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Cutting through the noise for Canadian VARs and MSPs

  1. 10 GIỜ TRƯỚC

    In Case You Missed Feb. 23, 2026: Microsoft AI Cloud partner benefits, partner program updates from Palo Alto and monday.com

    Today is Monday, February 23, 2026. Welcome to In Case You Missed It, our weekly five-minute rundown of important channel news stories that might have flown under the radar last week. In this edition: Microsoft AI Cloud Partner benefits expanded: Microsoft has updated its AI Cloud Partner Program with new Copilot-related benefits, enhanced security and Azure credits, and additional go-to-market resources to help partners accelerate AI-enabled solutions. Palo Alto Networks NextWave Program: Palo Alto Networks has revamped its NextWave Partner Program to reward platform-based security delivery, emphasize recurring revenue, and recognize partners with specialized AI and cloud security expertise. monday.com Partner Program update: monday.com has introduced structured reseller and distributor tracks, an AI-powered Go-To-Partners marketplace, and a new AI Genius tier to support partners selling and implementing AI-enabled workflow solutions. Rocket Software IT leader survey: A new Rocket Software study shows 69% of IT leaders cite data security as their top concern and highlights the opportunity for partners to help customers modernize hybrid environments for AI readiness.

    6 phút

  2. 4 NGÀY TRƯỚC

    Zoho Canada adds Payroll, POS, solopreneur offering to ‘business operating system’

    Chandreshkar LSP, managing director of Zoho Canada Zoho Canada’s efforts to offer a comprehensive suite of online applications it calls a “business operating system” got a boost with the recent launch of new Payroll and Point of Sales modules designed for all of Canada’s regions and regulations. In this edition of the podcast, we’re joined by Chandrasekhar LSP, managing director for Zoho Canada, to discuss the company’s new offerings and how Zoho views local investments as a global company. We also chat about the growth of the company’s Canadian organization and the role of its in-country data centre.  But it could be the launch of a mobile-first package for solopreneurs that’s the surprise star of this group of releases for both the web-based business app vendor and its partners. LSP explains the partner opportunity around Zoho Solo.

    27 phút

  3. 6 NGÀY TRƯỚC

    Proofpoint introduces new Partner Network program

    Stan de Boisset, senior vice president of global channels at Proofpoint Proofpoint is launching a major update to its global channel strategy with the debut of the Proofpoint Partner Network, a new partner program designed to improve partner profitability, predictability, and long-term growth. Replacing the Element program, the new framework introduces a three-tier structure — Select, Elite, and Elite+ — along with stronger incentives, clearer deal and renewal protections, expanded marketplace routes to market, and a greater emphasis on services and data security. In this episode, Stan de Boisset, senior vice president of global channels at Proofpoint, joins us to break down what’s changing, why Proofpoint made these updates now, and what partners need to know as the program goes live. We discuss how the company is thinking about partner trust, lifecycle economics, and the role of services in building durable, scalable partner businesses.

    27 phút

  4. 16 THG 2

    In Case You Missed It Feb. 16, 2026: Cisco sees massive campus opportunity, Palo Alto closes CyberArk deal

    Today is Monday, February 16, 2026. Welcome to In Case You Missed It, our weekly five-minute rundown of important channel news stories that might have flown under the radar last week. In this edition: Cisco CEO Chuck Robbins says we’re in the early stage of a multi-year, multi-billion dollar campus refresh opportunity as customers look to redesign their networks for growing AI tasks. Palo Alto Networks completes its deal to purchase CyberArk for $25 billion, adding crucial identity management capabilities to its security stack. Global sovereign cloud technology spend will jump by more than 30% this year according to Gartner as geopolitical tensions stoke a desire for companies and regulators to insist that data stays close to home. Emerging networking service vendor Meter introduces former Meraki channel leader Pete Atkins as its global partner leader.

