Creatives on Camera: Using Video to Teach, Sell and Inspire Online

Lyric Kinard
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Creatives on Camera is your guide to mastering video as a simple, effective tool for engaging and educating your creative community. Whether you teach quilting, crafting, or art workshops online, design patterns, or sell supplies, this podcast shows you how to create video tutorials and marketing content without complicated setups or wasted time. Learn easy, time-saving strategies to connect with your audience, grow your business, and expand your reach—all while staying focused on your passion.

  1. 8H AGO

    Money Is an Amplifier: Taxes & Mindset for Creatives with Hannah Cole

    I’m thrilled to bring you artist‑turned‑tax expert Hannah Cole of Sunlight Tax. We dig into the mindset piece (money is an amplifier), the simplest first steps to act like a real business (hello, separate bank account), and the practical systems that make tax time easy. Hannah walks us through her Money Bootcamp, the gorgeous “rainbow” deductions guide for creatives, and her new book Taxes for Humans—complete with visuals that finally make tricky concepts click. We also talk about online course platforms (Podia, Kajabi, Zenler, Mighty Networks), why “passive income” still requires energy, and how generosity in your free content builds trust—and sales. If you teach, sell, or make anything creative, this one will pay you back. Learn more about The Academy for Virtual Teaching here. Let's Connect! Join The Academy for Virtual Teaching Instagram Facebook >> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

    58 min

  2. AUG 26

    Building Your Creative Business with Podia: Behind the Scenes with Nicola Wynn

    In the third episode of my On-Demand Platform Interview Series, I’m joined by Nicola Wynn from Podia, the platform I personally use for many of my on-demand classes. Nicola shares how Podia helps creatives simplify their tech, sell courses and digital products, and build stronger connections with their audience. We cover free migrations, built-in email marketing, webinars, blogging for growth, and how to keep momentum when the mid-project slump hits. Whether you’re launching your first course or refining your online teaching, this conversation is packed with ideas to help you work smarter and serve your students better. Don’t forget to tune into our other episodes that are a part of our On Demand series – Aaron Morin from Thinkific and David Zenler from Zenler! Learn more about The Academy for Virtual Teaching here. Let's Connect! Join The Academy for Virtual Teaching Instagram Facebook >> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

    52 min

  3. AUG 19

    The Adaptive Knitter, Beth Gorishek, on Designing Joyful, Inclusive Creative Spaces

    In this episode of Creatives on Camera, I sit down with Beth Gorishek, also known as The Adaptive Knitter, to talk about accessibility, creativity, and the power of making art available to everyone. Beth shares her journey of growing up with a limb difference, building a thriving business in the fiber arts industry, and how she helps makers adapt their craft after injury or disability. We dig into practical ways to make online classes more inclusive—from lighting and contrast to captions and modular lesson design and why thinking about accessibility benefits all of our students. Beth also shares her dreams for future “Knit Working” retreats and her excitement about launching her own podcast. This conversation will leave you inspired to rethink how you teach, create, and connect with your audience—while making your creative business more welcoming for everyone. If you want the chance to ask questions live with Beth, she is our guest expert at the Academy for Virtual Teaching on August 27th at 8pm eastern. Academy membership is free and all are invited to attend this casual conversation and Q&A. Learn more about The Academy for Virtual Teaching here. Let's Connect! Join The Academy for Virtual Teaching Instagram Facebook >> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

    55 min

  4. AUG 12

    Start Where You Are: Teaching, Imperfection, and Self-Publishing with Tori McElwain

    I’m so excited to share this conversation with my friend and fellow coach, quilter, and teacher, Tori McElwain. Tori and I talk about the real-life journey of building a creative business while juggling motherhood, military life, and burnout—and why she chose self-publishing to get her book Workshops Unleashed out into the world. Tori’s story is such a powerful reminder that you don’t need perfect gear or a polished plan to start teaching online. We dive into creating safe spaces for students to make mistakes, how to handle big personalities in workshops, and what it really takes to build a sustainable creative business. If you’ve ever frozen up in front of a camera or doubted your ability to write, teach, or lead, this episode will inspire you to start where you are, use what you have, and trust that your imperfect action matters. → If you want the chance to ask questions live with Tori, she is our guest expert at the Academy for Virtual Teaching on August 20th at 12pm/noon eastern. Academy membership is free and all are invited to attend this casual conversation and Q&A. Learn more about The Academy for Virtual Teaching here. Let's Connect! Join The Academy for Virtual Teaching Instagram Facebook >> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

