Fitt Insider

Joe Vennare

Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.

  1. 6D AGO

    338. Jason Daniel, Founder & CEO of LSKD

    Today, I'm joined by Jason Daniel, founder and CEO of LSKD.   An Australian fitness apparel brand born from motocross culture, LSKD has scaled to $200M in revenue, 700+ employees, and 31 retail stores since launching in 2007.   In this episode, we discuss building a global brand from a grassroots community.   We also cover: From carpenter to founder LSKD's self-funded growth Community event strategy   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    Website: www.lskd.co  Instagram: https://www.instagram.com/lskd/  US Instagram: https://www.instagram.com/lskd.usa/  Running: https://www.instagram.com/lskd.running/  ADA: https://www.instagram.com/lskd.ada/  HQ: https://www.instagram.com/lskd.hq/    -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:35) The Loose Kid origin (04:05) Going full-time LKI (05:00) Finding the why (06:35) 2018 rebrand to LSKD (08:00) $3M to $200M growth (11:00) Self-funded discipline (15:25) Channel evolution (19:00) Community event strategy (22:45) Failing forward (25:10) Global expansion (26:25) Product innovation (28:45) Where to find (29:35) Conclusion

    28 min
4.2
out of 5
10 Ratings

About

Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.

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