Brave UX with Brendan Jarvis 🇺🇦

The Space InBetween
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Brave UX with Brendan Jarvis 🇺🇦

Unpacking the stories, learnings and expert advice of world-class UX, design and product management professionals, Brendan Jarvis is on a mission to help you to create better products.

  1. 4 DAYS AGO

    Kelly Goto - Designing for Emotional Connection

    In this episode of Brave UX, Brendan welcomes Kelly Goto, CEO and Founder of gotoresearch and gotomedia. Kelly is a trailblazer in web and UX design with nearly 25 years of experience. She shares her inspiring journey as a fourth-generation Japanese American and discusses her work with major brands like Netflix and Samsung. They delve into the importance of emotional connection in product design, the impact of technology on attention spans, and the evolving methodologies in research, especially in light of generative AI. Kelly also reflects on cultural lessons and the significance of continuous learning in design. Don't miss this insightful conversation packed with valuable perspectives on UX and the intersection of culture and innovation!   Highlights include: 00:00 - Introduction 05:30 - Cultural Identity and Heritage 12:00 - Emotional Connection in Product Design 18:45 - Generational Technology Use in Design 25:15 - Insights from Japanese Culture 31:30 - The Role of Generative AI in Research 37:50 - Evolving Client Attitudes Towards Research 43:10 - Continuous Learning in Design 49:00 - Diverse Perspectives in UX 55:30 - Closing Thoughts and Engagement   Who is Kelly Goto Kelly is passionate about helping organizations truly understand and empathize with their customers so they can deliver products and services that are genuinely meaningful. After over 20 years on the digital frontier, Kelly knows user experience (UX) better than most. As a design ethnographer, she focuses on uncovering how people integrate products and services into their daily lives — what those experiences mean to people and how to shape that meaning better. Kelly heads up gotoresearch, the global leader in research-driven strategy and solutions for digital products and connected experiences. The gotoresearch team dives deep into the customer’s world, translating unspoken wants and needs into UX realities. This enables clients such as Samsung, Hyundai, Sony, Target, Verizon, and Pearson Education to relate with customers in new and innovative ways. Her book, Web Redesign 2.0: Workflow That Works, is an industry classic translated into 22 languages. Find Kelly Goto Here Kelly Goto on LinkedIn Gotoresearch Website Gotomedia Website Subscribe to Brave UX Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Apple Podcast Spotify YouTube Podbean Follow us on our other social channels for more great Brave UX content! LinkedIn Instagram Brendan Jarvis hosts the Show, and you can find him here: Brendan Jarvis on LinkedIn

    1h 11m

  2. FEB 4

    Lawton Pybus - Understanding the Value of UX in Lean Times

    In this episode of Brave UX, Brendan welcomes Lawton Pybus, Principal and Co-Founder of Drill Bit Labs. Join them as they dive into the evolving landscape of UX amidst recent tech layoffs. Lawton shares insights from his extensive research on UX job markets and discusses the importance of valuing UX in organizations. With a blend of personal anecdotes—including a ‘fun’ story about a venomous snake—this conversation highlights key trends, challenges, and the potential role of AI in UX. Listeners will find valuable advice for navigating their careers and fostering resilience in the UX field. Don’t miss this insightful and entertaining discussion!   Highlights include: 00:00 - Introduction 02:15 - Job Market Analysis 05:45 - Real-Time Tracking of UX Roles 10:30 - Lawton’s Personal Journey 15:00 - Impact of Recent Layoffs in UX 20:40 - The Demand for UX Skills 25:15 - The PAIR Framework and AI in UX 30:00 - Ethical AI Use in UX Research 35:10 - The Importance of Independent Thought 40:00 - Closing Thoughts Who is Lawton Pybus Lawton is a Principal and Co-founder of Drill Bit Labs. With a background in human factors, he has prior experience leading UX research teams at UserTesting, UserZoom, and MeasuringU and executing research on teams at Charles Schwab and Cabela's. He is the author of many insightful blog posts and regularly speaks at industry conferences like UXPA.   Find Lawton Here Lawton Pybus on LinkedIn Drill Bit Labs Website Subscribe to Brave UX Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Apple Podcast Spotify YouTube Podbean Follow us on our other social channels for more great Brave UX content! LinkedIn Instagram Brendan Jarvis hosts the Show, and you can find him here: Brendan Jarvis on LinkedIn The Space InBetween Website

    1h 12m

  3. JAN 21

    Brendan Jarvis - It was the best of times. It was the worst of times.

