Content Amplified

Masset - Content Amplified
  • 5.0 (4)
  • Marketing
  • Updated Daily

Content Amplified is all about how to get more out of your marketing content. Each 15-20 minute episode gives you one new way to get more out of your marketing content.  We interview industry experts to give you new perspectives and ideas that will level up your content like never before.Episodes are released weekly on Tuesday, Wednesday and Thursday. 

  1. 3h ago

    How to use AI for content without failing the sniff test

    Readers can smell AI writing in one line, and once they do, they never give the content a second chance. In this episode of Content Amplified, Lexi Croisdale, Director of Global Content at Varonis, maps out where content teams should sit on the spectrum between fully automated production and fully human writing. Lexi explains why the sniff test is really an authenticity test, why marketers are now stripping dashes out of their own style guides, and how she pushes back when leadership hands the team a Claude Enterprise account and asks for a 10x return. Her answer is to point AI at the admin work instead of the first draft: trained agents that turn meeting transcripts into recurring notes, and a reporting project that takes CSV exports from every channel and returns the monthly report already formatted the way leadership wants to read it. She also makes the case that if a company expects you to use AI, it should pay for you to learn it, and that the strongest human signal a brand has is its own employees with their own bylines. Listen if your team is being asked to produce more without sounding like a machine. About Lexi Lexi Croisdale started her career in journalism and left it when she realized she wanted work that evoked emotion rather than reporting the doom and gloom. She moved into marketing and repeatedly raised her hand to own video and social at organizations that had nobody accountable for either, which is how she became what she calls a visual storyteller. She is now Director of Global Content at Varonis, a cybersecurity company where she runs a human-centric content strategy built on subject-matter-expert bylines rather than a single corporate voice. Lexi believes brands should put less pressure on the logo and more support behind employees building their own personal brands. Show Notes Connect with Lexi on LinkedIn: https://www.linkedin.com/in/alexiscroisdale/Text us what you think about this episode!

    How to use AI for content without failing the sniff test

  2. 4d ago

    How AI shrank one marketing team from twelve to four

    What happens when a technical B2B SaaS company decides it doesn't need a twelve person marketing team? In this episode of Content Amplified, Jerome Stewart, a marketing leader who has spent the past decade building AI powered B2B SaaS brands in the analytics and observability space, explains how he helped shrink one marketing org from twelve people to four without breaking the work. Jerome walks through his "cover your bases" framework for deciding which functions still need a human at the helm (creative, communications, marketing ops, demand gen, product marketing), and how he builds "skills," reusable brand, PowerPoint, and social media instructions built from existing blogs, transcripts, and websites, so AI carries the last mile of production. He also digs into where AI quietly breaks down: content saturation, the em dash as an AI "tell," and a widening skills gap between AI fluent early career marketers and the business writing fundamentals that came before AI. If you're trying to figure out where to trust AI and where to still put a human, this conversation gives you a real framework, not just a hot take. About Jerome Jerome Stewart began his career as a Peace Corps volunteer before going back to business school and starting out as a product manager at Microsoft, where he later moved into marketing. He lived in the Seattle area and overseas while at Microsoft, then relocated to the San Francisco Bay Area about ten years ago, where he has spent the past decade marketing AI powered B2B SaaS companies in the analytics and observability space. Jerome now spends much of his professional energy mentoring earlier career marketers, helping them pair their natural AI fluency with the business fundamentals it can't replace. Show Notes Connect with Jerome on LinkedIn: https://www.linkedin.com/in/jeromestewart/Text us what you think about this episode!

    How AI shrank one marketing team from twelve to four

  3. 5d ago

    How nonlinear careers build stronger marketing leaders

    Marketing careers rarely move in a straight line, and Sayo Martin thinks that's the whole point. In this episode of Content Amplified, Sayo, a former spoken word poet turned hyper growth marketing leader, walks through how she went from an MFA in poetry to running B2B marketing across tech, entertainment, and publishing, and why she now calls herself a cross industry marketer instead of a specialist. She shares the systems-thinking philosophy behind Performance Operations, the growth category she's building with her business partner at her firm, Operating Rhythm, using the story of a U.S. president who survived being shot only to die from an infection caused by doctors probing for the bullet with bare hands, to explain why marketers need a full diagnostic before they start treating symptoms. Sayo also breaks down how she interviews every new team she leads (she never asks what someone does, she asks what they'd rather be doing) and how naming someone's "blue energy" can turn an underperformer into a linchpin. If you've ever felt boxed into your lane or wondered whether your unconventional path into marketing counts, this conversation is permission to keep building it your way. About Sayo Sayo Martin is a marketing executive and artist who started her career as a spoken word poet in New York City before earning an MFA in poetry and moving to California, where she played in rock bands before shifting into tech PR. She built her career across B2B tech, energy, and consumer beauty, working as the hyper growth leader for cyber at Deloitte and describing herself as a cross industry marketer and self-identified polymath. Today she runs her own firm, Operating Rhythm, with her business partner, where she works hands-on with early-stage and private equity-backed organizations going through transformation or crisis. Sayo says helping people recognize and use their own strengths, what she calls their "blue energy," is what keeps her in marketing. Show Notes Connect with Sayo on LinkedIn: https://www.linkedin.com/in/sayomartin/Sayo's firm, PerfOps Diagnostic (formerly Operating Rhythm): https://perfopsdiagnostic.comBook mentioned: Linchpin by Seth GodinText us what you think about this episode!

