ChannelBuzz.ca

ChannelBuzz.ca

Cutting through the noise for Canadian VARs and MSPs

  1. Cisco 360, three months in: Canadian partners are responding better than expected

    -5 H

    Cisco 360, three months in: Canadian partners are responding better than expected

    Erin Gertner, vice president of the Partner Organization and SMB sales at Cisco Canada The Cisco 360 Partner Program launched in January after roughly eighteen months of co-development with the partner community. It represents one of the most significant overhauls to Cisco’s channel model in more than two decades – replacing the Gold/Silver tier structure with architecture-specific “Preferred” designations, consolidating multiple incentive programs into the new Cisco Partner Incentive, and fundamentally shifting how partner value is measured, from transaction volume toward capability depth and lifecycle engagement. Three months in, Erin Gertner, vice president of the Partner Organization and SMB Sales for Cisco Canada, says the Canadian response has exceeded internal expectations – including on metrics Cisco had set internal targets around, like the percentage of partners achieving Preferred status. The surprise wasn’t just the numbers. Partners, she says, have been telling Cisco they appreciate the accountability around technical certifications. The Partner Value Index requirement to maintain certification levels gave partner leadership internal cover to prioritize training investments they already knew they needed to make. On the end of Gold: Gertner acknowledges the market education challenge, but argues Preferred is actually a more accurate signal than Gold ever was – since Gold could historically be earned through volume in a single area, while Preferred reflects genuine architectural depth. On the incentive shift: the current structure remains 90% weighted toward the “land” motion, with 5% each for adopt and renew. The rebalancing is coming, the timeline isn’t confirmed, and Gertner’s advice to partners is consistent: start building adoption and managed services practices now, because it takes years, and waiting for the incentives to change is waiting too long. Read Full Transcript Hello and welcome to In The Channel from ChannelBuzz.ca, bringing news and information to the Canadian IT channel community for the last sixteen years. I’m Robert Dutt, editor of ChannelBuzz.ca, and as always, your host for the show. Cisco’s 360 Partner Program was a long time coming. Eighteen months of co-development with partners, significant changes to how Cisco recognizes, rewards, and incentivizes its channel, including the end of the Gold designation that partners have built their brands around for more than two decades. The program launched in January and we’re now at roughly the three-month mark, which means it’s a good time to ask: how’s it actually going? Erin Gertner is vice president of the Partner Organization and SMB Sales for Cisco Canada, and she was closely involved in rolling 360 out to the Canadian market. We get into what surprised her most about how Canadian partners have responded – and some of the feedback wasn’t what she expected. We talk about what the end of Gold actually means for partners who built their reputation around it, where the incentive math is landing, and what the shift towards rewarding capability depth and lifecycle engagement looks like in practice for partners of all sizes. There’s also a practical question at the heart of this. If you’re a Canadian partner who’s still figuring out how to position yourself in the new program, what should you be doing right now? Let’s get right into it. My chat with Erin Gertner. ROBERT DUTT: Erin, thanks for taking the time. I appreciate it. ERIN GERTNER: Thank you for having me. ROBERT DUTT: 360, the partner program – long awaited, rolled out I’m going to say eighteen months or so ago, but has been live now for a quarter. How’s it going? What surprised you on the upside, and what’s been harder in getting the program out there than you expected? ERIN GERTNER: Yeah, it was a long eighteen months, but I’m glad we did it that way. I was telling somebody yesterday, I think we very intentionally took the hard road on evolving our partner program. As you’re well aware, our previous partner program had been in place for over twenty years, and was very beloved by our partners. And candidly, it was wildly profitable for many of them. So I think there was a lot of angst in the machine around changes, but there came a time where we really did have to go out and evolve our program as the market has changed. So we intentionally took the harder road, which was to co-innovate the program with our partners, versus us creating a program and pushing it out to the partner community. Early days, we got a ton of feedback from partners. We certainly made a few mistakes, but I really do think we did a great job listening to feedback from the partners and making adjustments where necessary. Obviously, the Canadian market is quite different from my peers in the US, as an example – same thing as EMEA and APJC. And it’s hard to make a program that fits for everybody. But I do think we’ve done a good job of creating a model, and having the ability to adjust a model that takes care of the majority of our partners. What surprised me the most was: we tried to take a really strategic approach in Canada. As I said to my team, my biggest fear at the end of this is that we have partners who say “I wasn’t ready” or “I didn’t know.” And we really operated with that in mind. So our goal was to have the majority of our partner community as ready as they possibly could be, earning either the same, if not more, with us. We did workshops with all of our partners. We enabled our distributors. We spent a really long time sitting in front of our partner community, helping them understand what investments they would need to make to be successful, as well as what would be the payoff on those investments. Some of the asks around training and other elements of the program did require investment from the partners. So we wanted to make sure we could demonstrate to them that there was a strong outcome – that there was profit to be made should they make those investments alongside us. The thing that actually surprised me the most is that our partner community in Canada is in very good shape in terms of being able to earn with us in the future. We had some metrics and some targets that we aspired to – a certain percentage of our partners achieving Preferred, for example – and we were able to exceed those metrics. But actually, the thing that surprised me the most is that a lot of our partners came back to us and said, “I like the accountability you have around our technical capabilities, because a lot of this does center around getting Black Belts, as an example.” And one individual said to us, “Behind the curtains, I don’t know if our team was spending as much time as they needed to on training and maintaining our certification levels. And this has really compelled our team to ensure that they are certified in all the right technologies, and we’re having better conversations with customers.” So I thought there would be a little more noise in the machine, and there certainly was at different points – we made those adjustments along the way – but the feedback has been overwhelmingly positive from the Canadian community. I think the team did a really good job of making sure we were hand-in-hand with our partners, because their success is so critical to us. We know if they’re not making money with us, they have choices in the market and they won’t continue to lead with Cisco. ROBERT DUTT: So to that point – CRN in the States surveyed partners heading into the launch and found about 40% were positive, about the same number were in the wait-and-see camp, and very few – I think it was about 7% – were actively unhappy with the way things were looking going into 360. Now that the program’s live and partners have actually had a chance to see their PVI and the incentives and how it all looks to them, have you seen the mood trend in Canada? Have you started to see those wait-and-sees move toward the positive camp, or what are you seeing in terms of that momentum? ERIN GERTNER: I mean, I think our big partners were sort of a no-brainer. A lot of them had a lot of the skills, depth, and capability that were going to be required to get them into Preferred in all the categories. So a few of them grumbled early on because they had to do a little bit more training and enablement, but they quickly hit the thresholds and they’re all in good shape. What we’ve actually seen is our distributors took a really strategic approach to our two-tier partners, and they’ve been running a lot of workshops and working hand-in-hand with some of our smaller partners. And we’ve actually seen quite a few new partners come on board because they have the ability to be specialized in certain architectures. For example, we’ve been recruiting more security partners, and the distis have done a great job of working alongside those security partners to help get them up and running. Because a piece of feedback we used to hear in our old program was: “It’s really hard to earn with you because we don’t want to be a network reseller. That’s not interesting for us. We’re a pure-play security partner and we’d like to continue to be a pure-play security partner. And just because it fits for you, it doesn’t fit for me.” I think this evolution of the program has allowed partners who are pure-play security partners, or great data centre partners, to come on board and start earning rebate pretty quickly, as well as get the designation so customers know that they are deeply skilled and deeply qualified in that particular architecture. ROBERT DUTT: From your comments a bit earlier, it sounds like partners who you expected to be hitting Preferred are hitting Preferred, and in some cases folks who you maybe weren’t expecting to hit Preferred are hitting Preferred – which is a nice little bonus.

