Battling Archetypes

Decoding Trolls
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Battling Archetypes applies the Twelve Tools of the Disinfolklore analytical method to the folkloric structures hiding inside modern propaganda, memes, and geopolitics. Each episode decodes how Russia, MAGA, and other Disinfolklorists archetype reality — and how Counter Disinfolklore can unmask the wolf in sheep’s clothing.​​​​​​​​​​​​​​​​ www.disinfolklore.net

  1. Podcast | The Creature of Moral Ambivalence and The Grandmother at the Checkpoint

    6D AGO

    Podcast | The Creature of Moral Ambivalence and The Grandmother at the Checkpoint

    Some of you may remember that two weeks ago I started a new series, looking at trolling and trolls. I am interspersing each week: one week on archetypal analysis of what I call the Luhansk archive, and then I move into the trolling. Trolling as Emotion-Moving Activity Just to remind everyone how I conceive of trolling: it is an emotion-moving activity of body, speech, and mind. I arrived at that definition through the story I am telling you tonight, and that I told you last time — that trolling is about movement, and what binds the use of artillery in eastern Ukraine, which I witnessed a lot, with Donald’s trolling about Iran, or anything else on the internet, with indeed President Zelenskyy’s trolling about his ceasefire offer this week and Ukraine’s great response to that. What binds all of these uses of the term trolling — which do describe the phenomena I have described — is movement, and the movement of emotions. What unites an artillery barrage with a tweet, or with the kind of way you might communicate with your pet cat, or the way someone you love communicates with you when they are trying to persuade you to do something that initially you did not want to do, but it is in your interests — this is all about a movement of emotions, and there is an activity which moves the emotions. I just wanted to fix you on that as we go through this. The Journey from Factiva to Eastern Ukraine What I am doing is bringing you on the journey I went on, which is: how do you link that aspect with the use of trolling as a term — trolls and trolling — for a phenomenon that most of us did not have any awareness of before, say, 2010? I did not have any awareness of trolling before about 2018 as a signifier. I remember the moment I received an email from a friend who just mentioned, oh, they were on YouTube trolling some people. I did not know what he was talking about at the time. I do remember that. What that signifier describes has been around forever, and I can say that with certainty because I have looked into what it means. The meaning which I deduce from the Dow Jones Factiva database of the uses of the term trolling and trolls — 65,000 uses of those terms in the world’s largest database of media, 33,000 media sources — that was my starting point. My friend used this term, it intrigued me, and I did not know what he was talking about, but I was seeing it a lot around. I wanted to see how this term has been used over time. That led me on this journey. It was my insight in eastern Ukraine that actually the meaning of this phenomenon — that has a meaning in early computer culture from California, and also with the advent particularly of Facebook and Twitter around 2008, this explosion of the use of trolls and trolling in the media around the world — what united those uses with what I was seeing in eastern Ukraine was the fact that there was a troll: as a person, as a metaphor to describe a person, or as a metaphor to describe a tweet, or what I now understand as any emotion-moving activity. The activity could be a flick of your eyebrow. It could be a tweet by the President of the United States. It could be a piece of legislation. All of these phenomena are united by the fact that they are emotion-moving activity, and they do move others’ emotions. Two Springs: Fishing and Folklore Last time I spoke about this, I was talking about looking at the term, how it arose in the Oxford English Dictionary, and how it went from fishing — from the discourse of fishing. It was used as a metaphor to talk about how you troll for souls. That was some of the earliest uses. Then in 2006, the Oxford English Dictionary, the definitive account of the English language, used the term from computer culture for the first time — trolling for bait, in the sense that my friend used it. That was a proposed amendment in 2006. There are these two springs from which this idea of trolling and trolls comes. One is fishing, and that goes back to the 13th century. The other is folklore. Today I am going to talk about folklore, and the connection there obviously with what I was doing in Ukraine: I was on a bridge with bridge trolls. The troll’s tale described the structural situation that I was in in eastern Ukraine. There were all these colliding meanings and associations which I have spent years trying to work out and work through. First spring, fishing. Second spring, folklore — the creature under the bridge. On the older of the two streams that fed the word troll, the Scandinavian folk creature: the bridge, the billy goats, the Moomins, and the long moral ambivalence of the figure in the folk imagination, before it met the English verb at the bottom of the hill. I took you on the first of the two streams that fed the word troll. I took you on the angler on the river in 1606, the clergyman who wrote that God trolls for souls. Tonight I will take you on the second stream. This one is older, it is colder, and considerably stranger. The Creature of Moral Ambivalence The creature is not unambiguously malign. The creature is not unambiguously benign. The creature has a long, murky career as a figure of moral ambivalence. To understand what happened to the word in the last 30 years — because this is really what I am doing, telling you about the development of this word in most of our lifetimes, and the development of the practice of trolling from early computer culture in California, to the use of trolling as a weapon of war by Iran, by Russia, indeed by Ukraine, and by the United States of America — you have to see what happened to the figure across the last thousand years. When I say that the troll is ambiguous: we do associate trolls with negative connotations, but the literary history we have also has them as positive creatures. Why is this significant to the bridge in Stanytsia Luhanska, where on one side you had the Russian bridge trolls protecting their inner realm, Russia-occupied Ukraine? From the perspective of the inner realm, they were using their Disinfolklore to convince the people inside Russia-occupied Ukraine that those imprisoning them were actually protecting them from Ukrainian bogeymen, from Ukrainian Nazis. From that side, from the inner realm of Russia-occupied Luhansk, you look at the bridge troll and you are being brainwashed into thinking that is a positive creature. If you are MAGA, you look at Donald as someone who is going to protect America. He is standing on the bridge. He is protecting the inner realm of white-dominated America from the marauding migrants who are coming in over the bridge. From the perspective of MAGA adherents, or those who fall for the Donald troll, he is a positive creature. Obviously, from all of our perspectives — I am making assumptions here, but I think it is a good assumption to make — from our perspectives, he is a troll in a negative sense, and he is destroying the inner realm of America. That ambiguity depends on where you stand. Understanding that helps us understand the complexity of the act of trolling, where you can very gently troll someone into doing something that is in their best interests, and vice versa. Yet it is the same activity you are really doing. It is persuasion, it is courting, it is expressing love. It is like if your child or your pet is trying to get you to do something. Old Norse: A Category, Not a Creature The Old Norse word trolls — spelt troll, without the S, in the sagas — does not, in the oldest attestations, name a single specific creature. It names a category. In Indo-European culture, we have this category with different monikers everywhere. The category is something like: a supernatural being, larger and stronger than a human, not clearly divine, usually hostile, sometimes intermarriageable with humans, often associated with remote places — mountains, forests, caves, the underside of bridges, the far side of rivers. Every one of those elements can be found in the Prose Edda, which is one of the earliest texts in a Germanic language, and in the Heimskringla, and in the Icelandic family sagas of the 13th century. The creature is pre-Christian in origin, and most of the surviving texts were written down after the Christianisation of Iceland in 1000 AD, and the Christian scribes have already imposed a layer of demonisation. You find trolls who are pitiable or even noble. One of the oldest story types in the corpus that I collected is the story of a human hero who is trapped in the wilderness — on a mountain pass, in a cave during a storm at night, on a lonely road — and is rescued from the wilderness by a troll woman, who turns out, under hideous exterior, to be a supernatural figure of rescue. Here we have, in the other series I am doing, where we talk a lot about the merciful sovereign — when Donald or Putler create the crisis and then act as the merciful sovereign to get the Hormuz Strait open. This is an essential aspect of the early use of the troll. The troll woman gives the hero food, shelter, a magical object, crucial knowledge. The hero goes on to do his great deed because of the troll woman’s gift. This is not the story the Grimm brothers would later tell about ogres. It is a story that acknowledges that the creature outside the human community has gifts the community cannot provide, and that the hero who needs those gifts must be willing to accept them from the figure the community fears. Three Billy Goats Gruff: Moral Simplification Three Billy Goats Gruff — which is the foundational story for me on the bridge in Stanytsia Luhanska, because I realised that not only was it a structural description of what I was going through there, but it is a structural description of all encounters with the other world and all encounters in interaction zones — in airports, on the Hormuz Straits, wherever you have one community defining itself against an outer realm community. The Three Billy Goats Gruff is reall

