Six-Figure Secrets of Fractional Experts

Mylance
  • 5.0 (6)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Candid conversations with successful fractional executives, discussing their journey to build their independent consulting businesses and hearing their hard-earned lessons.

  1. 13H AGO

    The Real Block Isn’t Failure — It’s Fear of Success with Ash Seddeek

    Bradley Jacobs welcomes Ash Seddeek, founder of Mivante and fractional Organizational Change Management Advisor, who has worked with executives at Cisco, Uber, and Google. This conversation explores the psychological barriers that hold fractional consultants back from reaching their full potential, centered around the powerful Marianne Williamson quote: "Our deepest fear is not that we are inadequate. Our deepest fear is that we are powerful beyond measure." Ash reveals how limiting beliefs—often rooted in fear of success, losing relationships, or leaving behind proven expertise—prevent professionals from expanding their practices. The discussion covers practical strategies including the "meeting with self" framework, the Own It-Win It-Crush It model for fractional consultants, and how to reframe business development from "sales" to problem-solving conversations. Ash emphasizes the importance of vulnerability with clients, creating referenceability through exceptional work quality, and building a community of fellow professionals to combat isolation. Whether you're struggling with perfectionism, avoiding business development, or transitioning from corporate to fractional work, this episode provides actionable wisdom for pushing past fear and letting your light shine. Learn More:Scale your fractional practice: https://mylance.coConnect with Bradley Jacobs: https://www.linkedin.com/in/bradley-r-jacobs/ 00:00 Introduction and Ash's background 01:05 Our deepest fear: powerful beyond measure 02:34 Fear of losing relationships through success 04:01 Uncovering subconscious limiting beliefs 05:40 The Friday meeting with self practice 07:13 Pushing boundaries vs. playing it safe 08:59 Learning from failure and giving permission 10:13 Perfectionism and self-worth from accomplishment 11:15 Fear of success: losing relationships 12:21 Parental expectations and success 14:32 Other fears beyond losing relationships 16:00 Giving up proven expertise for the unknown 17:21 Corporate support system vs. going solo 19:12 Own It-Win It-Crush It framework 20:22 Business development is mandatory, not optional 21:22 Reframing sales as conversations 23:05 Companies have problems to solve 24:52 Looking for problems vs. doing sales 25:23 Who are you not to be brilliant? 27:28 Playing small doesn't serve the world 28:36 Showing vulnerability with clients 30:23 Inviting clients into vulnerability 31:18 Letting your light shine liberates others 32:16 The ripple effect of showing up big 33:02 Actionable steps: the reset framework 36:27 Finding your mastermind group 37:07 How to connect with Ash 37:38 The importance of working with a coach

    38 min

  2. SEP 25

    No Time for Business Development Because of Client Work? Listen Up

    Many fractional executives struggle with the same challenge: "I don't have time for business development." In this solo episode, Bradley Jacobs tackles this common excuse head-on, revealing the harsh truth that finding new clients is the most important part of your business, whether you like it or not. Bradley breaks down the difference between "not having time" versus "not making time" and provides a practical framework for sustainable business development. He introduces a simple 30-minute daily routine: 15 minutes for content creation and 15 minutes for connections on LinkedIn. This approach has helped countless fractional experts, including guest Ellie who built a $1.4 million pipeline in just four months. The episode covers reframing business development from "selling" to sharing your expertise, applying the 80-20 principle to maximize impact, and setting up systems for success. Bradley emphasizes doing the hard work first thing in the morning and leveraging tools, AI, and virtual assistants to streamline the process. Learn More:Scale your fractional practice: https://mylance.coConnect with Bradley Jacobs: https://www.linkedin.com/in/bradley-r-jacobs/ 00:00 - Welcome and intro to time challenges 01:14 - Time vs making time: language shift 02:19 - Why we avoid business development 03:30 - Client attraction is business lifeblood 04:58 - Referrals have limitations as strategy 05:48 - Finding your zone of genius 06:55 - Creating empowering narratives 07:24 - The 30-minute daily framework 08:25 - Compound effects of daily actions 09:25 - Alternative strategies beyond LinkedIn 10:23 - Discipline vs enjoyment balance 11:32 - Protecting your morning routine 12:47 - Tools and AI for automation 13:56 - Leveraging virtual assistants 15:16 - Episode recap and key takeaways

    16 min

  3. SEP 18

    The Future of AI and Fractional Work: The Rise of the Portfolio Career with Jon Younger