    30 min
  2. The Buzz: Acronis launches GenAI Protection, Everpure CEO warns of sustained RAMageddon pricing, and Cisco’s quantum networking milestone

    -7 H

    The Buzz: Acronis launches GenAI Protection, Everpure CEO warns of sustained RAMageddon pricing, and Cisco’s quantum networking milestone

    Today’s headline news for Canadian IT solution providers: Acronis launches GenAI Protection for MSPs. Acronis GenAI Protection went generally available April 22nd, giving MSPs a purpose-built tool to discover shadow AI usage across client environments, prevent sensitive data from flowing into unsanctioned AI tools, block prompt injection attacks, and enforce per-client AI usage policies – all from within the existing Acronis Cyber Protect Cloud console. Acronis president Gaidar Magdanurov is framing it as a direct MSP revenue opportunity: turning an invisible and largely ungoverned risk into a billable managed service. Omdia analyst Matthew Ball puts SMB AI adoption at over 50 percent regardless of IT sanction, which tells you exactly how large that ungoverned footprint already is. This is the first release in Acronis’s broader Cyber Workspace initiative, with additional AI-native security capabilities on the roadmap. Everpure CEO publishes open letter on RAMageddon pricing. Everpure (formerly Pure Storage) CEO Charles Giancarlo published a frank letter to customers today warning of roughly 70 percent average price increases since January 2026 – driven by AI infrastructure buildout pulling semiconductor supply away from conventional components. Everpure’s own input costs for CPUs, DRAM, and flash storage have risen between 300 and 900 percent since mid-2025, with costs doubling December to January and doubling or tripling again through March. Giancarlo says the company is absorbing a significant share of the increase rather than passing it through, and commits not to profiteer – but the channel impact is real. Quote validity windows are now 30 days, down from 60 to 90. Giancarlo warns the disruption could persist for years. CRN’s coverage of Everpure’s recent earnings provides useful context on the company’s supply chain posture. If you have hardware-heavy proposals in flight, review your numbers and start the proactive conversation with clients now. Cisco unveils working prototype of a Universal Quantum Switch. Cisco’s Universal Quantum Switch, announced today, is a research prototype that solves a foundational barrier to quantum networking: different quantum systems encode information in incompatible ways, and connecting them has previously meant destroying the quantum information in the process. Cisco’s patented conversion engine routes and translates between all major encoding modalities at room temperature on standard telecom fiber, with less than four percent quantum information degradation and sub-nanosecond switching at under one milliwatt of power. This is research, not a shippable product – but Cisco is drawing an explicit parallel to how classical switches made the internet scalable, and has collaboration agreements with IBM, Qunnect, and Atom Computing working toward a full quantum network stack. For channel partners with public sector, defence, or financial services accounts where quantum security is beginning to surface, the practical timeline on distributed quantum infrastructure is moving faster than most of the channel has been tracking. Read Full Transcript Welcome to The Buzz from ChannelBuzz.ca, I’m Robert Dutt, today is Friday, April 24, 2026, and here’s what’s happening in the channel today. First up: Acronis has launched Acronis GenAI Protection, a new managed service offering aimed  squarely at MSPs. What it does is give service providers centralized visibility and control over generative AI usage across client environments. That means shadow AI discovery – finding out which AI tools employees are actually using, sanctioned or not. It means prompt injection blocking, so bad actors can’t use AI tools to manipulate systems or exfiltrate data through a chat interface. And it means sensitive data protection: preventing PII, PHI, and confidential business information from getting fed into tools that were never cleared to receive it. MSPs can set and enforce AI usage policies on a per-client basis, all from inside the existing Acronis Cyber Protect Cloud console – no separate point solution to manage or sell. Acronis president Gaidar Magdanurov is positioning this explicitly as a revenue expansion opportunity – the idea being that MSPs can convert an invisible risk their clients already have into a billable managed service line. The market backdrop supports that framing: Omdia analyst Matthew Ball estimates that more than half of SMBs are already using AI tools regardless of IT approval, and for the most part there is no governance layer in place to manage that usage. This is the first release under Acronis’s broader Cyber Workspace initiative, with more capabilities – AI-native threat detection, deeper workspace monitoring – described as coming. Worth evaluating now. For most MSP client bases, the shadow AI governance conversation is already overdue. Second: Everpure – the company formerly known as Pure Storage – CEO Charles Giancarlo published an open letter to customers and partners today that anyone selling or speccing hardware needs to read carefully. The headline number is a 70 percent average price increase since the beginning of 2026 – and Giancarlo’s message is that this may not normalize for years, not quarters. The underlying cause is AI infrastructure buildout consuming semiconductor supply at a pace that’s starving conventional storage and compute components. Everpure’s own input costs – CPUs, DRAM, and flash storage – have surged between 300 and 900 percent from mid-2025 baseline levels. Costs roughly doubled between December and January alone, then doubled or tripled again through February and March. Giancarlo is explicit that the company is absorbing a significant share of those increases rather than passing them straight through – it’s operating at the low end of its 65 to 70 percent gross margin range as a result – and the letter commits explicitly to not treating the supply crisis as a margin opportunity. That’s worth acknowledging. But absorbing part of a 300-to-900 percent input cost spike still leaves a 70 percent average increase landing on customers. The channel-specific implications are concrete. Quote validity has been cut from 60 to 90 days down to 30, because costs are moving too fast for longer windows to hold. And Giancarlo’s warning about multi-year disruption applies broadly – the underlying DRAM and flash component dynamics affect the whole hardware market, not just Everpure’s product line. If you have proposals in flight with any significant storage or compute components, pressure-test those numbers now and get ahead of the conversation with your clients before they come to you. And third, something from the longer end of the technology horizon: Cisco has announced a Universal Quantum Switch – a working research prototype that addresses one of the foundational barriers to practical quantum networking. Here’s the core problem it solves. Quantum computers from different vendors encode information in fundamentally different ways – polarization, time-bin, frequency-bin, path encoding – and until now, connecting them has meant destroying the quantum information in the process. There’s been no equivalent of a network switch for quantum systems. Cisco’s prototype changes that with a patented conversion engine that can route and translate between all of those encoding types simultaneously, preserving the quantum state across the translation. It operates at room temperature on standard telecom fiber – no exotic cryogenic infrastructure required. In testing, it achieved less than four percent quantum information degradation, with sub-nanosecond switching at under one milliwatt of power. The analogy Cisco uses is instructive: classical networking switches made the internet possible by connecting incompatible endpoints through a common network fabric. This is the same concept applied to quantum systems. The company is working with IBM, Qunnect, and Atom Computing toward a fuller quantum network stack. To be direct about where this fits for the channel: it’s a research prototype and it won’t appear on a quote sheet this year or next. But for those with public sector, defence, or financial services accounts where quantum is starting to surface in security and infrastructure conversations, the practical timeline on distributed quantum networking is compressing faster than the industry has generally been tracking. This is meaningful progress, and it’s worth knowing about. Later today on In The Channel, we’ll be discussing Cisco 360, three months in with Cisco Canada channel chief Erin Gertner, and looking at why Canadian partners are responding better than expected to the program’s rollout. And if you haven‘t heard it yet, yesterday’s episode features Dell Technologies vice president of global partner marketing Eric Arcese discussing the AI Factory and why the gaps around it are the real opportunity for the channel. That’s how we’re seeing the headlines today. I’m Robert Dutt for ChannelBuzz.ca, thanks for listening. Have a great day, and an even better weekend.

