Wizard of Ads Monday Morning Memo

Roy H. Williams

Thousands of people are starting their workweeks with smiles of invigoration as they log on to their computers to find their Monday Morning Memo just waiting to be devoured. Straight from the middle-of-the-night keystrokes of Roy H. Williams, the MMMemo is an insightful and provocative series of well-crafted thoughts about the life of business and the business of life.

  1. 5d ago

    When is a Cliché Not a Cliché?

    At the center of every cliché is a point that deserves to be made.We need to learn to make these points in new and different ways. Overuse make clichés predictable. Familiarity makes them sound “correct”, even though clichés are always a mistake. A cliché is a phrase that is overused. It is overused because it is familiar. It is familar because it is overused. Are you beginning to see the swirling pattern that accelerates and perpetuates the sucking of our language down the drain of imbecility? Your goal as a writer should be to delight your listeners. You want them to be engaged in what you are saying. There can be no delight without an element of surprise. Predictability is the killer of surprise and delight. Clichés are the tombstones that mark the graves where their corpses lie. Allow me to summarize: Clichés are bad. Do not use them. NOTE: Every Large Language Model (LLM-AI) received its education by being immersed in an ocean of clichés. May I teach you a new way to write that is new, surprising, and different?Will you allow me to introduce you to meter? Meter is music that is heard in the subconscious mind. I will give you the names of a few different meters, but you do not need to remember them. The names of the meters are irrelevant. Your ability to create sentences that have rhythm is all that matters. The most common meter in the English language is iambic pentameter, a rhythmic pattern created by an unstressed syllable followed by a stressed syllable. (da-DUM da-DUM da-DUM da-DUM da-DUM) Robert Frost used iambic pentameter in Mending Wall John Milton used iambic pentameter in Paradise Lost Shakespeare used iambic pentameter in Hamlet “Something there is that doesn’t love a wall.” “Of man’s first disobedience, and the fruit…” “To be, or not to be, that is the question.” to BE, or NOT to BE, that IS the QUEStion. (da-DUM da-DUM da-DUM da-DUM da-DUM) If you reverse the order to create (DUM-da DUM-da DUM-da DUM-da DUM-da you are now using trochaic meter. “Darkness settles on the city.” “Children playing in the garden…” “Winter brings a bit of sadness.” “Silence covers hidden places.” We will now playfully alternate those random phrases written in opposing meters.Listen to the “call and response” that happens: “Something there is that doesn’t love a wall.” “Darkness settles on the city” “Of man’s first disobedience, and the fruit…” “Children playing in the garden…” “To be, or not to be, that is the question.” “Winter brings a bit of sadness.” “Silence covers hidden places.” When you have mastered meter, you will be tempted to add rhyme. Do not do this.Rhyme draws attention to your meter and makes it predictable. Need I remind you that predictability is the killer of surprise and delight? Blank verse is the name for words written in meter that do not rhyme. Blank verse creates magical music in the mind. Do you want your words to be remembered? Learn to write blank verse. Roy H. WilliamsPS – There are a multitude of meters. You do not need to know them all. But if you are curious to know a little more, visit Indy Beagle’s rabbit hole. Your best ideas always come to you when you stop trying so hard to find them. Sara Connell has studied why moments of clarity often surface while walking, showering, or just letting the brain wander. Sara teaches her readers and clients how to generate breakthrough ideas intentionally. Do you have more ideas than time to pursue them? Sara can solve that for you, as well. Do you want to listen in as Sara Connell shares her methods with roving reporter Rotbart? Do you want to learn how to: 1. slow the mental noise, 2. identify which ideas are worth exploring, and 3. turn flashes of inspiration into concrete next steps for business and life? The place to go is MondayMorningRadio.com

