Estheticians in Business

Allyson Steinberg
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Estheticians in Business: The Podcast ✨ whether you're just starting out or already hitting 6 figures this podcast is your ultimate roadmap to building a thriving esthetics business that gives you the tools, mindset shifts, and marketing strategies to stay fully booked and financially secure.

  1. 1D AGO

    How Email Marketing Helps You Get Clients on Autopilot with Jen Goff

    ✨ Done-For-You Email Setup Includes welcome sequences, lead magnet setup, automations, and integrations. Use code: EIB100 Email Vault Membership ✨ ⁠FloDesk Discount code: JENGOFF ✨ Connect with Jen Facebook Group: GlowBoss Beauty Pro Instagram: @jengoffofficial In this episode of Estheticians in Business, Allyson sits down with email marketing expert and former beauty professional Jen Goff to break down one of the most overlooked ways estheticians can consistently get clients and increase revenue: email marketing. They dive into what email funnels actually are, how welcome sequences work, why email marketing helps build trust faster, and how estheticians can use automation to create more predictable bookings and income. If you’ve ever wondered what to even send in an email, how often to send them, or whether email marketing actually works for beauty businesses, this episode answers all of it in a simple, practical way. Jen also shares lead magnet ideas, how to turn followers into paying clients, why consistency matters more than perfection, and how segmentation helps create more personalized marketing that actually converts. They also talk about whether booking system emails are enough, when it makes sense to move to a dedicated email platform, and how automated systems can continue working for your business even when you’re offline. Inside this episode:• What an email funnel actually is• How welcome sequences work• Lead magnet ideas for estheticians• Why email marketing creates recurring revenue opportunities• How often to send emails• What segmentation means and why it matters• Why relationship-based emails outperform constant selling• How automation helps create more predictable bookings• Real examples of estheticians making sales directly from emails Resources Mentioned: ✨ The Email Vault Membership by Jen GoffIncludes plug-and-play newsletter templates, promotional emails, seasonal campaigns, and relationship-focused email strategies.Special offer mentioned in the episode: $1 for 30 days ✨ Done-For-You Email SetupIncludes welcome sequences, lead magnet setup, automations, and integrations.Use code: EIB100 ✨ FlodeskDiscount code: JENGOFF ✨ Connect with JenFacebook Group: GlowBoss Beauty ProInstagram: @jengoffofficial ⚠️ Note: The live replay ended abruptly due to internet issues, but all links and resources mentioned are included in the show notes.

    26 min

  2. 3D AGO

    Why Your Clients Aren’t Referring You | Referral Marketing for Estheticians, Client Retention & Beauty Business Growth

    Why Your Clients Aren’t Referring You | Referral Marketing for Estheticians, Client Retention & Beauty Business Growth If your clients love you but still aren’t referring people, there’s usually a reason. In this Marketing Monday episode of Estheticians in Business, Allyson breaks down why referrals are one of the most powerful ways to grow your esthetician business and how to get more referrals naturally without awkward scripts, complicated referral programs, or feeling pushy. This episode is perfect for: solo estheticians beauty professionals wax specialists lash artists facialists spa owners new estheticians trying to grow their clientele Inside this episode, you’ll learn: why clients are not referring you the biggest referral mistakes estheticians make how to ask for referrals naturally referral strategies that actually work how client experience affects referrals ways to get more word-of-mouth bookings referral marketing ideas for estheticians how to create loyal clients who refer consistently simple referral systems for beauty businesses how to stay top of mind with clients Allyson also shares: what to say during appointments how to ask for referrals at checkout how to use social media to increase referrals simple text message referral scripts referral reward ideas that don’t feel complicated how to make referrals feel normal in your business Key topics discussed in this episode: referral marketing for estheticians how to grow your esthetician business client retention strategies beauty business marketing how to get more clients esthetician business tips solo esthetician marketing word of mouth marketing referral systems for spas getting repeat clients creating a luxury client experience building trust with clients One of the biggest reminders from this episode:Good clients usually refer good clients. This week’s challenge: Ask 3 clients for a referral Post 1 client transformation or testimonial Text 1 favorite client and let them know you’re accepting new clients Connect with Allyson:Instagram: @estheticiansinbusinessFacebook Group: Estheticians in Business Work with Estheticians in Business If this episode helped you, share it with another esthetician who wants more referrals and more consistent bookings 💛

