Mastering the Business of Interior Design: Success by Design

Katie Decker-Erickson, Business Coach for Interior Designers
  • 5.0 (11)
  • Entrepreneurship
  • Updated Weekly

As an interior designer, do you find yourself caught between your love for design and the realities of running a profitable business? Whether you're launching your firm or scaling to new heights, the business side of interior design can be complex—and often overwhelming. That’s where Katie Decker-Erickson comes in. As a business coach for interior designers and the founder of a multimillion-dollar design firm, she knows firsthand what it takes to build a thriving, sustainable business while staying true to your creative vision. With nearly 20 years in the industry and a Master’s degree in Business Administration, Katie is actively in the trenches—elevating her own firm while helping other designers master the business of design. We’ll answer questions like: How do I get more interior design clients? What should I charge for interior design services? What are the best marketing strategies for interior designers? How can I grow my interior design business? How do I build a brand as an interior designer? How can I scale my interior design business? What systems do I need to run a successful interior design business? How do I create a client onboarding process for my design firm? Is it worth hiring a coach for my interior design business? This show delivers actionable tips on how to grow an interior design business with smart, sustainable strategies. You'll get insights on marketing your interior design services, building a strong brand, streamlining your systems, and scaling your firm—without burning out. If you're an interior designer, firm owner, or creative entrepreneur ready to build a profitable, passion-filled business, you're in the right place. Tune in, and let’s grow your interior design business—together.

  1. 3d ago

    122. The Business Decisions I Wish More Interior Designers Made Sooner

    Send Katie a Text Message!! Some of the most important decisions you'll ever make in your business won't feel urgent. There won't be a client demanding an answer or a deadline forcing your hand. Instead, they'll be the quiet leadership decisions that determine how resilient, profitable, and sustainable your business becomes over time. In this episode, I share six strategic decisions every interior designer should make before they're absolutely necessary. We discuss reducing client concentration, protecting intellectual property, documenting institutional knowledge, strengthening your portfolio strategy, planning for continuity, and building a business that creates more choices for your future. In This Episode  Why mature businesses protect optionality  How to reduce hidden risk inside your firm  The dangers of client concentration  Why organization isn't the same as strategy  Protecting your intellectual property  Building a portfolio that supports your future  Creating continuity plans before you need them  The difference between building a business and building yourself a job The strongest businesses aren't simply successful today. They're intentionally designed to remain strong tomorrow. Connect with Katie LinkedIn Business Strategy Sessions for Interior Designers Free Resources for scaling your interior design firm Website

    122. The Business Decisions I Wish More Interior Designers Made Sooner

  2. Jul 29

    121. Overwhelmed Doesn't Mean It's Time to Hire

    Send Katie a Text Message!! Feeling overwhelmed is one of the most common experiences for growing interior design business owners. When projects begin piling up and every decision seems to depend on you, hiring can feel like the obvious next step. But what if overwhelm isn't actually telling you that you need another employee? In this episode, I explore why hiring is often used to solve the wrong problem. We discuss how to identify whether you're facing a true capacity issue or whether your business is really asking for stronger systems, better processes, clearer boundaries, or improved delegation. Before you write a job description, learn how to think like a CEO and diagnose the real source of the pressure. In This Episode  Why overwhelm is information, not a hiring strategy  The difference between capacity problems and systems problems  How to identify what's really creating pressure in your business  Why organizing work should come before creating a position  Choosing the right level of support for your business  Preparing your business for delegation and future growth  Thinking like a CEO when making hiring decisions Hiring isn't about escaping overwhelm. It's about creating the right support at the right time for a business that's ready to grow. Connect with Katie LinkedIn Business Strategy Sessions for Interior Designers Free Resources for scaling your interior design firm Website