    6 min
  3. The gaps are the opportunity: Dell’s Eric Arcese on the AI Factory, VxRail’s evolution, and what’s ahead

    -1 J

    The gaps are the opportunity: Dell’s Eric Arcese on the AI Factory, VxRail’s evolution, and what’s ahead

    Eric Arcese, vice president of global partner marketing at Dell Technologies Dell Technologies vice president of global partner marketing Eric Arcese joins In The Channel ahead of Dell Technologies World, and his central message for Canadian partners is worth sitting with: the AI Factory is Dell’s story, but the seams around it belong to the channel. Arcese describes looking at the Dell AI Factory with NVIDIA topology slide at a recent Dell Tech World and seeing the “gaps, the seams” – the services, the data work, the outcome-level integration – as the real opportunity for partners. As enterprise AI adoption moves beyond hyperscaler buildouts into mid-market and commercial customers, those gaps are where Canadian MSPs and VARs have natural advantages: proximity to the customer, industry intimacy, and the ability to make the technology real. On the VxRail-to-Dell Private Cloud transition, Arcese frames the shift around the economics of AI – disaggregated infrastructure lets customers independently scale GPUs, storage, and networking for specific workloads. Hypervisor choice is preserved across Red Hat, Microsoft, VMware, and others, and partners building Dell Private Cloud practices can access up to 10% incremental incentives. The AI PC conversation moves past the usual productivity pitch. With over 500 million PCs still running Windows 10 and enterprise fleets averaging three to five years old, the refresh is as much a security imperative as a performance one – a stronger entry point for MSPs already in the endpoint security conversation with their customers. The episode closes with a preview of the Global Partner Summit at Dell Technologies World, May 18-21 in Las Vegas. Demand signals replacing traditional leads, AI-assisted quoting and deal registration, a “modern partner-centric transaction ecosystem” – the “simple, predictable, profitable” mantra is getting operational substance. The details come in May. Read Full Transcript Hello and welcome to In The Channel from ChannelBuzz.ca, bringing news and information to the Canadian IT channel community for the last 16 years. I’m Robert Dutt, editor of ChannelBuzz.ca, and your host for the show. Dell Technologies World is coming up in May, and for the Dell partner community, it’s the biggest event on the calendar – the place where the direction for the partner program gets set for the year ahead. As we head toward that, there’s a lot for Canadian resellers and MSPs to be thinking about. The partner program has been evolving. The shift from VxRail to Dell Private Cloud is still very much unfolding. The AI infrastructure opportunity is reshaping what customers expect and what partners are expected to deliver. The question of where a Canadian MSP or VAR actually fits into all of that – that’s a real and pressing one. To help me make sense of it, I sat down with Eric Arcese, Vice President of Global Partner Marketing at Dell Technologies. Eric’s been in the industry for over 25 years, with roots going back to the EMC era, so he’s been watching and shaping how the Dell partner ecosystem operates for a long time. We talked about where partners fit in the AI story, the VxRail transition, the AI PC refresh, and what you can expect from the Global Partner Summit in May. Let’s get right into it, my chat with Eric Arcese. Robert Dutt: Eric, thanks for taking the time. I appreciate it. Eric Arcese: Thanks, Robert, for having me. Robert Dutt: You’re the Vice President of Global Partner Marketing at Dell. Can you give me a sense of what that actually means day-to-day? What are you responsible for, and what does the Dell partner community look like from where you’re sitting? Eric Arcese: Well, the partner community has been a tremendous growth engine and a critical and existential part of our go-to-market in everything that we do. We have partners around the world, we have some of our very best in Canada, and our partners really bring our technology to life with our shared customers around the world. We can’t do what we do in the market without the phenomenal partners that we have. In my role leading global partner marketing, that is to make sure that our story resonates, that we’re bringing that value proposition to life for our partners. They have choices, just like customers do, each and every day – who they’re going to invest in, who they’re going to work with, what they’re going to focus on learning, how they’re going to enable their sellers, their pre-sales folks. And we want to make sure that our partners feel really good about working with us, building businesses with us, developing practices with us, and ultimately growing with us in the markets that they serve for the customers that we collectively support. I love what I do. I’ve been in tech for over 25 years, here at Dell for over 25 years as well, and I could not think of a place I would rather be. Supporting our very best partners in Canada and around the world, and all that we do – that’s a little bit about what I do. I work very closely with my team around the world, and with our regional marketing folks as well, to make sure that that last mile of what we deliver for partners is well-aligned and adds value to partners in the ecosystem. So that’s a little bit about what I do, Robert. Robert Dutt: I feel like 2026 is a bit of an inflection point for the partner community writ large, and the definition of a Dell partner seems broader than it’s ever been. You’ve talked about partners moving beyond reselling into being architects, advisors, ecosystem builders – all that kind of good stuff. What do you see as the state of the Dell partner community right now, and how have you seen that picture change over recent months, and I guess the last year or two? Eric Arcese: Robert, you and I have both been in tech for the last couple of decades, and there have been different chapters, different inflection points. What we’re seeing now is a moment like we’ve never seen before. This is obviously all driven by AI, but it puts infrastructure, solutions, integrations, and outcomes at the forefront of everything that our partners deliver and everything our customers are demanding. So we’re in this moment that’s existential in tech and everything that we do, where we need to accelerate time to value with infrastructure. And when it really dawned on me, Robert – it was a couple of years ago, at a Dell Technologies World; you might have been there too. We had this announcement, and we called it the AI Factory with NVIDIA. And we had a picture on a slide – like so many of you have seen, with a chevron – data coming in on one side, use cases and business outcomes on the other, but layered through all of that, you had services, AI, software, infrastructure. And there were gaps when I saw this slide, and I was thinking to myself: the gaps, the seams, that’s where the opportunity lies for our partners around the world. Dell is the infrastructure provider of choice. We are the leader in everything that we provide – right from commercial PCs, to storage, to servers, AI servers – and stitching it all together through the topology upon which we develop those outcomes creates a huge opportunity for our partners. So that’s what gets me really excited about the moment. We’re meeting the moment. Our technology is meeting the moment, our partners are meeting the moment, and we’re working each and every day with those partners to deliver real AI-driven outcomes around the world. And some customers get it – and those that don’t, won’t be here very long. So there is this urgency, and we see that in our demand across the board. And I won’t go into earnings from last year, but you’ve probably seen that the year that we just posted, we’re seeing that come to life in every market. We’re seeing that in Canada, no doubt about it as well. It’s hard not to get excited about it. This is a very special time indeed. Robert Dutt: So the AI Factory – definitely been a centrepiece of the story for the last couple of years, as you point out. When I look at it from the perspective of my audience – from the MSP or the VAR serving mid-market and SMB customers – the massive GPU cluster buildouts feel like they’re kind of happening somewhere else. Can you help me fill in the story for the regional partner who isn’t doing hyperscale deployments and where they fit into the AI infrastructure story at this point? Eric Arcese: It’s a great question. I think that’s a little bit of the elephant in the room, right? The first couple of years, it’s like – yeah, you’re reading about these multi-billion-dollar deals, but where are they happening? And those deals were happening at the hyperscale level. The next question is: when is there enterprise AI adoption? When does a traditional enterprise customer really start embracing AI at every level? And you know what? We’re seeing that now. The trajectory of that growth is accelerating, and it’s terrific to see. To your point, Robert, those first couple of quarters, first year or two – the question was: what about enterprise adoption? And that’s where our partners are incredibly well positioned to make it real. What are the outcomes? What are the use cases? What are the business processes we’re going to focus on to bring that infrastructure to a place where it’s adding real value? The people in that workflow who make that real – that’s our partners. Dell’s partners. Because our partners in Canada are incredibly intimate with the industry, the customer, the use cases, the business priorities – whether it’s in the public or private sector. We’re providing that infrastructure at Dell Technologies, but our partners are making it real because they have that intimacy. They’re pressing the flesh, they’re working with customers each and every day, they