    How nonlinear careers build stronger marketing leaders

  4. 6d ago

    Why brand is a business function, not a marketing function

    When Condado Tacos doubled in size in four years, guests started confusing the taco chain for a furniture company. In this episode of Content Amplified, Evan Pardue, Director of Brand and CX at Condado Tacos, breaks down the 18-month brand refresh that fixed it, and why he refuses to call it a rebrand. Evan explains why brand is a business function, not a marketing function, how the team built brand pillars that ladder up into content pillars (including an innovation series with the head chef and the Mystery Marg campaign, which turned a hidden flavor into a guessing game with thousands of guest submissions), and how a scrappy Spotify playlist hack solved a problem the team didn't have a developer to fix. He also shares how leadership pushed the refresh into every touchpoint, from phone trees to finance, and why his boss's metaphor, that everyone was learning new choreography together, is the best description of what change management actually feels like. If you're wondering whether your brand needs a refresh or just needs to show up more consistently, this conversation is the playbook. About Evan Evan Pardue is the Director of Brand and CX at Condado Tacos, a casual dining taco chain with 52 locations across 10 states, headquartered in Columbus, Ohio. He has led Condado's brand and creative teams across social, CRM, and art direction for nearly four years. Before Condado, he worked for a group of Chick-fil-A operators across the Houston metro area. He led Condado's 18-month brand refresh, what he calls the company's "coming out of the closet moment," from first insight through full organizational alignment. Show Notes Connect with Evan on LinkedIn: https://www.linkedin.com/in/evanpardue1/Text us what you think about this episode!

    Why brand is a business function, not a marketing function

  5. Jul 21

    Why storytelling is a craft, not a marketing strategy

    Storytelling has become the most overused word in marketing, and Emma Lieberman thinks that's exactly the problem. In this episode of Content Amplified, Emma, Director of Copy and Content at Impact Networking, argues that storytelling isn't a strategy to optimize, it's a craft, and treating it like a KPI is why so many brand stories fall flat. Drawing on Aristotle's Poetics, Emma breaks down what actually makes something a story (a beginning, a middle, an end, a character who changes) and why most marketing "stories" are really just branding wearing a costume. She walks through three examples that get it right: Grainger's YouTube series of unscripted client interviews, a Volvo ad that never shows the car until the very last second, and Google's classic "Parisian Love" ad told entirely through search bar queries. Emma also shares the one tactical move any marketing team can make tomorrow: start with client stories, since no sales team has ever said no to more of them. If you've ever wondered why your brand's "storytelling" isn't landing, this conversation explains what's actually missing. About Emma Emma Lieberman didn't start out in marketing. She spent years in Los Angeles working as an actor and comedian, doing stand-up, sketch, and indie film, before the pandemic pushed her to try content writing as a freelancer. She quickly found that the skills she'd built connecting with an audience on stage translated directly to connecting with one in writing, and she moved from freelance work into an in-house role at Impact Networking. She's been promoted several times since and now serves as Director of Copy and Content at Impact Networking. Show Notes Connect with Emma on LinkedIn: https://www.linkedin.com/in/emma-lieberman/Text us what you think about this episode!