    121. Overwhelmed Doesn't Mean It's Time to Hire

  3. Jul 22

    120. The Client Email That Can Make Or Break Your Profit

    Send Katie a Text Message!! What happens after a client asks you to expand the scope of a project? For many interior designers, this is where profitable projects begin to lose momentum. Without a clear process, additional work can quickly turn into unclear expectations, shrinking margins, and unnecessary stress. The way you respond in that moment says far more about your business than the email itself. In this episode, I break down the one email I wish every interior designer would send when a client wants to add another room or phase to a project. More importantly, I explain the systems, contracts, communication, and leadership that need to exist behind that email if you want to build a profitable, scalable design firm. In This Episode  Why project expansion should never feel chaotic  The client email every designer should have ready  How to confidently manage additional services  Why contracts should support long-term client growth  Turning expanded scope into profitable opportunities  The systems that create trust and strengthen client relationships  How professional firms make growth feel seamless Business growth doesn't come from constantly finding new clients. It comes from serving your existing clients so well that they continue choosing you again and again. Connect with Katie LinkedIn Business Strategy Sessions for Interior Designers Free Resources for scaling your interior design firm Website

    120. The Client Email That Can Make Or Break Your Profit

  4. Jul 15

    119. Why Small Interior Design Projects Might Be Your Biggest Opportunity

    Send Katie a Text Message!! Are you turning away small projects because they don't seem profitable enough? You may be missing one of the biggest opportunities in your business. In this episode, I challenge the common belief that designers should only pursue large, full-service projects. Instead, I explain why evaluating the client—not just the project—can lead to stronger relationships, more repeat business, and greater long-term profitability. We also dive into customer lifetime value, profitable entry offers, scope management, and how to create a business that grows through relationships rather than constantly chasing new leads. In This Episode, We Cover:  Why small projects aren't always small opportunities  The difference between hiring the project and hiring the client  Understanding customer lifetime value in an interior design business  How to create profitable entry-level design services  Why scope growth isn't always scope creep  Building contracts that support additional services  Creating repeat clients instead of constantly finding new ones  The mindset shifts that lead to sustainable business growth The goal isn't simply to book bigger projects. It's to build relationships that create value for years to come. Connect with Katie LinkedIn Business Strategy Sessions for Interior Designers Free Resources for scaling your interior design firm Website

    119. Why Small Interior Design Projects Might Be Your Biggest Opportunity

  5. Jul 8

    118. Why Referral-Only Is Holding Your Business Back

    Send Katie a Text Message!! Referrals are one of the best compliments your business can receive—but they shouldn't be the only way you're attracting clients. In this episode, Michelle Lynn and I unpack one of the biggest myths in the interior design industry: that being "referral only" is the ultimate sign of success. While referrals are an incredible source of business, relying on them alone creates an unpredictable pipeline and makes it difficult to confidently grow your firm. We dive into what it actually takes to build a sustainable sales and marketing system—from blogs and SEO to email marketing, social media, and creating a repeatable sales process that supports long-term growth. In This Episode, We Cover:  Why referral-only businesses often struggle with consistency  The difference between referrals and a true marketing strategy  How to create a predictable pipeline of ideal clients  Why consistency matters more than constantly creating new content  How blogs, SEO, Pinterest, email marketing, and social media work together  Why every interior designer needs a documented sales process  The importance of building a business that supports the life you actually want  How intentional marketing creates more freedom and stability If you've ever wondered why your business feels like it's constantly riding the highs and lows of referrals, this episode will help you shift your thinking and build a more intentional approach to growth. Because referrals are a wonderful bonus. They're just not a business strategy. Connect with Katie LinkedIn Business Strategy Sessions for Interior Designers Free Resources for scaling your interior design firm Website

    118. Why Referral-Only Is Holding Your Business Back

  6. Jul 1

    117. The Trade-Offs No One Talks About When Growing a Design Firm

    Send Katie a Text Message!! Growing your business should feel exciting—but if you've ever wondered why success suddenly feels heavier, this episode is for you. One of the biggest misconceptions in the design industry is that growth automatically creates more freedom. In reality, growth often exposes the parts of your business that have been held together by your own talent, memory, and constant involvement. In this episode, I'm talking about the hidden trade-offs of scaling a design firm, why so many business owners misdiagnose the problem, and the leadership shifts required to build a business that can continue growing without depending on you for everything. In This Episode, We Cover: Why growth often feels harder before it feels easierThe hidden trade-offs of scaling an interior design businessHow owner dependency quietly limits growthThe difference between personal excellence and transferable excellenceWhy more clients won't solve structural problemsThe leadership shifts required to build a scalable design firmHow to protect your standards without carrying every detailWhat it really means to lead as the CEO of your businessIf your business is growing but feels heavier than you expected, this conversation will help you understand why—and what to do next. Because the goal isn't just to build a bigger business. It's to build one that can grow without costing you your creativity, your profitability, or yourself. Connect with Katie LinkedIn Business Strategy Sessions for Interior Designers Free Resources for scaling your interior design firm Website