    51 min
  2. Podcast | Mobile Armies of Archetypes

    APR 30

    Podcast | Mobile Armies of Archetypes

    A couple of weeks ago, I started a new series, and this is going to be the third episode of it, where I am going through what I call the Luhansk archive, the Luhansk corpus, which was the data set from which I generated the Disinfolklore analysis. I am going through the different archetypal identities in each of these stories. This is a core part of the analytical method: this idea I have of mobile armies of archetypes — really, archetypal identities. You have the signifier, you have the surface, the phenomenon. You have the gold in Donald’s office in the White House — that is surface. That is an archetypal identifier. Then you have the identity associated with it, which is what it is supposed to signify on the surface level, but also subconsciously. I talk in all my work about archetypes and archetypal identities and archetyping, but this mode of analysis was generated from this corpus, which I gathered, collected, and analysed, and tried to understand what on earth was going on when I first encountered it in eastern Ukraine. Why This Is Relevant to Ukraine: A War of Symbols Why is this relevant to Ukraine? We are all here for Ukraine. We obviously have the connection between Donald and America and Ukraine, which has just been spoken about. We also have, on the level of the war itself, that it is a war of symbols. It is a war of archetypes. When we see Russia sending a thousand humans to their doom each day, they are trying to affect and project archetypal identities into the minds of the decision-makers and the non-decision-makers like normal people like us. They are trying to impact the minds of humanity and to persuade us that they are strong. That sacrifice is being made — despite us knowing in this space that they are not strong — to try to convince people that they are strong. Strength and strongman is an archetype, and the archetypal identity is between Putler and a strongman, or between Donald and a strongman. Of course, we understand the true archetypal identity there is between, say, President Zelenskyy with the Ukrainian people and strength. That is also why it is relevant. The Ballroom: Folkloric Motif Before Architecture This week, we saw the obsession with the so-called ballroom. This is the relevance of the Disinfolklore analytical method. As far as I am aware, nobody else has noticed this phenomenon yet, despite it being so obvious. You can get your eye in because you have been reading me or listening to me. The ballroom. The repetition of the ballroom — that phrase, that archetype, which we all remember from children’s stories, from Cinderella: you will not go to the ball, you will go to the ball, the slipper, Disney. That is the payload. It is everywhere in our information space, whether you want the ballroom built or whether you do not want the ballroom built. People this afternoon are sharing photographs of the gold in the Oval Office. By sharing a photograph of this gold in the Oval Office, we are actually participating in the embedding of an archetypal identity that we may or may not agree with. From the standpoint of the intelligence and the people who are trying to affect our moods, our intentions, and our motivations by using these archetypes, this idea of the ballroom — they do not care, because the energy is being continued, and the picture is being continued. What I try to do in all my work is just give us a bit of a guide, because I see it. I see the same energy, the same tactics that were used in eastern Ukraine, and it can help us understand what is going on in today’s world. I wrote a piece this week — I have been meaning to write it for a very long time — because of this obsession and this repetition, this mantra, like Hunter Biden. This is the point of it: whether you are for or against it — ballroom, ballroom. Yes, I could fall into that trap, but I am claiming a special exemption. I can use the archetype ballroom, ballroom, ballroom here, because I am trying to explain a perspective on what it means and its impact, and why suddenly this is in everyone’s minds — everyone who is tuned into the American infospace. The ballroom is a folkloric motif before it is an architectural one. We have to understand that. A lot of the debate is showing pictures of the destruction of the East Wing, which is one archetype: destroy the heart of American identity. Yes, if you want to destroy that, then you physically destroy the building. That is one element, one archetype. I am not focusing on that. I am focusing on this idea that a Republican Party — whose moniker, whose archetype is as a Republican — will be banging on about a ballroom. Three Inflections of the Ballroom: King’s Hall, Mead Hall, Cinderella It is a folkloric motif. Three of its inflections are doing the work here. The first is the King’s Hall. Some of you know my Finding Manuland project, the exchange of mana. Part of my motivation to look for that was reading in Irish mythological tales. So many of them are set in the King’s Hall. It is a table replete with food, and it is about the exchange of what I call mana. Homer — the composite individual, Homer who toured, and the different other people who toured the coast, the western coast of Anatolia, of today’s Turkey — and spoke at certain festivals where food was exchanged. The king, the monarch, would pay for these huge feasts, and these tales — a bit like I am regaling you with a tale now — would be told. Those eventually were written down, and that is the Iliad and the Odyssey. We see it also in Indian culture. It was just a curiosity to me, because it is quite alien from most of our lives. I think it is important to sit down in a room — but for some people who went to older universities, or old boys, or Rotary Club, there is all this thing about food and the exchange of energy in those rooms, so there is part of that. The gilded Oval Office, his gold card, his own face engraved on it, his Mar-a-Lago, Rococo mirrors, and now his East Wing ballroom — they are all operating in the same gift economy of sovereign favour, in the same idiom of polished gold. I went once to the mansion that Yanukovych — who was president of Ukraine until he ran away in February 2014 — owned. I was expecting this mythical place that had been built. I think it cost maybe 100, 150 million dollars. It had a Spanish galleon on it. I do not think it had any zebras, but they were not there when I went to visit it. I was expecting to hate it, but actually I had never been anywhere like it. It was just every detail: from the gold loo brushes to the underground corridors, to the perfectly sculpted rooms to resemble the Holy Grail and suits of armour, brand-new suits of armour, all done — and then you move into modernity and John Lennon, a Steinway piano, and just beauty, and birds fluttering around, singing songbirds. It was one of the most beautiful houses I have ever been in. On the face of it, it seemed gaudy. I draw that in because, while many people advertise this gold and this royal stuff, we think we are making a point by saying it is gauche. There is a semiotic and archetypal reason why this is being done, and why it has the effect it has. Whether he understands it on the level I am talking about now or not, he does understand the effect of it on people. This is why he is where he is today. The second inflection is the Mead Hall, the room in which the king becomes the king. Many of us have perhaps wondered about Mar-a-Lago. It is just so sad. It is such a weird thing. Many of us would just prefer to be at home or be with our family and our pets, yet he wants to reside in this public space, because that is where the king becomes the king. It is Versailles. He is quoting, he is representing, Louis XIV in 2026. That is the antithesis. It is the reversal of the Republic. It is the reversal of 300 years of history. It is completely consistent with the idea to destroy and eradicate every memory of the post-World War II legal order, and indeed even the constitutional order before it. The reference is not generic luxury. It is the particular memory of a court that danced while the country starved. That is the citation by an administration whose Project 2025 and DOGE and all of that is about producing disequilibrium, and disequilibrium-analysing the entire globe all the time, while supposedly running a fake blockade on the Strait of Hormuz, except letting through — and this is where the axis of misogyny operating on the level of oligarchy let through this big Russian yacht the other day. Iran, Oman, and the United States colluded to allow through this oligarch’s yacht. That is the props. The third inflection is the Cinderella ballroom, the room in which status is confirmed. The whole passport thing is also part of this — the room in which the door closes at midnight on those whose invitation has expired. The presidential ballroom is by its nature a guest list. A Republican space by its nature is not. The Law of Similarity and the Gilded Monarchy Set I have talked a bit before about the law of similarity: things that look alike are treated alike. This is why we fall for trolls, why we look at photographs of people and think we are looking at something real. It is very important in disinformation. The gold leaf, the crystal, the Rococo mirroring produce similarity by association. It is the archetype of monarchical sovereignty. I posted this yesterday morning. The eye reads the whole, and the unconscious reads the king, the monarch. Read alongside the long-link “to the King” Truth Social post, where he is archetyping himself as king; the AI-generated crown portraits; the Mar-a-Lago oval; the gold card; the military parade — the ballroom is not an ornament. It is the missing room in a coherent set. The set’s archetypal payload is gilded monarchy. Adjudicated against the Code of Positive Trolls, the ballroom fails generosity, because it is