  2. Sep 7

    Energy & Activities, Decisions & Consequences

    Unexpected events happen to us all.This is why it is never completely within our power to determine the acceleration and elevation of our lives. We can, however, influence our futures to a meaningful degree through the intensity of our energies and the direction of our activities. Your energy and your activities, your decisions and their consequences are the gas pedal, the gearbox, the steering wheel and the roulette wheel of your life. Energy is the fuel that determines how fast your motor is spinning.How much energy are you expending each day?Activities determine your acceleration.What are you doing each day with your time?The amount of time you spend doing a thing – let’s call it “practicing” – determines whether you are in first, second, third, fourth, or fifth gear.Decisions spin the roulette wheel of Probability.Consequences follow decisions.Some of these consequences will be the ones that you were hoping for when you made your decision. Others will not. Unintended consequences happen to us all.Serendipity is an unintended consequence that works in your favor. Catastrophe is an unintended consequence that works against you. Never assume that the roulette wheel of Probability will always land on a winning number. Even when you have a 90 percent probability of winning, one out of every ten spins of the roulette wheel will punish you for no reason. It isn’t fair. It isn’t right. You didn’t plan for this. You didn’t choose it. But it happened. Get over it. Get past it. Deal with it. Move on. Do not allow your ears to hear your mouth tell the story of your bad luck. Do not let your eyes read the words of it; for every time you revisit your dark story, you empower that one, bad spin of the roulette wheel to determine the acceleration and elevation of your life. Quit whining and start winning. What will you do with your energy and activities, your decisions and their consequences?Will you choose a journey that is structured and predictable, or will you choose an exciting adventure? Predictable, structured journeys are often tedious and soul-sucking. Adventures are exciting because they bubble with trouble and danger. If there lurks no Wicked Witch, no dragon, no lions or tigers or bears, you are not having an adventure. Paul Tournier wrote a marvelous book called “The Adventure of Living”.Here are a few bits of its wisdom: “The excitement of adventure rescues us from the Sea of Introspection that drowns many of those who hesitate.” “The adventurous life is not one exempt from fear, but on the contrary, one that is lived in full knowledge of fears of all kinds, one in which we go forward in spite of our fears.” “The law of adventure is that it dies as it achieves its object.” Dorothy, go, adventure beyond the Wicked Witch, the flying monkeys and the sleep of the poppies, all the way to Oz. Bilbo, go, adventure beyond William the troll and the spiders of Mirkwood into the lair of the dragon. Ride through the skies on the backs of giant eagles and return home as an altogether different Hobbit. Frodo, go, adventure to Mordor with elves, dwarves, and men, destroy the ring, save Middle earth, then sail away on the White Ship to the Undying Lands. Go, reader, find your adventure and feel alive again. Roy H. WilliamsThe Wall Street Journal published a Pulitzer Prize-winning newspaper on September 12, 2001, the day after 9/11. Their offices had been destroyed. The boss could not be reached. The Journal was published, nonetheless. Listen as deputy rover Maxwell Rotbart interviews roving reporter Dean Rotbart, his father and co-host. They are talking about Dean’s newly expanded September Twelfth: An American Comeback Story. What we can learn from the Journal’s extraordinary response to a crisis that no contingency plan would ever have anticipated? You are unreachable and your offices have been destroyed. Do your people know what matters? Do they feel empowered to act? Can you believe that 9/11 happened 25 years ago? You will find it all at MondayMorningRadio.com NOTE: First published in 2021, September Twelfth received a Gold Medal from the Nonfiction Authors Association.