    34 min
  4. The Buzz: HPE expands channel software push, AvePoint highlights AI governance gap, and ESET tracks cyber insurance influence

    -1 J

    The Buzz: HPE expands channel software push, AvePoint highlights AI governance gap, and ESET tracks cyber insurance influence

    Today’s headline news for Canadian IT solution providers: Hewlett Packard Enterprise expands software channel push: Hewlett Packard Enterprise is doubling its dedicated sales team to drive its Hybrid CloudOps software portfolio through the channel. According to CRN, Rocco Lavista, vice president and general manager of worldwide Hybrid CloudOps software sales at HPE, noted that rising global memory prices and the resulting hardware cost pressures are actively driving demand for virtualization alternatives like VM Essentials. For Canadian MSPs and VARs grappling with supply chain volatility and tightening server margins, the vendor’s expanded software push offers a potential pivot point to maintain profitability through higher-margin recurring revenue streams. AvePoint and Omdia research highlights AI governance gap: AvePoint and Omdia have released new global research indicating that governance and compliance, rather than technical capability, represent the primary barrier to AI monetization. Based on a survey of over 300 MSPs, 51 percent cited governance as the main obstacle to customer AI adoption. The report highlights a significant execution gap: while 94 percent of respondents are committed to AI readiness, only 43 percent report high maturity in their service delivery. As Canadian solution providers face increasing data sovereignty requirements, the research suggests that packaging AI governance as a standalone service is a viable path to capturing a share of a market Omdia projects will reach $276 billion by 2030. ESET tracks cyber insurance influence on the channel: Security vendor ESET has published its 2026 SMB Cyber Readiness Index, highlighting the growing influence of cyber insurance underwriters on the managed services landscape. The report found that 78 percent of Canadian small and medium-sized businesses now carry cyber insurance, with insurers increasingly mandating specific security controls. Among Canadian SMBs that outsource their security, 27 percent are now bypassing traditional providers to use a cyber insurer offering Managed Detection and Response (MDR) services. For the Canadian channel, the data underscores a critical shift: insurers are setting the baseline, and MSPs must integrate advanced monitoring capabilities to prevent clients from migrating to insurer-provided solutions. Read Full Transcript Welcome to The Buzz from ChannelBuzz.ca, I’m Robert Dutt, today is Thursday, April 23, 2026, and here’s what’s happening in the channel today. Hewlett Packard Enterprise is doubling its dedicated sales team to drive its Hybrid CloudOps software portfolio through the channel. According to Rocco Lavista, vice president and general manager of worldwide Hybrid CloudOps software sales at HPE, the vendor is actively working to accelerate partner attach rates for its software suite. Lavista recently noted that rising global memory prices and the resulting hardware cost pressures are actively driving demand for virtualization alternatives like VM Essentials. For Canadian MSPs and VARs grappling with supply chain volatility and tightening server margins, the vendor’s expanded software push offers a potential pivot point to maintain profitability through higher-margin recurring revenue streams. AvePoint and Omdia have released new global research indicating that governance and compliance, rather than technical capability, represent the primary barrier to AI monetization for managed service providers. Based on a survey of over three hundred MSPs, fifty-one percent cited governance as the main obstacle to customer AI adoption. The report highlights a significant execution gap: while ninety-four percent of respondents are committed to AI readiness, only forty-three percent report high maturity in their actual service delivery. As Canadian solution providers face increasing data sovereignty and privacy requirements, the research suggests that packaging AI governance as a distinct, standalone service may be the most viable path to capturing a share of a market Omdia projects will reach two hundred and seventy-six billion dollars by 2030. Security vendor ESET has published its 2026 SMB Cyber Readiness Index, highlighting the growing influence of cyber insurance underwriters on the managed services landscape. The report found that seventy-eight percent of Canadian small and medium-sized businesses now carry cyber insurance, with underwriters increasingly mandating specific security controls as a condition of coverage. Among Canadian SMBs that outsource their security, twenty-seven percent are now bypassing traditional providers to use a cyber insurer offering Managed Detection and Response services, while thirty-eight percent remain with a traditional MSP. For the Canadian channel, the data underscores a critical shift: insurers are actively setting the security baseline, and MSPs must integrate advanced monitoring capabilities to prevent clients from migrating to insurer-provided solutions. Later today on In The Channel, my conversation with Eric Arcese, vice president of global partner marketing at Dell Technologies, discussing the AI Factory, VxRail’s evolution, and what’s ahead. And if you haven’t heard it yet, be sure to check out yesterday’s chat with Rewst founder Aharon Chernin on building the automated MSP. That’s how we’re seeing the headlines today. I’m Robert Dutt for ChannelBuzz.ca, thanks for listening.