    10 min

  3. MAY 14

    Signs You’re Undercharging (Even If You’re Scared to Raise Your Prices)

    Links and Resources: Brilliance Prosperity Path— Code: EIB for $50 offGlossGenius — 50% off your first 2 months with code EIBFollow Allyson on Instagram: @estheticianinbusinessLearn more about coaching and the Booked Solid Bundle$100M Money Models by Alex Hormozi If you’re fully booked… exhausted… and still stressed about money, there’s a good chance you’re undercharging. In this episode of Estheticians in Business, Allyson breaks down the biggest signs your pricing may not actually support your life, your business, or your long-term goals. This conversation goes way deeper than “just raise your prices.” We’re talking about: pricing mindsetconfidencepositioningretailupgradessustainabilityand why being busy does NOT automatically mean profitableIf pricing conversations make you uncomfortable, this episode is for you. ✨ In This Episode, We Cover The biggest signs you’re underchargingWhy being fully booked doesn’t always mean profitableThe mindset issues behind pricing fearWhy estheticians avoid money conversationsHow to stop pricing based on your own walletThe importance of positioning and perceived valueWhy cheap pricing creates burnoutWhat to fix before raising your prices🚨 Sign #1: You’re Fully Booked… But Still Financially Stressed If your schedule is packed but you still: can’t breathe financiallystruggle paying taxesfeel overwhelmed by overheadconstantly stress about money…your pricing may not actually support your life. Being busy is NOT the same thing as being profitable. 🚨 Sign #2: You Panic When Someone Questions Your Pricing If someone says:“That’s expensive” …and your stomach immediately drops… there’s a good chance you don’t fully believe in your pricing yet. This episode dives into: confidencevaluepositioningbenefit-to-cost ratiotrust and authority🚨 Sign #3: You Avoid Money Conversations Examples: avoiding retail recommendationsskipping upgradesnot rebooking confidentlyfeeling awkward suggesting servicesYou cannot run a business while avoiding money conversations. Clients come to you because you’re the expert.Your job is to guide them. 🚨 Sign #4: Your Clients Rarely Say No If every single client immediately says yes to your pricing… you may actually be pricing too low. Not everyone is supposed to be an automatic yes. 🚨 Sign #5: You Compete on Price If your biggest selling point is being “cheaper”… that’s a dangerous business model. Cheap pricing often leads to: burnoutlow loyaltyoverworkingneeding too many clients🚨 Sign #6: Your Service Doesn’t Match Your Effort If you’re providing: long appointmentsemotional energycustomizationeducationaftercare supporttreatment planning…but charging like you did years ago… you’re likely undercharging. 💡 Why Estheticians Undercharge Common reasons include: fear of losing clientsimposter syndromepeople pleasingcomparing pricing to competitorsneeding quick cashlack of confidenceOne of the biggest reminders in this episode: “You’re pricing from fear instead of sustainability.” ✨ What To Do Instead1. Know Your Actual Numbers Look at: taxesoverheadsubscriptionsproduct costsunpaid admin timeprofit margins2. Improve Your Experience Review: consultationsatmospherefollow-uptreatment plansclient journeyeducation3. Raise Prices Strategically Not emotionally. Examples: gradual increasessimplifying your menuincreasing your average ticketimproving positioning4. Stop Managing People’s Wallets Just because YOU wouldn’t buy it…doesn’t mean THEY wouldn’t. Clients are allowed to decide what they value. 📈 Real Client Example One coaching client went from:✨ $125 average ticket → $194 average ticket What changed? pricingupgradesretailtreatment planningSame clients.Same schedule.More income. And if pricing is something you struggle with, DM Allyson on Instagram:@estheticianinbusiness 💛

