Do This, NOT That: Marketing Tips with Jay Schwedelson

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  • MARKETING
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Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. ㅤ Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. ㅤ Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results. ㅤ Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!

  1. The WORST Public Speaking Advice You Keep Hearing 🤐 Jay’s SCOOP | Ep. 457

    2D AGO

    The WORST Public Speaking Advice You Keep Hearing 🤐 Jay’s SCOOP | Ep. 457

    Most advice on public speaking is total garbage that makes you sound robotic. Jay Schwedelson reveals why common tips like memorizing your script or practicing in front of a mirror are actually sabotaging your success. Whether you are on a big stage or in a small conference room, learn why being perfect is boring and how to instantly connect with any audience without telling a single joke. ㅤ Best Moments: (01:47) Why memorizing your speech is the fastest way to bore your audience (02:26) The reason practicing in front of a mirror is a total waste of time (02:40) Why you should never practice in silence and how noise helps you prepare (03:45) Stop opening with a joke and try this relatable tactic instead (05:15) The myth of standing still and why you need to physically fill the space (06:45) Why ending with a summary is a mistake and what you should do to drive action ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

    12 min
  2. What’s Up THIS WEEK: What is Moltbook? LinkedIn News! Super Bowl Ads News! | Ep. 456

    5D AGO

    What’s Up THIS WEEK: What is Moltbook? LinkedIn News! Super Bowl Ads News! | Ep. 456

    A new social network gained over a million users in a few days, but real people aren't invited to join. Jay Schwedelson breaks down the rise of Molt Book and what these AI agents are actually posting about us behind our backs. Plus, find out why a $10 million Super Bowl ad might be cheaper than you think and the new LinkedIn skill you can officially add to your profile today. ㅤBest Moments:(00:43) A social network exclusively for AI bots grows to 1.5 million agents in just three days (02:05) The minimum ad spend required to advertise on ChatGPT right now (02:40) You can now list Vibe Coding as an official certification on your LinkedIn profile (04:15) Why the headlines about Meghan Markle's products selling out are total marketing nonsense (05:15) Breaking down the math that proves Super Bowl ads are actually a bargain (06:55) The massive reality TV show is returning for its tenth season in Ohio ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

    8 min
  3. SPECIAL SERIES ==> Stop Sending Emails at 9 AM 🛑 == | BATHROOM Break #93 COLLAB: The Marketing Millennials + Do This, Not That

    6D AGO

    SPECIAL SERIES ==> Stop Sending Emails at 9 AM 🛑 == | BATHROOM Break #93 COLLAB: The Marketing Millennials + Do This, Not That

    Most marketers treat automation like a "set it and forget it" task, but that is exactly how you end up with low engagement and ignored emails. Jay Schwedelson connects with Daniel Murray to break down why the best automated sequences do not look automated at all. They also detour into some surprisingly practical relationship advice just in time for Valentine's Day. ㅤ Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights. ㅤ Best Moments: (01:52) Why celebrating Valentine's Day a day early might actually be the smarter move (02:37) How to write automated DMs that actually get replies instead of eye rolls (03:30) Using GIFs and multimedia to make welcome emails feel less robotic (04:29) The "Over the Top" strategy of inserting manual emails into automated streams (06:45) Why sending emails at standard times like 9:00 AM is a guaranteed way to be ignored (07:15) The power of sending automations at odd hours like 8:07 PM to boost open rates ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

    11 min
  4. 5 Quick Wins That Anybody Can Test! + 👃 Malls Smell 👃 Jay’s SCOOP | Ep. 453

    JAN 29

    5 Quick Wins That Anybody Can Test! + 👃 Malls Smell 👃 Jay’s SCOOP | Ep. 453

    Tiny tweaks are where the real wins hide, and this one is basically a checklist of easy tests you can run without ripping up your whole marketing stack. Jay Schwedelson pulls rapid-fire insights from billions of emails and thousands of campaigns to show how small layout and UX choices can swing clicks, submissions, and conversions way more than you would expect. ㅤ Best Moments: (01:45) Left-justified email copy beats center-justified by 12% on click-through (02:45) Add one reassurance line under a form, and submissions lift by 18% (03:45) About 1 in 5 email clicks hit your logo, so stop wasting that traffic on the homepage (04:42) Every extra required form field drops submissions by around 9% (05:15) Fridays are not dead, webinar attendance is up 75% year over year (06:45) Remove social buttons from your landing page, and conversions rise by over 8% ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

    11 min
  5. What’s Up THIS WEEK: WORDS that Boost Everything? Facebook Update! Bridgerton? | Ep. 452

    JAN 27

    What’s Up THIS WEEK: WORDS that Boost Everything? Facebook Update! Bridgerton? | Ep. 452