  3. Aug 31

    The Glimmering of Deep Waters

    Linda Pastam wrote a marvelous poem called “Driving West” in which these lines appear: We are the pioneers of our own histories, drawn to the horizon as if it waited just for us the way the young are drawn to the future, the old to the past. “…the way the young are drawn to the future, the old to the past.” I need you to hold those words tightly in your hands, even though they wriggle and thrash like slippery fishes anxious to escape your unfamiliar fingers and return to the quiet darkness where they can breathe water and feel entirely at home. Hold on to those words.Dr. Roger Sperry was awarded the Nobel Prize in 1981 for his documentation of the differences between the two hemispheres of our brains. One half of your brain puts you in touch with this Present Moment in this Real World. The other half puts you in touch with the Past and the Future in that mystical – magical – hallucinatory unreliable World of Imagination. Dr. Sperry discovered that what appears to a brain divided into two halves could more accurately be described as two separate, competing brains. In his Nobel Prize acceptance speech, Sperry said, “Each brain half appeared to have its own, largely separate, cognitive domain with its own private perceptual, learning and memory experiences, all of which were seemingly oblivious of corresponding events in the other hemisphere.” Dr. Sperry later said, “Each hemisphere of the brain is indeed a conscious system in its own right, perceiving, thinking, remembering, reasoning, willing, and emoting, all at a characteristically human level, and both the left and the right hemisphere may be conscious simultaneously in different, even in mutually conflicting,mental experiences that run along in parallel.” Regardless of which half you prefer, both halves are equally important. One half of your brain puts you in touch with This world. The other half puts you in touch with Possible worlds. One half puts you in touch with the sciences. The other half puts you in touch with the arts. Now let’s get back to those wriggling fish that I asked you to hold.The Future to which the young are drawn, and the Past to which the old are attracted, are different time zones in the world of imagination. The young live in the brightness of the noonday sun. The old live in the twilight and remember the light of day. Most Americans attempt to persuade each other with facts. We do this because we trust Science and we worship Mathematics, and that is why we write such terrible ads. Most of us, most of the time, trust our instincts. We trust our intuitive hearts. This is what Nobel laureate Daniel Kahneman described as System 1 or “Thinking Fast” in his book, “Thinking Fast and Slow.”Behavioral scientists estimate that roughly 90% to 95% of our daily decisions are made automatically and unconsciously using System 1 thinking. Most people don’t want to admit it. In fact, most people refuse to accept it. But the scientific truth is that we make at least nine-tenths our decisions in that half of the brain where the darkwater fish glimmer effortlessly and thoughtlessly, silver and gold in the moonlight. Study the arts. Learn to win the heart. If you win the heart, the mind will follow. The mind will always create logic to justify what the heart has already decided. Roy H. WilliamsPaul Kesig uses the acronym L.O.V.E. to encapsulate his approach to sales. L is for celebrating Little wins. O is for asking Open-ended questions. V is for creating and communicating Value. E is for building an Emotional connection. Paul says that pairing love with sales strikes many people as contradictory. This is usually because their experiences with bad salespeople have taught them to truly hate the sales process. Listen in as Paul explains to roving reporter Rotbart that those who have adopted his approach have quickly discovered that L.O.V.E. really can spell success; MondayMorningRadio.com

  4. Aug 24

    The Island Magic of Being Invisible

    The Island Magic of Being Invisible(A Song for My Partners)Six months later, a thought occurred to me; Writing for Youtube is like writing for radio and TV. Every writer has at their disposal the same techniques and tools; microphones, sound effects and cameras of every kind. But if you will succeed you must limit yourself to the microphone of your keystrokes; the sound effects and cameras of your mind. When we hear the words of Shakespeare they become music in our ear, and when we hear Robert Frost we are no longer lost. Those rhythms, mental music, and refrains remind me of the language of the Bible of King James. So what now, shall we do? I will try to imitate them and you will, too. We will write words for television and radio. We will tell stories and our clients will get rich you know. We will write essays and teach everything we show. People will remember what we taught them but forget who told them that it was so. We will write songs that make singers comprehensible. But we ourselves will always be invisible. Why do we do this, you and I? We do it because we have to, we don’t need to know why. We do it because we feel compelled. Writing is the only time we don’t feel like we should be doing something else. Roy H. WilliamsPennie and I were in New York 40 years ago for ArtExpo in the Jacob K. Javits Center. We spent 3 days looking at more than 10,000 pieces of pieces of art and meeting many hundreds of artists as we walked those 500,000 square feet together. At the end of the show we went home with only 3 pieces, all of which were purchased from a relatively unknown Israeli artist named Reudor Gratch. We invited Reudor and his wife, Effie, to dinner that night at “One if By Land, Two if By Sea” in Greenwich Village. We had an incredible evening with them. The next day, I picked up a newspaper when I noticed that one of the serigraphs we had purchased from Reudor was one of only THREE pieces of art the newspaper had photographed for their review of that year’s ArtExpo. You can see it at the top of this page.

