Digital Marketing Made Easy

Dawn McGruer FRSA FCIM
  • 4.6 (5)
  • MARKETING
  • UPDATED BIWEEKLY

Dawn McGruer brings you ACTIONABLE digital marketing lessons that she has learned through 20 years of working in the industry. Whether you an aspiring or experienced marketer, learn the latest SEO, content marketing, social media, email marketing, conversion optimisation and online marketing tactics that are working today. Develop your digital skills with our free resources at www.digitalandsocialmediaacademy.com

  1. 3D AGO

    Episode105 - The Real Reason Your Brand Isn’t Standing Out Online

    🎙️ Digital Marketing, Made Easy Episode 105: The Real Reason Your Brand Isn’t Standing Out Online Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without wasting time, money, or effort. In this episode, we’re tackling one of the biggest challenges facing businesses today: Standing out in a crowded digital world. Because right now, there’s more content than ever. More brands. More creators. More competition for attention. And the result? Many businesses are showing up consistently… but still blending into the background. They’re posting regularly. Following trends. Doing what everyone says works. Yet they still feel forgettable. In Episode 105, we break down why visibility alone is no longer enough — and what actually makes brands memorable in 2026. We explore: – Why posting more doesn’t automatically help you stand out – The difference between visibility and distinctiveness – How generic messaging makes businesses easy to ignore – Why specific positioning creates stronger brand recall – The growing importance of having a clear point of view – How intentional content builds recognisable identity over time – And why clarity is now one of the most powerful competitive advantages in marketing If your business feels like it’s getting lost in the noise, this episode will help you rethink how to become more recognisable, more relevant, and more memorable. Because standing out isn’t about being louder. It’s about being clearer. And in a world where everything starts to look the same… clarity is what makes you unforgettable. 🔗 Free Resources, Courses & Next Steps Access FREE digital marketing resources and explore professional, accredited qualifications: 👉 https://digitalandsocialmediaacademy.com/pages/podcast 📘 Discover courses designed to future-proof your marketing career 🎓 Learn how Business Consort Academy helps marketers step into strategic, leadership, and higher-earning roles 📲 Join Us on Instagram Follow @businessconsort for daily insights, strategies, and practical marketing tips 🎧 Follow Digital Marketing, Made Easy on your favourite podcast platform so you never miss an episode — or listen directly on our website Thanks for listening — and we’ll see you in the next episode. 🎙️✨

    5 min

  2. APR 23

    Episode 104 - The Missing Piece in Your Marketing It’s Not Traffic It’s Trust

    🎙️ Digital Marketing, Made Easy Episode 104: Why Trust Is the Real Driver of Conversions Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without wasting time, money, or effort. In this episode, we’re diving into a hard truth that many businesses don’t realise until it’s holding them back: You can be doing everything right… and still not get results. You’re posting consistently. Your traffic is growing. Your visibility is there. And yet… people aren’t buying. So what’s missing? In Episode 104, we unpack the one factor that quietly influences every marketing result — trust. Because in today’s digital landscape, attention is easy to get. But trust? That’s what actually drives conversions. We explore why modern audiences have become more sceptical, and how that shift is changing the way businesses need to approach their marketing. You’ll learn: – Why more traffic doesn’t always lead to more sales – The difference between visibility and credibility – How trust reduces hesitation and speeds up decision-making – Simple ways to build trust through your content, messaging, and website – The role of case studies, proof, and clarity in increasing conversions – And why trust is now influencing not just conversions… but visibility as well If your marketing feels active but not effective, this episode will help you understand what’s really missing — and how to fix it. Because people don’t buy because they see you. They buy because they trust you. And in a world where content is everywhere, trust is what sets you apart. 🔗 Free Resources, Courses & Next Steps Access FREE digital marketing resources and explore professional, accredited qualifications: 👉 https://digitalandsocialmediaacademy.com/pages/podcast 📘 Discover courses designed to future-proof your marketing career 🎓 Learn how Business Consort Academy helps marketers step into strategic, leadership, and higher-earning roles 📲 Join Us on Instagram Follow @businessconsort for daily insights, strategies, and practical marketing tips 🎧 Follow Digital Marketing, Made Easy on your favourite podcast platform so you never miss an episode — or listen directly on our website Thanks for listening — and we’ll see you in the next episode. 🎙️✨

