138 episodes

Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck

Brands, Beats & Bytes Brand Positioning Doctors

    • Business
    • 5.0 • 18 Ratings

Interesting people, insightful points of view and incredible stories on what’s popping and not popping in marketing, tech, and culture you can use to win immediately. Brands, Beats and Bytes boldly stands at the intersection of brand, tech and culture. DC and Larry are fascinated with stories and people behind some of the best marketing in the business. No matter how dope your product, if your marketing sucks your company may suck too. #dontsuck

    Album 5 Track 8 - What Up Doe? Challenger Brand Connoisseur - Detroit’s Own, Howard Handler

    Album 5 Track 8 - What Up Doe? Challenger Brand Connoisseur - Detroit’s Own, Howard Handler

    Album 5 Track 8 - What Up Doe? Challenger Brand Connoisseur - Detroit’s Own, Howard Handler
    Brand Nerds! What Up Doe? With that phrase alone, you know we have a Detroit native in the virtual building! Howard Handler brings jew-els from his career experience. From Quaker Oats to MLS and the NFL, to MTV and SNL, and in his current career role, President of 313Presents.   A true connoisseur of challenger brands at every step of his career. Stories and advice you don't want to miss. 

    Here are a few key takeaways from the episode:

    Let's talk about Detroit
    Put It In a Contract Before You Put an Artist in the Sky (or with any commitment) 
    Stories of Innovation and Expert Branding of Challenger Brands
    Chris Rock; From the Slap to Netflix Special
    Ticketmaster; Are they really the bad guy? 
     
    NOTES:The Pepsi ChallengeBook: The Other Guy Blinked
    Show Partner: SpecificityLearn More About Specificity 

    Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social
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    • 1 hr 38 min
    REMIX: Album 4 Track 21 - Mastering the Language of Global Marketing w/Isha Williams

    REMIX: Album 4 Track 21 - Mastering the Language of Global Marketing w/Isha Williams

    REMIX: Album 4 Track 21 - Mastering the Language of Global Marketing w/Isha Williams
    This week's guest is what DC refers to as a mold-maker and mold-breaker! Isha has made huge strides in the global marketing space and left an impact in every position she occupied. Bringing us all the jew-els and inspiration on the show. Tune in and check out the show notes for mentioned resources!  

    Here are a few key takeaways from the episode:

    Find your essence, personally and professionally.
    Be Bold. Be Inclusive. Be You.
    As you grow in your career, continue to give back to those around you.
    Your Career: 10% What You Do | 30% What Others Think of You | 60% Who Knows What You Do
     
    NOTES:GirlExec
    Show Partner: SpecificityLearn More About Specificity 

    Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social
    Instagram | Twitter

    • 1 hr 15 min
    Album 5 Track 7 - Marketing's Role in Digital Addiction

    Album 5 Track 7 - Marketing's Role in Digital Addiction

    Album 5 Track 6 - Marketing's Role in Digital Addiction 
    Brand Nerds! Today's guest is bringing experience from both the corporate and client side of marketing. From entry-level to CEO, Jill Dow has made her mark in every position she's been in, both in quality of work and care for those she has worked with. Guided by the inspiration of her father and mother and the lessons life has taught Jill along the way, she is dropping jew-els that will get you thinking and reflecting on your own journey. 
    An episode you don't want to miss. Send it to your friends. Send it to your family. 

    Here are a few key takeaways from the episode:

    Always Seek to Learn
    Work with Truth and Integrity
    Own Your F-Ups & Work Towards Better
    Your Brand First
    Marketing's Role in Digital Addiction
     
    NOTES:
    Show Partner: SpecificityLearn More About Specificity 

    Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social
    Instagram | Twitter

    • 1 hr 4 min
    REMIX: Album 4 Track 4 – Dante Simpson, Co-Founder at ESPAT | TNJ 40 Under 40 | TEDx

    REMIX: Album 4 Track 4 – Dante Simpson, Co-Founder at ESPAT | TNJ 40 Under 40 | TEDx

    REMIX: Album 4 Track 4 – Dante Simpson, Co-Founder at ESPAT | TNJ 40 Under 40 | TEDx
    Hey Brand Nerds! We are rounding out Black History Month with another extraordinary Black leader in the marketing, brand, and tech space.Today we are chatting with Dante Simpson who has had a career as vibrant and extraordinary as he is. From his time playing football at THE Ohio State University to his experiences in fashion, health, and sports - gems are dropped. You'll leave inspired, perplexed, and ready to take on your next career move knowing that there is not one traditional path in the marketing industry. 
    Key Takeaways: 

    Not every career is linear; with the right skill set, you can be successful in various industries. 
    Marketing and branding (when done right) are a force that brings people together. If we say, "my bologna has a first name..." - we all gather to finish the jingle
    Dante creates space for those that are to come behind him, and this shows up in the multiple stories Dante shares
    Last but not least, as Black Enterprise said it best, "if you don't know Dante Simpson, you need to."

    • 1 hr 30 min
    Album 5 Track 6 - What's Poppin? Super Bowl LVII Hot Brand Takes

    Album 5 Track 6 - What's Poppin? Super Bowl LVII Hot Brand Takes

    Album 5 Track 6 - What's Poppin? Super Bowl LVII Hot Brand Takes
    Brand Nerds, we see and hear all the after-shows judging Super Bowl commercials, and honestly, it drives us crazy. The reason it drives us crazy is with almost all of the contentjudging the ads, it is simply judged on what is most memorable, and that usually means funny. While the memorable part has it’s place, this What’s Poppin edition of Brands, Beats & Bytes will actually have DC, Jeff, and I chop it up on what ads are the most effective from a brand standpoint. This means the ads we think will have the most positive impact on the brand advertiser’s business.

     
    NOTES:Show Partner: SpecificityLearn More About Specificity
    Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social
    Instagram | Twitter

    • 37 min
    Album 5 Track 5 - What's Poppin? Supercharged Brands: Mahomes & Hurts in Super Bowl LVII

    Album 5 Track 5 - What's Poppin? Supercharged Brands: Mahomes & Hurts in Super Bowl LVII

    Album 5 Track 5 - What's Poppin? Supercharged Brands: Mahomes & Hurts in Super Bowl LVII
    In preparation for the most anticipated weekend in football, we are talking Mahomes & Hurts from a brand perspective. Both athletes have incredible brands that will only be supercharged through their time at the Super Bowl. An event perfectly set in Black History Month as they become the first duo of Black starting quarterbacks in Super Bowl history.

    Topics Featured:

    Patrick Mahomes Brand Throughout His Career
    Jalen Hurts Brand Through Out His Career
    The Top Football Players Brands & Revenue
    What the Super Bowl does to an athletes brand
     
    NOTES:Show Partner: SpecificityLearn More About Specificity
    Stay Up-To-Date on All Things Brands, Beats, & Bytes on Social
    Instagram | Twitter

    • 14 min

Customer Reviews

5.0 out of 5
18 Ratings

18 Ratings

Luvdecor ,

Content that is useful!

Came across this podcast and I’m glad I did! So many gems in each episode and the transparency that is given is unmatched from both the hosts and the guests. I’m here for the next track!

dbrowne32 ,

Super insightful and interesting!

These are a must listen for anyone interested in brand marketing! Young professionals can learn so much from these guys and their guests!

Project2050 ,

Exceptional for those interested in the craft of Marketing

I particularly enjoyed the podcast with Steve Horn.

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