Cut Through!

Simon Baugh
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  • CHAQUE SEMAINE

How to communicate with clarity in a noisy world simonbaugh.substack.com

  1. -1 J

    Why AI isn't taking your communications job

    At one level it's straightforward. We recently invented a technology that creates language at almost zero cost. We employ people who write for us. Therefore, the new technology will replace those workers. I have no doubt that AI is going to profoundly change communication roles. But replace us altogether? The more I work with AI the more I doubt this will be the case. At least, not for a while yet. Here’s why. Get full access to Cut Through! at simonbaugh.substack.com/subscribe

    17 min

  2. 14 AVR.

    In defence of the spoken word

    Writing created the modern world. But today do we overestimate the importance of writing and overuse it. It's worth remembering the limits of writing and the extraordinary power of speech. And it’s worth considering that in a world of abundant text, in-person persuasion may have become more valuable still. Get full access to Cut Through! at simonbaugh.substack.com/subscribe

    13 min

  3. 7 AVR.

    How to combat misinformation

    Measles is back. Not because we lack a vaccine, but because we lack immunity to misinformation. So how should we as communications leaders respond? We vaccinate against measles because prevention works better than cure. We should be applying the same logic to our information environment. Pre-bunking measurably improves people’s ability to spot misinformation and reduces their propensity to share it. Get full access to Cut Through! at simonbaugh.substack.com/subscribe

    16 min

  4. 31 MARS

    Where do MPs get their news?

    Where do Members of Parliament get their news? Which social media, news sites, and podcasts do they consume? And which AI tools do they use? A new report reveals all. Get full access to Cut Through! at simonbaugh.substack.com/subscribe

    12 min

  5. 24 MARS

    How to run a pre-mortem

    Most communications teams do risk management in ways that suppress candour, reward optimism and miss the things that actually bring a project down. The pre-mortem takes a different approach. Instead of asking “What could go wrong?”, it asks: “Imagine it is 12 months from today. The project has failed badly. Why?” This small shift in framing has a big effect on the conversation. Get full access to Cut Through! at simonbaugh.substack.com/subscribe

    16 min

  6. 17 MARS

    Winning Strategies, Pt 5: Harness Distrust

    The Harness Distrust strategy doesn’t see a lack of trust as a problem to solve, but a fuel to burn. For insurgents and challenger brands, tapping into grievance against the status quo is becoming the archetypal communications strategy. Rather than seeking to win over the establishment, they are promoting their own agenda by railing against it. Any challenger brand should be thinking about whether they can use it to their advantage. And any legacy brand should be war-gaming how it might be used against them. Get full access to Cut Through! at simonbaugh.substack.com/subscribe

    17 min

  7. 10 MARS

    Winning Strategies, Pt 4: Demonstrate trust

    Is it the job of a communications professional to ‘persuade’ people, or is it to ‘inform’ people? In a low-trust environment, where even the appearance of self-interested persuasion can be counterproductive, this has become a false choice. When trust in politics, the media and business has declined rapidly, the winning strategy may be to be disarmingly, demonstrably and visibly trustworthy. This is the Transparency Playbook. Get full access to Cut Through! at simonbaugh.substack.com/subscribe

    18 min

  8. 3 MARS

    Winning Strategies, Pt 3: Co-create Trust

    Co-creating trust is not about convincing people you are right, but about giving them a seat at the table. The principle is simple. People are more likely to trust something they have helped to create, and they’re less likely to attack something shaped by their participation. Done well, it creates not just a more informed audience, but advocates who will defend, promote and trust your organisation. Get full access to Cut Through! at simonbaugh.substack.com/subscribe

    19 min
Tout afficher (26)

À propos

How to communicate with clarity in a noisy world simonbaugh.substack.com

Informations

  • Création
    Simon Baugh
  • Années d’activité
    2025 - 2026
  • Épisodes
    26
  • Classification
    Tous publics
  • Copyright
    © Simon Baugh
  • Site web de l’émission
    Cut Through!

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