300 episodes

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.

EDGE of the Web - An SEO Podcast for Today's Digital Marketer Erin Sparks, Site Strategics

    • Tech News
    • 4.7, 23 Ratings

EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.

    News from 355 with Katy Mann

    News from 355 with Katy Mann

    Pandemic Impacts on Small Businesses Assembled by Facebook
    The report is based on small-to-medium-sized businesses, as well as self-employed people providing personal goods and services. 

    Backlash Against Businesses with Coronavirus Surcharges
    A wide variety of businesses are tacking on extra fees to recoup coronavirus costs.

    Major Zoom Crash Across the United Kingdom
    A major platform outage like the one in the UK leaves everyone feeling angry and frustrated.

    • 16 min
    355 | Shifting Your Business when the World Changes with Katy Mann

    355 | Shifting Your Business when the World Changes with Katy Mann

    Coronavirus has been affecting a lot of businesses over the past few months. Adjusting the way you operate your business during a global pandemic isn't easy but this week's featured guest is here to help! Katy Mann, Founder of Indy with Kids, is our special guest this week. Her business is events-based, and when a global pandemic comes along and cancels everything, then no events = no business. What to do? It’s about shifting and adapting and still finding ways to build your local brand.

    • 54 min
    News from 354 with Mordy Oberstein and Lily Ray

    News from 354 with Mordy Oberstein and Lily Ray

    Keep Calm and Carry On! Google’s Latest Core Update
    The full effect may not be felt for another week, but by all indications this was a very significant update.

    Lily Ray on the May 2020 Google Core Update
    Her analysis of 550 domains through the Sistrix US visibility index. As with other recent Google updates, YMYL websites were once again a major focus.

    Omni-Channel Updates in a Time of Coronavirus
    Shopify and Yelp rolled out updates to help SMBs up their omni-channel marketing game.

    • 26 min
    354 | The May 2020 Google Core Update with Mordy Oberstein

    354 | The May 2020 Google Core Update with Mordy Oberstein

    Every time Google rolls out a new core update, as they did earlier this month, it unleashes a storm of panic and frustration as people try to figure who are the winners and who are the losers. This week’s special guest is Mordy Oberstein, Chief Marketing Officer at Rank Ranger. Mordy’s expertise in this field comes from his experience writing original SEO insights and analysis. He also is a Search Engine Land author, industry speaker, and host of The In Search SEO Podcast.

    • 40 min
    News from 353 with Bill Sebald

    News from 353 with Bill Sebald

    Online Meeting Services are Collecting More Data Than You Think
    An analysis of the privacy policies of major video platforms show that they are collecting call length and IP addresses.

    Has Google Slowed Web Crawling Because of the Pandemic?
    John Mueller of Google has now announced again that crawling has not been slowed down at all.

    The Pandemic’s Impact on Digital Marketing May Have Bottomed Out
    The latest earnings reports and media buyer data seem to be signaling the worst is over...

    • 23 min
    353 | SEO Agency Life During Quarantine with Bill Sebald

    353 | SEO Agency Life During Quarantine with Bill Sebald

    This week’s special guest is Bill Sebald, Managing Partner of Greenlane Marketing. He has always approached SEO work like a detective trying to solve a complex mystery. During episode 353 of EDGE of the Web we deep dive into how SEO agencies have been responding to the changes within the digital marketing industry from COVID-19. Whether you are an SEO agency or a client of an SEO agency, gain some knowledge of what you need to be doing during this time to keep business flowing.

    • 58 min

Customer Reviews

4.7 out of 5
23 Ratings

23 Ratings

Like y517689 ,

Great Information!!!

Edge Of The Web interviews industry experts full of great information on the digital marketing industry! Totally worth listening to. Erin Sparks and his team ROCK!

William Conrad ,

Good Podcast

I like what I hear so far and look forward to listening to more shows.

Autumn Shultz ,

10/10 would recommend

Every single episode of this podcast is filled with hard-earned wisdom and some genius insights on the latest trends in SEO and digital marketing. I love listening to it whenever I get the chance, and I've learned so much from each episode. Excellent job!

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