Develop This: Economic and Community Development Develop This! Podcast

PROVEN STRATEGIES FOR SOLVING HOUSING SHORTAGES IN COMMUNITIES ACROSS NORTH AMERICA 
Bethany Quinn  -  Vice President of Strategy and Content Development for Golden Shovel
Dennis is joined by Bethany Quinn from Golden Shovel, and they discuss PROVEN STRATEGIES FOR SOLVING HOUSING SHORTAGES IN COMMUNITIES ACROSS NORTH AMERICA, a Golden Shovel white paper. 
For economic developers housing is one of the major topics we deal with, especially workforce housing.
The data behind the Golden Shovel white paper and the role the pandemic played Pre-pandemic communities were facing housing shortages that negatively impacted their ability to grow. Compnaies needed more housing for their employees. People couldn’t move for employment opportunities because there wasn’t affordable housing Housing shortages are now at the forefront of public consciousness and the existing housing costs exponentially more.  Case-Shiller Index Report showed an 18.8% annual home price increase. Zumper’s National Rent Report showed that rent for a one-bedroom apartment hit an all-time high of $1,400 in 2022, for the national average– this is a 12 percent year-over-year increase. The United States alone has a housing shortfall of 3.8 million units. According to Freddie Mac researchers, “The main driver of the housing shortfall has been the long-term decline in the construction of single-family homes. T Information Contained in a Housing Study
The structure of a housing study varies from consultant to consultant and is based on community priorities. Some of the common features are as follows:
• Analysis of current housing supply, broken down by owner-occupied vs. rental, and type of housing.
• Report on the condition of current housing stock, including identifying the number of homes that should be torn down or need serious renovations to be livable.
• Analysis of the affordability of housing for the existing workforce.
• Estimate how many housing units will be needed, per category, over the next five years.
• Location breakdown for housing demand (necessary for a regional report).
• Determination of how many housing units need to be built as “workforce housing.”
• Determination of how much senior housing will be needed.
• A projection of how the housing needs could change if the EDO’s work results in job growth.
• Analysis of the community’s current development capabilities and if outside developers will be needed to meet housing targets.
 Best Practices
 Pattern Zoning & Pre-Approvals As a Strategy in Claremore, OK  EMPOWER INDIVIDUAL HOMEOWNERS TO BUILD  INCENTIVES & POLICY TO SPUR WORKFORCE HOUSING DEVELOPMENT  TAKE AN ACTIVE ROLE IN THE DEVELOPMENT PROCESS  Spurring Housing Development Without Significant Capital in Clinton, Iowa  REZONE TO INCREASE DENSITY REPURPOSE LAND & BUILDINGS TURN BLIGHT INTO OPPORTUNITIES  
 

Ron Kresha - COO & CFO Golden Shovel
Creating a Marketing Plan
Ron Kresha, Chief Operating Officer, is a founding member who helped start Golden Shovel Agency on the premise that every community deserves to be recognized and to have the tools needed to compete for businesses and jobs. He is committed to providing services that improve communities and people’s lives. Ron refers to himself as a serial entrepreneur who has been told he’s “too stupid to know how to fail”. He wears that as a badge of honor as a person who never quits on people, companies, or communities.
How has marketing for economic development groups changed?
How have websites changed and how we access information changed?
The percentage of global web traffic on mobile phones has surged over the past decade. In May 2023, 51.52% of all web traffic came through mobile phones, with the average for 2023 so far coming in at 56.86%.  The importance of a Strategic Marketing Plan
Golden Sovel white paper AN ECONOMIC DEVELOPER’S COMPLETE GUIDE TO MARKETING & SEO STRATEGIES
Strategic marketing is creating a comprehensive plan that aligns with an organization’s overall strategy to achieve specific objectives. It involves:
1. Identifying the target audience & understanding the competition.
2. Developing a unique value proposition (UVP).
3. Creating a marketing mix that effectively communicates your message.
This long-term process requires a deep understanding of the market and the organization’s goals.
CRAFTING & EXECUTING A STRATEGIC MARKETING PLAN
To achieve success, economic developers must effectively execute their plans, measure the effectiveness of their marketing efforts, and adjust their approach as needed to ensure the desired results are achieved.
1. Determine your marketing mix. Decide which marketing channels (such as advertising, PR, social media, email marketing, etc.) will most effectively reach your target audience and achieve your goals.
2. Create a budget. Allocate resources to each of your marketing channels and tactics. Be sure to consider both the cost of creating and executing the marketing plan and the potential return on investment.
3. Develop a timeline. Create a timeline for executing your marketing plan. Assign specific tasks and deadlines to team members responsible for each tactic.
4. Implement the plan. Begin running your marketing tactics according to your timeline.
5. Measure and analyze results. Continuously monitor your marketing efforts and analyze your results. Use data to identify what’s working and what’s not, and adjust your plan accordingly. 
GET SMART
SMART goals are a popular framework for setting and achieving goals. SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound.
1. Specific: Be clear and specific about the results. Instead of setting a vague goal like “post more content,” set a specific goal like “post relevant community events every week for ten weeks.”
2. Measurable: Ensure your goal is measurable. This means setting criteria for success, such as tracking your social media interactions and increasing economic development conversations.
3. Achievable: Set goals that are realistic and achievable. Don’t set yourself up for failure by setting an unrealistic goal. Instead, ensure your goals can realistically be accomplished with your current resources and abilities.
4. Relevant: Make your goals relevant to your larger objectives and values. Ask yourself if the goal will help you achieve something meaningful.
5. Time-bound: Set a deadline for your goal. Stay focused and motivated. For example, set a deadline of three months to aggressively
Using SMART goals will make your goals clear, measurable, achievable, relevant, and time-bound, setting you up for success.
TOP REASONS STRATEGIC MARKETING PLANS FAIL
There are several reasons why strategic marketing plans can fail.
#1 Poor planning – successful strategic marketing requires a well-def

