Beyond the B: Latest on the B Corp Movement

LIFT Economy: For the Benefit of All Life
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Beyond the B provides an expert, insider's view of the B Corp Movement. Cohosts Emmy Allison (former Community Manager at B Lab) and Ryan Honeyman (Co-Author of The B Corp Handbook) from LIFT Economy facilitate an open and honest conversation about Certified B Corporations, advise companies on how to increase their impact, and provide a deep dive into the new B Corp standards that are shaping our community.

  1. FEB 3

    Patagonia Case Study (3 of 4) - Strategy

    This resurfaced 2019 conversation with Patagonia’s Vincent Stanley remains one of the most replayed episodes in our archive because it offers a grounded look at how culture, strategy, and operations work inside a company that has shaped the global conversation on responsible business. In part three of our four part series, Vincent reflects on Patagonia’s evolution, its approach to marketing and activism, its expansions into film, food, and impact investing, and how the company has navigated questions of authenticity for decades. He also shares how the B Impact Assessment influenced Patagonia’s decisions and what the future looks like as the next generation leads. View the show notes: https://go.lifteconomy.com/blog/patagonia-case-study-3-of-4-strategy Certifying as a B Corp is only the beginning. Our free B Corp Values Assessment helps you see where values are holding and where they’re under pressure. lifteconomy.com/values

    1h 1m

  2. JAN 20

    Patagonia Case Study (2 of 4) - Culture

    Originally recorded in 2019, Patagonia’s Vincent Stanley joins host Ryan Honeyman (for part two of a four part series) to explore how a small dirtbag climbing company became a global business in service of “saving our home planet.” They dig into Patagonia’s culture, the Bears Ears lawsuit and benefit corporation status, tools for grassroots activists, and what it really means for businesses to take public stands on policy, democracy, and public lands. Vincent also reflects on diversity, equity, and inclusion, the deep links between racism and environmental destruction, and why biodiversity loss may be the defining ecological crisis of our time. View the show notes: https://go.lifteconomy.com/blog/patagonia-case-study-2-of-4-culture Certifying as a B Corp is only the beginning. Our free B Corp Values Assessment helps you see where values are holding and where they’re under pressure. lifteconomy.com/values

    53 min

  3. JAN 6

    Patagonia Case Study (1 of 4) - Vision

    This episode begins a four-part case study on Patagonia with a conversation on vision and values with Vincent Stanley, Patagonia’s Director of Philosophy. Originally recorded in 2019, the discussion explores how Patagonia’s founding experiences in climbing and environmental activism shaped its long-term purpose and moral orientation.  View the show notes: https://go.lifteconomy.com/blog/patagonia-case-study-1-of-4-vision Certifying as a B Corp is only the beginning. Our free B Corp Values Assessment helps you see where values are holding and where they’re under pressure. lifteconomy.com/values

    1h 4m

  4. 12/23/2025

    Year in Review: What Worked, What Didn't, and What’s Next

    In this year-in-review episode, Ryan Honeyman and Emmy Allison take an honest look at what worked, what didn't, and what they’re still wrestling with on Beyond the B and across the B Corp movement. They reflect on controversial moments, listener engagement, and how the new B Corp standards are starting to land in practice. The conversation moves beyond metrics to ask bigger questions about scale, transparency, and what real success could look like in 2026 and beyond. A candid check-in for listeners who are deep in the work and thinking critically about where the movement goes next. View the show notes: https://go.lifteconomy.com/blog/year-in-review-what-worked-what-didnt-and-whats-next Certifying as a B Corp is only the beginning. Our free B Corp Values Assessment helps you see where values are holding and where they’re under pressure. lifteconomy.com/values

    42 min

  5. 12/09/2025

    Mailbag: Unpacking the New 14-Step B Corp Certification Process

    In this episode, Ryan and Emmy dig into the newly released 14-step B Corp certification process and make sense of what companies can expect as the standards shift. They walk through each phase in plain language, highlight what has changed, and offer practical context on where organizations tend to feel overwhelmed. Along the way, they share their own reactions and insights as they sort through the details together. If you’re trying to understand how the new process works, what to prioritize, or how to get started without feeling buried, this episode gives you a clearer view of what’s ahead and how to navigate it more confidently. View the show notes: https://go.lifteconomy.com/blog/mailbag-unpacking-the-new-14-step-b-corp-certification-process Certifying as a B Corp is only the beginning. Our free B Corp Values Assessment helps you see where values are holding and where they’re under pressure. lifteconomy.com/values

    49 min

  6. 11/25/2025

    5 Cyber Risks for B Corps, and How You Can Fix Them (w/ Steve Sharer & Garrett Miller)

    From politically motivated attacks to basic configuration errors, purpose-driven orgs are now on the front lines of cyber risk. In this episode, Steve Sharer and Garrett Miller walk through five areas where B Corps are more vulnerable than they realize — and the practical steps that strengthen each one. They explain why these gaps matter and how to close them with straightforward practices that don’t overwhelm small teams. View the show notes: https://go.lifteconomy.com/blog/5-cyber-risks-for-b-corps-and-how-you-can-fix-them-w/-steve-sharer-garrett-miller Certifying as a B Corp is only the beginning. Our free B Corp Values Assessment helps you see where values are holding and where they’re under pressure. lifteconomy.com/values

    1h 5m

  7. 11/12/2025

    People & Planet First Verification—A Primer for B Corps (with Rebecca Dray)

    People & Planet First is a global, participatory verification system designed for enterprises that put purpose ahead of profit. In this episode, Rebecca Dray breaks down the five core standards, why the badge is gaining traction, and how it complements the B Corp movement. If you're a B Corp or values-led business looking for a way to signal deeper structural commitment, this conversation is a helpful starting point. View the show notes: https://go.lifteconomy.com/blog/people-planet-first-verification-a-primer-for-b-corps-w/-rebecca-dray Certifying as a B Corp is only the beginning. Our free B Corp Values Assessment helps you see where values are holding and where they’re under pressure. lifteconomy.com/values

    45 min

  8. 10/28/2025

    Mailbag: Latest on v2.1, ECGT, 5-Year Cert Cycles, & More!

    This episode takes listeners inside the latest B Corp updates—Version 2.1, the new five-year certification cycles, and the EU’s Empowering Consumers for the Green Transition (ECGT) regulations. Ryan and Emmy unpack what these changes mean for both new and existing B Corps, and share candid reflections on how to navigate the transition. It’s an informative, unfiltered look at what’s new, what’s confusing, and what’s next for the movement. View the show notes: https://go.lifteconomy.com/blog/mailbag-v2.1-5-year-certification-cycles-ecgt-more Certifying as a B Corp is only the beginning. Our free B Corp Values Assessment helps you see where values are holding and where they’re under pressure. lifteconomy.com/values

    41 min
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About

Beyond the B provides an expert, insider's view of the B Corp Movement. Cohosts Emmy Allison (former Community Manager at B Lab) and Ryan Honeyman (Co-Author of The B Corp Handbook) from LIFT Economy facilitate an open and honest conversation about Certified B Corporations, advise companies on how to increase their impact, and provide a deep dive into the new B Corp standards that are shaping our community.

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