  5. Aug 17

    Impression vs. Clarity

    August 17, 2026 “Trust” is a fuzzy word. We know the meaning of the word, but it conjures no clear image in the mind. “Razor blade” is a vivid word. Every time you hear it, you can see that razor blade clearly on the visuospatial sketchpad of working memory – also known as your imagination – in the dorsolateral prefrontal cortex of your brain. Trust is abstract. Razor blade is concrete. Trust is an artistic, emotional, relational word. Razor blade is a scientific, logical, transactional word. If you are thinking, “Razor blade is not a word; it is two words,” please be aware that I know this. “Razor blade” is a 3-syllable construct that conjures a vivid, concrete image in the mind. But those 3 syllables* require the combination of two nouns, “razor” and “blade” to deliver clarity. Were I to say only “blade,” you might think of a sword or a pocket knife or the knife with which you carve the turkey at Thanksgiving. Were I to say only “razor,” you might think of that classic, metal shaving instrument that slowly opens to reveal a thin, double-edged blade when you twist the knob at the bottom of its handle. Or you might think of that black, blue and chrome Norelco Aquatec that currently lies in a drawer below the mirror gaze into which you gaze as you run that buzzing little beast over the stubble on your bleary-eyed face each morning. Yes, I know that “razor blade” is two words. But for the purpose of this essay, I am thinking of it only as a series of 3 syllables that deliver a concrete image. “Trust” is a single syllable that does not deliver a concrete image, but it does deliver a meaningful impression.Do you trust your husband? Do you trust your wife? Would you trust your dog to protect your life? Do you trust the government? Do you the trust the police? Do you trust your insurance company or are you being fleeced? In those nine seconds, I aimed the eyes of your imagination at 6 different subjects, but that single syllable – “trust” – delivered what I needed it to deliver each time. Let me summarize what I have spoken. Abstract versus Concrete is essentially Impression versus Clarity. Reader, are you troubled that I said, “I have spoken,” when the technical truth is that I have written? Here’s another little tidbit for you. The written word has no meaning until it has been translated into the spoken word it represents. Even when you are reading silently, you are hearing words in your mind. When you translate t-r-u-s-t into the single syllable that those 5 letters represent, the written word becomes the spoken word in your mind. You have been told that one picture is worth a thousand words.Maybe you even believe it. Let’s put that to the test. Draw, paint, photograph, or use AI to create a picture of “trust.” The impression that we want to deliver to the viewer is the identical impression that is delivered by that glorious single syllable, “trust.” The image you create can contain no words, no letters, no sounds, no numerals. We are looking for that mythical picture that is supposedly able to deliver what cannot be delivered in a thousand words. When you have created your picture, show it to 100 people. Say only, “Tell me what you see.” I do not believe that you can create a picture that will cause anyone to look up at you and say, “Trust.” Let it be written it letters of fire across the skies: “One word is worth a thousand pictures.” I wish for you a joyous and productive day. Roy H. Williams*ray-zur blayd or /ˈreɪ.zɚ ˌbleɪd/ in the International Phonetic Alphabet “Working hard” is usually considered a virtue. But what happens when work becomes so central to your identity that you can’t switch it off? Do you continue working even when you are exhausted, on vacation, or spending time with the people who matter most? Dr. Angelica Perez-Litwin has spent more than two decades observing high-achieving clients — and, as she candidly explains, she has experienced this problem herself. As she explains to roving reporter Rotbart, “A person does not need to surrender their ambition. The solution is to build a healthier relationship with achievement. Professional and financial success can remain important without becoming the only measure of who you are.” Listen and learn at MondayMorningRadio.com