    52 min

  5. AUG 5

    Crafting Your Brand Story with the Dream Team (Part 2)

    How do creative educators actually get their content made and out the door without burning out or hiring a full team? In this second half of Lyric’s conversation with the Dream Team featuring HollyAnne Knight, Sarah Rivero Khandjian, and Corey Pearson, we leave the theory behind and dive into the nitty gritty. From camera hacks to content batching, real-time vs. scheduled posting, and tools that fit your brain, this episode is packed with practical strategies to help you build a thriving creative business without constant hustle. You don’t need a studio. You need a system and this crew will help you find yours. So, if you haven’t listened to the first half of their episode, do that now, then come back and join us here! Learn more about The Academy for Virtual Teaching here. Let's Connect! Join The Academy for Virtual Teaching Instagram Facebook >> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

    1h 11m

  6. JUL 29

    Crafting Your Brand Story with the Dream Team (Part 1)

    In this powerhouse episode of Creatives on Camera, I’m joined by three of my favorite social media-savvy creatives: HollyAnne Knight, Sarah Khandjian, and Corey Pearson. We first met at the Handcrafts & Hobbies Conference and had so much fun geeking out over branding and marketing that I had to bring them together again—this time on the podcast! This is part one of our deep-dive into building an authentic brand presence online. From YouTube to Pinterest to Instagram, we explore how each of these platforms serves a different role in our marketing strategy and how to show up without burning out. Whether you're just dipping your toe into social media or looking to make your presence more meaningful and aligned, this episode will leave you inspired and equipped. Learn more about The Academy for Virtual Teaching here. Let's Connect! Join The Academy for Virtual Teaching Instagram Facebook >> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

    59 min

  7. JUL 22

    Course Creation in Under an Hour? David Zenler Shows Us How

    The most recent episode of our On Demand Platform series is here! Today, I chatted with David Zenler of the all-in-one course creation platform, Zenler. We dig into what makes this platform so special for educators, especially creatives who feel overwhelmed by tech. David walks us through how you can literally build a lead-generating site in under 10 minutes (yes, he timed it!), why live Zoom support is a game-changer, and how Zenler is creating a human-first experience for online teachers. Whether you're just getting started or looking to simplify your existing tech stack, this conversation will inspire you to take the next step confidently with the help you need at every turn. If you haven’t already be sure to check out the other episode in this series which featured Aaron Morin from Thinkific back on June 3rd! Then subscribe so you don’t miss upcoming interviews from the most-used platforms out there.  Learn more about The Academy for Virtual Teaching here. Let's Connect! Join The Academy for Virtual Teaching Instagram Facebook >> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

    53 min

  8. JUL 15

    You Have to Be Bad in Order to Get Good: Overcoming Perfectionism on Camera

    In this solo episode, I’m sharing a heart-to-heart on something that holds so many creatives back: perfectionism. Whether you're a maker, quilter, or artist stepping into online teaching, the fear of not being “good enough” on camera is real and you’re not alone. I talk about imposter syndrome, why it’s totally normal to feel awkward at first, and how the key to getting good is being willing to be bad. If you’ve been waiting until you feel ready to hit record, this is your invitation to start where you are and show up anyway. After listening, let me know your favorite take away and don’t forget there is always room for you in The Virtual Academy for Teaching where we grow, fumble, and rise together! Let's Connect! Join The Academy for Virtual Teaching Instagram Facebook >> Register for the FREE webinar: Make an Effective Promotional Video in 3 Easy Steps! You will learn how to get conversions with authentic connections instead of pushy sales!

    14 min
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About

Creatives on Camera is your guide to mastering video as a simple, effective tool for engaging and educating your creative community. Whether you teach quilting, crafting, or art workshops online, design patterns, or sell supplies, this podcast shows you how to create video tutorials and marketing content without complicated setups or wasted time. Learn easy, time-saving strategies to connect with your audience, grow your business, and expand your reach—all while staying focused on your passion.

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