Fitt Insider

Joe Vennare
  • 4.2 (10)
  • Entrepreneurship
  • Updated Weekly

Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.

  1. 6h ago

    Lilly Buys AtaiBeckley, Wonder Raises $650M, AI Decodes the Brain

    July 17, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Eli Lilly acquires AtaiBeckley for up to $3.8B, the largest psychedelic medicine deal yet, gaining an intranasal DMT therapy in Phase 3 for depression Wonder closes $650M Series D at $9B valuation, building a vertically integrated food platform spanning restaurants, delivery, and AI personalization Hemispheric emerges from stealth with $52M and Descartes, a foundation AI model trained on EEG data to diagnose depression, PTSD, and Alzheimer's Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → insider@fitt.co

  2. 1d ago

    Eli Lilly Backs Oura, Neko Raises $700M, Wellness Becomes Default

    July 16, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Eli Lilly makes equity investment in Oura, deepening ties as 100,000+ members log GLP-1 use and wearables become the engagement layer between visits Neko Health closes $700M round ahead of US launch, betting vertically integrated scans can move healthcare upstream with 75% of members prepaying PwC report finds over half of consumers prioritize a longer healthy life and 80% use a wellness app, as health becomes embedded in daily routines Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → insider@fitt.co

  3. 2d ago

    Eternal Shuts Down, Nirva Raises $8M, Wearable Data Stalls

    July 15, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: AMA survey finds 86% of physicians review consumer wearable data, but only 6% say it's integrated into clinical workflows or health records Eternal winds down after failing to secure funding, a reminder that comprehensive preventative care is operationally complex and capital intensive Nirva raises $8M for an AI wearable necklace that listens continuously, shifting consumer health from biometrics toward emotional intelligence Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

  4. 2d ago

    IM8 Lands $1B, Cancer Cases Rise, Digital Health Matures

    July 14, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: IM8 secures up to $1B in non-dilutive financing from General Catalyst after hitting $200M revenue, expecting $300M ARR by year end WHO projects annual cancer cases will climb from 21M to nearly 35M by 2050, driven by aging, obesity, and healthcare inequities Rock Health reports $10.5B raised across 273 digital health deals in H1 2026, the strongest pace since 2021 as capital concentrates Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

  5. 4d ago

    347. Stephen Ellsworth, Founder of poppi

    Today, I'm joined by Stephen Ellsworth, founder of poppi.   Originally launched at farmers markets as "Mother Beverage," poppi rebranded in 2020 and scaled rapidly before being acquired by PepsiCo for nearly $2B.   In this episode, we discuss cultivating consumer obsession.   We also cover:   How 2.5 years at farmers markets became the ultimate R&D Why the $50M revenue milestone matters Landing a deal on Shark Tank Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Website: www.drinkpoppi.com/  Stephen's Instagram: https://www.instagram.com/stephenellsworth_/    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com  to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:49) Background and poppi origin story (02:40) Mother Beverage to poppi journey (04:50) Two-year R&D at farmers market (06:20) Shark Tank and capital inflection (08:12) Rebranding decision and strategy (11:00) 2020 timing and category alignment (12:40) Intuition-driven product development (13:40) COVID acceleration (14:45) $50M inflection point (16:20) Founder preferences: zero to one vs. scaling (17:50) Product obsession and team building (18:40) 15–20% better formula (20:00) poppi playbook and thinking differently (21:50) Democratizing better-for-you foods (25:30) PepsiCo acquisition concerns (28:45) Large incumbents vs. innovation (31:00) Post-acquisition emotions (35:15) Preferment vs. retirement (37:30) What's next (39:15) Conclusion

  6. Jul 10

    Whoop Taps Nike CMO, Reformed Raises $22M, Bold Expands GLP-1s

    July 10, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Bold adds Medicare-backed GLP-1 prescriptions to virtual weight management, pairing medication with strength training as CMS's new Bridge program cuts costs to $50/month UK startup Reformed raises $22M Series A after scaling to $70M revenue, embedding collagen and creatine into coffee and matcha to upgrade existing habits Whoop hires former Nike CMO DJ van Hameren to lead global marketing ahead of a potential IPO, broadening beyond athletes past three million subscribers More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider Reach out → insider@fitt.co

  7. Jul 9

    Peptide Demand Grows, Sleep Gets a Reset, Neighborhoods Shape Health

    July 9, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: The New Consumer survey finds younger demographics interested in peptides but wanting clinical guidance, as an FDA panel weighs expanded compounding this month MIT analyzes 28,000 US neighborhoods with AI, finding walkable, mixed-use design generates up to 4x greater health gains in underserved communities NYT physician argues the eight-hour sleep obsession has outpaced science, as trackers fuel "orthosomnia" and quality matters more than a universal target More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → insider@fitt.co

  8. Jul 8

    Gyms Become Third Places, Medtronic Expands Wearables, GLP-1 Use Surges

    July 8, 2026: Your daily rundown of health and wellness news, in under 5 minutes. Today's top stories: Gallup survey finds 11% of US adults now take GLP-1s for weight loss, nearly quadruple 2024, as compounded versions gain share on cost American Time Use Survey shows only 30% of adults socialize daily as gyms and studios grow 60% over 15 years, filling the social gap Medtronic partners with Corsano Health to bring FDA-cleared multi-parameter wearable to hospitals, moving continuous monitoring into clinical care Today's episode is brought to you by AIIR — a modern communications and experiential agency for health, wellness, fitness, and performance brands. From earned media to events and creator-led campaigns, AIIR helps companies sharpen their story, earn attention, and build trust that compounds. Visit https://aiir.agency to learn more. More from Fitt: Fitt Insider breaks down the convergence of fitness, wellness, and healthcare — and what it means for business, culture, and capital. Subscribe to our newsletter → insider.fitt.co/subscribe  Work with our recruiting firm → https://talent.fitt.co/ Follow us on Instagram → https://www.instagram.com/fittinsider/ Follow us on LinkedIn → linkedin.com/company/fittinsider  Reach out → insider@fitt.co

See All (458)

4.2
out of 5
10 Ratings

About

Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.

Information

  • Creator
    Joe Vennare
  • Years Active
    2019 - 2026
  • Episodes
    458
  • Rating
    Clean
  • Copyright
    © Fitt Ventures Inc
  • Show Website
    Fitt Insider

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