    Social media platforms are suddenly obsessed with long-form writing again, and it feels like 2010 all over again. Jay Schwedelson breaks down why X is paying huge money for articles and why your old blog strategy might actually work on social today. Plus, get the specific keywords that are boosting email open rates right now, ahead of the Super Bowl. ㅤ Best Moments: (00:30) X is offering $1 million for the best long-form article on the platform this month (01:50) New data shows Threads is actually beating X in daily mobile usage (03:10) Using specific football terms in subject lines this week can boost opens by 15% (03:50) The single emoji that drives a 20% lift in engagement around the Super Bowl (04:15) You can now use paid boosting to target specific audiences for Facebook Live (05:45) Lululemon is facing backlash over a major product failure with their new yoga pants ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

    10 min
  6. SPECIAL SERIES ==> 🏆 B2B & B2C Super Bowl TESTS! These WORK! 🏈 == | BATHROOM Break #92 COLLAB: The Marketing Millennials + Do This, Not That

    JAN 26

    SPECIAL SERIES ==> 🏆 B2B & B2C Super Bowl TESTS! These WORK! 🏈 == | BATHROOM Break #92 COLLAB: The Marketing Millennials + Do This, Not That

    Everyone assumes the Super Bowl is strictly for consumer giants with massive ad budgets, but that mindset is a huge missed opportunity for B2B marketers. Jay Schwedelson teams up with Daniel Murray to break down exactly how boring brands can ride the wave of the biggest cultural event of the year without spending a dime on commercials. They share specific keywords that trigger higher open rates during game week and explain why hyper-targeting the cities of the competing teams is the smartest play you can make. ㅤ Follow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights. ㅤ Best Moments: (01:25) Why Jay eats a "disgusting" salmon salad for lunch every day (02:24) Daniel's diet while playing D1 college football at Cincinnati (03:37) Why even the most boring B2B companies need to lean into the Super Bowl (04:45) How to use X (Twitter) during the game to find relevant memes for your brand (06:00) The specific subject line keywords like "MVP" and "QB" that spike engagement (07:15) A clever strategy to target prospects based on which teams make the big game ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

    11 min
  7. EASY Instant Boost to Click-Throughs and Conversions! 🫠(and My 50th Bday Plans?)🫠 Jay’s SCOOP | Ep. 490

    JAN 23

    EASY Instant Boost to Click-Throughs and Conversions! 🫠(and My 50th Bday Plans?)🫠 Jay’s SCOOP | Ep. 490

    Ever notice how a “No thanks” button can make you feel weirdly judged? That is the whole point of today’s quick-hit tactic from Jay Schwedelson, and it can lift conversions fast with a simple two-button rewrite. Then things take a hard left into Jay’s personal dream for turning 50: two days on a farm, hanging with chickens, trying to feel like a functional adult. ㅤ Best Moments: (00:16) A five-second landing page tweak that can spike conversions without any tech headache (00:57) The magic move: make the Yes button heroic and the No button painfully self-owning (01:45) Big brand examples that use it and why it keeps working on us (03:15) The lift by page type, including a big jump for newsletter signups (03:42) The psychology behind it: framing effect and loss aversion make “No” feel like a loss (06:36) Jay’s 50th birthday wish: live on a farm for two days and vibe with the chickens ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

    9 min
  8. LIVE From IMEX: What Attendees Really Want from Events! w/CEO IMEX Group Carina Bauer & Freeman SVP Ken Holsinger

    JAN 22

    LIVE From IMEX: What Attendees Really Want from Events! w/CEO IMEX Group Carina Bauer & Freeman SVP Ken Holsinger

    Live from IMEX in Las Vegas, the usual “make it more experiential” advice gets flipped on its head. With Jay Schwedelson joined by Ken Holsinger of Freeman and Carina Bauer of IMEX Group, you’ll hear why attendees remember the basics (one great connection, one useful idea) way more than the fancy stuff planners pour money into. ㅤ Download and share the IMEX Group and Freeman experiential trends research, then use it to redesign your next event around learning, networking, and business before you spend on “wow” extras. ㅤ Best Moments: (01:33) The clearest explanation of what IMEX actually is and who it is really for (05:42) The big “experience” disconnect between what planners build and what attendees want (11:45) The stat that stunned me: planners think 78 percent have a memorable moment, attendees say 40 (12:09) If someone meets just one person, retention jumps to 51 percent (12:31) Peak moments drive 85 percent retention, and “gala” never shows up in 2,100 attendee responses (18:21) The best swag ever is either a 20-year-old branded card case or unreleased sneakers ㅤ Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/ ㅤ Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

    22 min
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About

Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. ㅤ Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. ㅤ Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results. ㅤ Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!

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