Brand Builders Lab with Suz Chadwick

Suz Chadwick
  • 5.0 (14)
  • Marketing
  • Updated Semiweekly

If you want to be bolder to stand out in the crowd, then this podcast is for you!! Every week I’ll share all things building a bold Business & Brand, learning to nail your Marketing & Sales and getting out of your own way - yep we talk mindset too. I’m your host Suz Chadwick, business & mindset coach to female lead small business owners, author, speaker and your new business bestie! If you want more help to build your business then check out our freebies at www.suzchadwick.com/freebies or signature group coaching program the Bold Business Academy at www.suzchadwick.com/bba

  1. 3d ago

    Content That Converts: 8 Formats to Try right now

    Watch on Youtube Stuck on what to post next? In this episode I walk you through eight content formats that build trust, get more reach, and actually convert. From carousels to commentary to the honest take, you'll know exactly what each one does and how to use it. In this episode: Why carousels build trust and how to make them faster How personality posts pull in new eyeballs (and why that 45k-view post worked) Using commentary and credibility posts to show proof and perspective The quieter formats that still convert: weekly drops, honest takes, talking heads, and series How to test formats, measure results, and keep what works Work with Suz: Ready to build a personal brand that actually converts? Amplify is my high-touch group coaching program for experienced business owners ready to scale. Find out more about the AMPLIFY ACCELERATOR now

    22 min

  2. 6d ago

    447. How to grow your confidence to show up online

    Confidence doesn't come before visibility. It's built BY being visible. And if you've been waiting until you feel ready to show up, post the thing, or share your voice online, this episode is your wake up call. In this episode I'm breaking down exactly how to build your visibility confidence as an experienced business owner, even if you've been hiding behind your brand, overthinking every post, or telling yourself you'll start when things feel less cringe. I'm covering: ✅The lie that's keeping you invisible (and why confidence is the reward, not the requirement) ✅The 3 invisibility traps I see experienced women fall into constantly: the polish trap, the permission trap, and the comparison trap ✅Why perfectionism is just fear with a bow on it, and what to do instead ✅The visibility confidence loop and how to actually build self-evidence that you can do this ✅My 24-hour rule for posting without spiralling ✅How to choose courage over confidence every single day ✅The exact decision filter I use before hitting publish ✅Why professional practices beat motivation every time (and the one I've held for 10+ years) If you're an experienced business owner who knows you need to be more visible but keeps stopping yourself, this one's going to challenge you and give you the practical plan to move forward. Ready to actually become known for your work, build the brand that sells your business, and stop hiding behind beige content? Come and join me inside Amplify Accelerator where we build your personal brand, content engine, and scalable offers together. 👉 Join Amplify: https://www.suzchadwick.com/amplify

    26 min

  3. May 21

    446. Stop Confusing Your Audience (And Start Converting Them)

    The reason your content isn't landing has nothing to do with how smart you are. It's because you're assuming everyone knows what you know. In this episode I'm breaking down the four ways experienced business owners accidentally confuse their audience online, and the exact shift that turns scrollers into clients. WATCH ON YOUTUBE In this episode: The curse of knowledge and why your expertise is working against you How to stop firehosing your audience and pick one clear idea Why jargon is keeping your dream clients away The "start of the story" rule every piece of content needs to follow How simplifying your message becomes your biggest authority play Resources mentioned: Voice of the customer research (covered inside Amplify) Using Claude to pull questions from coaching call transcripts into Notion Previous episode on building your method Work with Suz: Ready to simplify your message and build a personal brand that actually converts? Amplify is my high-touch group coaching program for experienced business owners ready to scale. https://www.suzchadwick.com/amplify

    17 min

  4. May 15

    445. Stop Chasing Clients: Build a Demand Engine Instead

    Stop Chasing Clients: Build a Demand Engine Instead Most business owners think they need more content. The truth is, you need more demand. In this episode I walk through the three pillars of the demand engine I teach inside Amplify, so you can stop chasing leads and start attracting them. In this episode: Why outbound energy keeps experienced business owners stuck Pillar 1: Brand assets that actually convert (positioning, signature method, results, ecosystem) Pillar 2: Building an authority content engine that works while you sleep Pillar 3: The repeatable sales system that turns attention into clients Why most business owners skip the demand phase, and what it's costing them Resources mentioned: Map Your Method workshop - https://www.suzchadwick.com/mym The Scalable Impact Method (Brand, Build, Demand, Deliver) Watch on YOUTUBE Work with Suz: Ready to build a demand engine that brings clients to you? Amplify is my accelerator for experienced business owners ready to stop chasing and start attracting. We build the brand assets, the content engine, and the sales system you need to scale through your personal brand. 👉 Join Amplify: https://suzchadwick.com/amplify