    3 min
  5. AI thinks, automation acts: Rewst founder Aharon Chernin on building the automated MSP

    -2 J

    AI thinks, automation acts: Rewst founder Aharon Chernin on building the automated MSP

    Aharon Chernin, founder and CEO of Rewst Aharon Chernin has been building technology specifically for MSPs for more than twenty-five years – including founding Perch Security, which ConnectWise acquired in 2020. His next venture was Rewst, a workflow automation platform purpose-built for managed service providers, now serving over 1,500 MSPs. The founding insight: automation was the foundational promise of managed services, and the tools had never lived up to it. In this conversation, Chernin draws the distinction that frames everything else: there’s a difference between an MSP that does automation and an automated MSP. One is a project. The other is a culture. Success, he argues, is one hundred percent cultural – the person who writes the cheque and the engineer who builds the workflows both have to want it, or it stalls every time. We dig into where AI fits in the MSP operational stack, and why treating AI and automation as interchangeable leads to bad decisions. The Chernin framing: AI thinks, automation acts. Without a connected execution layer like Rewst’s RoboRewsty AI Workflow Builder, AI can only advise. We also get into the governance model – approval gates, trust levels, and the balance between cyber risk and business risk – and the MCP Server architecture enabling genuinely agent-driven MSP operations. Chernin shares numbers from three Canadian MSPs on the platform – Resolved IT, Ideological Systems, and Yardstick – and walks through how to calculate the real economics of automation investment beyond simple time savings. He closes with a practical roadmap for any MSP owner who wants to get serious in the next six months: get out of firefighting mode, find your automation champion, start small, and do not wait for perfection. Read Full Transcript Robert Dutt: Hello and welcome to In The Channel from ChannelBuzz.ca, bringing news and information to the Canadian IT channel community for the last sixteen years. I’m Robert Dutt, editor of ChannelBuzz.ca, and your host for the show. If you’ve been following the conversation around AI and MSPs over the last year or two, you’ve probably noticed that a lot of it is pretty fuzzy. AI is going to transform your business. AI is the future of service delivery. AI this, AI that – but not a lot of specificity about what it actually means for the way an MSP runs its operations day to day. My guest today has been building technology specifically for MSPs for more than twenty-five years. He founded Perch Security, which was acquired by ConnectWise back in 2020, and then turned around and founded Rewst, a workflow automation platform built from the ground up for managed service providers. Rewst now has over 1,500 MSPs on the platform, which means he has a pretty clear view of where the channel actually stands on automation – not where vendors wish it stood, but where it actually is. We talk about the difference between an MSP that does automation and an automated MSP, and why that distinction matters more than any specific tool. We get into why AI and automation are not the same thing, and why confusing them leads MSPs to make bad decisions. And we look at what the operational stack of an MSP actually starts to look like as AI moves from advising on workflows to generating and executing them. Aharon Chernin is the founder and CEO of Rewst, and he’s been thinking about this a lot longer than most. Let’s get right into it. My chat with Aharon Chernin. Aharon, thanks for taking the time. I appreciate it. Aharon Chernin: Nice being here. Robert Dutt: Rewst isn’t your first time building specifically for the MSP market. You come out of Perch Security, acquired by ConnectWise. What did your time inside ConnectWise’s world teach you, and was Rewst a direct response to something specific you saw from there, or from the community there? Aharon Chernin: I was actually only at ConnectWise a couple of months. Really, the Rewst idea came from working with MSPs for years while I was doing Perch. I was learning more and more about how MSPs operated. I saw the tools they were using, the problems they were having. And, mind you, this is the era circa 2017-18, and they’re using tools called PSAs – professional services automation – that didn’t really automate anything. It had me scratching my head: what’s going on here? But then I just continued moving forward because I had security stuff going on. And then there were RMM tools called Automate, and I was trying to figure out what these things actually automated. It was just endpoint stuff, right? But there’s so much more than just an endpoint. And then I saw a bunch of single-point solutions – software products out there doing a single automation, not even calling it an automation, just calling it a software product. So once I had the opportunity after Perch, I went and started investigating what were these quirks in the market I was seeing, because automation is much, much bigger than what the market actually thought it was. Robert Dutt: Well, and it’s for so long been one of the key premises of managed services – the idea of automate everything you can towards success. So it’s interesting to hear those observations. You’ve got the platform now with 1,500 or more MSPs on it – you probably have a better view of the real state of automation adoption in the channel than almost anyone out there. How would you honestly characterize it today? Is this a story of meaningful progress from the scenario you saw back in your Perch days, or is it still pretty early for many MSPs? Aharon Chernin: It’s still the beginning. We only have 1,500 MSPs. And how many MSPs are there – depending on who you talk to, 60, 80,000. We only have 1,500 of them. So in my mind, these are all early adopters in automation. But when it comes to what adoption actually looks like in an MSP that successfully automates, it’s cultural – 100%. If you look at cybersecurity – Perch was a cybersecurity company – you’d be looking for the correct size MSP that focused on security to resell through. But when it comes to automation, every size MSP needs to automate – small and big. And we’re actually seeing that. We see really, really small MSPs automate and really, really big MSPs automate. And we’ve also seen both those sizes fail. The number one reason they succeed is culture. The buyer – the buyer could be the CEO of the MSP, or a director of managed services, whoever can write a cheque – that person has to want to automate. And the engineer who’s actually going to do the automation, they have to want to do it too. If the buyer wants to automate but the engineer doesn’t, it’s not going to work. If the engineer wants to automate but the buyer doesn’t, it’s not going to work. And that cultural thing extends further than just the want. The CEO of the MSP should be running around saying, “I want to be an automated MSP,” and excited about it. If they’re not excited about it, they’re going to be a part-time automation MSP. The way I like to say it is: you’re either an automated MSP, or you’re an MSP that does automation. Robert Dutt: What do you find helps flip the switch from one to the other? What is it that gets those teams that are either misaligned or not aligned at all to get things lined up and moving in the right direction? Aharon Chernin: It’s really an open line of communication between the buyer and the person implementing. Because if the buyer has an automation idea – just one, a single simple basic thing that would save the company time or help improve service delivery reliability – and that engineer performs that small automation, and they talk to each other, and the engineer says, “Yes, it’s running. Yes, it runs fifty times a day. We’ve saved eight hours today running this automation” – and that actually gets back to the person who writes the cheque – there is alignment. The tide has turned. Suddenly the MSP says, “How do I dedicate more people to helping automate this business?” It’s a matter of getting that first win and getting it in place. Robert Dutt: There’s a lot of talk, obviously, about AI. And Canadian MSPs are being sold a lot of things that blur the line between AI and automation. You’ve talked about that distinction – the idea that AI thinks and automation acts. Can you expand on that? Because I think getting that framing right can help change how MSPs make decisions and think about how they’re structuring things internally. Aharon Chernin: AI can’t touch anything by itself. This goes back to: AI thinks, automation does. Take ChatGPT, for example. ChatGPT is not an AI. ChatGPT is a tool on top of AI. The AI is GPT. The tool is Chat. So just having AI gives you a lot of answers to a lot of questions, but nothing gets done. You need the tool on top of the AI. I can’t think of an easier way to define it than that. There are an infinite number of possibilities of what you can do with a tool that leverages AI. Robert Dutt: So you guys have RoboRewsty now. You’re moving from AI that guides building workflows to AI that generates those workflows. That sounds incremental, but to your point on thinking versus doing, I suspect it’s more significant than that. What actually changes for an MSP team when anyone in the org can describe a workflow in language that’s natural to them and have it built for them, rather than having to go back to that one person who knows how to build out the automation? Aharon Chernin: AI is easier to understand than even that. We need to think of it as just another employee. Now, depending on how much the business trusts that employee is how much governance we’re going to put around that employee. If there is one hundred percent trust, it gets free will and can run freely. If there is zero to ten percent trust, every step of the way needs to be gated by a person.