    Brendan Jarvis delivers an inspiring talk at Design Outlook 2024. He outlines how self-reflection, clarity, and courage can help designers navigate uncertainty and shape a meaningful future. Highlights include: 02:07 - Observations on the current state of design and the rise of AI. 06:00 - Story 1: A dystopian AI scenario. 12:55 - Story 2: Lessons from Miyamoto Musashi. 20:57 - Story 3: A personal story of resilience and gratitude. 26:58 - Reflections on adversity and meaning. ====== Who is Brendan Jarvis? Brendan Jarvis is the managing founder of The Space InBetween, New Zealand’s first world-class UX research and innovation lab. At The Space InBetween, Brendan helps enterprise leaders navigate complexity and achieve internal alignment through a human-centred approach to research and innovation. Brendan is also the host of Brave UX, an internationally acclaimed podcast that dives deep into the minds of global leaders in UX research, design, and product management. With over 150 episodes and listeners in more than 50 countries, Brave UX has been described as “courageously insightful,” “thought-provoking,” and a must-listen for anyone passionate about improving user experiences. In addition to his work with The Space InBetween and Brave UX, Brendan is a sought-after speaker and thought leader. His thought-provoking talks challenge designers and product leaders to reflect, adapt, and embrace the opportunities presented by change, including the rise of AI. Brendan’s mission is to foster a deeper understanding of the human side of design and to inspire a future that is both innovative and impactful. Find Brendan here: LinkedIn: https://www.linkedin.com/in/brendanjarvis/Website: https://thespaceinbetween.co.nz/X: https://x.com/brendanjarvis ====== Subscribe to Brave UX Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Apple Podcast Spotify YouTube Podbean Follow us on our other social channels for more great Brave UX content! LinkedIn Instagram Brendan Jarvis hosts the Show, and you can find him here: Brendan Jarvis on LinkedIn The Space InBetween Website

    29 min

  4. JAN 7

    Felix Lee - Democratising Mentorship with ADPList

    Felix Lee shares how ADPList is democratising mentorship, the lessons he’s learned from failure and resilience, and why clarity beats cleverness in design. Highlights include: 03:58 - What parallels can you draw between your athletic career and leading ADPList? 09:42 - What is the fear you most often contend with as a young founder? 13:57 - What is the broader vision for ADPList beyond design? 15:19 - Why is it important for ADPList to be seen as a community rather than just a platform? 32:28 - How do you know if you are solving the right problem at ADPList? ====== Who is Felix Lee? Felix is the co-founder and CEO of ADPList, a global mentorship platform connecting expert designers, technologists, and professionals across more than 150 countries. With over 27,000 mentors, ADPList has made possible an incredible 100 million minutes of mentorship annually. In just three years, Felix has raised $1.3 million in capital, built a community of 120,000 LinkedIn followers, and launched the world’s largest 24-hour design super-conference. Beyond design, ADPList has expanded to include product management and engineering, reflecting its mission as a human transformation company. Felix’s journey hasn’t been without challenges. As a young founder, his resilience has been shaped by early entrepreneurial setbacks and a drive to democratise mentorship. Featured in Forbes’ 30 Under 30 Asia List and Tatler Asia’s Gen-T List, Felix continues to inspire a global community with his clear and ambitious leadership style. Find Felix here: LinkedIn: https://www.linkedin.com/in/felixleezd/Website: https://adplist.org/ ====== Subscribe to Brave UX Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Apple Podcast Spotify YouTube Podbean Follow us on our other social channels for more great Brave UX content! LinkedIn Instagram Brendan Jarvis hosts the Show, and you can find him here: Brendan Jarvis on LinkedIn The Space InBetween Website

    41 min

  5. 12/17/2024

    Tamara Adlin – Redefining Innovation through UX Insights (Part 2)