    52 min
  3. Podcast | Trolling as Geostrategic Doom Magnetism

    APR 23

    Podcast | Trolling as Geostrategic Doom Magnetism

    New Second Series and the Starting Point I have been thinking about some of the archetypes and seeing their application. Frankly, I have been hearing more people say the method is useful for figuring out what is going on in the world. I am glad this is something that is catching on with some important people, the people I work with. It matters. It really is helpful to understand how Russia thinks and how we can use this against them. My vision is that we will have two series going on together at the same time, one week on, one week off. The other series, which I started a few weeks ago, is looking at this well of data that I collected between 2015 and 2018 in Luhansk from the Russian occupier media, broken down into the various archetypes. I have been going through that. This series I wanted to start was to look at trolling and the emotion-moving activity of body, speech, and mind. I have spoken about this before. I did a lot of work on this from the autumn, from the fall of 2019 onwards, and particularly from March 2020 onwards. I went through 60,000 or 70,000 entries under the terms trolling and trolls in the Dow Jones Factiva database of 33,000 sources. That is the largest media source database on planet Earth. What I wanted to look at was how the terms trolling and trolls are used in the modern era, as evidenced by these 60,000 or 70,000 entries in the database. Recently, I have been able to analyse the results in a way that I had not had the space and the time to do before. In some ways, you have seen the results of it, which is Decoding Trolls and all of my work, the Code of Positive Trolls, and things I have talked about in Disinfolklore. The Insight from Eastern Ukraine: Artillery and Emotions I am going to start with the insight which I had in eastern Ukraine, which was the continuity between, for example, artillery strikes on the bridge at Stanytsia Luhanska — the continuity between that and the emotions you feel when you see them or feel them or hear them — and the emotions you feel when you read articles written about them. I had this insight, this vision, that actually there is no real difference in terms of quality, the content of trolling through artillery strikes, for example, and using Twitter to troll. The same effect on people’s emotions comes from these two different examples. I had started off on this journey because I wanted to understand how Donald Trump was able to use Twitter to provoke people’s emotions. That is essentially why trolling seemed to me important as a concept. It is my luck — I use that in a very classic sense — it is my luck that Donald was re-elected and we have seen his self-realisation move towards this apex. The White House Meme Apparatus in the Iran War My starting point really is the White House meme apparatus in the Iran war. Between the 28th of February 2026 and the launch of Operation so-called Epic Fury and the two-week Hormuz Strait ceasefire — or if it was a ceasefire, which has supposedly been extended today — the Trump White House ran the most aggressive presidential office social media war propaganda campaign in American history. What had been in the first Trump term a hobbyist’s Twitter feed has been fully institutionalised. The White House X, TikTok, and Untruth Social accounts, together with the Rapid Response 47 feed, have posted over 100 short-form videos mashing up real Iran strike footage with Grand Theft Auto: San Andreas, Mortal Kombat, Halo 2, Call of Duty, Wii Sports, Top Gun: Maverick, Gladiator, John Wick, Transformers, Deadpool, Star Wars, Iron Man, Breaking Bad, Better Call Saul, Yu-Gi-Oh, and SpongeBob SquarePants. This is clearly within my jurisdiction. This is all Disinfolklore. This is the use of contemporary folkloric tropes and memes to communicate national policy. Six Archetypal Moves Inside the Iran Theatre There are six archetypal moves I have managed to trace inside this, all running simultaneously. The first is drama as war. Real killings are edited into video games. Ludic frames — wasted, flawless victory — close the Epic Fury montage after Iranian trucks and ships are blown up. This is Surkov-style dramaturgy imported into the world’s largest military. For those of us who are Americans, it is a moment of epic shame. The second archetype is accusation in a mirror, Minab edition. The Shajira Tayeba school was destroyed by a US Tomahawk on the first day of the war. Bellingcat, BBC Verify, the New York Times, and preliminary Pentagon findings all attributed responsibility to the United States. Donald, on the 7th of March, said the strike was done by Iran because Iranians are very inaccurate with their munitions. Leavitt, at the 4th of March podium, said “not that we know of” when asked if the US had killed the girls, and called the reporting propaganda. The third archetype is war magic by repetition and opposites. The White House reframed a war of choice, unsupported by a UN Security Council mandate and unsupported by any armed attack on the United States, as “peace through strength” — another archetype, the exact phrase that Reagan coined and that Leavitt in November 2025 attributed to Donald. The words crushes, decisive, overwhelming strength, lethal precision recur verbatim across the White House Epic Fury page, the CENTCOM press release, the DOD fact sheets, and the Rapid Response 47 feed. Just to remind people: in the past, wars were fought — sure, we had CNN in the first Gulf War, and Baudrillard famously wrote about how the Gulf War only happened on TV. At that time, there were also diplomatic channels, the UN Security Council, meetings between allies. The war itself was separate in some sense that it is no longer separate from this meme war. The fourth archetype is the provocation logic cycle, which I did that series of five on — reflexive control. Donald’s Truth Social cycle — open the Strait, you crazy b******s, or you will be living in hell — his Easter week threats to bomb every bridge, every power plant, every desalination plant, all AI-generated — exactly the escalation ladder that let him claim victory by ceasefire hours before his own deadline expired. Iran’s forced reopening of the strait under threat was branded a diplomatic win. The test was invented to produce the outcome. The fifth archetype is the foreign scapegoat switch. Iran was slotted into the same scapegoat rotation machine that has cycled through trans service members, Haitian immigrants, Venezuelan gang members, universities, law firms, trans athletes — Donald is on about athletes again today, university athletes — and the press corps. The Iran theatre gives the administration what domestic scapegoats cannot: kinetic footage. That footage feeds the meme engine, which feeds the ratings, which feed the podium. The sixth archetype is stealth via AI targeting. The Maven — again, a Disinfolklore moniker — the Maven so-called smart system from Palantir — again, a Disinfolklore moniker, the magic stones from Lord of the Rings. Palantir is a $1.3 billion Pentagon programme of record, with Anthropic’s Claude embedded to rank targets and draft legal justifications. Palantir has been around for about ten or twelve years. Many people have said it is basically just a shell; they have nothing, there are no magic stones underneath it. Here we find out that basically — because it was Palantir’s magic stones which were involved in the targeting of this school — Palantir is using Claude. It is using Anthropic’s systems. Anthropic was a company begun four years ago. From my experience, it does have the most powerful available AI engine ever created. Here we have Palantir. They are just basically trying to scapegoat Claude. By scapegoating Anthropic’s Claude for the mis-targeting, they are admitting that they have nothing. It is just like a holding company. Even though they have had access to so many governments’ records — the National Health Service in the UK handed over the entire database to Palantir under the last government, continued by this government — yet, despite having all this massive amount of data, Palantir never seemed to build any AI engine capable of properly processing these data into actionable predictions. We know what Ukraine has done with the Delta battlefield system. One of Palantir’s great products was to sell NATO their real-time battlefield intelligence system. Ukraine has just built its Delta system from the ground up, which is, as far as we were aware, better than anything NATO or Palantir could come up with. Palantir used Anthropic’s Claude to rank targets and draft legal justifications. This compressed what had been days of human analysis into minutes. The Minab school was hit because DIA-supplied coordinates were outdated. As we now know, you could have looked on Google Maps and seen it was a school, but six years ago it was not a school. The system did not catch that the school had been fenced off from the IRGC compound. Between 2013 and 2016, the kill chain accelerated faster than the error-correction loop. When the atrocity surfaced, the administration’s first move was denial through social media. Second was propagandising the denial. Third was the meme. In my Disinfolklore framework, this is what I call a negative chain: coercive control, war magic, stealth, and drama, all running on full throttle in the Iran theatre. The meme apparatus is the drama. The archetypal insurance the administration is taking out — through Leavitt’s podium denials, Trump’s Old Testament Hormuz thunder, Hegseth’s no-quarter pledge, and the White House’s cartoons — is the war magic that legitimises the stealth and re-archetypes a war of choice as an existential one. The Code of Positive Trolls — the six-element code which I came up with in February 2020 — has never been more clearly needed and more clearly absent. A Confession About the Word Trolling I want to be