  6. Aug 10

    Bernie was Born in a Farmhouse

    Between the village of Anwick and the town of Sleaford in Lincolnshire, England, lies a farmhouse. It is at this farmhouse that our journey begins. Robert is a stockman on a farm. Daphne is his wife. Their little boy, Bernie, is born in that little farmhouse by lantern light because the house is much older than electricity. When Bernie is five years old, his father is promoted to farm manager, and they are moved into a house with electric lights. Bernie thinks, “Now we are living the good life.” He leaves school at 15, but his mother has given him a love for literature and her father “Poppy” has injected him with a love for nature and narrative poetry. Bernie sends a few of his poems to a music publisher in London who is looking for song lyrics.That same publisher is talking to a young man named Reggie who is looking for a way to leave “Bluesology,” a mediocre local band that plays songs while the patrons of local restaurants eat fish and chips. Reggie says to the publisher, “I’m very good with music, but I can’t write lyrics. I’m hopeless.” The publisher responds by handing Reggie an unopened envelope that he snatches from the top of the pile on his desk. He says to Reggie, “See what you can do with that and get back to me.” Neither Bernie nor Reggie are accepted by the music publisher, but they are accepted by each other. Bernie mails poems to Reggie in London, and Reggie writes the music that turns Bernie’s poems into songs. You have heard many of these songs, I’m sure. According to Jordan Runtagh, “‘Rocket Man,’ ‘Honky Cat,’ ‘Crocodile Rock’ and ‘Daniel’ all immediately shot into the Top 10 in rapid succession. By 1975, they were responsible for 2 percent of all records sold on the entire planet. That same year they released Captain Fantastic and the Brown Dirt Cowboy, which became the first LP in history to debut at the top of the Billboard chart.” Reggie is Captain Fantastic and his farmboy friend Bernie is the Brown Dirt Cowboy.Reggie knows, of course, that he is unlikely to become famous as Reggie Dwight, so he creates a new name from the names of his former bandmates, Elton Dean and John Baldry. As “Elton John,” Reggie writes the tunes that make Bernie’s poems famous around the world. Some of those tunes are “Your Song,” “Levon,” “Tiny Dancer,” “Candle in the Wind,” “Saturday Night’s Alright for Fighting,” “Bennie and the Jets,” “Don’t Let the Sun Go Down on Me,” “The Bitch is Back,” “I’m Still Standing,” and “I Guess That’s Why They Call It The Blues.” In 1973, Bernie was traveling to concerts with always high, out-of-control Elton, doing the job each day of all the king’s horses and all the king’s men by “putting Humpty Dumpty back together again.” When the Brown Dirt Cowboy decided that he didn’t want to do it anymore, he wrote his brother a letter of departure:“When are you gonna come down? When are you going to land? I should have stayed on the farm. I should have listened to my old man. You know you can’t hold me forever. I didn’t sign up with you. I’m not a present for your friends to open. This boy’s too young to be singing the blues. So goodbye yellow brick road where the dogs of society howl. You can’t plant me in your penthouse. I’m going back to my plow. Back to the howling old owl in the woods hunting the horny back toad. I’ve finally decided my future lies beyond the yellow brick road.” “What do you think you’ll do then? I bet they’ll shoot down the plane. It’ll take you a couple of vodka and tonics to set you on your feet again. Maybe you’ll get a replacement. There’s plenty like me to be found, mongrels who ain’t got a penny sniffing for tidbits like you on the ground.” Reggie Dwight did what he always did. He wrote a tune and sang what Bernie had written.In the days when an album that sold a million copies was a “Gold Record,” Reggie and Bernie’s album, “Goodbye Yellow Brick Road” sold 30 million copies. A few years ago, Bernie Taupin spoke of the “inseverable bond” of brotherhood that he and Elton have shared for 60 years. “In the insanity of our lives, there’s nothing better than the times when we get to sit down, just together. Like those moments in the dressing room, about a half an hour before he goes on, when I’ll go in and see him and there’s nobody else in there, and it’s just he and I. The calm before the storm. It all comes back. When we’re just alone with each other, it seems like a frozen capsule of time that everything we’ve ever done together inhabits. That’s magical to me.” Bernie, I think I speak for a lot of other people when I say that your partnership is magical for us, as well. Roy H. Williams