In this episode Dennis gets personal about how a week of good news and bad news affected him. Economic development professionals get an up close and personal look at the highs and lows that happen in their communities. It's never easy to feel helpless trying to save a facility and people's jobs in your community. 

Aaron Brossoit – Golden Shovel
Dennis is joined by Aaron Brossoit, the CEO of Golden Shovel. In this episode, they discuss the changes in digital marketing and what the future holds as we enter the metaverse and AI takes hold
Aaron Brossoit, Chief Executive Officer, was a founding member of Golden Shovel and has been with the company since September 2009. He began as VP of Business Development and filled the COO position prior to becoming CEO. After earning his Bachelor’s degree from St. Cloud State University, Aaron co-founded a digital marketing agency in central Minnesota - a company he ran for ten years before joining GSA.
Aaron’s day-to-day responsibilities include giving presentations and traveling to different communities and industry-related events. He is also active in product and market development and planning for the future while also supporting the amazing Golden Shovel team wherever needed. His favorite project so far includes working with the PlaceVR clients who are joining us in making virtual reality a “reality” as a key tool in the economic development toolkit.
Aaron enjoys working with economic development organizations, knowing that we are making a difference in the lives of families and the vitalities of communities, especially in rural and underserved areas, where relatively few new jobs can have a massive impact on the region.
Golden Shovel is now a full-service agency 
Business Attraction
Workforce Attraction
Regional Strategies
Tourism
Marketing Strategy blueprints
Branding
Website Development
Content Creation
Marketing
Ongoing support
Opportunity Zone Strategy
Video & VR Services
The Golden Shovel four step process
Schedule a call
Develop a strategy
Engage
Measure success
 

Dennis is joined by IEDC Presdent and CEO Nathan Ohle to discuss the upcoming IEDC 2023 Annual Conference, September 17 – 20th, 2023 – in Dallas, Texas
Dallas, TX, is one of the country's most economically and socially diverse cities. The 1920s were an age of dramatic political, technological, and social change for some, yet not for others. In Dallas, we'll usher in the next-generation 'Roaring 20s,' spotlighting how to build thriving, sustainable, resilient, and equitable communities for tomorrow.
Our sights are set on ensuring future prosperity by focusing on economic diversity and resilience now, building on past successes, and inspiring the next ‘Roaring 20s!’ This innovative Annual Conference will explore, modernize, and grow successful industry strategies and practices by focusing on each of IEDC’s five strategic initiatives below.
Leadership Development
Workforce & Talent Development
Supporting Entrepreneurship
Fostering Economic Opportunity & Diversity
Economic Transformation
Conference Location and Hotel:
Hilton Anatole 
2201 N Stemmons Fwy
Dallas, TX 75207
 

Joseph Stefko, ROC2025 President and CEO, joins Develop This! contributing correspondent Sean Maguire. Sean and Joe talk about what's changed in Rochester for the better and how it's shaking off the rust belt of the past.
Fun and interesting things about Rochester include food, museums, wine, and more. Economic Development in Rochester Today More than Kodak How does ROC2025 fit in? In 2020, the City of Rochester posted its first decennial population increase since the 1950s. The number of full- and part-time jobs in the Rochester MSA is higher today than in 1982 when Kodak hit its peak employment level. Rochester has one of the nation's highest densities of enrolled college students, ranking sixth among major US metros. Rochester Tomorrow What happens after 2025?