    1 hr
  4. Podcast | Merciless Sovereign Goes Hungry

    APR 16

    Podcast | Merciless Sovereign Goes Hungry

    The Archetype Series: Recap and Context Last week, we started a new series, which is on actual archetypes, because what I have been trying to do is go back to where all of this began for me, which was in eastern Ukraine, looking at the Russian occupiers’ media. I saved thousands — 10,000 articles from the Russian occupiers’ media from between 2014 and 2018. In them, I found some archetypes at the time, but I did not have the word for it. I have told you the mother and the maiden story, where we had that operation where I was sent to find a common-law wife and her underage daughter who were about to be chopped into tiny pieces by a Ukrainian Nazi. The moment I heard about that operation — I did not know anything about Jung or archetypes — I knew that the story sounded artificial to me. Then I saw the reaction of the people around me and above me in the chain of command. They did not react in the same way that I did. Only one other person did, who was a London Metropolitan Police officer. We were like: what are they doing? This is a ridiculous operation. There began my suspicion that Russian propaganda was, either knowingly or not, using archetypes to manipulate our ideas of right and what is right, beneath our conscious minds. Last week I started with the first three archetypes, and one of them was the merciful sovereign. A Year of Volya Radio Over the year, I have introduced you to the Disinfolklore analytical method. I have gone through several different series. I went through the four years of the war, and everything I did is posted on my website, disinfolklore.eu. That is my main website, and all of the Volya shows up until about two months ago, or a month and a half ago, are there on the Spotify. If you just press play, it starts with me, because it is all about me in this small slot. I have also been posting them a bit more systematically on my other website, which is disinfolklore.net. Disinfolklore.eu is the processed, sliced-and-diced, structured twelve-tool presentation: the origins of the Disinfolklore analytical method. It is over a million words, all in very short passages, over 1,700 short passages. It is a response to people who really liked and were interested in what I had to say and my ideas, but did not or do not have the capability to read the long Substack pieces where some of the material began. Then the 44,000 tweets — all of those have been sliced and diced and put in there as well. On disinfolklore.net, which is based on the Substack and which is part of my tripartite Substacks — Power of Mana, Finding Manuland, and Decoding Trolls — one of which I use to publish pensées, which are basically my tweets with a bit of processing to try and preserve those. Then mainly on disinfolklore.net is where I post, and where tomorrow, for instance, I will post this particular show. Trump’s Tweet on Hungary and Dumézil’s Trifunctional Hypothesis Donald Trump tweeted this week. Let me read what he has to say: “My administration stands ready to use the full economic might of Hungary’s economy, as we’ve done for our great allies in the past, if Prime Minister Viktor Orbán” — spelt correctly, believe it or not — “and the Hungarian people ever need it. We are excited to invest in the future prosperity that will be generated by Orbán’s continued leadership. President Donald J. Trump.” As many of you know, I worked out, through trying to process this experience that I had in eastern Ukraine in 2016 with the mother and the maiden story, and ended up looking at Dumézil. Dumézil is one of those people in human culture who discovers something that nobody else has discovered, yet all the data was available to them. To cut a long story short, in the mid-1930s, by looking at various myths from different Indo-European traditions, Georges Dumézil suddenly had a moment of insight, which he then spent the rest of his life articulating and elucidating. The moment of insight was that Indo-European cultures — from Ireland to India, the eight main branches of living Indo-European languages — organised themselves according to three dimensions, three archetypes, three functions: sovereignty, security, and prosperity. All of my work is impacted by this. Donald J. Trump and those around him have probably never heard of Georges Dumézil. Yet here is Donald playing the merciful sovereign. Literally, I am ticking off every element: his message conforms to these archetypes. Obviously, at this point, no one has ever heard of any of my work. These people have not heard of Georges Dumézil any more than I had. Yet they are kind of going through a tick list. He is talking about “my administration stands ready to use the full economic might.” There we have administration — that is sovereignty. The full economic might — that is the third function, the fertility. These map onto the three castes in Indian culture. We have them in Ireland. We have them across the entire Indo-European world. There are some elements of Georges Dumézil’s work which are still discussed and still a bit controversial, but it is widely accepted now that not only are Indo-European myths organised in this way, but the tripartite structure of our governments and of our communities is as well. This stretches all the way back to the Yamnaya in Mykolaivka village on the right bank of the Dnieper River, about 40 kilometres south of Zaporizhzhia. We know that because, generally speaking, if you find an element in a living Indo-European language east of Ukraine — mainly Indian or Iranian — and you find that same element in an Indo-European language west of Ukraine, then you can, on the balance of probabilities absent any other evidence, deduce that that element was present before the split. Before one brother and sister of the Yamnaya community went west from Mykolaivka village or the area between the Don and the Dnieper, and one brother and sister went east, and they both carried with them this element. There are lots of exceptions to this general rule, but when you find an element in every Indo-European language family — all eight living Indo-European families — and then you also find it in the Anatolian family, then you know for certain it is part of the common source and was present. We have a few examples of this. I believe I have identified one, which is the M-N sound. I have written about that extensively. My main mantra is: look for the mana in the meme, look for the energy, look for the psychic energy, the synchronicity, the libido, the X factor — but I call it mana, M-N. In this tweet, he has administration — the sovereignty. Full economic might — the fertility, which maps onto the farmer economy, the female aspect of society, which is the third caste in India. Hungary’s economy, as we have done for our great allies in the past. If Orbán wins, if they ever need it, we are excited to invest in the future prosperity that will be generated by Orbán’s continued leadership. This is archetypal merciful sovereign. We have Orbán himself playing a sovereign, but then we have the big daddy playing the merciful sovereign. He sends over his son, Vance, to go there, and then he decides to weigh in and uses Dumézilian language. What I am trying to teach, and what I now see with X-ray specs because I analysed this corpus — because it was so strange to me — is that I now literally see it everywhere. That is the perspective I am trying to help us see through, because when we see a tweet like this, if we can analyse exactly what he is doing — and it is very simple what he is doing, but he does not know it — these archetypal structures, they are not setting out to play the merciful sovereign, but he is acting in that way. That is just a practical use for what I am trying to teach and the perspective I have learned to see. The Changeling: Stealth Genocide and the Theft of Identity You will remember last week I went through the mother and the maiden; I began at the beginning, the bridge troll; the merciful sovereign — and of course the bridge troll, here we are in the Hormuz Strait, this whole structure is playing out there; and then we had the Ukrainian Nazi, the bogeyman. Now I am going to talk about the changeling: stealth genocide and the theft of identity. Stealth genocide is a phrase I forged — I think in August 2022. I started using the term genocide in respect of the full-scale invasion after about ten days. At the same time, the then president of Poland, who was also a lawyer, started using it. Then, of course, President Zelenskyy used the term genocide when he visited Bucha and when he saw the dead bodies. Lawyers were very cautious about using the term genocide. Russia has been doing everything it can for the past ten years to determine what the term means, because everything they do, as is the case with Donald, is really a confession. You can predict what they are going to do by looking at their language and the archetypal structures in their language and what they are doing. This is actually the hardest archetype to name, but it is one we must learn fastest because it is the engine of what I have come to call Russia’s stealth genocide. In folklore across Europe, the changeling is the child swapped in the cradle. In Ireland, the Stolen Child — W.B. Yeats wrote an amazing poem about the Stolen Child, which the Waterboys put to music, which is beautiful. If you go into Apple Music or Spotify, you will find it. It is a ridiculously beautiful poem and will transport you through these beautiful valleys in the west of Ireland, which I know very well. In folklore across Europe, the changeling is the child swapped in the cradle. The parents look down and see their baby, but it is not their baby. It is an imp, a revenant, wearing the baby’s face. The parents do not notice for years, but by the time they do, the true child is lost forever in the other world. The changeling tale

