The Freight Coach Podcast

Chris Jolly
  • 4.8 (80)
  • EDUCATION
  • UPDATED DAILY

The Freight Coach Podcast is your go-to resource for all things freight, logistics, and transportation. Hosted by industry expert Chris Jolly, this podcast dives deep into the latest trends, insights, and strategies that drive the freight world. Each episode features conversations with top industry professionals, offering valuable tips on everything from supply chain optimization and freight technology to navigating the complexities of logistics management. Whether you're a seasoned pro or new to the world of freight, The Freight Coach Podcast delivers the knowledge you need to stay ahead of the curve and optimize your freight operations. Tune in for actionable advice, thought-provoking discussions, and a glimpse into the future of freight!

  1. 1441. #TFCP - The Forensic Sales Pitch: Framing Your Story to Win More Business

    2H AGO

    1441. #TFCP - The Forensic Sales Pitch: Framing Your Story to Win More Business

    If you are still leading your sales calls with "we have the best service and the lowest rates," you've already lost the room. Today on #TheFreightCoach, I'm joined by elite speaker and performance coach Darryll Stinson for a masterclass on the Physics of the Pitch. In this episode, we perform a forensic audit on how to frame your sales narrative to command attention and close high-value deals. Darryll breaks down the psychological frameworks used by elite performers to shift from "selling a service" to "solving a mission." Whether you are pitching a new enterprise shipper or trying to win back a lost lane, the way you frame the conversation determines the outcome. It's time to stop quoting and start influencing.   Inside this Masterclass: The Framing Protocol: How to set the stage before you ever mention a price. Storytelling as a Sales Tool: Why your personal journey is your most powerful differentiator. The Psychology of Choice: How to guide a shipper toward your solution through expert framing. Overcoming Resistance: Using "Vulnerability and Strength" to break through the initial sales wall. The High-Performance Pitch: Lessons from the world's biggest stages applied to the logistics sales floor.   Connect with Darryll Website: https://darryllstinson.com/   Social Media Accounts: https://darryllstinson.com/#media   📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/   🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/  Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/ DAT Freight & Analytics | https://www.dat.com/   Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇   ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

    43 min
  2. 1440. #TFCP - Beyond the MC Number: Identifying the DNA of a Freight Scammer!

    1D AGO

    1440. #TFCP - Beyond the MC Number: Identifying the DNA of a Freight Scammer!

    If you are still relying on a "Clean MC" and a static insurance certificate to vet your carriers, you are leaving your business wide open to organized crime. Today, I'm joined by Joe Ohr of the NMFTA to perform a forensic audit on the "DNA" of modern freight fraud. Joe pulls back the curtain on the NMFTA's Freight Fraud Prevention Hub and their advanced Threat Detection Portal. We move past the surface-level checks to examine the behavioral patterns, digital footprints, and social engineering tactics that today's criminal syndicates use to "wear the skin" of legitimate carriers. This is a masterclass in shifting from a "Checklist Mindset" to an "Intelligence Mindset." If you want to protect your margins and your reputation in 2026, you need to understand the science of the scam.   Inside this Defensive Briefing: The NMFTA Standard: How the Freight Fraud Prevention Hub is unifying the industry's defense. The Threat Detection Portal: Using cross-network intelligence to spot "Bad Actors" in real-time. Identifying the DNA: The 5 behavioral red flags that an MC number will never show you. Organized Syndicate Tactics: How scammers use AI and identity theft to bypass traditional vetting. The Zero-Trust Model: Why the NMFTA is pushing for a complete reset of the "Digital Handshake" in logistics.   About Joe Ohr Joe Ohr has more than two decades of experience in technical operations, customer success management, customer support, and product support. Currently serving as the Chief Operating Officer for the National Motor Freight Traffic Association, Inc. (NMFTA)™, he plays a pivotal role in helping to advance the industry through digitization, classification, and cybersecurity. Prior to Ohr's role at NMFTA, he served as in numerous engineering and operations positions at Qualcomm and Eaton, and most recently held the position of Senior Vice President of Operations/Customer Experience at Omnitracs. Throughout his career, Ohr has provided strategic guidance, vision, and a roadmap for addressing long-term customer challenges. He has played a key role in accelerating revenue growth and has collaborated closely with IT, product, and engineering teams to foster stronger partnerships with strategic customers and peers. Additionally, Ohr has overseen post sales customer support and service teams, as well as operations, managing a workforce of over 400 individuals. He holds multiple certifications such as CCNA from Cisco and MCSE from Microsoft and earned his Bachelor of Science in Education from the Ohio State University. Due to his contributions to the industry, he earned a spot in the Inner Circle in 2015 and 2018 from Qualcomm and Omnitracs.   📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/   🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/  Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/ DAT Freight & Analytics | https://www.dat.com/   Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇   ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