    6 min

  3. APR 16

    Episode 103 - Turn One Piece of Content Into 20 Marketing Assets

    🎙️ Digital Marketing, Made Easy Episode 103: Create Once, Market Everywhere Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without wasting time, money, or effort. In this episode, we’re addressing a challenge almost every founder and marketer faces: “I’m constantly creating content… but I still feel behind.” If content feels like a never-ending cycle — posting, planning, creating, and repeating — you’re not alone. But the problem isn’t that you need more content. It’s that you’re not getting enough value from the content you already create. In Episode 103, we break down a smarter, more strategic approach to content — how to turn one piece of content into twenty pieces of marketing. Because when you shift from creating content to repurposing it strategically, everything changes. We explore: – Why most businesses are underutilising their content (and wasting effort) – The mindset shift from “creating more” to “using more” – How to break down one video into multiple high-performing content formats – Simple ways to repurpose content across social media, email, blogs, and more – Why repetition actually builds authority (not annoyance) – And how to build a scalable content system that increases visibility without increasing workload If you feel stuck on the content treadmill, this episode will help you step off — and start creating a system that works for you, not against you. Because the most effective marketers in 2026 aren’t creating more content. They’re just using their content more intelligently. 🔗 Free Resources, Courses & Next Steps Access FREE digital marketing resources and explore professional, accredited qualifications: 👉 https://digitalandsocialmediaacademy.com/pages/podcast 📘 Discover courses designed to future-proof your marketing career 🎓 Learn how Business Consort Academy helps marketers step into strategic, leadership, and higher-earning roles 📲 Join Us on Instagram Follow @businessconsort for daily insights, strategies, and practical marketing tips 🎧 Follow Digital Marketing, Made Easy on your favourite podcast platform so you never miss an episode — or listen directly on our website  Thanks for listening — and we’ll see you in the next episode. 🎙️✨

    6 min

  4. APR 9

    Episode 102 - SEO Isn’t Dead, It’s Evolving in the Age of AI

    🎙️ Digital Marketing, Made Easy Episode 102: SEO Isn’t Dead — It’s Evolving in the Age of AI Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without wasting time, money, or effort. In this episode, we’re tackling a question that more and more businesses are starting to ask: “Is SEO dying because of AI?” With the rise of tools like ChatGPT, Perplexity, and Claude, the way people search for information is changing fast. Instead of clicking through multiple websites, users are now getting instant, structured answers from AI. And naturally, that raises concerns. If AI is answering the questions… Do people still visit websites? And does SEO still matter? In Episode 102, we break down what’s really happening — and why SEO isn’t disappearing… it’s evolving. We explore the shift from traditional search to AI-driven discovery, and what businesses need to understand to stay visible in this new landscape. You’ll learn: – Why organic search traffic isn’t disappearing — but changing in behaviour – How AI tools actually source and prioritise information – The rise of AI Visibility Optimisation (AIO) and what it means for marketers – Why conversational search is creating new opportunities for content – How answering real customer questions builds long-term visibility – And why topical authority is becoming one of the most powerful drivers of growth If you’ve been worried about the future of SEO, this episode will give you clarity — and a much more strategic way to think about visibility in 2026 and beyond. Because the goal hasn’t changed. It’s still about being the best answer. And whether that answer appears on Google or inside an AI tool… the brands that focus on clarity, expertise, and helpful content will continue to win. 🔗 Free Resources, Courses & Next Steps Access FREE digital marketing resources and explore professional, accredited qualifications: 👉 https://digitalandsocialmediaacademy.com/pages/podcast 📘 Discover courses designed to future-proof your marketing career 🎓 Learn how Business Consort Academy helps marketers step into strategic, leadership, and higher-earning roles 📲 Join Us on Instagram Follow @businessconsort for daily insights, strategies, and practical marketing tips 🎧 Follow Digital Marketing, Made Easy on your favourite podcast platform so you never miss an episode — or listen directly on our website Thanks for listening — and we’ll see you in the next episode. 🎙️✨