    1h 5m
  5. Podcast | The Corpus and the Elephant in the Room

    APR 9

    Podcast | The Corpus and the Elephant in the Room

    This data set of 10,000 propaganda items, which I collected in Russia-occupied Ukraine between 2015 and 2018, is the basis of Disinfolklore. It is the basis of my insight about archetypes. I had not really systematically gone through it to take out all of the main archetypes and sub-archetypes from this corpus, as it were. I have done this now, and I have quite a number of individual papers on it, which I thought I would go through. I suppose the first thing to address is the elephant in the room. I have three points to make on Donald at the moment. I cannot think of another orientating topic — or Iran, let us call it Iran then, to avoid Donald — and how it relates to Ukraine. First, I think on one level, this so-called peace agreement, this so-called ceasefire, if it is real, if it was real, would be an appropriate acceptance by the United States, by Donald, and by Vance of their position in this mess that they got involved in. They had one option of escalating and losing a million American soldiers and treasure beyond all comprehension in a war that was impossible to win, given the hundreds of thousands of drones — which we must assume, if not millions — we must assume that Iran has ready for this, and the plans. In a position like that, I would analyse this as an honourable retreat from a situation they obviously should never have gotten into. That is one point. I am quite happy about that because I did not want a war. I understand there are a lot of people now who did not want the war who are kind of quite rightfully trolling Donald with the humiliation of this deal. The humiliation, in my analysis, is not this deal. It is the situation our country found itself in. This retreat is the most honourable thing that could happen. What This Means for Ukraine The second thing is what this means for Ukraine. If — and obviously this is all in fantasy land and total fairy land — if this peace agreement came to fruition and there was peace in our time and Iran had the sanctions lifted, et cetera, et cetera, et cetera, then the example for Russia would be: cut your losses and leave Ukraine. There is no dishonour in realising you have made a terrible error. Look at America. Look what it has done. It has the strength, the capacity to admit this was an absolute disaster. The entire Middle East was about to be depopulated and Iran was going to eviscerate millions of lives, perhaps. Therefore, unlike Russia in early March 2022, when the dogs on the street could have and did understand — and many of us did and many of us wrote about it at the time — we understood the true enormity of the error that Russia had made within a few days. The reverse Napoleon attack, as I archetyped it at the time on the 1st of March: invading Ukraine with too few resources to achieve its goals. Ukraine’s dominant strategy was as Field Marshal Kutuzov’s strategy is described so brilliantly, with such pathos, such mythos — and it is part of the creation of this archetype of Russia as unbeatable — that all he had to do was draw the French further and further and further in, and that would take care of them. It has gone the same way for Ukraine. Now we have an example of a superpower which realised that it overreached and has done what hopefully most of us manage to do in our personal lives. When we realise we have made a terrible mistake, we just get out of the situation. We understand the sunk cost fallacy, which the Russians clearly do not and just have no conception of: that at any single point in time, everything that you have invested into pursuing a particular strategy is lost anyway. It should not form any part of your decision about whether or not at this moment in time it is the right thing to continue. If this peace agreement held and if the situation stays as it is now for more than the next five minutes — which, frankly, I doubt it will — in an ideal world, this would be a fantastic example to everyone. This is what perhaps J.D. Vance would try and sell as he defenestrates Donald. Donald’s Pattern and the Ceasefire Troll The third thing I had to say was really, obviously, the pattern we all know in Donald: this will not stay because he will realise he has done something terrible, the whole thing is terrible, and he will regret it and then he will send off the tweets, and maybe this is the end of him. I do not think any of us would be complacent about making that prediction. I thought it was the end of him on January 6th. I thought it was the end of him after the January 6th inquiry. I thought it was the end of him when he was held liable for the 34 felony counts. I have learned from that experience. This certainly does not look too good for him because I recognise that my first point is a very — not that many people probably share it. From a strategic point of view, I do not mind that so much. I do not want the people who were opposed to the war in the first place now to troll Donald to such an extent that he is then trolled into resuming the war and bringing about this terrible catastrophe for the United States, and not least for the Middle Eastern countries and Iran. If there was a ground invasion, Iran would do to the United States what has been done to Russia today. That is really all I had to say about that. Maybe the last thing I wrote, which was basically influenced by a data set all of us are really tuned into — though most people in the real world are not, because we have been following Ukraine — to the extent that we can record what has been going on over the past two years with Istanbul peace talks, Riyadh peace talks, Qatar, and all of that malarkey, and then Donald archetyping that he wanted peace, though we all know clearly he does not. He is just surrendering Ukraine to the Russians for whatever reason. This whole re-archetyping of the content of the word peace, of peace talks, of ceasefire, and of threats: this is a big concern in a negative way to me at the moment. Watching everyone fall for this ceasefire troll saddened me — all of these experts — because you are just like: have you not been paying attention to what has been going on in Ukraine? The mirroring where Ukraine offers the ceasefire, then Donald and Putler say they want ceasefires, and it is just all this nightmare of the decoupling of meaning from particular sounds and from peace meaning war, which characterises the last hundred years of Russian history, which Orwell himself picked up well. It was strong enough an archetype and a decoupling from the true meaning even in — when was 1984 written? In 1948, I think it was. Then to hear Donald selling this pup in the public sphere and people, serious people, falling for it and promoting it and not seeing through it. I recognise that is slightly contradictory to what I was just saying about how, on one level, this capitulation to Iran — given where we are today, and given the lack of power to prosecute the war that the United States has, as has been shown over the past few weeks. Iran has not even shown its hand in terms of the drones and everything we have seen Ukraine batter the Russians with. I recognise there is a slight contradiction between saying that and also the fact that archetyping Donald as this Machiavellian who is tricking everyone with his ceasefire — I mean, all of us have an opinion on this, but surely those pictures of him, that film of him beside the bunny rabbit on the balcony of the White House, like the Queen of England, talking about killing millions of Iranians while a bunny kind of waves and Melania — I mean, it is absolutely insane, and he must be insane not to see all of that. If he was a Machiavellian, this whole ceasefire stuff — and maybe they are just holding back while they prepare and put special forces in line — I hope that is not what is going on. I do not get the feeling that is what is going on. We do see this same misuse of language from him, and many people we might have respected before we followed the Ukraine war — who write for the FT or the New York Times, the think tanks, Carnegie people — all suddenly going: ceasefire, it is going to be a ceasefire, that is great. I referenced the experience I have talked about before, where the Russian model of ceasefire is: you call it a ceasefire, you get everyone to agree to it, and then you just continually shoot off your artillery. It is only ever a ceasefire in the information space. I hate that that lesson has now travelled from eastern Ukraine, from Luhansk, from even the Ukraine war space, to now globally. Probably billions of people last night did not sleep very well because they were worried. They woke up this morning, checked their phones to see: has nuclear annihilation happened? Because he said he was going to end a civilisation. I just hate that that trolling has gone from page eight in the New York Post in the 1980s, through January 6th — which was just really only concerned Americans — through all of these other minor incidents, to this mega tweet on Sunday. The conduct of war and peace is not, as it used to be a mere 20 years ago, conducted by diplomats in parliaments, in hushed rooms at the UN Security Council. Now it is conducted basically solely by Twitter, by Untruth Social. The Decision I Made in the Autumn of 2019 On the other hand, I have mixed feelings about this, because I bet everything that I had — all my intellectual power, all my time, all my energy — that trolling and trolls was the most significant phenomenon in our civilisation. That was the decision I made in the autumn of 2019. That was the problem I was going to look into and try to come up with an understanding of what Donald was doing when he roiled humanity through Twitter. As I say, this was pre-COVID even. It was not such a life and death matter then. He had not killed that many. He did not kill a million Americans unnecessarily through COVID, or however many people have died