    In the second part of their conversation on Brave UX, Brendan furthers his conversation with Tamara Adlin, President of Adlin Inc. Tamara shares her journey of overcoming challenges like sexism and ageism in the tech space, advocating for user-centered design amidst a disconnect with Web 3 teams. They discuss the misconceptions around venture capital and the need to balance data-driven decisions and intuitive design. Plus, Tamara offers valuable job-seeking advice through her involvement with the "Never Search Alone" initiative, emphasizing a user-centric approach. Tune in for insights on innovation, adaptability, and creating meaningful connections in today’s fast-paced tech landscape! Highlights include: 00:00 - Introduction to Web 3 and Blockchain 03:15 - Tamara’s Reluctance to Engage with Web 3 08:00 - The 18-Month Confidence Knock 12:45 - Disconnect Between UX and Web 3 Mindsets 19:30 - Misconceptions About Funding and Success 24:00 - The Balance of Data and Intuition in Innovation 30:15 - Involvement with the "Never Search Alone" Initiative 35:50 - Crafting an Effective Elevator Pitch   Who is Tamara Adlin Tamara Adlin is a seasoned UX consultant with over 25 years of experience helping companies create better products. A former UX leader at Amazon, Tamara has worked with top tech enterprises, specializing in startups and Web3 projects for the past 20 years. She co-authored The Persona Lifecycle books and developed the "Executive Alignment in Five Conversations" framework, which helps teams refocus on user needs and improve product outcomes. With expertise in product strategy, UX diagnostics, and leadership alignment, Tamara’s approach drives rapid improvements and long-term success for companies navigating disruptive technologies like blockchain and AI. "I like to use the metaphor of a 'tornado' to describe the chaos that ensues when executive opinions change rapidly. One moment, you’re moving forward, and the next, everything is flipped upside down. It’s crucial to understand those stakeholder assumptions upfront rather than letting the storm dictate the direction of your project." Tamara Adlin Find Tamara Here Tamara Adlin on LinkedIn Adlin Inc Website   Subscribe to Brave UX Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Apple Podcast Spotify YouTube Podbean Follow us on our other social channels for more great Brave UX content! LinkedIn Instagram Brendan Jarvis hosts the Show, and you can find him here: Brendan Jarvis on LinkedIn The Space InBetween Website

    28 min

  6. 12/10/2024

    Tamara Adlin – Navigating Executive Misalignment in UX (Part 1)

    In the first of a two-part episode of Brave UX, Brendan Jarvis interviews Tamara Adlin, President of Adlin Inc. Tamara Adlin is a thought leader and a seasoned UX consultant with over 25 years of experience helping companies create better products. Tamara reflects on her time at Amazon, lessons from leadership, and her pioneering work with personas. She highlights how executive misalignment can derail projects, emphasizing that personas alone can’t fix underlying communication issues. Tamara introduces her “Executive Alignment in Five Conversations” methodology, a framework designed to align teams and ensure project success. The conversation also touches on the importance of ongoing alignment and how well-crafted personas can be transformative when supported by clear, cohesive leadership. Highlights include: 00:00 - Introduction and Background 05:30 - Tamara’s Journey into Animal Rescue 12:15 - The Persona Life Cycle Books 18:45 - Alignment Insights from Amazon 26:00 - The Importance of a Support System 32:30 - Diversity in Tech 40:15 - The Challenges of Executive Misalignment 46:00 - Executive Alignment in Five Conversations 55:30 - Case Study: Zillow 1:02:15 - Conclusion and Teaser for Part Two   Who is Tamara Adlin Tamara Adlin is a seasoned UX consultant with over 25 years of experience helping companies create better products. A former UX leader at Amazon, Tamara has worked with top tech enterprises, specializing in startups and Web3 projects for the past 20 years. She co-authored The Persona Lifecycle books and developed the "Executive Alignment in Five Conversations" framework, which helps teams refocus on user needs and improve product outcomes. With expertise in product strategy, UX diagnostics, and leadership alignment, Tamara’s approach drives rapid improvements and long-term success for companies navigating disruptive technologies like blockchain and AI. "I like to use the metaphor of a 'tornado' to describe the chaos that ensues when executive opinions change rapidly. One moment, you’re moving forward, and the next, everything is flipped upside down. It’s crucial to understand those stakeholder assumptions upfront rather than letting the storm dictate the direction of your project." Tamara Adlin Find Tamara Here Tamara Adlin on LinkedIn Adlin Inc Website   Subscribe to Brave UX Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Apple Podcast Spotify YouTube Podbean Follow us on our other social channels for more great Brave UX content! LinkedIn Instagram TikTok Brendan Jarvis hosts the Show, and you can find him here: Brendan Jarvis on LinkedIn The Space InBetween Website