  7. Aug 3

    Shortcuts, Pro Tips, and Life Hacks

    The Three Quivering Questions of Modern Society:How can I achieve my goals with less effort?How can I achieve my goals in less time?How and where can I find pleasure? These are the “How to…” questions. (I call them the Quivering Questions because they contain an anxious energy similar to that of an addict looking for his or her next “fix.”) Shortcuts, pro tips, life hacks, and insider secrets are snippets that exist to tell you “How to…” Schools, seminars, master mind groups, and countless consultants exist to tell you “How to…” Millions of books and Youtube videos have been written and produced to tell you “How to…” The answers to the “How to” questions are always Informational. The Three Ancient Questions That Echo Within Us:Who Am I? (Identity)Why Am I Here? (Purpose)What Must I Overcome? (Adventure) Those are the “Fascination” questions. Fascination is the drive behind our search for God and our hunger for entertainment. Faith and entertainment seem incongruent until you realize that both of them fascinate us because they change our mood and lift us higher. The answers to the “Fascination” questions are always Relational. When you understand these 6 questions, you understand the essence, attraction, and purpose of social media.Youtube offers only “How to” videos and “Fascination” videos. Likewise, every book is either a “How to” book or a “Fascination” book. Television shows are either “How to” or “Fascination.” Movies and music lend themselves mostly to fascination. I told you, “Fascination is the drive behind our search for God and our hunger for entertainment.” When we contemplate our existence and the possibility of God, we ask, Who Am I?Why Am I Here?What Must I Overcome? Your answers to those questions will determine your faith, whether it be Judeo-Christian, Hindu, Moslem, Buddhist, Atheist, Agnostic, or one of the many other belief systems with millions of followers. When entertainment elevates our mood, our fascination comes from identity reinforcement. The books, movies, and television shows that we love are the ones that show us a reflection of ourselves.When we identify with a character, we vicariously experience the challenges they face. These challenges are known as the plot or the “narractive arc.” We likewise experience the evolution of that character when they are changed by those challenges. This is known as the “character arc.” The characters with whom we identify remind us of who we are. Identity reinforcement is the essence of affinity groups.An affinity group is any group of people who are attracted to the same thing. Every religion is an affinity group. The fans of a sports team are an affinity group. People who follow fashion are an affinity group. If you like jazz music, or hip-hop, or Jeeps or NASCAR or backpacking or sewing or science fiction or romance or current events or capitalism or gossip, you are in an affinity group. Mass media and social media exist to attract and serve affinity groups. The size of a business opportunity is largely determined by size of the affinity group it serves.If you are an electrician, a plumber, or an HVAC technician, your affinity groups will be people who like and need electricity, running water, and comfortable temperatures. Your limiting factors will be the population of your trade areathe strength of your competitors.how often the average person needs your servicesWhether or not your name is the one people think of first and feel the best about. If you are a dentist, a jeweler, a lawyer, or a tree trimmer, your limiting factors will be the population of your trade areathe strength of your competitorshow often the average person needs your servicesWhether or not your name is the one people think of first and feel the best about. If you own a restaurant, a grocery store, or sell some other product that people need weekly, your limiting factors will be the population of the neighborhood in which you are locatedthe quality of the customer’s experiencethe visibility of your location Believe it or not, everything I have told you in these 727 words is extremely important when you are creating the messages that you will spend your advertising budget to deliver.I understand if you are surprised by this, but it is true, nonetheless. Roy H. Williams Facebook has 3.07 billion monthly active users YouTube has 2.5 billion monthly active users Instagram has 2 billion monthly active users TikTok has 1.58 billion monthly active users LinkedIn has 930 million monthly active users NOTE: Monthly Active Users tells you only the Reach of these platforms. But to compare Effectiveness, you would need to know how much time each week a user spends on each platform. You would also need to know how many times each week the same user could be reached on that platform. I’m Indy Beagle THIS WEEK on Monday Morning Radio: Steven Mercer speaks from personal experience when he tells entrepreneurs how to build a service practice without sacrificing their values, their time, or their financial stability. Deputy rover Maxwell Rotbart asks brilliant questions and scribbles notes while Steven Mercer explains how to transition gradually from current employment to independent practice. He then explains how to attract clients through referrals and valuable content. He also explains how to decide when advertising makes sense. Do you want to know the best ways to set fees, establish boundaries, and handle difficult clients? Class will begin the moment you arrive at MondayMorningRadio.com.