    30 min
  3. 1439. #TFCP - Total Trucking Transparency: Humanizing the Driver-Shipper Connection

    2D AGO

    1439. #TFCP - Total Trucking Transparency: Humanizing the Driver-Shipper Connection

    In an industry that often treats drivers as invisible data points, it's time for a revolutionary shift. Today, I'm joined by Kathy Young and Amanda Barlow, the founders of Cargo Girls and the creators of TrukOptiks. They aren't just moving freight; they are building the technology to humanize it. TrukOptiks is a first-of-its-kind platform that recognizes the success of the individual driver rather than just the carrier company. We dive into how TKO provides shippers with a critical security layer through visual confirmation of drivers and equipment, while giving drivers a digital profile to showcase their specific skills and certifications. We discuss the forensic reality of "Total Trucking Transparency," the end of driver identity theft, and why empowering the person behind the wheel is the only way to accelerate the supply chain in 2026.   Inside this Episode: The Individual Profile: Why drivers need a digital "resume" to showcase their rig and skills. The Shipper Dashboard: Prioritizing shipments with visual confirmation of the actual driver. Killing Identity Theft: How TrukOptiks adds a physical security layer to digital vetting. Paperless Logistics: Digitally managing certifications and load paperwork on the app. The Cargo Girls Vision: Why former asset owners are best positioned to build driver-centric tech.   About Kathy Young Kathy is the Owner and President of Immediate Power, operating as Cargo Girls, and the Owner and President of TrukOptiks. With over 25 years in the logistics industry, she brings a wealth of experience, grit, and a deep understanding of what it takes to keep freight moving the right way. At the heart of it all, Kathy is family-driven. Through her leadership and dedication, the business has grown into a proud third-generation, family-owned and operated company—something she's poured years of hard work into building and sustaining. She's known for her strong work ethic, straightforward leadership style, and passion for making a real impact in the industry. Whether she's leading her team or working to bring more transparency and trust into freight through TrukOptiks, Kathy shows up every day with purpose and pride.   About Amanda Barlow Amanda is the Vice President of Operations for Cargo Girls and plays a key role in bringing TrukOptiks to life, working behind the scenes to turn big ideas into real, working solutions. Before stepping into the freight world, Amanda spent 14 years in Human Resources, building a strong foundation in people, processes, and leadership. But it wasn't until she made the leap to Cargo Girls that she truly found her passion. Since then, she's fully immersed herself in the logistics industry and hasn't looked back. Amanda is known for her attention to detail, problem-solving mindset, and ability to keep everything running smoothly. She's the one making sure the vision actually happens—balancing operations, innovation, and growth every step of the way. Her dedication and drive continue to play a huge role in the success and future of both Cargo Girls and TrukOptiks.   Connect with Kathy and Amanda Website: https://cargogirls.com/ / https://trukoptiks.com/   📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/   🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/  Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/ DAT Freight & Analytics | https://www.dat.com/   Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇   ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

    45 min
  4. 1438. #TFCP - The Gold Standard: Inside the 2026 Best Fleets to Drive For