    49 min

  7. 11/26/2024

    Jen Briselli - Embracing Complexity and Ambiguity in Design

    In this episode of Brave UX, Brendan Jarvis sits down with Jen Briselli, Co-founder of Topology, to discuss how embracing uncertainty and complexity is essential in design. Jen shares her journey from physics and teaching to strategy consulting, drawing parallels between her love of extreme metal music and her approach to learning and exploration. They dive into the importance of systems thinking, navigating ambiguity, and how designers must embrace the unintended consequences of their work. Jen emphasizes the value of curiosity, self-reflection, and continuous learning as tools for thriving in an ever-evolving world. Highlights include: 00:00 - Introduction to Jen Briselli and her love for extreme metal music 02:31 - Jen's career path and the need to pave your path in design 08:11 - Embracing uncertainty and developing a tolerance for ambiguity 15:21 - Navigating ambiguity and getting comfortable with uncertainty 21:46 - Design as a white-collar or blue-collar field 26:56 - Complexity and systems thinking in design 31:41 - Embracing uncertainty and chaos in design 37:11 - Reconnecting with complexity and the importance of learning 42:21 - The importance of teams and organizations learning together 46:56 - Learning as the meta superpower for individuals   Who is Jen Briselli Jen Briselli is a multifaceted strategist, researcher, designer, and educator who thrives at the intersection of diverse disciplines. With a passion for risky play and transdisciplinary collaboration, Jen partners with brave individuals to co-create innovative services, experiences, and environments that empower people to live on their own terms. Driven by an insatiable curiosity, she uncovers hidden patterns across disparate domains and uses these insights to enable others. Inspired by the philosophy of R. Buckminster Fuller, Jen believes in unlocking individual potential to create a collective realization for all. She is dedicated to connecting ideas and people in meaningful ways. "It's become my professional mission to provoke, construct, and sometimes subvert to codesign services, tools, and experiences that enable people to live well on their own terms." Jen Briselli Find Jen Here Jen Briselli on LinkedIn Topology Website   Subscribe to Brave UX Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Apple Podcast Spotify YouTube Podbean Follow us on our other social channels for more great Brave UX content! LinkedIn Instagram Brendan Jarvis hosts the Show, and you can find him here: Brendan Jarvis on LinkedIn The Space InBetween Website

    1h 11m

  8. 11/19/2024 · BONUS

    Nitzan Shaer - Simulated Audiences Have Arrived

    In this special bonus episode of Brave UX, Nitzan Shaer speaks candidly about the future of UX research, why simulated audiences are a step beyond synthetic, and how UX professionals can leverage them effectively. Highlights include: 15:12 - What’s the vision you’re building towards with WEVO? 22:56 - How would you define the difference between synthetic and simulated research? 25:44 - Could simulated research eventually surpass human research in accuracy? 34:50 - What does the near future hold for UX research with AI advancements? 58:00 - How can simulated audiences help accelerate innovation? ====== Who is Nitzan Shaer? Nitzan is the CEO and co-founder of WEVO, a user research platform that leverages AI to deliver reliable insights to designers, marketers, and product managers—in a fraction of the time that traditional research requires. Before co-founding WEVO, Nitzan was the co-founder and managing partner of High Start Group, an innovation consulting firm dedicated to helping companies create and launch breakthrough products. He also led product management, partner relationships, and defined Skype’s strategy for mobile phones as head of the Mobile Phones and Product Group, where the challenges of working with customers across 150+ countries sparked his vision for WEVO. Complementing his hands-on experience in building and scaling products, Nitzan holds an MBA from Harvard Business School and a Bachelor of Science in Engineering from Technion, Israel’s Institute of Technology. An active contributor to the broader product and business community, Nitzan has shared his insights on stages such as The Product Podcast, Product-Led Summit New York, and at Harvard Business School. Find Nitzan here: LinkedIn: https://www.linkedin.com/in/nshaer/Website: https://wevo.ai/ ====== Subscribe to Brave UX Liked what you heard and want to hear more? Subscribe and support the show by leaving a review on Apple Podcasts (or wherever you listen). Apple Podcast Spotify YouTube Podbean Follow us on our other social channels for more great Brave UX content! LinkedIn Instagram Brendan Jarvis hosts the Show, and you can find him here: Brendan Jarvis on LinkedIn The Space InBetween Website

    1h 17m
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Unpacking the stories, learnings and expert advice of world-class UX, design and product management professionals, Brendan Jarvis is on a mission to help you to create better products.

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