect a premium brand at the top end of the market, how he orchestrates massive productions with a small team, and why learning to say no early was essential to attracting the right clients and scaling without lowering the bar. If you're building a service business or premium brand and want a clearer sense of what it takes to operate at the highest level, this conversation offers a grounded look at how that kind of work actually gets done.   Key Takeaways 00:00 Intro 00:55 Why Saying No Builds a Luxury Brand 03:28 Don't Chase Revenue That Dilutes Your Brand 07:08 Consistency Is the Real Competitive Edge 08:20 Why High-End Clients Pay 10X More 13:07 Defining the Client You Actually Want 17:24 How to Shift Into a Higher-Paying Client Category 19:37 Inside Multimillion-Dollar Events 22:10 Running Global Operations With a Small Team 26:23 Becoming the Creative Director, Not the Doer 33:01 Managing Clients Who Want the Wrong Thing 35:03 The Sales Approach That Works at the Top End 40:02 When to Walk Away From Work 45:04 Handling Last-Second Client Demands 52:00 The Non-Negotiable's of Elite Client Work 57:15 Larry's Advice for Founders Moving Upmarket     Watch on YouTube: https://youtu.be/kmYqmgFjDIM     Let's Connect: Website | Instagram | YouTube | TikTok | Twitter | Facebook

    56 min

  8. JAN 1

    How Amy's Ice Creams Became Austin's Most Beloved Brand with Amy Simmons

    Amy Simmons is the founder of Amy's Ice Creams—a beloved Austin institution with 19 locations built over 41 years—not through franchising or rapid expansion, but through deep community roots, creative culture, and an unshakeable commitment to people first.  In this conversation, Amy shares how she grew the company without franchising, avoided national rollout, and even allowed each store to operate with its own personality. We get into the role theatrical customer service plays in the brand, how open-book management teaches financial literacy and strengthens decision-making, and why staying regional became a strategic advantage. We also talk about real estate, vertical integration, and how hyper-local partnerships helped turn Amy's into a fixture of Austin rather than just another ice cream shop.  If you're interested in the kind of business that grows deeper instead of wider, Amy's story offers a very different—and very successful—approach to scale.   Key Takeaways 00:00 Intro 01:10 What Makes Amy's Ice Cream Different 02:54 Small Community Gifts That Drive Big Returns 04:01 Why 350 Rotating Flavors Actually Work 08:39 Prioritizing Customer Feedback Over Sales Data 11:32 The Secret Behind Amy's #1 Top-Selling Flavor 13:52 Managing Supply Chain Shortages Without Losing Quality 15:14 The One Flavor Austin Refused to Let Her Remove 16:05 Hiring With Creativity: The Paper Bag Application 19:14 How Amy Identifies the Right People for Her Culture 21:15 The Experience Matters More Than the Ice Cream 21:47 How Showmanship Became an Amy's Trademark 24:44 The System Behind Amy's Creative Culture 27:55 The Power of Open Financials in a Small Business 33:53 The ROI of Teaching Money Skills to Employees 36:27 Why Amy Refused to Franchise or Expand Globally 46:35 Growing Deeper, Not Wider: Amy's Approach to Expansion 52:59 How Your Business Can Increase Real Estate Value 57:22 The Moat That Protects Amy's From National Chains 58:43 Advice for Entrepreneurs Facing Imposter Syndrome 1:00:00 Amy's Take on Austin's Growing Pains     Watch on YouTube: https://youtu.be/gU5eigqFtns      Let's Connect: Website | Instagram | YouTube | TikTok | Twitter | Facebook

    55 min
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5
out of 5
88 Ratings

About

Brad Weimert, founder of Easy Pay Direct, interviews world-class entrepreneurs to explore tactics & strategies to build 8, 9, and 10-figure brands. Learn more at: https://beyondamillion.com/ All business is the same… but nobody really feels that way. The truth is – the BUILDING blocks of business are consistent across the board. Marketing, Sales, Operations, Finance, and Taxes... Apply to all businesses. With more than 30,000 businesses flowing through Easy Pay Direct (and the data behind them), Brad Weimert has found a litany of world-class experts to break down what's working - and what's not. With clients like Tony Robbins, Dean Graziosi, Hal Elrod and Grant Cardone, Easy Pay Direct is an amazing pool of knowledge and experience to pull from. Watch, Listen, and learn while you hear experts pull back the curtain and share cutting-edge marketing strategies, the latest sales techniques, the operational tools and tactics that make it all work, and the tax strategies that keep your money in your pocket. Whether you're pushing through your first startup and learning the ropes, you're an established 8 or 9-figure brand, or you've made an exit and are thinking about your next chapter… Beyond a Million will stretch your mind. Be sure to follow us wherever you get your podcasts so you never miss a new episode!

Information

  • Creator
    Brad Weimert
  • Years Active
    2022 - 2026
  • Episodes
    225
  • Rating
    Explicit
  • Copyright
    © Copyright 2024 and beyond - All Rights Reserved, Beyond a Million Podcast
  • Show Website
    Beyond A Million