    21 min

  5. Apr 27

    444 - Why you shouldn't quit, even when things feels hard & awkward

    What this episode is about I'm doing something a little different today. I started a Substack a while ago and I've not been completely consistent with it (more on that in the episode). One thing I've been doing with some of my Substack articles is recording the voiceover, so I figured why not share it here on the podcast too. This is the audio from a recent article called "I've been a bit crap. And that's the whole point." and it's about the messy middle of getting good at anything new. If you've started a podcast, a newsletter, a Substack, a YouTube channel, a sales process, or any new skill in your business and quit because it felt awkward, this episode is for you. What you'll learn Why I started Substack even though writing isn't my flow (and the workaround I'm using to stay consistent) What Anna Mackenzie taught me about the long game on Substack (7 hours per article, 16K subscribers, and where most of her clients now come from) The Fitts and Posner three-stage model of learning (1967 research that still holds today) and why stage one is supposed to feel like trash The driving metaphor that makes all of this click The Dunning-Kruger effect and why your confidence crashes right when you start to actually get good Why most people quit at the exact moment they're about to break through The challenge for you this week: pick one thing you've been avoiding because you're not good at it yet, and do it badly on purpose   If you're a female founder and service-based business owner who's ready to turn your invisible expertise into bold, profitable brand through identity-led positioning, content and sales strategy then let's connect! https://www.suzchadwick.com/amplify

    8 min

  6. Apr 10

    443. The portfolio career & shooting your shot with Anna MacKenzie

    Anna Mac built multiple income streams from scratch - fractional work, digital products, mentoring, writing - and turned a simple cold outreach ritual into a strategy that's gone viral. In this episode, we dig into what a portfolio career actually looks like, how to validate offers before you build them, and why shooting your shot every week might be the best business habit you're not doing. In this episode: Anna and I talk about  What a portfolio career actually is and why more women are building one The personal inventory exercise Anna uses with her mentoring clients to identify your skill stack How Anna generated over $50,000 on her first digital product launch with a 5,000-person email list Shoot Your Shot Wednesday - the weekly cold outreach ritual that changed Anna's business Why being high agency is the most important characteristic you can have right now Resources mentioned: Anna Mac's Substack: Anna Mac Stack Portfolio Career Operating System (Anna's Notion-based digital product) Instagram + TikTok: @annacmac Work with Suz: Ready to build a personal brand that actually converts? Amplify is Suz's high-touch group coaching programme for expert women ready to scale. - AMPLIFY ACCELERATOR

    49 min

  7. Mar 25

    442. 4 Simple way to start using AI in your small business (non technie edition)

    Feeling excited about AI but also kind of overwhelmed? Same. In this episode I'm taking the hysteria down a notch and sharing exactly how I'm using AI in my business right now — in the most non-techy way I can manage. I walk you through four practical pillars: Insights, Efficiencies, Automations, and Innovation — with real examples from my own business, including how a two-week SEO project started bringing in more organic leads and what I'm building inside Amplify that could change how clients get results. This one's for you if you've been wanting to start with AI but don't know where to begin. In this episode: Why Claude is winning over ChatGPT for me right now How I used AI to find the biggest gaps in my business across all my platforms The grunt work that used to weigh on me that AI is now handling The automation I'm building to turn one video into a full content suite What innovation actually looks like in a coaching business Links + Resources: Grab the free Claude Brand Builders Guide  Ready to amplify your personal brand and get seen as the expert you are? Learn more about working with me inside Amplify → https://www.suzchadwick.com/amplify

    24 min

  8. Mar 16

    441. The Power of Storytelling with Mackenzie Heflin

    What does it actually mean to tell your story — not just post content and hope the right people find you? In this episode, I'm joined by my long-time friend and storytelling expert Mackenzie Heflin for one of my favourite conversations on the podcast. Mackenzie works with entrepreneurs and content creators to help them find their voice, shape their stories, and build real communities — not just follower counts. We get into the honest, practical, and deeply personal side of storytelling for business, and why it's the missing piece for so many founders who are creating content but still feel like they're shouting into the void. In this episode: Why treating your social media feed like a private Facebook group changes everything How Mackenzie built a business from 400 followers — and what happened when it was all deleted overnight The simple before-and-after framework that works for any niche (yes, even sourdough) Why your story doesn't have to be dramatic to be powerful How to tell your story when you can't share your own — or your clients' The difference between authority-based content and trust-building content (and when to use each) Why conversion storytelling isn't about chasing engagement — it's about being ready when your audience is How to stop talking at your audience and start making them feel seen Why shame-free, desire-free marketing might actually convert better Mackenzie's storytelling framework Start with your before. End with your after. Everything in between is connection. Write down your struggles and your transformations — those two lists are the foundation of every piece of content you'll ever need to create. About Mackenzie Mackenzie Heflin is a storytelling strategist and content coach who helps entrepreneurs build engaged communities through purposeful, authentic storytelling. She got her start building a 400-person Facebook group while working in a nursing home during COVID — and has since grown a following of 70,000 by showing up consistently and telling her story with honesty and intention. She's now focused on long-form writing, Threads, and helping her clients find the stories that actually convert. 🔗 Website | Threads

    37 min
See All (447)

5
out of 5
14 Ratings

About

If you want to be bolder to stand out in the crowd, then this podcast is for you!! Every week I’ll share all things building a bold Business & Brand, learning to nail your Marketing & Sales and getting out of your own way - yep we talk mindset too. I’m your host Suz Chadwick, business & mindset coach to female lead small business owners, author, speaker and your new business bestie! If you want more help to build your business then check out our freebies at www.suzchadwick.com/freebies or signature group coaching program the Bold Business Academy at www.suzchadwick.com/bba

Information

You Might Also Like