Estheticians in Business

Allyson Steinberg
  • 5.0 (3)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Estheticians in Business: The Podcast ✨ whether you're just starting out or already hitting 6 figures this podcast is your ultimate roadmap to building a thriving esthetics business that gives you the tools, mindset shifts, and marketing strategies to stay fully booked and financially secure.

  1. 1D AGO

    Adding Peptides to Your Business: A New Revenue Stream Without More Appointments

    Find Jennifer inside of the Estheticians in Business Facebook Group And join a free class to learn more Peptides are everywhere right now. Clients are asking about them, providers are adding them, and many estheticians are wondering if they should bring them into their business. In this episode, Allyson is joined by peptide expert Jennifer from LEMD to break down what peptides are, how they work, and how estheticians can offer them as an additional revenue stream without adding more time to their schedule. They discuss how this model works for solo estheticians, those without medical directors, and anyone looking to increase income through recommendations rather than services. What peptides are and how they workHow LEMD’s telehealth model functionsWhether estheticians can offer peptides without a medical directorHow peptides fit alongside skincare servicesHow this creates revenue without adding appointmentsThe types of peptides available (topical, oral, injectable, nasal)Education and support available for providersPeptides are chains of amino acids that act as messengers in the body, helping regulate functions like skin health, energy, recovery, and aging. As we age, these signals decrease, and peptides help restore that communication within the body. They can support: Skin tightening and anti-agingHair and nail healthEnergy and recoveryWeight managementOverall wellnessThis model works as a recommendation-based revenue stream.You introduce peptides to your client, they complete a medical questionnaire, and a licensed provider handles prescribing and fulfillment. This allows estheticians to: Offer additional services without more timeStay within scope of practiceProvide wellness-based recommendationsCreate passive-style incomeThe entire process happens through telehealth with providers in every state. Estheticians can earn: 20–40% commission on salesWeekly payoutsNo inventory requiredNo treatment time addedThis makes peptides an easy add-on conversation during appointments. Peptides can be recommended alongside: Anti-aging facialsAcne treatmentsSkin tightening goalsPost-treatment supportWellness-focused clientsExample:Client wants tighter skin → recommend skincare + peptide supportClient working on aging → combine facial plan + peptide protocol This creates ongoing conversations and additional income opportunities. Options may include: Injectable peptidesOral dropsNasal spraysTopical skincare peptidesEach option is prescribed through a licensed provider based on client needs. Estheticians do not prescribe peptides. Instead: You recommendClient completes questionnaireMedical provider reviewsPrescription approved if appropriateProduct shipped directly to clientThis keeps everything compliant and within scope. Providers receive: Training resourcesEducational webinarsProduct educationMarketing materialsBusiness supportThis allows estheticians to confidently introduce peptides to clients. This may be a good fit if you: Want additional revenue without more hoursAre fully booked but want to increase incomeHave clients asking about peptidesWant to expand into wellnessDon’t have a medical directorPeptides can be a simple way to increase revenue by adding recommendations to your existing services without adding time to your schedule.

    26 min

  2. 4D AGO

    Organization in Your Business: How to Stop Feeling Scattered and Start Running Your Spa Like a CEO

    Estheticians in Business Membership Waitlist! If you constantly feel behind, overwhelmed, or like you're jumping from task to task in your business, this episode is for you. In this Marketing Monday, Allyson breaks down what organization actually looks like in a solo esthetician business and how getting things out of your head and into a plan can reduce stress, increase consistency, and help stabilize your income. This episode walks through the four main areas of business organization and gives a simple weekly example so you can start implementing immediately. Why feeling overwhelmed is often an organization issue, not a motivation issue How keeping everything in your head leads to burnout The four areas every esthetician needs organized What an organized business week actually looks like How organization helps stabilize bookings and income Simple ways to start organizing today Know: Who needs to rebook Who hasn’t been in recently Who asked about services Who you need to follow up with What products or services were recommended Examples: Weekly follow-up list Notes after each appointment Referral tracking “Reach out later” list This is where most of your money already exists. Set time for: Admin work Follow-ups Marketing CEO planning Ordering inventory If your entire schedule is clients, you’ll always feel behind. Instead of wondering what to post, create a rhythm: Invite posts Education posts Availability reminders Testimonials Referral asks This removes mental overload and makes marketing easier. Track: Monthly income goal Weekly goal Retail goal Average ticket When you know your numbers, you stop guessing and start making decisions. MondayCheck schedulePost inviteReview bookings TuesdayFollow up with past clientsAsk for referrals WednesdayCheck numbersFocus on retail ThursdayEducation postClient reminders FridayPlan next weekFill last openings When you're organized: You stop forgetting follow-ups You rebook more clients You stop scrambling for content You feel calmer Your income becomes more consistent You become more confident Pick ONE thing to organize: Follow-up list Weekly schedule Client notes Marketing days Income goals Small organization leads to big clarity.