    46 min
  6. Iran, Inevitability Farming, Reflexive Control

    APR 2

    Iran, Inevitability Farming, Reflexive Control

    Munich Speech Forecast It’s a very interesting day, a very good day for Disinfolklore and for what I forecast on the basis of data back in February in my Munich speech, February 2025. I see what Donald is doing to all of us, to the markets, to the whole of humanity really, through the medium of all these various things which most of us have never really heard about, like helium and fertiliser and all these things. Basically, Donald is wrapping us up inside a Disinfolklore universe. This for me is the primary purpose of everything that is going on at the moment. It’s good to be able to voice this and talk about this. I was going to talk today — I was on the fifth episode of the five speeches which I prepared after James asked about reflexive control about five weeks ago. This is the final speech. The most perfect example ever of reflexive control is in our information space at the moment, with Donald starting an unlawful war and then expecting everyone else to come and rescue him from it. This is what I’ve called inevitability farming, which is beloved of authoritarians, where you create the inevitability. That, in its essence, is reflexive control. We don’t consider it part of military doctrine as such. If you consider everything that Donald is doing as part of a combat strategy to occupy, dominate our minds and to exercise coercive control over every choice we make in our lives — whether that’s about women over their bodies, whether it involves family, whether it’s about shopping, whether it’s about millions of people potentially starving to death in Malaysia unless they do something — then the reflexive control which we’re watching happen on a global scale now is precisely what I watched operating inside Russian-occupied Ukraine, 2015 to 2018. I was going to talk about that. James’s question five weeks ago is completely relevant today, and the structures which the Disinfolklore analytical method provides enable us to interpret the news which is going on today just as much as five weeks ago, and hopefully onwards into time. Disinfolklore.eu is the main website. That’s where my oeuvre going forward into the future will live, along with disinfolklore.net, where there’s the newsletter. That was my proposal. I had a couple of tweets this week. I was inspired again this week by all of this malarkey, and I wrote a few things which I could talk about briefly and then go on to the main part. Re-archetyping Ukraine Obviously my main project, and many of our main projects since the beginning of the war, was to — now I have the language to describe it — re-archetype humanity’s perception of Ukraine. My ambition for this, as many of you know, is to re-archetype humanity’s perception of Ukraine and ancient Ukraine and the past 6,000 years. What we’re obviously seeing this week in the Middle East, which is bringing joy to many of our hearts after a very hard, metaphorically hard winter for us by comparison to Ukrainians, is President Zelensky in the Middle East, bringing arms and bringing hope and modelling how you act as a superpower. The Comedian, the Druid, and the Dunce Yet again, in my March or February 2025 speech, the Munich speech, I archetyped the entire war in Ukraine as a titanic struggle between Druidy Don — Disinfolklore — Duncy Putin, and the Comedian. Druidy Don: he’s truthy. He’s not really a druid, but he certainly models one. Duncy Putin: he never learns, wakes up each morning like Pangloss or like your favourite folktale hero with no memory of what he learned — or your favourite AI chatbot — with no memory of what he learned from the day before. The Comedian, the arch-comedian: the Russians obviously tried to archetype him as the comedian, as a bit of a joke, but the joke is on them because he’s a great actor, a proper comedian, a proper master of the juridical realm of sovereignty, which is the archetype going back thousands of years in Indo-European culture, and also of the magico-religious. Whereas Don, Druidy Don — no one can doubt his magical powers to wrap humanity, including the markets. I’m following the apocalyptic FT Financial Times app on my phone. It’s quite funny, they keep falling for these trolls that the war is going to be over in five minutes. These are the money people, and every corner of humanity is being wrapped up inside this Disinfolklore universe. On the other hand, we have the Comedian, President Zelensky, who is using his powers for good. No one can doubt he’s got the powers. You see him in Saudi Arabia and all these countries, with the greatest army humanity has seen, blowing up Russian oil wells like there’s no tomorrow. There certainly is no tomorrow for Russia. The next day he arrives in Saudi Arabia, casually as you like, and Don and Rubio and everyone trying to cast negative spells all over him, but they bounce off him like raindrops off a Mackintosh. The Sorcerer and His Apprentice I made this prophecy using the Disinfolklore analytical method. Am I looking at the archetype of the apprentice and the master? I made this a month before Prigozhin’s coup because it seemed to me, looking at the data, that Prigozhin, the Chef, the Chef Sorcerer, was in fact Druidy Duncy Putin’s, the Chief Sorcerer’s, successor — anointed successor. That was just looking at this archetypal story of the sorcerer and his apprentice, which reappears in different Indo-European traditions. At a certain point, the apprentice is ready to take over from the master, but the master is afraid that the apprentice will kill him. That is, as expressed by Georges Dumézil, one of my great influences, the plight of the sorcerer. It just so happens that the Russians archetyped Prigozhin to try and disguise and conceal his role inside the power vertical — maybe not always intentionally, but it had the effect of doing it — as the Chef. An archetypal identity. I then archetyped him as the Chef Sorcerer, as in sauce. The Chef himself had published a book of fairy tales and got Donald elected the first time with his Internet Research Agency and his Disinfolklore propagation apparatus. Prigozhin’s Changing Character One of the indicators I had for why Prigozhin’s role was suddenly changing, his character was changing, was when we started to see him being quoted in the New York Times, the Washington Post, and other conventional media operations as a kind of truth-teller, the counterpoint to Putler. Even if Ukraine said this or that, or one of us said this or that on Twitter, no one would listen to us. Prigozhin was being used as a kind of ventriloquist for the truth in these media organs. It seemed to me that this was a change in character, because up until that point, for people like me who had been following Wagner since 2015, when I first physically came in touch with them in eastern Ukraine, this was a brutal operation, a Nazi operation, part of the Russian army, coupled with this Disinfolklore propagation apparatus that managed to get Donald elected and Brexit done and didn’t quite drive humanity nuts. Through the medium now of Donald, they are succeeding down the line and driving humanity nuts with all of this blowing hot and cold, ten-dimensional chess or whatever they’re archetyping Donald’s nonsense as today. It was that change in role of Prigozhin — suddenly from Putin’s chef, someone who was always archetyped as being outside the power vertical, wasn’t quite proper, wasn’t part of the establishment, the security establishment, was an oligarch, archetyped as Putin’s chef. He wasn’t in charge of Rosneft and all that. It was his being given these plum jobs in Ukraine, such as the Kyiv region — assassinating all the political leaders, assassinating President Zelensky — and then given the plum job of Bakhmut or Artemivsk to conquer, which was supposed to be taken by the end of July. He was given Popasna, killed thousands of people in Popasna, and then got bogged down in Bakhmut. Obviously most people in the real world weren’t following this. I was watching how his character was changing in the media. I see that same pattern today with President Zelensky. I wrote a piece about that because I think this kind of magical process is going on with President Zelensky at the moment. Obviously dark days lie ahead and there are dark days on the front in Ukraine, but at the same time I see the same signs that I saw then: that something’s going to happen. Putler Dials Don Up to Eleven I couple that with my insight that I think Putler is on his last legs. I wrote a piece today about how I think Putler has dialled up Druidy Don Disinfolklore to eleven, riffing off Spinal Tap. This is what we’re seeing now. He’s kind of maxing out on it, because he or she who controls Druidy Don Disinfolklore will rule Russia. Whoever has the Epstein kompromat or however they’re controlling Don — the chip in his head, God knows what it is — whoever in the Russian power vertical controls that will control Russia. Putler is hanging on for dear life to it. We see this acceleration of madness: the selling out of all of the allies, permanent changes in our global security architecture, and as far as I can see, the inevitable destruction, sadly, of the American military, if, as I strongly suspect is going to happen, they’re going to do a ground invasion of Iran, which is going to turn into, I believe, a worse disaster than even Iraq. Of course, all that suits Duncy Putin: this chaos. Meanwhile, Ukraine’s bombing Isluga and Yalabuga and all of these things. Long may that continue. As ever, anything Russia touches turns to rubbish. Preliminary Thoughts: Where We Are Today Those were just some of my preliminary thoughts to set the context of where I think we are today. I’m hyper-aware I don’t want to contribute to this craziness that has entered all of our brains. It’s exactly the same craziness we saw in MAGA people in America

    1h 4m

  7. MAR 27

    Podcast | How to Slay the Disinfo Dragon in Real Time (Part 2)

