Ecommerce Conversations Practical Ecommerce
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- Business
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Ecommerce Conversations is the long-running weekly podcast from Practical Ecommerce, hosted by ecommerce entrepreneur Eric Bandholz. •• Listen in as Eric interviews in-the-trenches founders and executives who address the essentials of launching, growing, and sustaining an online business. Hear their successes, mistakes, and plans — addressing customer acquisition, web traffic, marketing tactics, on-site conversion, shipping, favorite tools, funding, obstacles, and much more. •• New episodes every Friday. Subscribe to the podcast here, and then read a condensed transcript at https://www.PracticalEcommerce.com/tag/podcasts.
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From Bankrupt to Thriving Entrepreneur
Study a successful entrepreneur, and you'll likely uncover resilience. Take Aaron Marino. Twenty years ago his first business, a fitness center, failed, leaving him with half a million dollars of debt.
Fast-forward to 2024, and Marino is a YouTube celebrity and thriving serial entrepreneur, mainly with men's grooming products.
He first appeared on the podcast in 2020. In this episode, he discusses failure, success, helping others, and more.
For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6r8F
For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts
Listener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel if you're so moved.
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The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. http://www.practicalecommerce.com -
3 Keys to Successful Products on Amazon
Jake Zaratsian is a content creator at Jungle Scout, the Amazon seller platform. He's also a part-time brand owner on that marketplace, selling disposable dinnerware plates made from palm leaves. Curious, we asked him, "Why palm plates?"
He cited three reasons. He sought a product with at least 300 monthly sales, a selling price of $20 each, and consumable for repeat buyers. Disposable palm-leaf plates fit the need.
In this episode, Zaratsian addresses dos and don'ts for Amazon sellers, Jungle Scout's tools, and much more.
For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6qRe
For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts
Listener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel if you're so moved.
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The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. http://www.practicalecommerce.com -
Directness Wins in Advertising
Andrew Faris once managed huge Meta Ad budgets while CEO of ecommerce brands. He still manages huge budgets, but now at his agency on behalf of ad clients.
We asked him for pointers on advertising bread-and-butter commodity-type products.
"Directness is the answer," he replied. "The more tightly you communicate your product and what it does, the better."
This is Faris's third appearance on the podcast. In 2022 he discussed his career transition, having left the CEO role. Last year he addressed his new agency and its focus on Meta Ads management.
This interview continues with Meta advertising — testing, tactics, creative, and more.
For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6r0W
For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts
Listener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel if you're so moved.
******
The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. http://www.practicalecommerce.com -
Painful Decisions Greet First-time CEO
Bryant Jaquez picked a heck of a time to become a CEO. A longtime CMO for direct-to-consumer brands, Jaquez accepted the CEO job early this year for BuddyLove, a Dallas-based women's apparel company coming off a pandemic-fueled boom and a dismal 2023.
"The overhead and debt service caught up with them," he said. "Thus far my job has been a lot of restructuring, evaluating expenses, and making deep cuts — some were painful, such as layoffs."
In this episode, he shares his journey from chief marketer to chief executive — addressing decision-making, stress, compensation, equity stakes, and more.
For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6qY6
For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts
Listener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel if you're so moved.
******
The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. http://www.practicalecommerce.com -
Grow or Die, Says Momentum Shake Founder
Mike Tecku first appeared on this podcast in 2019 as an Amazon marketplace seller. He then sold that business, a maker of floormats, shortly afterward. He retired, became bored, and in 2022 launched Momentum, a direct-to-consumer nutritional shake producer. He and I discussed that venture last year in his second appearance.
He's back. Momentum Shake is flourishing, as is Tecku. He's evolved from the nuts and bolts of making money to achieving a purpose, building a team, and self-improvement. "If I'm not growing, I'm dying," he told me.
For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6qRe
For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts
Listener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel if you're so moved.
******
The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. http://www.practicalecommerce.com -
How Merchants Rack-up Airline Points
Allen Walton is the founder of SpyGuy, a seller of surveillance cameras from his base in Texas. He's also a world traveler and a seasoned acquirer of airline travel points. Ecommerce merchants who pay with a rewards credit card for advertising, shipping, and other expenses can "rack-up crazy points," he told me.
In our recent interview, his third for this podcast, he elaborated on his methods for obtaining cheap airline tickets and hotel accommodations.
For an edited and condensed transcript with embedded audio, see: https://pec-ly.com/?6qQQ
For all condensed transcripts with audio, see: https://www.practicalecommerce.com/tag/podcasts
Listener reviews of Ecommerce Conversations elevate visibility and help others experience the lessons of online entrepreneurs. We invite you to leave a review on this channel if you're so moved.
******
The mission of Practical Ecommerce is to help online merchants improve their businesses. We do this with expert articles, podcasts, and webinars. We are an independent publishing company founded in 2005 and unaffiliated with any ecommerce platform or provider. http://www.practicalecommerce.com
Customer Reviews
Great podcast!
I really value Eric’s perspective as a founder and enjoy hearing him interview others in the space!
Love this Show
Eric is one of my all-time favorite interviewers. He is upbeat, energetic, and covers a lot of ground both about eCommerce and otherwise. And he’s not afraid to share the struggles he has as an entrepreneur as well which it hard to do but so valuable. Always love listening to his well-guided conversations. Well worth your time.
No nonsense advice you can put to use
Great podcast that cuts through the noise to provide practical advice for Ecomm operators