Cut Through!

Simon Baugh
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How to communicate with clarity in a noisy world simonbaugh.substack.com

  1. HACE 5 DÍAS

    How to build a narrative

    Leaders generally want to communicate inside-to-out. They begin with the messages they want to tell people. Then wonder why nobody seems especially interested. A narrative is different. It is a carefully structured argument rooted in what your audience cares about. It helps people understand you and the world differently. Here's how to build one. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit simonbaugh.substack.com

    16 min

  2. 21 ABR

    Why AI isn't taking your communications job

    At one level it's straightforward. We recently invented a technology that creates language at almost zero cost. We employ people who write for us. Therefore, the new technology will replace those workers. I have no doubt that AI is going to profoundly change communication roles. But replace us altogether? The more I work with AI the more I doubt this will be the case. At least, not for a while yet. Here’s why. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit simonbaugh.substack.com

    17 min

  3. 14 ABR

    In defence of the spoken word

    Writing created the modern world. But today do we overestimate the importance of writing and overuse it. It's worth remembering the limits of writing and the extraordinary power of speech. And it’s worth considering that in a world of abundant text, in-person persuasion may have become more valuable still. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit simonbaugh.substack.com

    13 min

  4. 7 ABR

    How to combat misinformation

    Measles is back. Not because we lack a vaccine, but because we lack immunity to misinformation. So how should we as communications leaders respond? We vaccinate against measles because prevention works better than cure. We should be applying the same logic to our information environment. Pre-bunking measurably improves people’s ability to spot misinformation and reduces their propensity to share it. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit simonbaugh.substack.com

    16 min

  5. 31 MAR

    Where do MPs get their news?

    Where do Members of Parliament get their news? Which social media, news sites, and podcasts do they consume? And which AI tools do they use? A new report reveals all. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit simonbaugh.substack.com

    12 min

  6. 24 MAR

    How to run a pre-mortem

    Most communications teams do risk management in ways that suppress candour, reward optimism and miss the things that actually bring a project down. The pre-mortem takes a different approach. Instead of asking “What could go wrong?”, it asks: “Imagine it is 12 months from today. The project has failed badly. Why?” This small shift in framing has a big effect on the conversation. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit simonbaugh.substack.com

    16 min

  7. 17 MAR

    Winning Strategies, Pt 5: Harness Distrust

    The Harness Distrust strategy doesn’t see a lack of trust as a problem to solve, but a fuel to burn. For insurgents and challenger brands, tapping into grievance against the status quo is becoming the archetypal communications strategy. Rather than seeking to win over the establishment, they are promoting their own agenda by railing against it. Any challenger brand should be thinking about whether they can use it to their advantage. And any legacy brand should be war-gaming how it might be used against them. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit simonbaugh.substack.com

    17 min

  8. 10 MAR

    Winning Strategies, Pt 4: Demonstrate trust

    Is it the job of a communications professional to ‘persuade’ people, or is it to ‘inform’ people? In a low-trust environment, where even the appearance of self-interested persuasion can be counterproductive, this has become a false choice. When trust in politics, the media and business has declined rapidly, the winning strategy may be to be disarmingly, demonstrably and visibly trustworthy. This is the Transparency Playbook. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit simonbaugh.substack.com

    18 min
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How to communicate with clarity in a noisy world simonbaugh.substack.com

Información

  • Creador
    Simon Baugh
  • Años de actividad
    2025 - 2026
  • Episodios
    27
  • Clasificación
    Apto
  • Copyright
    © Simon Baugh
  • Mostrar sitio web
    Cut Through!

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