    4 phút

  5. 12 THG 2

    Inside the revamped Intel Partner Alliance

    Andy Marsee, general manager for the Intel Partner Alliance Late last year, Intel announced the latest revisions to its Intel Partner Alliance program, reducing the number of partner tiers and roles and aiming to make things a bit more simple. In this edition of the podcast, we’re joined by Andy Marsee, general manager for the Intel Partner Alliance, to talk about what’s going on in the chipmaker’s partner programs.  We discuss: the background of the unified Intel Partner Alliance program and the feedback the company has received from partners over recent years; the main goals of revamping the Partner Alliance; simplifying the number of partner tiers and roles in the program and designing the transition; the expanded role of distribution in the new partner program; maximizing partner profitability under the new program; how Intel has updated its Partner Showcase so more partners can run storefronts; how the company is looking to improve the number of leads it delivers to partners; changes to MDF in ease of use and both benefits and requirements; new types of partners Intel is working with; a shift to outcomes-based messaging and marketing at Intel; the role of software development across the Intel channel community; and where Marsee sees the next steps for Intel Partner Alliance. All that and more in this edition of the ChannelBuzz.ca Podcast.

    28 phút

  6. 10 THG 2

    ESET Canada leader reflects on a decade in country

    Bob Bonneau, country manager for ESET Canada ESET Canada recently celebrated a decade since the company formally opened up shop in this country, ten years that have been filled with growth in the channel and evolution in both the cybersecurity threatscape and how businesses defend themselves. Bob Bonneau, country manager for ESET Canada, joins us on this edition of the podcast to take a look back at the company’s run in this country and where he sees things heading. We discuss: the theme of the first decade in Canada for ESET; the evolution of the Canadian cybersecurity landscape over the last ten years; the big milestones of ESET’s first decade in Canada; how the organizational structure in Canada has changed over the years; how ESET addresses both the under-representation of women in technology and the skills gap in cybersecurity; ESET’s partnership with the Calgary Flames and its role in the company’s growth in the west; the rise of managed service providers in the ESET channel; being a Europe-based company and operating in North America;  whether Canadian businesses are in better shape or worse when it comes to cybersecurity a decade later; and what the channel can expect from ESET over the near future All that and more in this edition of the ChannelBuzz.ca Podcast.

    17 phút

  7. 17/12/2025

    How Canada can close the gap between AI ambition and AI execution

    Asma Aziz, country manager for Intel Canada Everybody’s talking about AI, but is anyone doing it? How about doing it well? Those are among the questions that Intel of  Canada set out toanswer with a recent survey of business leaders in Canada and througout the region. And while it’s not the best possible results, the good news is there’s a lot of interest, and the building blocks are there for Canada to be successful in the next big thing. In this edition of the podcast, we’re joined by Asma Aziz, country manager for Intel Canada, to discuss the findings of the study and of course, the opportunity for Canadian solution providers. We discuss: how ready Canadian organizations are for AI; how Canada is leading in AI without talking too much about it; how business leaders are prioritizing and maximizing their AI approaches; why Intel sees an opportunity to turn “opportunity into scaled outcomes;” the biggest challenges and the biggest opportunities for solution providers to help solve them; the resources Intel is providing solution providers to sharpen their value creation around AI; why “the margin is in making AI both trustworthy and practical;” key steps for Canada to make right now to make the most of the AI opportunity; and AI and Canadian SMBs. All this and much more in this edition of the ChannelBuzz.ca Podcast.

    18 phút

  8. 04/12/2025

    The future of RMM in an AI era

    Edgar Zacharjev, general manager of RMM for Kaseya On many levels, AI is a natural evolution for managed service providers, who have long been focused on automating as much as possible en route to scale and profitability. But the artificial intelligence era also presents new challenges to MSPs, and is generally changing the nature of the market in which MSPs compete. What should MSPs be looking for, and how should they be preparing for an uncertain future state today? In this edition of the podcast, we talk to Edgar Zacharjev, general manager of RMM for Kaseya, to discuss how he sees aritifical intelligence playing out in the managed services space. We discuss: the future of AI in managed services; the most immediate benefits of moving towards AI for MSPs; the challenges MSP face around issues like data privacy and compliance; how AI is going to redefine the competitive landscape for MSPs; and practical steps MSPs can take to be start building AI into their technology and operations today. All this and much more in this edition of the ChannelBuzz.ca Podcast.

    25 phút
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Cutting through the noise for Canadian VARs and MSPs

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