    3D AGO

    1438. #TFCP - The Gold Standard: Inside the 2026 Best Fleets to Drive For

    In 2026, the difference between a fleet that is surviving and a fleet that is thriving comes down to one thing: Operational Culture. Today, I'm joined by Jane Jazrawy, CEO of CarriersEdge, for a forensic breakdown of the 2026 Best Fleets to Drive For report. Celebrating the 20th anniversary of this prestigious program, Jane pulls back the curtain on the data-driven traits that separate the Top 20 fleets from the rest of the pack. We dive into the "Retention Revolution," how the best carriers are integrating AI without losing the human touch, and why "Driver Satisfaction" is now a leading economic indicator for carrier profitability. If you want to know how to armor up your fleet's culture to withstand the 2026 market, this is the masterclass you cannot miss.   Inside this Episode: 20 Years of Excellence: How the definition of a "Best Fleet" has evolved over two decades. The Retention ROI: The forensic link between high driver satisfaction and lower insurance premiums. AI vs. The Human Element: How top fleets use technology to support drivers rather than replace them. Beyond the Paycheck: What the 2026 data says about driver priorities (Safety, Home Time, and Transparency). The Hall of Fame: Analyzing the "Perennial Winners" and the habits that keep them at the top year after year.   Connect with Jane Website: https://www.carriersedge.com/  Email: info@carriersedge.com   📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/   🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/  Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/ DAT Freight & Analytics | https://www.dat.com/   Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇   ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

    41 min
  5. 1437. #TFCP - The Founder's Trap: Scaling Your Team Beyond Hiring!

    6D AGO

    1437. #TFCP - The Founder's Trap: Scaling Your Team Beyond Hiring!

    Hiring more people doesn't fix a broken leadership structure. Today, I'm joined by Kasia Lane, founder of Iron Peak Solutions, for an unfiltered forensic audit of the scaling process. Kasia pulls back the curtain on the "messy middle" of growth—from building their first loadboard in Airtable to the hard realization that being a founder and being a leader are two completely different skill sets. We dive into the "Hard Lessons in Hiring," including why emotional hiring leads to "B-Player" rot, how to stop over-coaching the wrong people, and the exact moment they realized that clear expectations remove the emotion from management. If you've ever felt like your team is drifting away from your standards, this episode is your blueprint for reclaiming your culture and scaling with structure.   Inside this Leadership Briefing: The Airtable to Revenova Journey: Scaling your tech stack as your volume explodes. The Emotional Hiring Trap: Why hiring friends and "mini-mes" stunts your growth. Accountability vs. Empathy: How to stop avoiding hard conversations and start setting non-negotiables. The 'Never Give It Back' Mentality: Instilling a bias for action and ownership in your ops team. Skills Over Gut: Using structured assessments to find "A-Players" who actually execute.   About Katherine Lane Kasia is a co-founder and CEO of Iron Peak Solutions, a freight brokerage built from the ground up in Colorado. She leads the company's growth and tech stack development, while overseeing the moving parts of the business to keep everything aligned and executing. Kasia is known for her honest take on what it actually looks like to scale a business, including the mistakes, lessons, and leadership challenges that come with it.   Connect with Kasia Website: https://ironpeaksolutions.com/   Email: katherine@ironpeaksolutions.com   📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/   🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/  Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/ DAT Freight & Analytics | https://www.dat.com/   Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇   ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

    46 min
  6. 1436. #TFCP - Liability Trap: Safety Deflections, Strategic Theft, & Joint Employer Wars!

    APR 23

    1436. #TFCP - Liability Trap: Safety Deflections, Strategic Theft, & Joint Employer Wars!

    How do you stay ahead in an ever-shifting freight market while protecting your business from the rise of strategic cargo theft? Hear tactical insights you need to operate effectively when capacity tightens, and industry standards are being put to the test in this episode! Let's discuss the evolving schemes of organized criminals who are now infiltrating legitimate motor carriers to bypass traditional vetting processes, making it more critical than ever to go beyond the surface-level checks and implement rigorous carrier monitoring. From the fallout of major carrier outages to the liability cases currently facing the Supreme Court, I'm giving you the straight-up truth on why your internal processes must be airtight to survive.  Whether you're a broker, shipper, or carrier, now is the time to double down on your skills, leverage tools like the NMFTA Freight Fraud Prevention Hub, and maintain consistent communication to provide the real solutions your customers are looking for!   Resources / References https://www.ttnews.com/articles/strategic-cargo-theft-evolves https://www.overdriveonline.com/regulations/article/15822699/ch-robinson-super-ego-chalk-up-chameleon-carrier-outrage-to-a-big-misunderstanding   📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/   🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/  Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/ DAT Freight & Analytics | https://www.dat.com/   Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇   ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

    30 min
  7. 1435. #TFCP - The Augmented Broker: Balancing AI Velocity with Human Intuition!

    APR 22

    1435. #TFCP - The Augmented Broker: Balancing AI Velocity with Human Intuition!