    16 min

  3. APR 9

    Hustle Culture, Burnout, and the Money Mindset Shift Every Esthetician Needs with Cortney Cox

    Links talked about: Use code EIB for $50 off the Brilliance Prosperity Path. $1k Challenge Brilliance Advanced Beauty EducationWebsite: ⁠https://brillianceadvancedbeautyeducation.com⁠Instagram: @brillianceadvancedbeautyedFacebook: Brilliance Advanced Beauty Education Burnout in the beauty industry is often blamed on long hours, packed schedules, and demanding clients. But what if the real issue isn’t how much you’re working… but how your business is structured? In this episode, I’m joined by Cortney Cox, founder of Brilliance Advanced Beauty Education, to talk about hustle culture, money mindset, and why so many estheticians feel stuck in overwork without seeing financial progress. We dive into how burnout is often tied to pricing, boundaries, and not understanding your numbers, and what you can start shifting right now to create a more sustainable business. If you’ve ever felt busy but not financially confident, this conversation is for you. Why hustle culture is so common in the beauty industryThe real root causes of burnout for estheticians How money mindset impacts how much you work Scarcity thinking vs abundance thinking in businessWhy being fully booked doesn’t always mean profitable The connection between boundaries, pricing, and burnout How to shift out of survival mode Small mindset changes that create long-term growth Why learning your numbers changes everythingBurnout is often a money and boundaries issue, not just a workload issueYou cannot outwork poor financial structureScarcity mindset shows up in pricing, clients, and competitionUnderstanding your numbers creates confidence and sustainability Working more hours is not always the solution to making more money ✨ Brilliance 1K ChallengeA step-by-step challenge designed to help you build $1,000 in savings while learning better money habits. ✨ Brilliance Prosperity PathA deeper program focused on money mindset, understanding your numbers, and creating a sustainable business structure. Use code EIB for $50 off the Brilliance Prosperity Path. Brilliance Advanced Beauty EducationWebsite: https://brillianceadvancedbeautyeducation.comInstagram: @brillianceadvancedbeautyedFacebook: Brilliance Advanced Beauty Education Make sure to subscribe, leave a review, and share this episode with another esthetician who needs to hear it.

    37 min

  4. APR 6

    Marketing 101 for Estheticians

    Resources: Estheticians in Business the Facebook Group Client Getting System creativity when it comes to getting clients Someone sees you (social media, referrals, networking, community)They understand what you doYou tell them what to do nextThey bookMiss one step… and you lose the client. ✔️ Pick 3 marketing channels you enjoy (ex: referrals, Facebook groups, networking)✔️ Decide how often you’ll show up (daily, weekly, monthly)✔️ Create a simple, repeatable system✔️ Focus on visibility + clarity + direction Comment “BOOKED” on my post or DM me on Instagram and I’ll send you the exact system my students use to go from struggling to fully booked. 📲 Instagram: @estheticiansinbusiness👯‍♀️ Facebook Group: Estheticians in Business Share it with another esthetician who’s tired of guessing their marketing and ready to actually understand it.

