What does it take to build a professional sports franchise around one of America’s oldest and most dangerous competitions? In this episode of Dream Job, Marc Istook sits down with Chad Blankenship, President and General Manager of the Texas Rattlers, to explore the evolution of professional bull riding and the remarkable career path that prepared Chad to help lead it. Chad explains how the PBR Teams league took a traditionally individual sport and added the hometown loyalty, shared responsibility, rivalries, and season-long storylines that make team sports so compelling. He also breaks down what fans experience at a live event, from world-class riders and bulls to music, lights, pyrotechnics, and a carefully designed pace that keeps the entire arena engaged. The conversation expands into the resurgence of Western culture across sports, television, music, and fashion. Chad discusses why values such as perseverance, self-reliance, community, and respect for the land continue to resonate with modern audiences. Then Marc and Chad retrace a career journey that was anything but predictable. Chad shares stories from his early years in advertising, being laid off from one of the world’s most prestigious agencies, working on New York City’s bid for the 2012 Olympics, spending seven years at ESPN, launching a television network with filmmaker Robert Rodriguez, and helping create the PBR Teams league. He also recounts leaving his career behind for nearly a year to travel through China, Tibet, Nepal, and Thailand, including trekking to Everest Base Camp and unexpectedly taking a job at a resort on a Thai island. The episode concludes with a conversation about failure, personal responsibility, community, and one of Chad’s most enduring life lessons: wherever you go, you remain the same person. The real opportunity is learning to be fully present and make the most of where you are now. Timestamps 00:00 - Meet Chad Blankenship, President and GM of the Texas Rattlers 01:53 - How professional bull riding and the PBR Teams league work 04:12 - What it feels like to experience a Rattlers event in person 04:56 - The difference between traditional rodeo and PBR 07:30 - Building a fast-paced entertainment experience around eight-second rides 09:00 - Fan service, live sports, and the Savannah Bananas comparison 11:38 - Commercial breaks and the pace-of-play problem in American sports 15:49 - Why the young PBR Teams league has so much potential 16:39 - What team competition adds to an individual sport 19:17 - How teammates change the experience for bull riders 20:22 - Why Western culture is having a major resurgence 24:44 - The influence of Yellowstone, country music, fashion, and pop culture 26:23 - Chad’s unconventional career journey begins 27:18 - Growing up in Oklahoma and studying marketing at OU 28:02 - His first advertising job at The Richards Group 30:40 - Getting recruited by Wieden+Kennedy 32:54 - Losing his job and learning an early career lesson 35:35 - Moving to Los Angeles and finding a community of creators 39:36 - Leaving work behind to travel through Asia 40:46 - Trekking to Everest Base Camp from Tibet and Nepal 42:05 - An unexpected job opportunity at a resort in Thailand 44:53 - Joining New York City’s bid for the 2012 Olympic Games 47:01 - How sports can inspire social and personal change 48:40 - Why losing can sometimes be more valuable than winning 50:21 - Taking ownership of failure and deciding what comes next 51:13 - Seven years at ESPN and earning a “sports business MBA” 53:02 - Launching El Rey Network with Robert Rodriguez 54:17 - Working with Richard Branson’s Virgin Sport 54:50 - Joining PBR with little background in Western sports 56:01 - Launching a streaming platform and helping create PBR Teams 57:03 - Becoming President and GM of the Texas Rattlers 58:28 - Winning the 2023 PBR Teams Championship 59:24 - Why Chad and his family fell in love with Fort Worth 1:02:23 - The biggest lesson from Chad’s travels and career 1:05:23 - Final thoughts and an invitation to experience Rattler Days Links and Resources Ariat Texas Rattlers official website 2026 Rattler Days at Dickies Arena - October 2-4 Texas Rattlers on Instagram Texas Rattlers on Facebook Professional Bull Riders Connect with Chad Blankenship on LinkedIn Dream Job on Apple Podcasts Connect with Marc Website: MarcIstook.com Instagram: @MarcIstook YouTube: @MarcIstook Facebook: MarcIstookTV TikTok: @MarcIstook Substack: More, with Marc Istook Contact: info@marcistook.com Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.