    Find out how top logistics firms are navigating the massive wave of AI without losing their human edge in this episode with Zach Jecklin of Echo Global Logistics, discussing the real-world impact of artificial intelligence in transportation! Zach shares advice on how to integrate tech platforms during a merger without burning out your team and the Echo's tech strategy, explaining why the future of freight brokerage isn't about total automation, but rather a "tech at your fingertips, experts by your side" approach that prioritizes customer experience over head-count reduction. If you're curious about the longevity of SaaS models, the role of generative AI in logistics, or how to filter through the noise of over-hyped freight tech startups, this interview delivers the insights you need to stay advantageous in an increasingly digital marketplace!   About Zach Jecklin Zach has served as Chief Information Officer at Echo Global Logistics since December 2021. Since joining the company in June 2008, he has held multiple leadership roles across finance, strategy, and technology. Prior to becoming CIO, he served as SVP of Strategy, where he was instrumental in shaping Echo's long-term business roadmap and before that he held several positions in finance, including VP of Finance. As CIO, Mr. Jecklin leads the development and execution of Echo's technology vision, driving innovation across the company's proprietary platforms, including EchoAccelerator, EchoShip, and EchoDrive. His unique background in finance and strategic planning informs a cross-functional approach to solving complex challenges and delivering scalable solutions for Echo's shippers and carrier partners. Mr. Jecklin​ earned a bachelor's degree in finance from Northern Illinois University.   📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/   🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/  Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/ DAT Freight & Analytics | https://www.dat.com/   Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇   ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

    32 min
  8. 1434. #TFCP - The Liability Trap: Tariffs, Cargo Theft, and the C.H. Robinson Safety Ruling!

    APR 21

    1434. #TFCP - The Liability Trap: Tariffs, Cargo Theft, and the C.H. Robinson Safety Ruling!

    Today, we're breaking down some massive industry news, including the Supreme Court's impact on Section 301 tariff refunds, which could put millions back into the pockets of US businesses, and a direct response to the recent CBS report targeting C.H. Robinson and the broader brokerage community regarding safety liability! As an industry, we have to stand firm on the fact that we rely on FMCSA data to determine carrier fitness, and it's time to stop the "safety police" narrative from overshadowing the professional standards we uphold every day!   Resources / References https://www.ttnews.com/articles/businesses-refunds-tariffs https://www.freightwaves.com/news/after-cbs-report-c-h-robinson-seeks-to-deflect-safety-responsibility-to-fmcsa   📊📉 Don't miss out on the latest market trends by subscribing to your TOP Transportation Morning Show! 🌎 🎬🎯 #TheFreightCoach Morning Show is LIVE every weekday at 10:30 AM CST to break down transportation industry headlines! Mark your calendars!   To Find Out More About My Freight Services Visit https://freightcoachlogistics.com/   🤝 Shoutout to my sponsors!👇 SPI Logistics | https://spi3pl.com/  Revenova | https://revenova.com/freightcoach/ NMFTA | https://nmfta.org/ DAT Freight & Analytics | https://www.dat.com/   Donate to support Stacy and her family: https://tinyurl.com/36xmxcmr   🚀🔥 To sign up for my Newsletter, go to http://eepurl.com/iNoHco, get in touch with me through the social media channels below, and subscribe to my YouTube Channel!👇   ▶️ https://www.youtube.com/channel/UCjrL70IEnCfDkNaiYMar3jw 📷 https://www.instagram.com/thefreightcoach/  🕊️ https://twitter.com/thefr8coach  💼 https://www.linkedin.com/in/chris-jolly-a183aa6a/

    35 min
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4.8
out of 5
80 Ratings

About

The Freight Coach Podcast is your go-to resource for all things freight, logistics, and transportation. Hosted by industry expert Chris Jolly, this podcast dives deep into the latest trends, insights, and strategies that drive the freight world. Each episode features conversations with top industry professionals, offering valuable tips on everything from supply chain optimization and freight technology to navigating the complexities of logistics management. Whether you're a seasoned pro or new to the world of freight, The Freight Coach Podcast delivers the knowledge you need to stay ahead of the curve and optimize your freight operations. Tune in for actionable advice, thought-provoking discussions, and a glimpse into the future of freight!

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