    Bradley Jacobs sits down with Jon Younger, a renowned expert on the future of work, freelancing, and independent consulting. Jon brings decades of experience as a best-selling author, multiple-time exited founder, and PhD from the University of Toronto, plus he's currently working with AI agents. The conversation explores how the fractional and freelance workforce has exploded since COVID and where it's headed over the next decade. Jon discusses the shrinking half-life of capabilities and how this drives organizations toward more flexible talent models. He addresses the biggest challenge fractionals face: creating stability while project durations get shorter and expertise becomes more specialized. Key insights include developing a clear personal competitive advantage while maintaining a wide portfolio, building strategic relationships for referral partnerships, and understanding that clients often have undefined but perfectly required needs. Jon emphasizes the critical shift from selling knowledge to selling wisdom and insight, sharing a powerful story about delivering millions in value through strategic guidance during a major corporate merger. The discussion covers value-based pricing strategies and how fractional experts can amplify their revenue beyond traditional time-for-money models. Learn More:Scale your fractional practice: https://mylance.coConnect with Bradley Jacobs: https://www.linkedin.com/in/bradley-r-jacobs/ 00:00 - Introduction and guest background00:35 - Jon's personal introduction01:17 - Future of fractional workforce post-COVID02:41 - Addressing stability vs instability03:25 - Building sustainable fractional careers05:24 - Finding your competitive advantage06:06 - Importance of collaboration and networking07:17 - Making effective referrals07:39 - Understanding unclear client needs09:07 - Shifting from time-based to value pricing09:54 - Knowledge vs wisdom in consulting12:54 - Million-dollar merger story begins13:51 - Value delivery vs time investment14:20 - Sustaining value over project duration

    36 min

  4. SEP 11

    How My LinkedIn Post Got 750k Views—And How You Can Replicate It

    Bradley Jacobs breaks down his most viral LinkedIn post that garnered 750,000 views and generated 22 sales calls. Using his insider experience at Uber's Raleigh launch, Bradley reveals the five key components that made this content resonate: a compelling hook, detailed storytelling, specific insights, clear structure, and an engaging winner-versus-loser narrative. He demonstrates how fractional experts can replicate this success without brand-name credentials by focusing on customer pain points, unique value propositions, and authentic experiences. Bradley emphasizes that viral content isn't just about engagement—it's about building trust and authority with your ideal clients. He shares practical strategies for creating LinkedIn content that attracts the right prospects, including his three-pillar content framework and the importance of consistent posting. The episode provides actionable insights for fractional professionals looking to leverage LinkedIn for client acquisition and business growth. Learn More:Scale your fractional practice: https://mylance.coConnect with Bradley Jacobs: https://www.linkedin.com/in/bradley-r-jacobs/ 00:00 - Introduction and Episode Overview 00:33 - Viral Content vs Targeted Engagement 01:18 - LinkedIn Content Strategy Goals 01:51 - Analyzing the Viral Post Hook 02:44 - Inside Look at Brand Recognition 03:58 - The Power of Storytelling 04:40 - Specific Details Drive Engagement 05:59 - Geographic Strategy Differences 07:04 - Post Structure and Readability 07:51 - Winner vs Loser Narrative Appeal 09:12 - Replicating Success Without Brand Names 10:14 - Understanding Customer Pain Points 11:18 - Creating Relevant Content Stories 12:28 - Building Authority Through Consistency 13:52 - Results from Viral Content Strategy 14:48 - Sustainable Client Acquisition 15:16 - Episode Wrap-up and Next Steps

    16 min

  5. SEP 4

    The Performance Trap: Stop Hustling for Worthiness & Start Thriving with Brian Bogert

    Bradley Jacobs sits down with human behavior expert Brian Bogert to explore how internal "waste" sabotages business success. Bogert, who survived having his arm torn off in a childhood accident, shares how early trauma shaped his drive to prove himself through performance - a pattern many fractional executives will recognize. The conversation dives deep into identifying destructive behaviors like defensive communication, pricing struggles, and the inability to delegate. Bogert explains how shame manifests as perfectionism, scarcity, and control, blocking entrepreneurs from scaling their businesses effectively. He shares compelling client stories, including a creator who jumped from $50K to seven figures after addressing childhood criticism around creativity. For businesses of one, Bogert emphasizes that revenue generation failures often stem from self-worth issues rather than sales tactics. He introduces a powerful three-question framework for prioritizing activities: Is this something only I can do? Could someone else do it better? Does this actually need to be done? The discussion also covers practical AI automation strategies that can free up 90% of non-essential tasks, allowing fractional executives to focus on their zone of genius. Learn More:Scale your fractional practice: https://mylance.coConnect with Bradley Jacobs: https://www.linkedin.com/in/bradley-r-jacobs/ Brian Bogert - Human Behavior and Performance CoachWebsite: brianbogert.comSocial Media: @BogertBrian (all platforms including YouTube) 00:00 Welcome and guest introduction 00:45 Brian's personal transformation story 03:17 What behaviors indicate internal waste 08:25 Making internal work tangible for skeptics 10:01 Client success stories and examples 15:54 Taking ownership vs feeling overwhelmed 19:16 Biggest challenges for businesses of one 23:01 Three essential questions framework 24:47 Common unnecessary business activities 28:16 Daily priority setting strategies 32:10 AI and automation for solopreneurs 39:48 Building complex workflow systems 43:17 Final advice on awareness and intentionality 45:23 Where to connect with Brian Bogert