    The Trito Myth Continued Trita is a herdsman whose cattle are stolen by the negation, by the snake. In Vedic India, the negation is called the Naga. Who wouldn’t argue that Druidy Don is today’s negation? Or Duncey Putler, the negation of the post–World War II legal order. Then with the help of Zeus Pater — Zeus Pater, Skyfather, Zeus in Greek, Jupiter in Rome — in Vedic India, or sometimes on his own, Trita manages to get his cattle back. Capital from Cattle After retrieving his cattle, his capital — the word capital comes from cattle, and that’s how fundamental they were — he establishes the first ritual, the first rite of sacrifice, to commemorate, to memorialise and give thanks to the Skyfather. This culture-forming sacrifice, self-sacrifice manifesting as the sacrifice of the twin. We have Trita, third man. Manu, the first man — human, or Mannus in Germanic tradition. In India, it’s Manu. Yama in India, coming from Aryaman, who gives his name to Iran, to the name Iran. In the Zoroastrian era, Yama starts his life as kind of the lord of the treasury, becomes celestialised, archetyped as a deity, and then is transmitted into Tibetan Buddhism and into Hinduism. We see this in Odin, who is on the same level as Yama — again, archetyping, all archetyping along with Indra as well — of the Lord of Death, the first monarch. Again that rich sound at the end of monarch. The first king to self-sacrifice and die and lead all other humans into the afterlife. This is the function of Yama, twin, over Manu, who’s the first sacrificer. Manu is in the same position as Trita. The MN Sound Across Traditions In the Germanic tradition, we have Tuisto, whose name also means twin, and Mannus, with two Ns, different from Manu but pretty close, who’s the first of the Germanic-speaking peoples. In Wales, we have Manawyddan. In Ireland, we’ve got Éremón, who’s cognate, I believe, with Aryaman — the first high king of Ireland in the Indo-Europeans after the three invasions of Ireland. In Iran, Aryaman, who gave his name to Iran. The same immanences in all these traditions, the same archetypes, the same sounds, the same MN sounds in all of these names passed over thousands of years. Skyfather and Ukraine How much do we talk about the sky today? Sky Shield protecting Ukraine’s sky. How appropriate that this should have been an imminence in the minds of the first Indo-Europeans. Skyfather, Zeus Pater, in their village on the right bank of the Dnipro, south of Zaporizhzhia. Zeus Pater lived there. He spread from there into our culture, into our minds through the Trito myth and through Trita’s sacrifice, establishing the rite after he gets his cattle back. Both Sides Archetype as Trita This is my original addition to the Trito myth: both sides archetype themselves as Trita, the good and the bad. Everyone identifies with the herdsman whose cattle has been stolen. Donald identifies with Trita and sees himself in Trita’s position. Duncey Putler does too. President Zelensky does too. We do. Everyone identifies with the herdsman whose cattle have been stolen. When we hear Donald and Duncey Putler grievance mining — what I call grievance mining — moaning about this or that, they’re identifying, they’re acting out their feelings of being persecuted. Like Trita was persecuted by having his cattle taken away. Someone has come and stolen our children, our cattle, our houses. They’ve taken away our peace of mind. They’ve taken away our husband, our wife, our girlfriend. Something we value, our love. We overcome obstacles and we retrieve them, either through the intercession of Zeus Pater, or whichever deity you believe in, something in the sky, or just by our own exertions. Both sides do this. Duncey Putler archetypes himself as Trita, claiming Ukraine’s people are his cattle. Donald archetypes himself as Trita. All of these MAGA people, these America First people, these Reform people in England, these AfD people — their origin story is the same. The Need for a Standard If everyone identifies with Trita, we need a standard against which to decide what is right. When is Trita right in retrieving what he sees or perceives as his cattle? When is he not right? When is he sinister? He’s wrong. He’s gone into someone else’s territory claiming their cattle are his and he’s taken them back from there. He has invaded Iran. He has invaded Ecuador or invaded Venezuela. The Troll: The Fundamental Metaphor The fundamental metaphor in the Disinfolklore analytical method is the troll. Again, the TR sound in troll. That’s not a coincidence, because it was in search of some meaning to this pattern which I kept on noticing — Trump, troll, Trump, troll, TR — that I ended up reading the Rig Veda from 1100 BCE. The archetypal troll tale, the Three Billy Goats Gruff — three brothers Gruff, crossing a bridge, looking for pastures new, economic migrants — this is the story of all Indo-European migration. This is how one language family spread from Mykolaivka village south of Zaporizhzhia city into the geographical space between Ireland and India by tradition, and then across the whole of the Americas, and even Australia, apparently. This is the story of all Indo-European migration, and again, this is my original contribution to the interpretations of Three Billy Goats Gruff, immanent in this tale, which was first translated into English in 1860. It immediately became the most popular of all troll tales. There are thousands of troll tales, but this is the archetypal one as evidenced by my search of 33,000 sources in the Dow Jones Factiva database, which I did April–May 2020 when I first started looking into this in seriousness. The Three Billy Goats’ Gruff The troll guards the bridge, like the bridge trolls I dealt with in eastern Ukraine, the Russian occupiers on the other side of the bridge. The troll guards the bridge. First Billy Goat Gruff says, don’t eat me. I’m just going over to the other side for pastures new. A bit of economic migration. I’m going to Stanford to do machine learning. Then I’m going to contribute to the creation of Anthropic. Don’t eat me. My brother’s coming after me, my tribesmen, my fellow Indian machine learning expert. He’s much fatter. Preserve your appetite. He goes by and he goes off and works on Anthropic. The second one comes: I’ve actually got this brilliant idea for an electric car and I’m going to go to MIT, and it’s going to make a lot of people rich and facilitate zillions of new technological trajectories we can’t even dream about right now. My sister is following me, my fellow economic migrant, and she’s really big. She’ll satisfy you for a year. Then the third one comes along and kills the troll. Then he takes over the White House. What’s interesting is the way the story is told. The troll is the negative entity. Yet no one talks about internet goats. We talk about trolls. They’re the ones who lived. The archetypal troll lived. The goats have negative connotations. The word sacrifice comes from the sacrifice of the goat, which goes back to the Trito myth, because after Trita retrieves his cattle, he establishes his first ritual to sacrifice to the Skyfather. Arya: The Geographical Area If Trita decides to move beyond his area — arya, arya, arya, centre — Aryaman describes a geographical area as well, the mana, the energy in the centre. It’s a spatial area. The word area then pops up again in, I think, the eighteenth century in English. This term arya is really common in West Asia, in Armenia — Armenia, which is a distinct branch of the Indo-European languages — as well as in the Aryan or the Iranian branch. It’s so common in the Iranian branch that many people refer to the Iranian branch as Arya. Basically, it comes down to meaning an area. It’s the area where your community lives. It’s your area. The story of all Indo-European migrations is deciding to move beyond your area and to steal someone else’s cattle, whether it’s their women or their children or their cattle or their space. When Trita Is Wrong Then Trita is in the wrong. If he crosses the Don, if he crosses the Donets and attempts to take land which is not his, then by right he cannot call on Skyfather to protect him. He cannot call on international law. He breaches territorial integrity. Nor can he commemorate this in a May 9th parade and expect us to agree he is Trita. He archetypes himself as Trita, but we make a judgement: no, sorry, mate, you’re not. You’re a usurper. He’s justifying moving into someone else’s land west of the Don and taking their cattle by saying these are my cattle anyway, this is Russian land. Donald says Greenland is America. This is the oldest story in Indo-European culture from the same community that left Mykolaivka village. Somehow their descendants took over the entire space between Ireland and India, apart from Basque country and obviously the Hungarians and the Finns and one or two others, but basically most of the area between Ireland and India. The Refugee Convention as Standard If everyone can model themselves as Trita, as the third man — TR again — we need a standard. If those goats crossing the bridge are escaping persecution, if they have a well-founded fear of persecution on the grounds of certain protected characteristics, then they can cross that bridge. They should be free to cross that bridge without being killed. That’s the Refugee Convention, 1951. That’s what I mean when I talk about the post–World War II legal and social order settlement defining the content of what is right. If they’re merely economic migrants and cannot rely on the Refugee Convention, then we have other means. We have visas and other systems. If Trita decides to cross into someone else’s territory and steal their capital, then Trita is in the wrong because we have a standard of judgement to judge that w

    40 min
  8. Podcast | How to Battle Archetyping Disinfolklorists (Part 1)

    MAR 21

    Podcast | How to Battle Archetyping Disinfolklorists (Part 1)

