Digital, Data-Driven, Different with Lucas Neiderer

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Ever imagined buying a car 100% online? Lucas Neiderer, the Director of Marketing for the Dolan Group, takes us on a fascinating journey through their unique remote purchase teams and buying centers where this could be your reality. Unleashing innovative marketing strategies, Lucas elaborates on his team's ability to push the boundaries, bolstered by the trust they've earned from their owners to explore fresh and exciting ideas. Prepare to be inspired by their nimble approach to marketing, which opens up new channels to challenge the status quo.

In a world where data reigns supreme, creativity still has a place, and Lucas puts this theory to the test. Discover how to leverage data-driven creativity to forge a deeper connection with your customers, creating lifestyle-inspired content that truly resonates. Lucas offers a fresh perspective on measuring campaign success and tying it back to the overall cost of car sales. To top it all off, he shares his belief that great marketing should be so seamless and authentic, it doesn't feel like traditional advertising at all. Get ready to rethink your marketing strategies with this enlightening episode!

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