Do This, NOT That: Marketing Tips with Jay Schwedelson

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  • 4.9 (1K)
  • MARKETING
  • UPDATED WEEKLY

Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. ㅤ Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. ㅤ Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results. ㅤ Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!

  1. SPECIAL SERIES ==> Why Your Listicles Are Failing 🛑 (And How to Fix Them) == | BATHROOM Break #97 COLLAB: The Marketing Millennials + Do This, Not That

    20H AGO

    SPECIAL SERIES ==> Why Your Listicles Are Failing 🛑 (And How to Fix Them) == | BATHROOM Break #97 COLLAB: The Marketing Millennials + Do This, Not That

    Join Daniel Murray and Jay Schwedelson for a quickfire "Bathroom Break" session packed with immediate marketing takeaways. They break down why specific phrasing in listicles is now essential for ranking in AI search results and share a counterintuitive email subject line hack that is driving open rates up. You will also hear a bizarre personal story about food safety that might make you think twice about your leftovers. ㅤ Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights. ㅤ Best Moments(01:25) Jay explains why he keeps getting food poisoning from questionable airport and takeout choices (02:22) Daniel recounts the time he had to rescue raw salmon from the garbage for potential lab testing (03:40) Why using "Top 3" or "Number 1" in your headlines is outperforming standard numbered lists (05:00) The smart way to use tools like Perplexity to find high-authority sources for your content (06:25) Testing shows that putting newsletter edition numbers in brackets is actually working right now ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

    10 min
  2. Is AI Taking Copywriting Jobs? W/ Copy Posse Founder! Alex Cattoni 👩‍💻 | Ep. 466

    4D AGO

    Is AI Taking Copywriting Jobs? W/ Copy Posse Founder! Alex Cattoni 👩‍💻 | Ep. 466

    Alex Cattoni is on a mission to humanize the internet, and honestly, we are here for it. She joins Jay Schwedelson to break down why the "bro marketing" era is dying and how empathy is the new currency. They also get into the messy reality of AI in copywriting, exploring why tools like ChatGPT might actually be making real writers more valuable, not obsolete. ㅤ Check out The Copy Posse website or follow Alex on Instagram, LinkedIn, and YouTube. ㅤ Best Moments: (01:35) Why the future of marketing combines direct response with empathetic storytelling (03:45) Economics 101 proves that widely available AI content is becoming less valuable (06:15) The danger of treating ChatGPT like a GPS without entering a destination (09:44) Why 55% of companies regret firing their writers for AI tools (11:00) Data shows the demand for human storytelling is actually skyrocketing (15:15) How to spot the difference between good marketing and just pushing buttons ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

    20 min
  3. What’s Up THIS WEEK! Instagram + LinkedIn NEW Engagement Must Do’s! + Love Story on HULU | Ep. 465

    6D AGO

    What’s Up THIS WEEK! Instagram + LinkedIn NEW Engagement Must Do’s! + Love Story on HULU | Ep. 465

    If you want to see a massive spike in your LinkedIn engagement, the data says you need to ditch the videos and text-only updates. Jay Schwedelson breaks down why document posts are currently outperforming every other content format by a huge margin. He also shares a simple yet controversial "hack" for Instagram that can double your reach just by rallying five friends in the first hour. ㅤ Best Moments: (00:53) Why document posts are seeing 278% more engagement than video right now (02:00) The exact button you need to click to upload a carousel PDF correctly (03:00) How getting five people to DM or share your Instagram story instantly doubles circulation (04:30) Why the President of Burger King is personally answering customer phone calls for four hours a day (05:40) The shocking statistic about how many Americans buy groceries at Walmart every month (06:45) Why a famous actor skipped the Golden Globes to attend a reptile expo in New Jersey ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

    9 min
  4. SPECIAL SERIES ==> Subject Line TESTS You Haven’t Tried! == | BATHROOM Break #96 COLLAB: The Marketing Millennials + Do This, Not That

    FEB 23

    SPECIAL SERIES ==> Subject Line TESTS You Haven’t Tried! == | BATHROOM Break #96 COLLAB: The Marketing Millennials + Do This, Not That

    Need to boost your open rates while taking a quick break? Jay Schwedelson teams up with Daniel Murray from The Marketing Millennials to break down the latest email subject line tests that are actually working right now. They discuss why screaming in all caps might not be as bad as you think, how to use "accidental" reveals to hook readers, and the psychology behind telling people not to open your emails. ㅤ Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights. ㅤ Best Moments: (02:50) Daniel reveals why writing subject lines in ALL CAPS is beating standard text by 4% (03:20) How using a consistent emoji creates a visual anchor for your brand in the inbox (04:30) Jay explains how pattern interruption phrases like "Wait..." stop the scroll (06:15) The "accidental internal reveal" tactic that makes readers feel like insiders (06:45) Using reverse psychology by telling specific audiences to skip your email (09:00) A quick debate on why most TV show reboots are destined to fail ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