    117. The Trade-Offs No One Talks About When Growing a Design Firm

  7. Jun 24

    116. Booked Out, Busy, and Still Not Profitable Enough?

    Send Katie a Text Message!! Most interior designers think they have a revenue problem. But what if the real issue isn't how much money is coming in? What if it's how much money is quietly leaking out? In this episode, Katie breaks down one of the biggest profitability challenges facing design firms today: hidden profit leaks. From scope creep and revision loops to owner over-involvement and untracked labor, many designers are losing thousands of dollars without realizing it. In this episode, you'll learn: • Why revenue and profitability are not the same thing • The hidden profit leaks affecting most design firms • How scope creep impacts your bottom line • Why tracking time still matters—even with flat fees • The role owner dependency plays in profitability • How to identify margin erosion before it becomes a bigger problem • The CEO mindset shift that helps protect profit If you've ever felt like your business should be more profitable than it is, this episode is for you. Connect with Katie LinkedIn Business Strategy Sessions for Interior Designers Free Resources for scaling your interior design firm Website

    116. Booked Out, Busy, and Still Not Profitable Enough?

  8. Jun 17

    115. A Profitable Design Business Is Not the Same as a Scalable Design Firm

    Send Katie a Text Message!! One of the biggest misconceptions I see in the interior design industry is the belief that profitability automatically means your business is healthy. It doesn't. You can have beautiful projects, happy clients, strong revenue, and still be operating a business that can't handle another level of growth. In this episode, I'm breaking down the difference between a profitable design business and a scalable design firm—and why that distinction matters if you're trying to move from six figures to seven figures. We're talking about the hidden ways owners compensate for weak systems, how growth exposes structural problems, and why building a load-bearing business matters more than simply increasing revenue. In This Episode, We Cover: Why profitability and scalability are not the same thingThe signs your business may already be at capacityHow owner dependency creates hidden risksThe four load-bearing elements of a scalable design firmWhy more growth often reveals business weaknessesHow to run a simple load test on your businessThe CEO mindset required for sustainable growthIf you've ever felt like your business is working but something still feels off, this episode is for you. Because the goal isn't just to make more money. It's to build a business that can actually carry the success you're creating. Connect with Katie LinkedIn Business Strategy Sessions for Interior Designers Free Resources for scaling your interior design firm Website

    115. A Profitable Design Business Is Not the Same as a Scalable Design Firm
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About

As an interior designer, do you find yourself caught between your love for design and the realities of running a profitable business? Whether you're launching your firm or scaling to new heights, the business side of interior design can be complex—and often overwhelming. That’s where Katie Decker-Erickson comes in. As a business coach for interior designers and the founder of a multimillion-dollar design firm, she knows firsthand what it takes to build a thriving, sustainable business while staying true to your creative vision. With nearly 20 years in the industry and a Master’s degree in Business Administration, Katie is actively in the trenches—elevating her own firm while helping other designers master the business of design. We’ll answer questions like: How do I get more interior design clients? What should I charge for interior design services? What are the best marketing strategies for interior designers? How can I grow my interior design business? How do I build a brand as an interior designer? How can I scale my interior design business? What systems do I need to run a successful interior design business? How do I create a client onboarding process for my design firm? Is it worth hiring a coach for my interior design business? This show delivers actionable tips on how to grow an interior design business with smart, sustainable strategies. You'll get insights on marketing your interior design services, building a strong brand, streamlining your systems, and scaling your firm—without burning out. If you're an interior designer, firm owner, or creative entrepreneur ready to build a profitable, passion-filled business, you're in the right place. Tune in, and let’s grow your interior design business—together.

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