    35 min
  6. The Buzz: Salesforce launches FDE Partner Network, Cisco reinstates compute deal registration, and CloudCapsule debuts Manage module

    -2 J

    The Buzz: Salesforce launches FDE Partner Network, Cisco reinstates compute deal registration, and CloudCapsule debuts Manage module

    Today’s headline news for Canadian IT solution providers: Salesforce launches FDE Partner Network: Salesforce is dedicating 50 million dollars to its new Forward Deployed Engineering Partner Network, providing partners with the same training and direct product team access as internal staff. According to Nick Johnston, senior vice president of partner sales, the program is designed to help partners build and monetize their own agentic AI practices on the Agentforce platform. For Canadian MSPs and consultants, the initiative presents an opportunity to transition from selling software licenses to delivering higher-margin advisory and managed services. Cisco reinstates compute deal registration: Reversing a decision from late February, Cisco has officially reinstated its compute deal registration differential. The initial elimination, driven by rising memory prices, effectively removed roughly eight points of margin on server deals, causing friction within the channel. In a communication to partners, Cisco’s Tim Coogan confirmed the discount restoration, though the tightened seven-day quote protection window remains. The move restores critical profitability and margin predictability for Canadian partners navigating ongoing supply chain volatility. CloudCapsule debuts Manage module: CloudCapsule, a security platform launched by former Pax8 leaders and MSP owner Nick Ross, has introduced its Manage module. The solution extends Microsoft 365 security management into a unified workflow, bringing assessment, remediation, and reporting into a single pane of glass. For Canadian MSPs struggling with fragmented toolsets, the platform reduces administrative overhead and automates the reporting process, providing tangible proof of security outcomes to justify recurring revenue. Read Full Transcript Welcome to The Buzz from ChannelBuzz.ca, I’m Robert Dutt, today is Wednesday, April 22, 2026, and here’s what’s happening in the channel today. Salesforce has launched a new Forward Deployed Engineering Partner Network for Agentforce, backing the initiative with a 50 million dollar investment in agent-building incentives. According to Nick Johnston, senior vice president of partner sales, the software vendor is committing to provide channel partners with the same training, tools, and direct product team access that its internal staff receives. The program is designed to help partners build their own agentic AI practices and push beyond basic implementation. For Canadian MSPs and consulting partners, the initiative signals a continued shift away from selling software seats toward delivering measurable business outcomes. As AI deployments become more complex, partners who can demonstrate real-world results will be positioned to capture higher-margin advisory and managed services revenue. Cisco has officially reinstated its compute deal registration differential, reversing a controversial decision made in late February. The networking giant had originally eliminated the discount in response to rising memory prices and supply chain volatility. According to partners, that move effectively erased roughly eight points of margin on server deals, causing friction and prompting some to look at competing infrastructure vendors. In a recent communication, Cisco senior vice president of global partner sales Tim Coogan confirmed the discount restoration for registered compute hardware deals, though the tightened seven-day quote protection window remains in place. For Canadian IT solution providers, the reversal is a necessary correction that restores critical margin predictability, allowing partners to confidently quote hardware projects in an unpredictable supply chain environment. A new security platform built by former Pax8 leaders and an experienced MSP owner is making its official debut this week at the Kaseya event. CloudCapsule, led by CEO Nick Ross, is launching its Manage module, which is designed to help managed service providers assess, remediate, and demonstrate security outcomes within a single workflow. The solution extends Microsoft 365 security management into a unified system, addressing the ongoing problem of fragmented tools and manual reporting. For Canadian MSPs, operational consolidation is becoming increasingly essential. Proving the value of security services to clients is a persistent challenge, and a platform that automates the reporting process can help reduce administrative overhead while providing tangible proof of security posture improvements to justify recurring revenue. Later today on In The Channel, we have a conversation with Rewst founder Aharon Chernin. We will be talking about building the automated MSP, and how AI thinks while automation acts. It is a deep dive into where the service delivery model is headed. And if you haven’t heard it yet, make sure you check out yesterday’s episode featuring Jennifer Roy, CEO of Nucleus Networks. We had a great discussion on maintaining culture while scaling a national presence, and what private equity really looks like from inside a Canadian MSP. That’s how we’re seeing the headlines today. I’m Robert Dutt for ChannelBuzz.ca, thanks for listening.