  8. Jul 27

    Life is an Adventure Without Socks

    Life is an adventure of choices and consequences.Choices and consequences. I believe that with all my heart. But I do not believe that wise choices will always yield the outcome you desired. The Book of Ecclesiastes is filled with the wisdom and insights of Solomon, who had this to say in chapter nine; “I returned, and saw under the sun, that the race is not to the swift, nor the battle to the strong, neither yet bread to the wise, nor yet riches to men of understanding, nor yet favor to men of skill; but Time and Chance happens to them all.” I agree with what Solomon wrote, so I dare not say that a wise choice will always produce the desired outcome. But I will say that in the absence of unlucky timing and plain old bad luck, good Choices usually lead to good Consequences. Vi Wickam, one of my Wizard of Ads partners, wrote 140 words last week that knocked my socks off. I am typing these words to you on a computer that sits on top of my desk. Below that desk are my bare feet. My socks are nowhere to be found. These are the 140 words that Vi Wickam wrote for American Business Secrets.Make a Decision. Many people talk about decisions, but few people understand what it really is to make a decision. Not every choice is a decision. Decide comes from the Latin words “de” – meaning OFF – and “caedere”, meaning to CUT. To decide is to Cut Off the other possibilities. Few things are as powerful as a true decision. To decide is to move in a direction and to cut off the others. To decide is to keep your focus, and to not look back. To decide is to face your fear of loss. Every decision comes with loss, and you must face it. When you face that fear, you will feel relief. You will breathe easier. To decide is to stop second guessing yourself. To decide is to move forward with clear vision, and clear purpose. Make a decision today. With American Business Secrets, I’m Vi Wickam. Do you often have to explain, justify, and defend your decisions?Me, too. These are the 3 key sentences in Vi’s 140-word essay that jerked my eyes open and blew my socks away: Not every choice is a decision.To Decide is to Cut Off the other possibilities.Every decision comes with loss, and you must face it. Some people believe that if you delay long enough, a solution will arise that causes no discomfort, no inconvenience, and no awkward moments. You will find these people waiting for their luck to turn, waiting for their ship to come in, waiting for their big break, waiting to begin this long, awkward, funny, delightful and difficult Walk of Life. Roy H. WilliamsSaturday, August 1st, will mark the 150th Anniversary of Colorado’s admission to the Union as the 38th state. That milestone might not seem to relevant at first glance, but your opinion will quickly change. Maxwell Rotbart reveals in his new book, “Becoming Colorado,” the Rocky Mountain territory’s long struggle for statehood offers valuable lessons for today’s business executives in leadership, negotiation, coalition building, crisis management, branding, and strategy. Chief rover Dean joins deputy rover Maxwell to explore the business counsel hidden within Colorado’s remarkable journey to statehood. Together, they will validate Winston Churchill’s famous observation: “The longer you can look back, the farther you can look forward.” Are you ready to be fascinated? The place to be is MondayMorningRadio.com

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About

Thousands of people are starting their workweeks with smiles of invigoration as they log on to their computers to find their Monday Morning Memo just waiting to be devoured. Straight from the middle-of-the-night keystrokes of Roy H. Williams, the MMMemo is an insightful and provocative series of well-crafted thoughts about the life of business and the business of life.

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