Brands, Beats & Bytes Brand Positioning Doctors

Album 5 Track 8 - What Up Doe? Challenger Brand Connoisseur - Detroit’s Own, Howard Handler
Brand Nerds! What Up Doe? With that phrase alone, you know we have a Detroit native in the virtual building! Howard Handler brings jew-els from his career experience. From Quaker Oats to MLS and the NFL, to MTV and SNL, and in his current career role, President of 313Presents.   A true connoisseur of challenger brands at every step of his career. Stories and advice you don't want to miss. 

Here are a few key takeaways from the episode:

Let's talk about Detroit
Put It In a Contract Before You Put an Artist in the Sky (or with any commitment) 
Stories of Innovation and Expert Branding of Challenger Brands
Chris Rock; From the Slap to Netflix Special
Ticketmaster; Are they really the bad guy? 
 
NOTES:The Pepsi ChallengeBook: The Other Guy Blinked
Show Partner: SpecificityLearn More About Specificity 

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REMIX: Album 4 Track 21 - Mastering the Language of Global Marketing w/Isha Williams
This week's guest is what DC refers to as a mold-maker and mold-breaker! Isha has made huge strides in the global marketing space and left an impact in every position she occupied. Bringing us all the jew-els and inspiration on the show. Tune in and check out the show notes for mentioned resources!  

Here are a few key takeaways from the episode:

Find your essence, personally and professionally.
Be Bold. Be Inclusive. Be You.
As you grow in your career, continue to give back to those around you.
Your Career: 10% What You Do | 30% What Others Think of You | 60% Who Knows What You Do
 
NOTES:GirlExec
Show Partner: SpecificityLearn More About Specificity 

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Album 5 Track 6 - Marketing's Role in Digital Addiction 
Brand Nerds! Today's guest is bringing experience from both the corporate and client side of marketing. From entry-level to CEO, Jill Dow has made her mark in every position she's been in, both in quality of work and care for those she has worked with. Guided by the inspiration of her father and mother and the lessons life has taught Jill along the way, she is dropping jew-els that will get you thinking and reflecting on your own journey. 
An episode you don't want to miss. Send it to your friends. Send it to your family. 

Here are a few key takeaways from the episode:

Always Seek to Learn
Work with Truth and Integrity
Own Your F-Ups & Work Towards Better
Your Brand First
Marketing's Role in Digital Addiction
 
NOTES:
Show Partner: SpecificityLearn More About Specificity 

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REMIX: Album 4 Track 4 – Dante Simpson, Co-Founder at ESPAT | TNJ 40 Under 40 | TEDx
Hey Brand Nerds! We are rounding out Black History Month with another extraordinary Black leader in the marketing, brand, and tech space.Today we are chatting with Dante Simpson who has had a career as vibrant and extraordinary as he is. From his time playing football at THE Ohio State University to his experiences in fashion, health, and sports - gems are dropped. You'll leave inspired, perplexed, and ready to take on your next career move knowing that there is not one traditional path in the marketing industry. 
Key Takeaways: 

Not every career is linear; with the right skill set, you can be successful in various industries. 
Marketing and branding (when done right) are a force that brings people together. If we say, "my bologna has a first name..." - we all gather to finish the jingle
Dante creates space for those that are to come behind him, and this shows up in the multiple stories Dante shares
Last but not least, as Black Enterprise said it best, "if you don't know Dante Simpson, you need to."

Album 5 Track 6 - What's Poppin? Super Bowl LVII Hot Brand Takes
Brand Nerds, we see and hear all the after-shows judging Super Bowl commercials, and honestly, it drives us crazy. The reason it drives us crazy is with almost all of the contentjudging the ads, it is simply judged on what is most memorable, and that usually means funny. While the memorable part has it’s place, this What’s Poppin edition of Brands, Beats & Bytes will actually have DC, Jeff, and I chop it up on what ads are the most effective from a brand standpoint. This means the ads we think will have the most positive impact on the brand advertiser’s business.

 
NOTES:Show Partner: SpecificityLearn More About Specificity
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Album 5 Track 5 - What's Poppin? Supercharged Brands: Mahomes & Hurts in Super Bowl LVII
In preparation for the most anticipated weekend in football, we are talking Mahomes & Hurts from a brand perspective. Both athletes have incredible brands that will only be supercharged through their time at the Super Bowl. An event perfectly set in Black History Month as they become the first duo of Black starting quarterbacks in Super Bowl history.

Topics Featured:

Patrick Mahomes Brand Throughout His Career
Jalen Hurts Brand Through Out His Career
The Top Football Players Brands & Revenue
What the Super Bowl does to an athletes brand
 
NOTES:Show Partner: SpecificityLearn More About Specificity
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