BuzzStream Digital PR and Link Building Podcast

BuzzStream
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Join host Vince Nero as he interviews link building, SEO, and digital PR experts to bring you tips and tricks for better coverage and rankings.

  1. AI and Brand Visibility: Ahrefs' Insights from 75,000 Brands

    3D AGO

    AI and Brand Visibility: Ahrefs' Insights from 75,000 Brands

    We’re diving into Ahrefs’ huge new study on AI and brand visibility — they looked at 75,000 brands to see how often they get mentioned in AI tools, and what that means for SEO and digital PR. If you want to know where brand visibility is headed in the AI era, this one’s packed with insights you don’t want to miss. ⏰Time stamps 00:00 - Intro 00:18 - Overview of the Ahrefs Study 01:47 - Inspiration Behind the Study 05:54 - Key Findings and Surprises 10:09 - Building a Brand vs. Building Mentions 12:28 - Strategies for Brand Building 18:00 - The Role of Links in AI Overviews 19:24 - Sentiment and Quality of Mentions 22:03 - Optimizing for AI vs. Traditional Search 24:17 - Final Thoughts and Takeaways Check out the full study from Ahrefs here: https://ahrefs.com/blog/ai-overview-brand-correlation Check out Buzzstream here: https://www.buzzstream.com

    31 min
  2. How to Show Up in AI using Relevance Engineering

    SEP 26

    How to Show Up in AI using Relevance Engineering

    In this episode of the BuzzStream podcast, Mike King, founder of iPullRank, shares how relevance engineering can help you show up in AI. Vince and Mike discuss the impact of AI on the industry, specifically focusing on Google's recent updates and the significance of digital PR in the evolving landscape. Mike explains the concept of relevance engineering, a new approach that combines AI, information retrieval, content strategy, UX, and digital PR. He also shares practical strategies for businesses to stay ahead in the AI era, as well as the importance of creating highly relevant and specific content. ⏰ Time Stamps00:00 Introduction 00:36 The Future of SEO and Digital PR 01:29 Google Leak and Its Relevance 04:37 Relevance Engineering Explained 08:17 Impact of AI on SEO and Digital PR 22:35 Practical Tips for Small Businesses 24:33 Tools and Strategies for AI Optimization 29:18 Final Thoughts and Conclusion ❗️Find all of Mike's work on ⁠https://www.ipullrank.com⁠ 📧 Check out our email newsletter: https://www.buzzstream.com/newsletter

    31 min
  3. Mastering Reactive PR and Newsjacking with Katie Storey

    SEP 18

    Mastering Reactive PR and Newsjacking with Katie Storey

    In this episode, Vince is joined by Katie Storey, Director at Press Box PR. Katie shares her insights on reactive PR and newsjacking, drawing from her extensive experience as both a journalist and a PR professional. Learn how to stay relevant, be the first to the punch, and pitch effectively. Whether you're new to PR or looking to up your game, this episode is packed with valuable tips and real-world examples. ⏰ Timestamps⁠ 00:00⁠ - Intro⁠ 00:55⁠ - Defining Newsjacking and Reactive PR⁠ 03:09⁠ - Thinking Like a Journalist⁠ 07:03⁠ - Five Keys to Newsjacking⁠ 09:35⁠ - Relevancy and Case Studies⁠ 19:04⁠ - Connecting the Dots in PR⁠ 19:59⁠ - Creative Ideation Techniques⁠ 20:56⁠ - Leveraging News for Brand Relevance⁠ 22:31⁠ - Importance of Google Alerts⁠ 23:03⁠ - Relevance in Local News⁠ 26:15⁠ - Quick Content Turnaround⁠ 28:46⁠ - Asserting Your Authority ⁠32:22⁠ - Engaging but Concise Pitches ⁠34:35⁠ - Building Relationships with Journalists⁠ 37:20⁠ - Conclusion and Final Thoughts ❗️Don't miss another episode. Subscribe to the BuzzStream Newsletter: https://buzzstream.com/newsletter/ Interested in learning more? Check out our post about newsjacking: https://buzzstream.com/blog/newsjacking/

    39 min
  4. The Coolest PR Trick in Baseball History?

    SEP 16

    The Coolest PR Trick in Baseball History?

    In this quick hit bonus edition of the BuzzStream Podcast, Vince Nero hosts Thomas Fish, the president of Blowout Cards, to discuss a successful reactive PR campaign centered around the viral 'Phillies Karen' incident. ⏰ Timestamps00:00 Intro 00:43 Setting the Scene: The Phillies Karen Incident 02:00 Blowout Cards' Viral Campaign 03:45 About Blowout Cards 05:59 The Impact and Lessons Learned 11:17 Conclusion and Final Thoughts 🃏 Check out blowoutcards.com 🐝 Visit Buzzstream.com 📧 Subscribe to our newsletter: buzzstream.com/newsletter