    11 min
  5. Ask Us ANYTHING! AI Visibility is the New SEO 🤖 | Ep. 463

    FEB 20

    Ask Us ANYTHING! AI Visibility is the New SEO 🤖 | Ep. 463

    Everyone talks about SEO, but are you tracking how your brand shows up in ChatGPT? Jay Schwedelson breaks down why AI Visibility is the new north star metric for marketing teams. He shares a step-by-step guide to auditing your presence on platforms like Gemini and Claude without spending a dime, plus a look at the specific recency signals that help boost your rankings. ㅤ Best Moments: (01:45) The number one metric every business needs to add to their toolkit immediately (02:34) How to identify the 10 to 30 priority questions your customers are actually asking AI (03:55) Why you must use an incognito browser when checking your AI search results (05:00) Free tools from SEMrush and Hau that automate the AI visibility tracking process (06:20) The specific recency signal trick to help your content surface in AI answers (07:30) A very honest review of Love Is Blind Season 10 and the movie RIP ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

    10 min
  6. What’s Up THIS WEEK: NEW Content Format! Multiple Offers in Email? Nepo Babies? The Beckhams? | Ep. 462

    FEB 17

    What’s Up THIS WEEK: NEW Content Format! Multiple Offers in Email? Nepo Babies? The Beckhams? | Ep. 462

    Soap operas are back, but they look a lot different on TikTok, and even B2B brands need to pay attention to this exploding trend. Jay Schwedelson explains why serialized micro-dramas are the new engagement goldmine and how to adapt the format for professional content. He also shares fresh research on why adding just a few extra links to your email marketing campaigns might be destroying your click-through rates. Best Moments:(00:55) TikTok launches "Pine" to capitalize on the exploding micro-drama trend (01:52) Why Deloitte predicts this bite-sized content format will generate billions this year (02:20) How B2B marketers can use serialized storytelling on LinkedIn to boost engagement (03:22) New data shows hero offer clicks drop by 50% when an email has three or more links (04:50) Mondelez leans into internet culture with their hilarious "Nepo Cookie" campaign (05:50) The problem with "nepo babies" demanding privacy while oversharing on social media Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

    8 min
  7. SPECIAL SERIES ==> Your Attribution Data Is Lying to You 🤥 == | BATHROOM Break #95 COLLAB: The Marketing Millennials + Do This, Not That

    FEB 16

    SPECIAL SERIES ==> Your Attribution Data Is Lying to You 🤥 == | BATHROOM Break #95 COLLAB: The Marketing Millennials + Do This, Not That

    Marketing attribution often feels like a guessing game where everyone just ends up giving credit to Google Search. Jay Schwedelson connects with Daniel Murray from The Marketing Millennials to break down why you should treat attribution data as a directional compass rather than a precise GPS. They discuss practical ways to validate your data, including the power of holdout groups and geo-testing, plus a random side conversation about whether Olympic curlers are actually the best athletes in the world. Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights. Best Moments: (01:50) Why attribution should be viewed as a compass instead of a turn-by-turn GPS (02:22) The problem with giving Google Search all the credit for last-touch conversions (03:10) How to set up a holdout group to measure the true lift of your campaigns (04:09) Using geo-based testing to see if specific channels are actually driving growth (04:45) Why it is a red flag if one channel claims 100% of the credit in a multi-touch world (05:15) The surprisingly effective "How did you hear about us?" form field strategy (06:40) A hot take on whether curling athletes are actually the best in the world Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

    12 min
  8. 🔥Controversial Email TAKES! Jay vs Jessica Best!!🔥 GUEST!! Jessica Best | Ep. 460

    FEB 13

    🔥Controversial Email TAKES! Jay vs Jessica Best!!🔥 GUEST!! Jessica Best | Ep. 460

    If you have ever thought about quitting your agency job to start your own consultancy, Jessica Best has the blueprint on how to actually make it work. She joins Jay Schwedelson to break down why betting on yourself is less scary than staying in a job that drives you crazy. They also get into a heated debate over email marketing hot takes, including why resending to non-openers might be a waste of time and why most A/B tests fail to prove anything useful. ㅤ Connect with Jessica on LinkedIn or visit her website at Jessica.Best ㅤ Best Moments: (02:00) Why getting mad at your current situation is the best fuel for starting a business (04:23) The terrifying reality of keeping your sales pipeline full when you work for yourself (06:30) Jessica argues that resending emails to non-openers is actually a bad strategy (08:00) Jay reveals his aggressive subject line trick for getting people to open the second time (10:00) Why testing every single email you send is a terrible idea that drives you crazy (14:00) The myth of the perfect day and time to send an email campaign ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

    22 min
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About

Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. ㅤ Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. ㅤ Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results. ㅤ Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!

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