    12 min

  5. APR 2

    How to Get Clients 101 (And Why What You’re Doing Isn’t Working)

    Join the Facebook Group: ⁠Estheticians in Business⁠ Follow on Instagram: ⁠@estheticianinbusiness⁠ Explore the ⁠Booked Solid Bundle + Marketing Course⁠s use the code EIB at glossgenius.com for 50% off for 2 months! Let’s just say it…If you’re not getting clients, it’s probably not because the industry is saturated. It’s because you don’t have a client-getting system. In this episode of Estheticians in Business, Allyson breaks down the real reason your books aren’t full and walks you through the 3 foundational pieces of getting clients plus the missing link most estheticians ignore: traditional vs non-traditional marketing. This is your no-fluff, real-talk guide to getting visible, getting clear, and actually getting booked. Why posting randomly is not a strategy The 3 core pieces every esthetician needs to get clients The difference between traditional and non-traditional marketing Why consistency matters more than motivation How to create a simple system that actually brings in bookings If no one is booking, the problem isn’t your pricing…it’s that no one is seeing you. You need consistent visibility, not occasional bursts of motivation. Focus on: Showing up consistently on 1–2 platforms Getting in front of people regularly (online and in person) Repeating your message so people remember and trust you Key takeaway:Visibility creates opportunity. Silence creates empty books. If someone lands on your page and doesn’t know what you do within seconds, they’re leaving. You need to be known for something specific. Instead of:“I offer customized facials” Say:“I help women 40+ improve fine lines and skin texture with results-driven facials” Key takeaway:Confused people don’t book. Clear people get paid. You can’t hint your way into a fully booked schedule. People need clear direction. Strong CTAs sound like: “DM me ‘FACIAL’ and I’ll send the booking link” “I have 2 openings this week, message me to grab one” Key takeaway:If you don’t ask, they don’t act. This is where most estheticians go wrong. Getting clients is NOT just posting on Instagram. Often overlooked, but one of the fastest ways to grow. Examples: Asking for referrals Talking about your services during appointments Local partnerships (hair stylists, gyms, boutiques) Networking events Word of mouth Key takeaway:Your next client is likely already connected to your current one. This is how you grow your visibility at scale. Examples: Instagram content and reels Email marketing Website and SEO Booking systems and follow-ups Key takeaway:Posting without a strategy is just digital journaling. This is where momentum happens. Example system: Client comes in → you educate + plant a referral seed You follow up after their appointment You share results online Their friend sees it and hears about you That’s how you build consistent client flow. Most estheticians don’t have a client problem. They have: A consistency problem A clarity problem A lack of a real system Keep it simple: 3 posts per week 5–10 conversations (DMs, in-person, follow-ups) 1 direct booking post That’s it. No overcomplicating. Today: Post something that leads directly to a booking Start one real-life conversation about your services Do that consistently, and you’ll already be ahead of most estheticians. Join the Facebook Group: Estheticians in Business Follow on Instagram: @estheticianinbusiness Explore the Booked Solid Bundle + Marketing Courses

    24 min

  6. MAR 30

    Monday Marketing - The 5-Minute Content Plan for When You’re Overwhelmed (But Still Need Clients)

    Feeling stuck staring at your screen with zero clue what to post — but still needing to fill your books? You’re not alone, and this episode is your solution. In this Marketing Monday mini-episode, Allison breaks down a simple 3-post content rhythm that brings in bookings — even when you're tired, overbooked, or so over social media. No reels. No dances. Just real strategy that works (and takes five minutes or less). ✨ Why “just posting something” isn’t working — and what to do instead📲 A 3-post rhythm to use any week you’re overwhelmed🧠 How survival mode affects your content strategy📌 The exact language for posts that invite, convert, and rebook📅 A realistic weekly posting challenge you can actually follow Personal Invitation Post→ “I have 2 spots open this week. Want in?” Screenshot/Social Proof Post→ Client results or testimonials tied to available bookings Problem-Solving Post→ Pick 1 problem your ideal client has — solve it in 2 sentences Check out the Booked Solid Bundle for 200+ fill-in-the-blank hooks, captions, and booking scripts built just for estheticians. 📲 Instagram: @estheticiansinbusiness👯‍♀️ Join the Facebook Group: Link Tag @estheticiansinbusiness in your stories, or send it to your favorite esty who’s ready to get booked without burning out. Let me know if you'd like this formatted into a podcast description doc or uploaded to your Teachable podcast section! What You’ll Learn:The 3 Post Types Covered:📥 Want more plug-and-play captions like this?💬 Connect With Allyson:🔁 Love this episode?