    9 min

  5. APR 2

    Episode 101 - From Vanity Metrics to Real Growth

    🎙️ Digital Marketing, Made Easy Episode 101: From Vanity Metrics to Real Growth Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to market smarter without wasting time, money, or energy. In this episode, we’re tackling one of the biggest hidden challenges in modern marketing — tracking the wrong numbers. Because here’s the truth: most businesses aren’t lacking data… they’re drowning in it. Dashboards are full. Reports look impressive. Traffic is up. Engagement is high. And yet… growth feels stagnant. So what’s going wrong? The problem isn’t effort — it’s focus. In Episode 101, we break down the five marketing metrics that actually matter — the numbers that give you real clarity on whether your marketing is driving business growth, not just activity. We explore: – Why customer acquisition cost is the foundation of smarter marketing decisions – How understanding customer lifetime value completely changes your strategy – The real power of conversion rates (and how small changes create massive impact) – Why return on marketing investment turns marketing into a growth driver, not a cost – And how focusing on qualified leads sharpens your entire marketing system If your marketing looks busy but doesn’t feel effective, this episode will help you cut through the noise and focus on what actually moves the needle. Because marketing isn’t about more metrics. It’s about the right metrics. And when you understand them, everything becomes clearer — what to scale, what to fix, and what to stop doing. 🔗 Free Resources, Courses & Next Steps  Access FREE digital marketing resources and explore professional, accredited qualifications: 👉 https://digitalandsocialmediaacademy.com/pages/podcast 📘 Discover courses designed to future-proof your marketing career 🎓 Learn how Business Consort Academy helps marketers step into strategic, leadership, and higher-earning roles 📲 Join Us on Instagram Follow @businessconsort for daily insights, strategies, and practical marketing tips. 🎧 Follow Digital Marketing, Made Easy on your favourite podcast platform so you never miss an episode — or listen directly on our website. Thanks for listening — and we’ll see you in the next episode. 🎙️✨

    8 min

  6. MAR 26

    Episode 100 - The Customer Acquisition Reset

    🎙️ Digital Marketing, Made Easy Episode 100: The Customer Acquisition Reset Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually working in digital marketing right now, what’s changing in 2026, and how to grow your business without wasting time, money, or effort. In this milestone Episode 100, we’re diving into one of the most important shifts happening in marketing today — customer acquisition. Because here’s the reality: many businesses are doing more marketing than ever before… but seeing fewer results. They’re posting consistently, running ads, sending emails — yet growth has stalled. And the reason is simple. They don’t have a customer acquisition system. They just have marketing activity. In this episode, we unpack the new customer acquisition playbook for 2026 — and what smart businesses are doing differently to attract, convert, and retain customers in a more competitive and crowded digital landscape. We explore the key shifts shaping modern acquisition, including: – Why visibility and authority now come before conversion – How multi-channel presence creates stronger, more consistent growth – The rise of education-driven marketing and trust-based content – Why data-led decision making is essential for scaling – And how building systems turns unpredictable marketing into reliable results If your marketing feels busy but not effective, this episode will help you understand what’s missing — and how to fix it.  Because customer acquisition today isn’t about doing more. It’s about building a smarter, more strategic system. 🔗 Free Resources, Courses & Next Steps Access FREE digital marketing resources and explore professional, accredited qualifications: 👉  https://digitalandsocialmediaacademy.com/pages/podcast 📘 Discover courses designed to future-proof your marketing career 🎓 Learn how Business Consort Academy helps marketers step into strategic, leadership, and higher-earning roles 📲 Join Us on Instagram Follow @businessconsort for daily insights, strategies, and practical marketing tips. 🎧 Follow Digital Marketing, Made Easy on your favourite podcast platform so you never miss an episode — or listen directly on our website. Thanks for listening — and we’ll see you in the next episode. 🎙️✨

    6 min

  7. MAR 19

    Episode 99 - The AI Marketing Tools Mart Marketers Are Using in 2026

    🎙️ Digital Marketing, Made Easy Episode 99: The AI Marketing Tools Smart Marketers Are Using in 2026 Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s really happening in digital marketing right now, what’s changing in 2026, and how marketers can stay competitive in a fast-moving industry. In today’s episode, we explore one of the biggest shifts shaping modern marketing: AI marketing tools and how smart marketers are using them to work faster, make better decisions, and improve campaign performance. Artificial intelligence is no longer a future concept in digital marketing — it’s already transforming how marketers create content, analyse data, optimise campaigns, and automate workflows. The real question now isn’t whether to use AI, but which AI tools actually make a difference and how to use them effectively. In this episode, we discuss how marketers are using AI for content creation, marketing research, SEO support, paid advertising optimisation, data analysis, and marketing automation — and why the most successful marketers are using AI to enhance strategy and creativity, not replace them. If you want to understand how AI is changing digital marketing and which tools marketers should start learning in 2026, this episode will give you a clear overview. 🔗 Free Resources, Courses & Next Steps Access FREE digital marketing resources and learn more about professional, accredited qualifications at: 👉 https://digitalandsocialmediaacademy.com/pages/podcast 📘 Explore digital marketing courses designed to future-proof your career  🎓 Learn how Business Consort Academy helps marketers move into strategic, leadership, and higher-earning roles  📲 Join Us on Instagram Follow @businessconsort on Instagram (100K+ followers) for daily content packed with practical tips, AI tools, and digital marketing insights.  🎧 Follow Digital Marketing, Made Easy in your favourite podcast player so you never miss an episode — or listen directly on our website: https://digitalandsocialmediaacademy.com/pages/podcast Thanks for listening — and we’ll see you in the next episode. 🎙️✨