    29 min

  4. MAY 11

    Social Media Basics for Estheticians: How to Show Up Without Overthinking Everything

    Resources MentionedEstheticians in Business Facebook GroupBooked Solid Bundle Episode Description If social media makes you angry, overwhelmed, or stuck in comparison mode, this episode is for you. In this episode of Estheticians in Business, Allyson breaks down the basics of Instagram and social media marketing for estheticians. She covers the mindset behind posting, why consistency matters more than perfection, how to clean up your bio, and how to generate content ideas your ideal clients actually care about. This episode is a practical reset for any esthetician who wants to get better at showing up online without copying everyone else or waiting until everything feels perfect. What You’ll Learn Why social media is part of your job if you want to growWhy posting imperfect content is better than not posting at allHow the Instagram algorithm learns who to show your content toWhat your bio needs to include so people know who you are and how to bookWhy you don’t need to rely on trends, dancing, or fancy transitionsHow to use client questions and Facebook groups for content ideasWhy repeating content is not only okay, but smartHow consistency builds trust, confidence, and visibility over timeSocial Media Is a Mindset Game Growth is not instant. You get better by doing it. Posting is how you learn what works. If You Create It, Post It Even if it only reaches 300 people, that is still 300 people who saw your name, your work, or your message. Your Bio Needs to Be Clear Make sure your profile says: Your nameYour locationWhat you doWho you helpHow to bookPeople should understand you in seconds. You Don’t Need to Be Trendy You do not have to dance, do complicated transitions, or chase every trending audio. Simple content that teaches, shows your work, and helps your client is enough. Content Ideas Are Everywhere Use: Client questionsFacebook group questions Google searchesCommon skincare mythsThings your clients struggle withIf someone asks it, someone else is probably wondering too. Repetition Builds Results You do not need brand-new topics every day. Reuse what worked. Say the same thing in different ways. People need to hear it more than once. This Week’s Challenge Pick one thing your clients ask you all the time and turn it into a post, reel, or carousel. Don’t overthink it. Post it. Resources MentionedEstheticians in Business Facebook GroupBooked Solid BundleEdits appMetricoolUpcoming guest training with Jen Goff on email marketing Connect with AllysonFollow along on Instagram: @estheticiansinbusiness Join the Facebook group: Estheticians in Business Subscribe for new Marketing Monday episodes and weekly business trainings.

    25 min

  5. MAY 7

    The “Unhinged” Things I Did to Become a Six-Figure Esthetician Quickly

    Resources: Booked Solid Bundle & Estheticians in Business coaching Before Allyson became a business coach, she was a solo esthetician doing everything she could to get clients in the door. In this episode, she shares the real, unconventional, and sometimes “unhinged” strategies she used to grow to six figures quickly starting with almost no clients. This episode is not about perfection.It’s about consistency, conversations, community, and doing what it takes to build momentum in your business. If you’re struggling to get clients, grow your books, or consistently market yourself, this episode is packed with practical ideas you can start using immediately. The mindset that helped Allyson keep goingWhy “dead conversations” helped grow her businessHow she used Facebook groups and networking to get clientsThe giveaway strategy she used to build content and testimonialsHow referrals became a major growth toolWhy follow-up matters more than most estheticians realizeThe weekly booking goal she focused on consistentlyOne of the biggest principles behind Allyson’s growth was: “I did everything expecting nothing… but I knew something would happen if I didn’t quit.” She focused on: Showing up consistentlyHaving conversationsBuilding relationshipsContinuing even when results weren’t immediateA huge part of building her business was having endless conversations that didn’t always lead to immediate bookings. But every conversation helped: Build confidenceImprove communicationCreate visibilityStrengthen future referralsMany eventually turned into long-term clients. Instead of cold messaging strangers, Allyson focused on: Permission-based conversationsLeads from Facebook groupsReferrals from existing clientsFollowing up after someone expressed interestThis made conversations feel more natural and relationship-based. One of the biggest growth tools was directly asking for referrals. Examples included: Asking happy clients to text friends immediatelyBuilding relationships strong enough for word-of-mouth referralsFollowing up with referred leads directlyThe goal was simple:Get more conversations started. Early on, Allyson used giveaways and free services intentionally to: Build contentCollect testimonialsPractice consultations and upsellingGain exposureGenerate rebooking opportunitiesThis was never about becoming “the free service esthetician.”It was about building momentum. Instead of relying only on Instagram, Allyson spent significant time: Inside Facebook groupsAnswering questionsStarting conversationsBecoming visible in her communityThe goal wasn’t just posting.It was relationship-building. Networking became part of daily life. This included: Vendor eventsPartnerships with local businessesRelationships with hairstylists, massage therapists, tattoo artists, and moreLocal business groups and networking eventsThe focus was simple:Get in front of as many people as possible. One of the biggest differences was consistent follow-up. Key reminder:Follow-up is not annoying when it’s genuinely helping someone. People often need reminders, guidance, and multiple touchpoints before booking. One of the simplest strategies: Focus on booking 3 new clients every week. Not rebooks.New clients. That consistent focus created long-term momentum. You cannot build a business by quietly waiting for people to find you. Growth comes from: ConversationsVisibilityNetworkingReferralsFollow-upConsistencyEven when it feels repetitive. Booked Solid BundleEstheticians in Business coachingMarketing support and strategy trainingYou don’t need to do everything perfectly.