    5 min

  7. MAR 26

    Why Your Retail Isn’t Selling (And How to Choose a Line That Actually Will)

    In this episode of Estheticians in Business, Allyson breaks down one of the most overlooked (and underutilized) parts of your business: Retail. Because let’s be honest… most estheticians don’t choose retail lines strategically. They choose them because: a rep convinced them the packaging is cute another esthetician uses it or they liked one product …and then wonder why it doesn’t sell. If you’ve ever felt confused about what retail line to choose, how to add a second line, or why your products aren’t moving — this episode will give you clarity. • Why retail is more than “extra income”• How retail directly impacts your retention and results• The biggest mistake estheticians make when choosing a line• How to strategically choose (or add) a retail line• The 4 questions you must ask before committing to any brand• What actually makes retail sell (hint: it’s not the brand)• Red flags to watch for when choosing products• How to integrate retail naturally into your services Retail isn’t just about making more money (even though… yes, it does that). It should: support your client’s results at home increase retention increase your average ticket make rebooking easier Even something as simple as selling $1,000 in retail per month can add $6,000+ a year to your income. Choosing a line based on: trends aesthetics what someone else is using Instead of asking:“Does this actually fit my business?” If your retail line is: too complicated too broad or hard to explain …it won’t sell consistently. Before choosing (or adding) a retail line, ask: Acne, anti-aging, sensitive skin, holistic, etc.If it’s random → it won’t sell. Do you use it?Do you understand it?Have you seen results? You are the walking proof. If it’s too complicated… they won’t do it. Simple routines = better compliance = better results. Your retail should: enhance your treatments align with your ingredients/approach reflect your brand standards It’s not the brand. It’s: how you talk about it how you introduce it during the service how simple you make it how consistently you recommend it You don’t need a better line.You need better integration. 🚩 You feel confused learning it🚩 There are too many options🚩 You’re not excited to talk about it🚩 You don’t use it yourself🚩 You chose it based on price or trends You don’t need 5. Start with: 1 line (beginner) 2 lines (ideal for growth) max of 3 if you’re very intentional More lines ≠ more salesClarity = more sales Retail doesn’t need to be overwhelming. It needs to be: aligned simple and easy for your clients to say yes to Want help choosing or refining your retail? Join the Estheticians in Business Facebook group and ask your question — you’ll get real feedback from estheticians in the industry. Instagram: @estheticiansinbusinessFacebook Group: Estheticians in Business

    17 min

  8. MAR 23

    Marketing Monday - Client Communication = Booked Clients: Fix the DMs, the Ghosting, and the Rebooking Confusion

    Tired of getting ghosted after someone DMs “how much is a facial?”Over answering the same booking questions a hundred times a week?Still manually sending reminders and wondering why clients don’t rebook? This episode is your reality check and your strategy upgrade. 💡 In today’s Marketing Monday, I’m walking you through how to clean up your client communication, automate your first impressions, and finally feel like a CEO — not a receptionist. Whether you’re a systems girl or someone who just wants fewer annoying DMs, this will help you stop wasting time and start booking more clients (without begging). 🧠 What You’ll Learn: • The biggest client communication mistakes solo estheticians make• Why confused clients don’t rebook (and what to do instead)• How to create a simple New Client FAQ once and use it everywhere• The exact DM keyword strategy I teach to control the conversation without pressure• My favorite rebooking message that doesn’t feel salesy• Why adding a “Client Care” highlight on Instagram helps you look booked and legit ✅ Quick Actions To Try This Week: Create a reusable response or highlight for your #1 FAQ Add an autoresponder that invites action (ex: “DM BROW for info”) Use a simple rebooking message that supports results, not sales Add a client care flow to your IG highlights or website Send 3 rebooking follow-ups today with pre-written scripts 💬 Want support implementing this?DM me on Instagram @estheticiansinbusiness or come chat in the Facebook group — I’ll help you build the systems you need to stop chasing clients and start scaling with confidence. 📣 If this episode helped, leave a review, share with a solo esty friend, and make sure you're subscribed so you never miss a Marketing Monday.

    5 min
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Ratings & Reviews

5
out of 5
3 Ratings

About

Estheticians in Business: The Podcast ✨ whether you're just starting out or already hitting 6 figures this podcast is your ultimate roadmap to building a thriving esthetics business that gives you the tools, mindset shifts, and marketing strategies to stay fully booked and financially secure.

Information

  • Creator
    Allyson Steinberg
  • Years Active
    2025 - 2026
  • Episodes
    97
  • Rating
    Clean
  • Copyright
    © Allyson Steinberg
  • Show Website
    Estheticians in Business

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