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31 episodes
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Success by Design: Mastering the Business of Interior Design Katie Decker-Erickson
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- Business
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5.0 • 6 Ratings
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As an interior designer, do you struggle with balancing your passion for creativity with the practical demands and hopes of running a successful business? Whether starting a new venture or scaling an existing firm, the complexities can be overwhelming. Welcome to “Success by Design: Mastering the Business of Interior Design,” a podcast designed to bridge the gap between creativity and entrepreneurship. This masterclass is hosted by the dynamic Katie Decker-Erickson, a seasoned expert with nearly 20 years of experience in interior design, a Master's degree in Business Administration, and creator and owner of a multimillion-dollar interior design firm. Each episode offers innovative and actionable business strategies, engaging conversations, and practical guidance to help you build and grow a successful design business. Tune in every other Friday on YouTube or any of your favorite podcast platforms to ignite your creative spark and sharpen your entrepreneurial skills. (Topics and language are kid/family friendly.)
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29: Grow Your Interior Design Business Using Collaborations & AI with Jenny Cano
Send Katie a Text Message!! Your design business will grow faster, go further, and be more successful when you embrace 2 things: collaborations and technology. You may not want to admit it, but AI is here to stay! It can even have a positive impact on your firm—if you let it. And that’s just one collaboration you can engage in! There’s also the opportunity to join professional organizations which can keep you inspired, get you out of creative burnout, or provide educational resources. If you'...
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Welcome to Success by Design: Mastering the business of Interior Design.mp3
Send Katie a Text Message!! Welcome to Success by Design, Mastering the business of Interior Design. Learn from my mistakes, as this is your masterclass on getting where you want to be. Whether that is elevating in your current interior design firm, starting your own firm, or moving your existing firm up on the ladder of success and profitability, this podcast is your ultimate resource. 📲 CONNECT with Katie:Business Strategy Sessions for Interior Designers with KatieFree Resources for sc...
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28: Marketing Strategies for Interior Designers [Roundtable]
Send Katie a Text Message!! Digital marketing strategies like SEO and social media are critical to the success of an interior design firm. But which platform should you be on, what metrics should you monitor, and how can you stand out in a crowded industry? As you’ll hear in today’s roundtable discussion with Aaron and Kari, people are longing for connection and your digital footprint allows you to provide that in a very meaningful and authentic way. And all of this effort equals conversions ...
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27: Scale Your Interior Design Business Using Systems w/ Rebecca Hay
Send Katie a Text Message!! Systems and processes are likely not the first things that come to mind when you think of scaling your design business growth. It’s much more appealing to dream of luxurious Tuesday mornings spent sipping coffee and being creative. But—those “boring” systems and processes are the real movers and shakers that get you more time, more money, more happiness, and the business of your dreams! And that is exactly what Rebecca Hay is here to discuss with me today. Press pl...
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26: 2024 Interior Design Trends with Diana Rushton
Send Katie a Text Message!! We’re here to tell you the next big interior design trend to look for in 2024! Our very own Diana Rushton recently visited the High Point Market and is here to tell all. From how to merge sustainability and trends to updating a space designed with a previous decor trend to all that’s new in color, lighting, and textures—Di’s got you covered! Make sure you stick around for the Coaching Corner where we discuss navigating trends with design clients. Get your pen and n...
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25: Networking Tips for Interior Designers with LuAnn Nigara
Send Katie a Text Message!! Networking as an interior designer can be intimidating—but it doesn’t have to be. Not if you’re armed with the perfect questions to ask, a plan of action, and all the rest of the advice LuAnn Nigara shares with us in this insightful and inspiring conversation! Hear from one of the most connected women in the industry just how to navigate in-person and virtual networking events so you get the most out of the experience and foster lifelong relationships. Be sure to s...
Customer Reviews
Must listen for Interior Designers
Katie is a super savvy business owner and coach for other women in the profession. Her experience runs deep and her advice is rock solid. If you’re building an interior design business, this pod will hands-down help you run a more rewarding, more successful business.
Love the broad spectrum of topics!
So motivational, hearing from many aspects of the design industry! The conversational format is great!
Insightful conversations
Excited for a podcast directed towards interior designers that covers the business and creative mindsets needed to run a successful firm. Throwing in life balance to every conversation makes this super relatable. Great conversations.