    3 min
  7. Jennifer Roy on culture, scale, and what PE really looks like from inside a Canadian MSP

    -3 J

    Jennifer Roy on culture, scale, and what PE really looks like from inside a Canadian MSP

    Jennifer Roy, CEO of Nucleus Networks Jennifer Roy knew she was underqualified for her first job in managed services. She applied anyway — and she’d tell you that discomfort is kind of the point. Now CEO of Nucleus Networks, the Vancouver-based MSP that now operates across Victoria, Prince George, Calgary, and Toronto, Roy joined the company as COO in 2021 and stepped into the top job in January 2024, taking over from founder-era CEO Martin DesRosiers. Nucleus was recently named to the CRN MSP 500 Pioneer 250 — the SMB-focused tier of CRN’s annual managed services ranking — and Roy was named CEO of the Year by The Channel Company. In this episode of In The Channel, Roy talks about what a non-technical leader brings to an MSP that a technical founder sometimes can’t, including a willingness to ask basic questions and a genuine orientation toward service over infrastructure. “We’re delivering customer service,” she says. “We’re just doing it through technology.” She gets into the practicalities of scaling across Canadian markets. What breaks when you grow beyond your home city, how vertical specialization in architecture and construction, legal, and mining shapes hiring and delivery, and what it means to maintain culture at 80-plus employees across five cities. Roy is also one of the more honest voices you’ll hear on what life inside a PE-backed platform actually looks like. Nucleus is part of Lyra Technology Group, the Evergreen Services Group portfolio of MSPs. She’s specific about what that relationship delivers — a six-hour cross-portfolio hire, proprietary tooling shared from a sister company, a peer network that can produce a Linux specialist or boots on the ground in Australia on short notice — and honest about what it took to get comfortable operating within that structure. On AI, she’s practical rather than promotional: automated client reporting built around her own communication style, a shadow AI mitigation campaign that turned a risk conversation into a client engagement opportunity. It’s a wide-ranging conversation, and a genuinely candid one. Read Full Transcript Robert Dutt: Hello and welcome to In the Channel from ChannelBuzz.ca, bringing news and information to the Canadian IT channel community for the last 16 years. I’m Robert Dutt, editor of ChannelBuzz.ca and your host for the show. My guest today is Jennifer Roy, CEO of Nucleus Networks, a managed service provider based in Vancouver that now operates across five Canadian cities. Nucleus was recently named to the CRN MSP 500 Pioneer 250 list, and Jennifer herself was named CEO of the Year by The Channel Company in 2024. What I find really interesting about Jennifer’s story is that she didn’t come up through IT. She had no technical background when she took her first MSP job about 15 years ago. She worked her way from service manager to COO to CEO, and along the way built her reputation for people-first leadership and culture building in an industry that doesn’t always prioritize those things. We’re going to talk about what it actually looks like to scale a Canadian MSP nationally, how she thinks about hiring and culture when one wrong person can undo years of work, what it’s like operating inside a PE-backed platform like Lyra Technology Group while keeping your own identity, and where she sees AI fitting into the MSP business model right now. Let’s get right into it. My chat with Jennifer Roy. Robert Dutt: Jennifer, thanks for taking the time. I appreciate it. Jennifer Roy: Thank you so much for having me. Robert Dutt: You’ve talked openly about the fact that when you got your first job in the MSP world, you didn’t know what most of the acronyms in the job description meant — and that’s something I can relate to. I don’t know if you remember or know Nick Tidd, who led 3Com Canada and has gone through a variety of channel roles. But when I was a young reporter, he took me aside and said, “The thing you have to watch for in this industry is the TLAs.” I didn’t bite on that, and it was a great joke at the time. But anyway, the point being — you didn’t come in as a technician. What made you apply anyway? What do you think being a non-technical leader brings to an MSP that someone who has that technical background might not? Jennifer Roy: Great question. When I started in this industry — and I’m going to age myself here — close to 15 years ago, I was working in a quasi-government job and I had gone on maternity leave. I had come back from having my daughter and realized that I was underutilized and really bored. It just wasn’t a fast enough pace for me to feel fulfilled every day. So I had gone to my manager, who was also a good friend of mine, and said to her, “I think it’s time. I’m going to start looking, and I want you to know — I want to be really upfront and clear — that you’re going to lose me likely sooner than later because I’m going to start looking for a new role.” She was so incredibly supportive and said to me, “I’ve got this tech company that’s looking for a service manager. They’re looking for someone to come in and help with their operations. Is it maybe something you want to explore?” I said, “Well, send me the job description and I’ll take a look.” I looked at the job description and I didn’t know any of the acronyms. I didn’t know what ITIL was. I didn’t know what a SAN was. I didn’t know VPN. I didn’t know any of these things. I said to her, “I’m vastly underqualified for this position.” She said, “I know the consultant that’s helping them hire — I think you should at least have a conversation.” I thought, “Okay, what’s the worst that’s going to happen? I apply for this job and don’t get it?” So I applied, and it happened to be the legend Chris Jay’s MSP. They interviewed me — I met with Todd Kane and Chris Jay throughout the process, had a couple of interviews. Really, what they were looking for was somebody who wasn’t going to think from a technical perspective, but look at things from a client perspective and a coaching and leadership perspective — which were tools I had. So I took a leap of faith, and they also took a leap of faith and hired me to run their service desk. I think it was a very unique experience, something I didn’t think I was capable of doing. But I’ve always been a big believer that growth happens when you’re uncomfortable. So I made myself really uncomfortable taking a position I was massively underqualified for — and then 15 years later, this is where I’m at. The piece that I think I offer that’s different than technical leaders is I always look at things from that client perspective. My CTO is really great at finding unique technical solutions. But my first question is always: how does that impact our people? Not just our clients, but our team. Is it going to be a positive benefit for them? So I think that’s what I bring that’s different. Robert Dutt: You joined Nucleus as COO in late 2021 and took over as CEO from Martin DesRosiers in 2024. He’d been in the chair for a decade and built a lot of what Nucleus is. What was it like stepping into that? What did you want to keep, and where did it feel like you needed to put your own stamp on things? Jennifer Roy: Big shoes to fill for sure. I was hired in late 2021 as Chief Operating Officer — operations has been my background forever, so it was a really comfortable position to come in and kind of become Martin’s right hand. I looked at all of Nucleus’s operations. Nucleus had done an incredible job of building their brand and their business, but coming in with a fresh perspective, I was able to optimize a lot of their KPIs and processes and procedures. I had a lot of fun restructuring operations when I first joined. In January of 2024, when Martin asked me to take over as CEO as he elevated up to our parent company, I was definitely nervous. One, I had never been a CEO before. Two, I was stepping into these huge shoes. And then also — the elephant in the room — I’m a woman CEO of an MSP and there’s not a lot of us. So I was also mindful of the fact that I had to live up to that standard as well. Some of the things Martin had done for the last decade I kept, because don’t change what’s not broken. But I also wanted to put my stamp on things. I used that opportunity to make changes that we probably should have made but had stayed comfortable on. I’ll use a really simple example: we were a Microsoft shop, but we used Slack as our main messaging platform. I said, “Why do we have two? This doesn’t make sense.” Everyone was really comfortable with Slack and loved it, but it was a good way for me to say, “With new leadership comes new changes. We’re a Microsoft shop — we need to eat our own dog food. We’re getting rid of Slack.” So I made some small changes, and that really wasn’t just to put my own stamp on things — the timing just made sense. New leadership, some changes we probably should have done a long time ago. I also did a reorg and changed the reporting structure, moved some leaders into different roles I thought they were better suited for. I moved our Director of Client Success into a VP of Operations role because I didn’t backfill my COO position — I just elevated him and put him into a role he can now grow into. Robert Dutt: Let’s talk expansion. Nucleus started in Vancouver and now has offices in Victoria, Prince George, Calgary, and Toronto. For MSP owners listening who are thinking about expanding beyond their home market — what did you learn about scaling a company across cities, and what broke along the way that you had to fix? Jennifer Roy: Scaling across cities is challenging. Anyone who has done it with ease, I would love to learn from. It is hard to get penetration in a market you are not curr