    25 min

  6. MAY 4

    You’re Overwhelmed… Here’s Exactly What To Do Today to Get Clients

    If you’re feeling overwhelmed, stuck, and unsure what to do in your business… this episode is your reset. In this Marketing Monday, Allison breaks down three simple actions you can take today to bring in clients without overthinking, overplanning, or relying on social media. This is about getting out of your head and into action so you can create momentum fast. Why overwhelm leads to inaction (and wasted time) What “momentum marketing” is and why it works The 3 fastest ways to get clients right now Why you don’t need a full strategy to start How to stop overthinking and start booking When you feel overwhelmed, you tend to: Scroll instead of act Overthink what to post Start random tasks that don’t bring clients Avoid the things that actually move the needle The result:You stay busy… but don’t make progress. Small, simple actions that create movement quickly. You don’t need a full plan.You need consistent action that leads to conversations. Your easiest bookings are people who already know you. Example:“Hey! I was just thinking about you and wanted to check in. I have a few openings this week. Want me to send times?” Why it works: Warm audience Less resistance Faster yes Skip the long captions and education posts. Example:“I have 2 facial spots open this week. DM me if you want one.” Why it works: Clear and direct Creates urgency Leads to immediate conversations You don’t need a full referral program. Just ask. Example:“If you have a friend who’s been wanting to come in, I’d love to take care of them. I’ll send you a little thank you if they book.” Why it works: Expands your reach quickly Builds trust through existing clients Creates a chain of new clients These actions: Don’t require planning Don’t require a big audience Don’t require perfect branding Go straight to conversations And conversations turn into bookings. You don’t need a perfect strategy.You need consistent action. Business is built by doing the same simple things over and over again. Do it again. Consistency is what builds: Trust Confidence Bookings Referrals Do all 3 today: Follow up with 3 past clients Post 1 invite Ask 1 client for a referral That’s it. Simple actions create real momentum.

    13 min

  7. APR 30

    How to Raise Your Average Ticket (Without Working More Hours)