    12 min
  5. How to Value Links in the AI Era

    SEP 10

    How to Value Links in the AI Era

    In this episode of the BuzzStream podcast, Vince Nero interviews Tamara Novitović, the head of SEO at Bazoom, about link value in 2025 within the context of the AI era. Here are some things you'll learn: ⭐️ Limitations of traditional metrics like Domain Authority (DA) and Domain Rating (DR) ⭐️ Advocating instead for a more nuanced approach that takes into account the quality and context of backlinks ⭐️ The dangers of manipulative link-building practices ⭐️ Potential pitfalls of over-reliance on metrics that can be easily gamed ⭐️ 'Impact Score' as a framework to help businesses focus on backlinks that provide genuine value ⏰ Timestamps 00:00 Intro 00:16 Redefining Link Value in the AI Era 01:53 The Pitfalls of Vanity Metrics: DA and DR 03:32 Manipulation of SEO Metrics and Its Consequences 05:11 The Debate on Trust Flow and Citation Flow 08:25 Negative SEO and Spam Brain 12:47 The Overuse of HARO and Its Risks 17:10 The Importance of Engagement and Click-Through Rates 24:22 Guest Posts and the Future of Link Building 28:48 Introducing the Impact Score 34:08 Final Thoughts and Conclusion Don't miss another podcast by subscribing to our newsletter: buzzstream.com/newsletter/ Download our new media list building tool, ListIQ: buzzstream.com/listiq/

    38 min
  6. A Deep Dive into Journalist Requests with Greg Heilers

    SEP 4

    A Deep Dive into Journalist Requests with Greg Heilers

    In this episode of the BuzzStream podcast, host Vince Nero welcomes Greg Heilers, co-founder of Jolly SEO, to discuss the intricacies of using HARO (Help a Reporter Out) and similar platforms to build great links and coverage. Greg shares valuable tips on quality checks, dealing with fake experts, and cutting through the noise in an increasingly competitive landscape. ⏰ Timestamps 00:00 Intro 00:42 Meet Greg Heilers: Co-Founder of Jolly SEO 01:09 Understanding HARO and Pitching Platforms 02:03 Client Prerequisites for Successful Pitching 04:32 Exploring Various Quote Platforms 08:13 Direct Outreach and Digital PR Strategies 9:12 Proactive Pitching 11:01 Quality Checks 14:33 Evaluating Opportunities 18:40 More on Quality Checks 22:28 Challenges 25:35 The Fake Expert Problem 30:42 Tips for the Perfect Pitch 36:29 Reaching out on Behalf of a Client vs Direct 38:58 Navigating Client Timelines 40:36 The Future of HARO Type Outreach 📩 Check out JollySEO: https://www.jollyseo.com 🌐 Learn more about BuzzStream: https://www.buzzstream.com 👉 Don’t forget to like, comment, and subscribe so we can keep bringing you more conversations with the brightest voices in PR, SEO, and digital marketing.

    44 min
  7. Building Your Personal Brand in PR with Grace Burton

    AUG 21

    Building Your Personal Brand in PR with Grace Burton

    Building a Personal Brand in PR with Grace Burton In this episode of the BuzzStream Podcast, host Vince Nero sits down with Grace Burton, Senior Digital PR Executive at Digital Loft and co-creator of the PR Insider newsletter, to talk about one of the biggest growth levers for PR professionals today: building a personal brand. If you’ve ever struggled with consistency, confidence, or knowing what to post, this conversation is packed with actionable insights. We dive into: Why personal branding matters in PR (and how it benefits you and your agency)The surprising stats behind how few people actually post on LinkedInPractical tips for staying consistent without burning outHow to use commenting and engagement to grow your visibilityOffline networking strategies that don’t feel “salesy”Turning content ideas into a sustainable posting strategyHow newsletters and communities can supercharge your brand⏰ Timestamps 00:00 — Introduction00:33 — The Importance of Personal Branding in PR01:01 — Starting Your Personal Branding Journey04:27 — Benefits of Building a Personal Brand06:12 — Engaging on Social Media Platforms10:00 — Offline Networking Tips13:43 — Content Strategy for Personal Branding24:17 — The Value of Employee Personal Branding for Businesses27:57 — Conclusion and Final ThoughtsLinks 📩 Subscribe to PR Insider: https://www.theprinsider.com/ 🌐 Learn more about BuzzStream: https://www.buzzstream.com Enjoyed the episode? Like, comment, and subscribe so we can keep bringing you more conversations with the brightest voices in PR, SEO, and digital marketing.

    29 min
  8. How to Steal SEO Strategies from Competitors

    AUG 14

    How to Steal SEO Strategies from Competitors

    In this episode of the BuzzStream Podcast, host Vince Nero is joined by Shane Dutka, founder of SiteCurve and former VP of SEO at Three Ships. Shane discusses his strategies for analyzing competitors' link profiles, methods for handling toxic links, and the importance of keywords in an AI-driven world. Timestamps: 00:00 - Introduction 01:30 - Importance of Competitor Analysis 04:20 - Affiliate Marketing Trends 08:50 - Site Curve’s Keyword Tracking Approach 12:15 - Evaluating and Disavowing Toxic Links 17:30 - Role of AI in SEO 22:00 - Traditional SEO vs. AI-first Strategies 26:40 - Importance of Conversion Rate Optimization 31:00 - Wrapping Up Subscribe to the BuzzStream newsletter today: www.buzzstream.com/newsletter Try out our new media list building tool, ListIQ, for free with this link: www.buzzstream.com/listiq

    32 min
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Join host Vince Nero as he interviews link building, SEO, and digital PR experts to bring you tips and tricks for better coverage and rankings.

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