Creative Control

4.8 (60)
ARTS
UPDATED WEEKLY

The days of celebrities, athletes, and creators relying solely on their talent to build their brands is over. Today, it’s all about partnering with brands, investing in companies, or even launching a business of your own. Join host KC Ifeanyi each episode as he talks to one of the world’s most creative people about how their business endeavors intersect with, and grow, their creativity.

1D AGO

How Joy Reid Bounced Back into her Second Act

For 11 years, Joy Reid was one of the most prominent journalists at MSNBC, spearheading three shows for the network, including The Reid Report, A.M. Joy, and The ReidOut. Her sharp commentary earned her top ratings, a loyal following, an Emmy nomination, and an NAACP Image Award. However, she was unexpectedly fired in February when MSNBC announced a network shake-up. Just four months after her ouster, Joy launched The Joy Reid Show, an independent podcast from her production company, Image Lab Media Group. Kc Ifeanyi, the executive director of editorial programming at Fast Company, recently interviewed Joy about her views on the current media landscape, the importance of owning one's content and audience, and what we can learn from a Gen X hustler’s mindset. For more of the latest business and innovation news, go to https://www.fastcompany.com/news To listen to the latest episodes of Creative Control on Fast Company:https://www.fastcompany.com/podcasts/creative-control

43 min
JUN 10

Why Moby keeps giving music away for free

Moby’s prolific music career spans 35 years, most notably helping to bring electronic music to the mainstream—and perhaps less notably, but still importantly, giving so much of that music away for free. Amid consistently putting out albums, Moby launched Mobygratis in 2005, a platform where creatives can download instrumental music made by Moby to use in any number of projects. Moby has continued to update and iterate on Mobygratis, but the ethos has remained the same: helping creatives realize their projects with less financial burden and unleashing the “democratic chaos” of seeing what people create with the music. In this episode, Moby explores his relationship to creativity and commerce, the tsunami of AI, what effective activism looks like, and why as a creative it’s okay (and even better) to not have a plan B. For more of the latest business and innovation news, go to https://www.fastcompany.com/news To listen to the latest episodes of Creative Control on Fast Company:https://www.fastcompany.com/podcasts/creative-control Visit Mobygraits

56 min
TRAILER

Creative Control is Back!

The days of celebrities, athletes, and creators relying solely on their talent to build their brands is over. Today, it’s all about partnering with brands, investing in companies, or even launching a business of your own. Join host KC Ifeanyi each episode as he talks to one of the world’s most creative people about how their business endeavors intersect with, and grow, their creativity.

1 min
TRAILER

Creative Control series roundup!

Creative Control

2 min
07/06/2023

How Watcher Entertainment is changing the rules of content creation

Steven Lim used to work at Buzzfeed, cohosting the wildly popular show ‘Worth It.’ But a few years ago, he left to start his own digital studio, Watcher Entertainment, to take a chance on making content a little differently. Being a creator himself, Lim knew the struggle of writers, producers, and talent fighting to keep their own IP and earn what they’re worth, so he decided to take a unique approach that could be a new standard for digital content production—or as Lim puts it, ‘the stupidest decision’ he could ever make. Steven told us all about his perspective working at a small independent studio after being at a large media company, and his ambitions to raise the bar for digital content in the future.

27 min
06/29/2023

How TikTok’s Medical Mythbuster exposes racism in healthcare

Last week, we took a trip to VidCon in Anaheim, California, to meet up with some of the top creators in the industry. Joel Bervell, a fourth-year medical student at Washington State University, rose to fame on TikTok for calling out racial inequities in the healthcare system. One of his first videos, posted early on in the pandemic, taught people that pulse oximeters can overestimate oxygen saturation on people with darker skin—a fact with serious implications for Black COVID patients who weren’t receiving the necessary care. In our conversation, Joel talked about the myths about race that he’s encountered in medical school and how social media can be a powerful educational tool.

28 min
06/22/2023

How SuperOrdinary links brands and creators to international markets

SuperOrdinary launched in 2017 as a way for U.S. brands to reach consumers in China. The company has since expanded to working with creators in other international markets. SuperOrdinary cofounder and CEO Julian Reis explains how his company is further leaning into what he calls the “supporter economy”—and how he’s navigating operations amid geopolitical tensions.

34 min
06/15/2023

What if an AI Elvis sent you a birthday Cameo?

Founded in 2017, Cameo is a platform that allows people to buy custom messages from celebrities to send to their family and friends. The company has expanded the business and created a viable revenue stream for celebrities and creators—even for those who may not be in the traditional Hollywood spotlight. Cofounder and CEO Steven Galanis believes the company amounts to a public utility, connecting celebrities to fans in a direct, accessible way. He shared his perspective on where Cameo is headed, and why its future may or may not involve AI celebrities.

36 min

See All (179)

4.8

out of 5

60 Ratings

A great way to spend an afternoon

07/08/2022

It's me petey

The conversation around creators of color with Annelise Campbell and Monica Veloz made me an instant fan! This podcast will make me a better marketer and the discussion was insightful, funny, and brought the audience in. Shout out to KC and the whole production team. Can’t wait to listen more!
OMG do I love this podcast! 🙌🏻

05/03/2022

LisaIsHereForIt

It’s obvious KC puts extraordinary effort in covering meaningful topics and finding guests that are authentic and truly care about being a positive force in the creative world - the insights they bring to bear are 💥kapow💥 moments every. single. time.
Inspiring

04/15/2022

elisavaz

I love to listen on my morning walk before checking on email/social/work, it helps me start my day off on a fresh & creative note.
Entertaining, insightful and actionable! 🔥

03/19/2020

obacker19

Whether you’re well established as someone who can translate creative energy into the impact you want to have on the world, or just getting started as a catalyst for change - this is a must-listen podcast for you! KC does an incredible job leading conversations that cover a huge breadth of topics related to the ins and outs of unleashing your creative spirit and living a life you can be proud of - from leaders who’ve actually walked the path. Highly recommend listening and subscribing!

The days of celebrities, athletes, and creators relying solely on their talent to build their brands is over. Today, it’s all about partnering with brands, investing in companies, or even launching a business of your own. Join host KC Ifeanyi each episode as he talks to one of the world’s most creative people about how their business endeavors intersect with, and grow, their creativity.