    8 min

  8. MAR 12

    Episode 98 - The 10 Digital Marketing Skills Employers Are Hiring For in 2026

    🎙️ Digital Marketing, Made Easy Episode 98: The 10 Digital Marketing Skills Employers Are Hiring For in 2026 Welcome back to Digital Marketing, Made Easy — the podcast where we break down what’s actually happening in digital right now, what’s changing in 2026, and how to build the skills that keep you relevant, valuable, and ahead of the market. In today’s episode we tackle one of the most common questions aspiring and experienced marketers ask: What skills do employers actually want in digital marketers right now? Not what social media trends suggest. Not what people claim online. But the skills companies are genuinely hiring for. Because the digital marketing job market has shifted significantly in recent years. Employers are no longer just looking for people who can run campaigns or post content. They’re looking for marketers who understand growth, strategy, data, and how digital activity connects to real business outcomes. In this episode, we break down 10 of the most in-demand digital marketing skills employers are prioritising in 2026, including:  Digital marketing strategyData analysis and performance measurementAI-assisted marketingSearch engine optimisation (SEO)Paid advertising and performance marketingContent strategyCustomer journey and conversion optimisationMarketing automationCommercial awarenessDigital leadership and communication  As you’ll notice, the skills employers value most today are not just tactical skills — they’re strategic capabilities. They’re the skills that allow marketers to understand how digital marketing works as a complete system:  Strategy.Data.Search.Paid media.Content.Automation.Customer behaviour.Commercial thinking. These are the capabilities that allow marketers to grow with the industry rather than constantly trying to catch up with it. We also discuss why modern digital marketing education is evolving to reflect this shift — teaching marketers how all of these areas connect together so they can operate at a strategic level. At Business Consort Academy, students build foundations in strategy, planning, and commercial intelligence before specialising in areas such as AI, SEO, paid advertising, ecommerce, or social media management — helping them develop the skills employers are actively searching for. If you’ve ever wondered what you should focus on learning next, this episode will help you understand the core capabilities that keep digital marketers valuable — no matter how quickly the industry evolves. 🔗 Free Resources, Courses & Next Steps Access FREE digital marketing resources and learn more about professional, accredited qualifications at: 👉 https://digitalandsocialmediaacademy.com/pages/podcast 📘 Explore digital marketing courses designed to future-proof your career 🎓 Learn how Business Consort Academy helps marketers move into strategic, leadership, and higher-earning roles 📲 Join Us on Instagram Follow @businessconsort on Instagram (100K+ followers) for daily content packed with practical tips, tools, and insights to boost your digital skills and stay ahead in digital marketing. 🎧 Don’t forget to follow Digital Marketing, Made Easy in your favourite podcast player so you never miss an episode — or listen directly on our website: https://digitalandsocialmediaacademy.com/pages/podcast Thanks for listening — and we’ll see you in the next episode. 🎙️✨

    7 min
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Ratings & Reviews

4.6
out of 5
5 Ratings

About

Dawn McGruer brings you ACTIONABLE digital marketing lessons that she has learned through 20 years of working in the industry. Whether you an aspiring or experienced marketer, learn the latest SEO, content marketing, social media, email marketing, conversion optimisation and online marketing tactics that are working today. Develop your digital skills with our free resources at www.digitalandsocialmediaacademy.com

Information

  • Creator
    Dawn McGruer FRSA FCIM
  • Years Active
    2018 - 2026
  • Episodes
    105
  • Rating
    Clean
  • Copyright
    © 2026 Business Consort Ltd
  • Show Website
    Digital Marketing Made Easy

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