    Why storytelling is a craft, not a marketing strategy

  6. Jul 17

    How to secure your business as AI turns everyone into a builder

    Turn on multi-factor authentication and you will avoid the vast majority of the attacks that quietly drain business bank accounts. That is one of the blunt, practical lessons cybersecurity veteran Jeffrey Bernstein brings to this episode of Content Amplified, recorded as marketers everywhere start building their own AI tools without a security team behind them. Jeffrey has spent 25 years in high-touch security consulting, from ransomware and wire fraud investigations to regulatory compliance, and he argues the attacks have barely changed while the excuse for being unprepared has disappeared. He explains why business email compromise and wire fraud account for roughly half of all the dollars stolen by cyber criminals, how to shrink your attack surface by killing unused apps and updating software, and why third-party vendors are the weak link that sinks even well-defended brands, since you are only as secure as your weakest partner. He gets into deepfakes, the Microsoft-impersonation scams that empty retirement accounts overnight, and why trust moves faster than technology. If your marketing team is shipping its own AI tools, this is the security briefing to hear before you build. About Jeffrey Jeffrey Bernstein has worked in cybersecurity for more than 25 years, getting his start as a security hobbyist at internet incubator CMGI before joining one of the original managed security service providers, a firm now part of Verizon Business. He went on to deliver high-end consulting alongside former directors of the US Secret Service, ATF, and TSA at a high-profile Washington DC firm, then founded his own company, Critical Defence. His work centers on security testing, security training, investigations, and regulatory compliance, including ransomware, wire fraud, and business email compromise cases. Most recently he has directed cybersecurity strategy and data privacy practices at two of the nation's larger accounting and advisory firms. Show Notes Connect with Jeffrey on LinkedIn: https://www.linkedin.com/in/jeffreybernsteincritical/Text us what you think about this episode!

    How to secure your business as AI turns everyone into a builder

  7. Jul 16

    Why AI should make your marketers better, not replace them

    Handing your team an AI tool and telling them to go figure it out fails for nine out of ten people. In this episode of Content Amplified, Mark Boothe, CMO at Domo, explains how he gets marketers to two, three, even five times their impact: a dedicated AI enablement hire on both the marketing and account development teams, role-specific toolkits (this is what an email marketer uses, this is what the web team uses), and hands-on teaching instead of a company-wide email. Mark shares the story of hiring Jake, whose resume was a custom GPT built to answer any question about him, and how that same hire taught a VP of communications with no editing background to produce professional-looking video in a fraction of the time it used to take. He also draws a hard line on AI slop: Google still reigns supreme, mass-produced junk content gets dinged, and with research this easy there is no excuse for lazy outreach. If your AI mandate stops at efficiency, this episode makes the case for quality and the human touch. About Mark Mark Boothe is the CMO at Domo, where he owns both the marketing and account development functions. He is a self-described marketing nerd who reads business books for fun, and a proud dad of four. Mark believes AI's real power is making humans two, three, four, five times more impactful, not replacing the magic that makes each person who they are. Based in Utah, he is a passionate BYU football, Real Salt Lake, and Utah Jazz fan, and an active daily presence on LinkedIn. Show Notes Connect with Mark on LinkedIn: https://www.linkedin.com/in/markboothe1/Text us what you think about this episode!

    Why AI should make your marketers better, not replace them

  8. Jul 15

    Why AI's do-more pressure is burning out creative teams

    Everyone in marketing has been told to do more with AI, but almost nobody is asking what that volume actually costs. In this episode of Content Amplified, Karen Cooper, Director of Marketing for the content experience team at Wolters Kluwer Health, shares what she is learning from the LinkedIn polls she is running ahead of her talk at B2B Ignite. The results surprised her: when teams are pushed to move faster, the first thing sacrificed is not creative quality, it is clarity on priorities. And the biggest threat to A plus work is not a lack of creative time, it is last minute requests. Karen explains why the do-more era is creating what one Superside report calls a new kind of burnout, a human problem rather than a technology problem, how to keep creative people from becoming order takers, and why leaders have to push back when volume stops moving the needle. If you lead a creative team in the AI era, this conversation puts words to the strain you are feeling, and offers a way through it. About Karen Karen Cooper is the Director of Marketing for the content experience team at Wolters Kluwer Health, where she has spent the last four years growing the marketing function within the health organization. She leads a shared-services team of designers, motion graphic artists, writers, social media creators, and project managers who sit in the middle of product, program, and campaign work. A past speaker at B2B Ignite North America, she is returning to the conference to talk about what the do-more-with-less era is doing to the people behind the marketing discipline. Karen believes AI should be an enablement for creative work, not the end result. Show Notes Connect with Karen on LinkedIn: https://www.linkedin.com/in/kcnarrative/Vote in Karen's LinkedIn polls on creative teams and AIText us what you think about this episode!

    Why AI's do-more pressure is burning out creative teams
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5
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About

Content Amplified is all about how to get more out of your marketing content. Each 15-20 minute episode gives you one new way to get more out of your marketing content.  We interview industry experts to give you new perspectives and ideas that will level up your content like never before.Episodes are released weekly on Tuesday, Wednesday and Thursday. 

Information

  • Creator
    Masset - Content Amplified
  • Years Active
    2023 - 2026
  • Episodes
    484
  • Rating
    Clean
  • Copyright
    © 2026 Content Amplified
  • Show Website
    Content Amplified