    35 min
  8. The Buzz: Everpure revamps partner program, Copado launches AI agents, and Acer invests in Plugable

    -3 J

    The Buzz: Everpure revamps partner program, Copado launches AI agents, and Acer invests in Plugable

    Today’s headline news for Canadian IT solution providers: Everpure, formerly Pure Storage, has launched a new global partner program that replaces volume tiers with an outcomes-led model focused on service delivery and recurring revenue for MSPs. Copado has introduced Agentia, an AI-driven platform for Salesforce DevOps that uses context-aware agents to automate testing and compliance workflows. Acer Gadget has completed a strategic investment in Plugable Technologies to expand its reach into the AI-peripheral and workspace connectivity markets. Read Full Transcript Welcome to The Buzz from ChannelBuzz.ca, I’m Robert Dutt, today is Tuesday, April 21, 2026, and here’s what’s happening in the channel today. Everpure, the company formerly known as Pure Storage, has unveiled a comprehensive overhaul of its global partner program. Moving away from traditional tiering based strictly on volume, the new framework focuses on an outcomes-led model designed to reward partners for service delivery and recurring revenue growth. Key features include a simplified incentive structure and enhanced technical support for managed service providers. According to Everpure, the change is intended to align more closely with how modern customers consume storage-as-a-service. For Canadian MSPs, this shift represents a significant opportunity to move beyond hardware resale. By prioritizing service outcomes over box-pushing, partners can leverage Everpure’s consumption-based models to build more predictable margin into their cloud and hybrid storage offerings. The update also includes new competency-based tracks that allow smaller, specialized firms to access benefits previously reserved for high-volume resellers. Copado has officially launched Agentia, a new platform designed to integrate context-aware AI agents into Salesforce DevOps workflows. The tool is positioned by the company as a way to automate complex testing, documentation, and compliance tasks that typically require manual intervention. Copado claims that Agentia can understand the specific business logic of a Salesforce environment, allowing it to provide more accurate suggestions than general-purpose AI models. This launch is particularly relevant for Canadian solution providers managing large-scale Salesforce deployments. As talent shortages in specialized DevOps roles continue, the ability to automate routine oversight through AI agents could allow MSPs to scale their operations without a linear increase in headcount. By reducing the time required for quality assurance and release management, providers may be able to increase their project velocity while maintaining high standards for security and compliance. Acer Gadget has announced a strategic investment in Plugable Technologies, a leading provider of USB and Thunderbolt peripherals. The investment is intended to accelerate the expansion of Acer’s peripheral portfolio, with a specific focus on AI-enabled docking stations and productivity tools. While Plugable will continue to operate as an independent brand, the two companies noted in a statement that they will collaborate on product development and global supply chain logistics. This deal signals a consolidation in the workspace technology sector. MSPs can expect to see a broader range of high-performance connectivity solutions that are increasingly integrated with Acer’s hardware ecosystem. As the hybrid work model evolves, the demand for sophisticated peripheral hardware remains high, and this partnership likely ensures better availability and integrated support for partners providing end-to-end hardware solutions to their clients. And for those of you who have been around the Canadian channel scene for a while, it’s worth mentioning that Plugable’s CEO is none other than Lynn Smurthwaite-Murphy. Later today on In The Channel, I am joined by Jennifer Roy of Nucleus Networks to discuss the evolving landscape of channel leadership and the importance of mentorship in tech. And if you haven‘t heard it yet, be sure to check out my conversation from yesterday with Ben Yerushalmi of OutSystems, where we took a deep dive into the impact of low-code platforms on modern application development. That’s how we’re seeing the headlines today. I’m Robert Dutt for ChannelBuzz.ca, thanks for listening.

    4 min

À propos

Cutting through the noise for Canadian VARs and MSPs