    This is the “what can we do” part. I was concerned that we were going to be wrapped up in the same kind of Disinfolklore galaxy as I watched unfurl inside the minds of Ukrainians stuck in the occupation between 2015 and 2018, and that I have witnessed — and I’m sure many of us have witnessed — people we know who have gone MAGA unfurl inside their minds. What I was concerned about was that this would be a Disinfolklore universe of many different concatenating galaxies. Last time, I talked about the three archetypal characters: Druidy Don, Disinfolklore himself; Duncey Putler; and the Comedian. Tonight, I’m going to talk about what we can do to resolve this problem and to assuage my fears and our fears that we are going to be wrapped up in a Disinfolklore universe. Re-Archetyping and the Future of Disinfolklore It’s really about re-archetyping, and it’s about the future of Disinfolklore. It’s about archetyping and re-archetyping. What I used to call counter-Disinfolklore, which could be called infolklore, but really it’s this mechanism of archetyping and re-archetyping, which I’ve talked about before, which gives us the clue of what is to be done. As I use this term archetype and re-archetype, I want you to focus on the ‘Rch’ element in the signifier Archetype. Arch-e-type. That RCH — the same RCH we have in monarchy — it’s Rch. Reich. Rich, it’s in the same sound in rich, people who are rich, people who have the right/reich. I just want to flag that at the beginning. Archetype, archetype, archetype contains the element in the second most important cryptotypic semantic signalling system in Indo-European culture: words with these Rg / Rt / Reg / Rch / Rit / Rd sounds within them are part of this system: see my seminal: What Meaning Means Three World-Changing Events This Week Let me begin this week with three world-changing events that occurred this week. These events situate my concept of archetype and re-archetyping, which I’ll remind you is quite different from St Augustine’s, from Carl Jung, who got his idea of archetyping from St Augustine. It’s quite different from Joseph Campbell’s and from the concept of archetypes in psychoanalysis. The first world-changing event: a computer researcher in America this week reverse-engineered one of Apple’s M4 chips. He was able to demonstrate through means he described in great detail, which I myself am working through, that Apple’s software masks the true potential of this chip. This semiconductor chip, in its essence, is many more than ten times — ninety times more powerful than some of the most powerful NVIDIA GPUs, graphic processing units. The second world-changing event this week: Apple announced the M5 Max chip in laptops, which you lucky Americans are able to buy now for about $4,000, this new Pro laptop. They have the same capacity in a laptop, independent of the cloud, that thousands of computers had when I first started studying neural network computing as part of my entrepreneurship project during my MBA at Oxford back in the ancient times of 2016. That was just four years after the world-changing AlexNet computer vision model, which described the most powerful computer vision system yet invented. It ran on thousands of computers and was perhaps a hundred times less powerful than the computer vision on your iPhone or my iPhone today. The third world-changing event: ByteDance, TikTok’s parent company, announced and shipped a large language model which can run on your iPhone. I wouldn’t advise putting that on your phone, given where it comes from, but it’s not going to be the first. I’m sorry, it is the first, but it’s not going to be the last. Claude Code and Boris Chornyi These three innovations together — and note that the first, the reverse engineering of the M4 chip, was facilitated by Claude Opus 4.6, which is the model I use, the Anthropic model I use with my work; I use it inside the terminal on my computer — these three innovations together tell us something about the future and about the future of Disinfolklore. How appropriate it is that this world-changing tool called Code, which is as important an invention as the internet itself or personal computing itself — perhaps even more significant than both of those, because of the acceleration, the technological trajectories that we can’t even imagine were possible suddenly become possible. People like me can now program and vibe code anything we can conceive of into existence. This researcher was able to use Claude Code to reverse-engineer this M4 chip and discover what its true power is. How appropriate it is that this world-changing tool, Anthropic’s Claude Code, was created by the Ukrainian Boris Chornyi from near Chornomorsk, just east of Odessa. How appropriate that Boris Chornyi comes from a place, Chornomorsk, which is exactly where the archaeological evidence demonstrates that the Yamna community, the creators, the forgers of the first Indo-European language, the ancestor of all living Indo-European languages today — how appropriate that Boris Chornyi should come from the precise place where the Yamna community fused with the Usatova community to create the proto-language that would become Italic, Celtic, and Germanic. Everything we know about Latin, Latin history, Jupiter; everything we know about the Celts, from the part of me which is Celt, to Asterix and Obelix; and Germanic Indo-European languages, everything we know about the Germanic Indo-European language culture and the days of the week, English and all of that — all of that comes from this place where this guy, Boris Chornyi, an engineer at Anthropic, invented this amazing tool. The Terminal Self and the Future How appropriate that someone there would invent a world-changing technology operating inside the terminal on our computer. For those who don’t know, the terminal is this thing you generally — I never went near it, except when something really went wrong with my computer and I tried to solve it. Now I wake up each morning, I’m in there. The seminal work in hypermodern theory and hypermodernism is called The Terminal Self. Now the terminal, which when you look at it is reminiscent of the first computers we encountered in the 1970s and 1980s, is unexpectedly the place where this innovation is happening. The terminal self, this state of acceleration, too much, never enough, dissatisfaction — these two vectors, acceleration and never enough, are always running in contradiction in the hypermodern mind. Obviously, we have other elements in our mind. We may have the postmodern, where we think nothing matters anymore, truth doesn’t matter. We may have the modern, where we think we’re kind of modern, God is dead. We may have the classical enlightenment parts of our minds. The hypermodern mind occupies us even if we have no clue what hypermodernism is or we’ve never read The Terminal Self. How appropriate that that seminal work in hypermodernism should be called The Terminal Self, a play on words about the end of the self as we fuse into the computers, when now we have this world-changing innovation from Boris Chornyi of Anthropic — Claude Code operating in the terminal, which even in its first months after its invention has already accelerated in ways we thought would take decades. Personal AI Modules: The Disinfolklore Module Why is this relevant to Disinfolklore and to archetyping and re-archetyping? Because the future of Disinfolklore and the future of our civilization is all of us having our own individual models — large language models, computer vision models, multi-dimensional space models fused together — running constantly, being trained constantly by our own experience and helping us to become superhumans. We, working with these models, will become better humans. When I say better, immediately we need an evaluative dimension. We need the Code of Positive Trolls. We need the post–World War II legal order against which to judge: are we better or are we worse? There’ll be multiple models of large language models and computer vision models and spatial models, and multiple modules such as Disinfolklore. That’s what I’m creating. That’s my vision of what I am creating. That’s why I’m so excited by these tools, which are now available to me, who is illiterate in coding — but that no longer holds me back. The Disinfolklore module, which you will be able to connect into your own personal set of modules and your own personal network running multiple layers, is what I’m working towards. That’s the future of ideas and the interaction between ideas, the world helped by these architectures, these AI models. Layers of Neural Networks It’s worth noting that the first innovation I mentioned, the M4 chip, is basically running on one layer — one layer of tens of millions of artificial neurons. AlexNet, which was this amazing model, the revolutionary model for computer vision shown in 2012, only worked on one layer as well. NVIDIA’s models have hundreds of layers, dozens of layers, each of which might have billions of artificial neurons, each with a particular distribution of weights. You put in the data, you put in your input. The model’s looking ahead saying, if we try this concatenation of weights, it produces a 52% approximation of this cat, which is the output we’re reaching, but what we want is 75%. We spin it around again, hundreds of different layers up and down like a pinball machine. We don’t actually know when it gets to this level — it’s a black box. We don’t know what’s happening. It’s taking on a life of its own, and I use that term metaphorically. It’s like a pinball machine running around, recursing, concatenating up, down, and suddenly you end up as your output with the perfect cat. This first innovation with AlexNet was just one of these layers. This M4 chip, when he was able to reverse-engineer

    43 min
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Battling Archetypes applies the Twelve Tools of the Disinfolklore analytical method to the folkloric structures hiding inside modern propaganda, memes, and geopolitics. Each episode decodes how Russia, MAGA, and other Disinfolklorists archetype reality — and how Counter Disinfolklore can unmask the wolf in sheep’s clothing.​​​​​​​​​​​​​​​​ www.disinfolklore.net

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