    46 min

  6. AUG 28

    Cringe to Connection: Authentic LinkedIn Messaging That Actually Works

    This week we’re tackling one of the biggest challenges you face as a fractional executive: how to reach out on LinkedIn without sounding salesy or cringy. Bradley Jacobs breaks down why most outreach fails and share my value-first approach that builds genuine relationships instead of pushing for immediate sales. We’ll walk you through four distinct outreach strategies, from contribution-based messaging to soft introductions, while showing you how content amplifies your credibility and trust-building efforts. Bradley also shares why you need to dedicate 8-10 hours weekly to business development and help you overcome the psychological barriers holding you back. Key takeaways from our conversation: • How to flip the script from "what do I want from you" to "how can I add value to you" • Four proven outreach strategies you can implement immediately • Why combining content with outreach creates a 1+1=3 multiplier effect • The minimum time investment needed for consistent business development • Practical techniques for overcoming fear of rejection and self-doubt • How to choose the right outreach personality that feels authentic to you Learn More: Scale your fractional practice: https://mylance.co Connect with Bradley Jacobs: https://www.linkedin.com/in/bradley-r-jacobs/

    16 min

  7. AUG 21

    Overcoming Imposter Syndrome and Finding Your Purpose with Lasada Pippen

    Former engineer Lasada Pippen reveals how he overcame crippling fear and self-doubt to build a successful keynote speaking and coaching business. This powerful conversation explores the emotional challenges of entrepreneurship that most people never talk about. Discover Lasada's unique approach to business development, including his door-to-door strategy that landed him speaking engagements and coaching clients. Learn why he worked for free for nearly seven years and how that investment paid off exponentially. Bradley Jacobs and Lasada dive deep into the psychology of fear, the importance of finding your unique differentiator, and why purpose-driven businesses outperform money-driven ones every time. Learn More: Scale your fractional practice: https://mylance.co Connect with Bradley Jacobs: https://www.linkedin.com/in/bradley-r-jacobs/00:00 - Introduction and guest background 01:56 - Leaving engineering for purpose-driven work 02:25 - Overcoming imposter syndrome early on 04:11 - Wife's role in pushing toward dreams 05:56 - Mirror moment: taking ownership 06:22 - Operating with fear vs eliminating fear 08:01 - Converting fear into excitement 08:38 - Courage means doing it anyway 10:32 - Finding your unique differentiator 12:16 - Energy as competitive advantage 13:30 - Tom Brady mindset example 14:55 - Underdog mentality in business 16:02 - Emotional side of entrepreneurship 17:25 - Einstein's persistence philosophy 18:04 - Rejection and the thousand no's 18:32 - Quitters Day phenomenon 21:04 - Fear patterns and business hurdles 24:37 - First months after leaving corporate 28:08 - Surviving the roller coaster period 28:56 - Most effective marketing strategies 30:43 - Performance-based client acquisition 31:16 - Door-to-door business development 34:22 - Daily action vs occasional effort 35:27 - Free assessment offering strategy 36:16 - Early days with minimal resources 37:17 - Seven years of free speaking 39:15 - Purpose over profit mindset 43:36 - How to connect with Lasada

    44 min

  8. AUG 14

    Skip My Mistakes: What I Wish I Knew Before Starting My $25k / Mo Fractional Business

    After building a successful fractional consulting practice and working with thousands of fractionals, I'm sharing the essential roadmap I wish I had when starting out. Drawing from years of experience and insights from thousands of fractionals, I reveal what I did right and the critical lessons I learned along the way. I emphasize the importance of talking to everyone willing to listen, asking big money upfront, and never taking rejection personally. Key mistakes to avoid include billing hourly, delaying outreach, and getting distracted by logos and websites instead of focusing on client acquisition. I stress that successful fractionals master two core activities: exceptional client service and consistent outreach. I also discuss the evolution from general networking to developing a clear niche over time, the value of getting deeply involved in client businesses, and building systems before chaos hits. This episode provides actionable insights for both new and experienced fractional executives looking to accelerate their success. Learn More: Scale your fractional practice: https://mylance.co Connect with Bradley Jacobs: https://www.linkedin.com/in/bradley-r-jacobs/00:00 Welcome & Mylance Product Announcement 01:18 What I Did Right: Talk to Everyone 02:28 Ask Questions & Stay Curious 03:09 Asked for Big Money from Day One 04:04 Never Took Rejection Personally 04:47 Lesson 1: Don't Bill Hourly 05:54 Lesson 2: Do More Outreach Early 07:27 Focus on Needle-Moving Activities 08:16 Skip the Logo, Website & Business Plan 09:15 Don't Worry About Your Niche Initially 10:18 Build Your Story Over Time 11:27 Keep Existing Clients vs Finding New 12:48 Build Systems Before Things Get Crazy 14:31 Wrap-up & Final Thoughts

    16 min
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Candid conversations with successful fractional executives, discussing their journey to build their independent consulting businesses and hearing their hard-earned lessons.

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