    Follow on Instagram: @estheticianinbusiness DM Allyson for help with pricing and strategy Subscribe for more business training episodes Most estheticians think the only way to make more money is to get more clients. But what if you could make more money with the same clients you already have? In this episode of Estheticians in Business, Allyson breaks down how to increase your average ticket so you can earn more, work less, and create a higher-level client experience. She also shares a real client example of going from a $125 average ticket to $194 and what actually changed to make that happen. What your average ticket is and how to calculate it Why your income depends on more than just client count The biggest reasons your average ticket is low 5 practical ways to increase what clients spend How to make more money without adding more hours Your average ticket is the average amount each client spends per visit. How to calculate it:Total revenue ÷ number of clients Example:$3,000 ÷ 30 clients = $100 average ticket Even a small increase can dramatically change your income without needing more clients. Common reasons include: Underpricing services Not recommending upgrades or retail Confusing or overwhelming menu Fear of talking about money Letting clients decide everything Most estheticians are undercharging and under-recommending. Price increases should reflect: Better experience Higher quality service Added value (relaxation room, extras, consultation depth) Even a $10–$20 increase adds up quickly across multiple clients. These should be intentional, not random. Examples: LED Jelly masks High-frequency Massage add-ons Hand or foot treatments Small upgrades can create thousands in additional yearly revenue. Retail is not about selling.It’s about solving a problem. Key tips: Recommend 1–2 products Tie it directly to their results Don’t project your own spending habits onto clients Clients will spend when they see value. If your menu is confusing, your income will be too. Focus on: Fewer, clearer options Time-based services or structured tiers Removing decision fatigue Simple menus convert better. Clients spend more when they understand the plan. Examples: Acne: every 2 weeks → then monthly Anti-aging: monthly treatments + homecare Maintenance plans after correction People want guidance and structure. One client increased her average ticket from: $125 → $165 → $194 What changed: Raised prices Improved experience Focused on retail Simplified services Built treatment plans Same clients.Significantly more income. More revenue doesn’t always mean more profit. You need to: Track expenses Understand overhead Know what you actually take home Start small: Add 1 upgrade this week Recommend 1 product to every client Review your pricing Small changes create big shifts over time. You don’t always need more clients. Sometimes you just need to get more from the clients you already have. Follow on Instagram: @estheticianinbusiness DM Allyson for help with pricing and strategy Subscribe for more business training episodes

    25 min

  8. APR 27

    Just Starting Out? Do These 5 Things First to Get Clients Fast

    If you’re a new esthetician (or feel like you’re starting over) and have no idea what to focus on… this episode simplifies everything. In this Marketing Monday, Allison breaks down the first 5 things you should do to get clients without overcomplicating your business. No fancy branding, no perfect setup, no huge following required. This is about visibility, momentum, and taking action so you can start building your client base right away. What You’ll Learn Why new estheticians overcomplicate the beginning stagesWhat actually brings in clients when you’re just startingHow to get visible without a big audienceThe fastest way to build momentum in your businessWhy consistency matters more than perfectionStart with the people already around you: FriendsFamilyFormer coworkersPersonal social mediaLocal groupsYou don’t need a big launch.You just need people to know you’re taking clients. Keep it simple. Choose one service like: FacialAcne treatmentBrow waxLashesToo many options confuse people.Clarity makes it easier to book. Even if you only have one client, start here. Example:“Do you have a friend who would love this too?” Referrals can grow your business faster than social media when you're new. If someone shows interest, follow up. Example:“Hey! Just checking in, did you still want me to send availability?” Most people don’t book because they forget, not because they aren’t interested. Don’t try to post everything. Pick one focus: AcneRelaxationBrowsWaxingThis helps people understand what you do quickly. Visibility matters more than perfectionMomentum matters more than brandingAction matters more than overthinkingYou don’t need to do everything.You just need to start. Focus on getting 3 new bookings per week They don’t have to be for the same weekThey just need to be booked Consistency here builds a full schedule faster than anything else. Pick ONE of these and do it today: Tell 3 people what you doSimplify your service offeringAsk for one referralFollow up with one inquiryPost about one serviceSmall actions create your first clients.

    7 min
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Ratings & Reviews

5
out of 5
4 Ratings

About

Estheticians in Business: The Podcast ✨ whether you're just starting out or already hitting 6 figures this podcast is your ultimate roadmap to building a thriving esthetics business that gives you the tools, mindset shifts, and marketing strategies to stay fully booked and financially secure.

Information

  • Creator
    Allyson Steinberg
  • Years Active
    2025 - 2026
  • Episodes
    107
  • Rating
    Clean
  • Copyright
    © Allyson Steinberg
  • Show Website
    Estheticians in Business

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