Fuel The Flow

Valerie Feghali

Building a business takes grit. So does living a healthy, balanced life. What if the two are more connected than you think? On this show, your host, Valerie Feghali, dives into health, wealth, and running a resilient business and body. We'll explore how fueling your mind and body directly impacts success, energy, and outcomes. Through inspiring stories, practical strategies, and powerful takeaways, you'll leverage business strategy and personal growth. If you're an ambitious entrepreneur or career driven personality that wants to stay strong and avoid burnout, this podcast is for you! 

  1. 2D AGO

    Coaches, Avoid This Mistake in 2026

    Is your health coaching business ready for 2026? As AI and ChatGPT make "information" free, the old model of selling education is dead. To compete, you must pivot to selling experiences. In this episode, Valerie Feghali delivers a "State of the Industry" address for online wellness coaches. If you are still selling general meal plans or educational PDFs, you are competing with robots that work for free. Valerie breaks down the exact strategic pivot you need to make this year: moving from a "Generalist" (The Swiss Army Knife) to a "Hyper-Specific Specialist" (The Electric Screwdriver). You’ll learn how to redefine your client avatar for the post-pandemic world, why "community" is the only product AI can't replicate, and how to structure high-ticket offers that sell themselves—even in a saturated market. In this episode, you will learn: The "Experience" Pivot: Why clients are ghosting coaches for AI, and how to productize "connection" instead of content.Niche Strategy: The "Electric Screwdriver" analogy that proves why generalist coaches are losing money.Offer Architecture: How to build high-ticket packages around a single, urgent pain point (e.g., "3 AM hot flashes" vs. "hormone balance").The 2026 Client: Why your "Client Avatar" worksheet from 2020 is obsolete and the new questions you must ask.🔗 Resources Mentioned 👇 START YOUR FREE TRIAL OF THE WELLNESS VAULT 👇 Stop wasting hours on content creation. Get access to our all-in-one library of white-label meal plans, recipes, and social posts designed for health coaches. Start your 7-Day Free Trial: https://wellnessvault.com/ Connect with Valerie: Instagram: https://www.instagram.com/v.feghali/Website: https://wellnessvault.com/⏳ Timestamped Chapters 00:00 Is Information Dead? Valerie introduces the hard truth: in the age of AI, "education" is no longer a unique value proposition for coaches. 00:40 The AI Impact on Coaching Why clients are turning to ChatGPT for answers and how this forces coaches to change their business model immediately. 05:04 The "Electric Screwdriver" Strategy Valerie explains the difference between a "Swiss Army Knife" (Generalist) and an "Electric Screwdriver" (Specialist) and why you must choose a side. 09:27 Scale with The Wellness Vault A brief look at how the Wellness Vault helps coaches automate their content creation to focus on client experience. 09:56 The "Before & After" Technique How to articulate your value by painting a vivid picture of the client's transformation (using a wedding weight-loss example). 12:25 Structuring High-Ticket Offers Step-by-step advice on building a coaching framework that justifies premium pricing through specific deliverables. 15:12 Experience vs. Content Why "community" and "experience" are the only defensible moats against AI competition in 2026. 16:26 The "One Step" Rule How to simplify your Calls to Action (CTA) so potential clients actually take the next step. ⭐ Review the Podcast Enjoyed this episode? If you found value in today’s conversation, please leave a 5-Star Review on Apple Podcasts! It helps us reach more coaches like you and "Fuel The Flow" of the entire industry. Disclaimer: The Fuel The Flow Podcast is for educational purposes only and does not constitute medical or professional business advice. Always consult with a qualified professional before making changes to your health or business strategies. Health coach business plan, nutrition coaching tips, online business 2026, competing with AI, ChatGPT for coaches, Valerie Feghali, Wellness Vault, high ticket coaching offers, niche marketing strategy, scaling a wellness business, fema

    18 min
  2. 12/29/2025

    Copywriting For Health Coaches: Find Your Brand Voice ft. Becca Mitchell

    If you’ve ever sat down to write a sales page and felt like a "health coach robot" took over your keyboard, this episode is for you. We explore why trying to sound "professional" is actually killing your conversions, and how to find an authentic voice that makes clients feel like they already know you. In this conversation, Valerie sits down with expert copywriter Becca Mitchell to dismantle the fear of being "salesy.". Becca explains why "bland" copy is the enemy of growth and shares her signature "Micro-Storytelling" framework—a method for finding powerful content ideas in your boring daily routine (even while waiting in line for coffee). They also tackle the "Clarity Crisis" facing most wellness websites. If your tagline says you "help people live their best lives," you might be losing clients. Becca breaks down exactly how to rewrite vague promises into specific, irresistible hooks. Plus, we get into the heated debate of AI in copywriting: why copy-pasting from ChatGPT destroys trust, and how to use it ethically as a brainstorming partner instead. Whether you are struggling with writer's block or just want to write a sales page that doesn't feel gross, this episode is your permission slip to stop being professional and start being personal. In This Episode You’ll Learn: The "Anti-Robot" Approach: Why your unique personality is the only competitive advantage that matters in a saturated market.Micro-Storytelling 101: How to turn small, insignificant moments from your day into high-converting social media content.The "One Button" Rule: The specific call-to-action mistake most coaches make on their sales pages (and how to fix it instantly).Objection Handling: Where to place your FAQs to ethically answer client doubts before they even ask them.AI Best Practices: How to use tools like ChatGPT without sounding like a generic robot.Resources Mentioned: 🔥 GUEST PROMO: SAME DAY COPY 🔥 Need your brand or website copy done in just one day? Becca takes your ideas, turns them into clear, high-impact copy, and gets your first draft delivered SAME DAY, so you can launch faster. 👉 Check it out here: https://beccamitchell.co/same-day-copy/ 👇 YOUR ALL-IN-ONE CONTENT HUB 👇 Juggling meal plans, guides, and social content? Wellness Vault is your ultimate solution. Start your 7-day free trial and get instant access to client-ready resources. → Start My Free Trial: https://wellnessvault.com/ Connect with Becca Mitchell: Website: https://beccamitchell.co/Instagram: https://www.instagram.com/beccamitchellcopy/Connect with Valerie Feghali: Instagram: https://www.instagram.com/v.feghali/The Wellness Vault: https://wellnessvault.com/Detailed Chapters: (00:00) Introduction: Valerie introduces Becca Mitchell and discusses the common frustration of landing on a "bored" sales page that makes you click away immediately. (01:36) What is Copywriting? Becca demystifies the term "copywriting," explaining that it isn't legal protection but the art of using words to move messaging forward and sell your services. (03:45) Building Genuine Connection: A deep dive into why "being yourself" is a business strategy, and how relatability pulls up a chair for your potential clients. (05:38) The Art of Micro-Storytelling: Becca explains how to weave small pieces of your personal story into your business content so clients can see themselves in your journey. (07:48) Finding Stories in Boring Moments: Struggling to find "content"? Becca shares how to find inspiration in routine moments,

    41 min
  3. 12/22/2025

    The #1 Reason Clients Quit ft. Dr. Kasey Orvidas

    Are you a health coach frustrated by clients who ghost you or self-sabotage? In this episode of Fuel The Flow, Valerie Feghali sits down with Dr. Kasey Orvidas to reveal the psychology of weight loss for coaches.  We dive deep into why meal plans fail without behavior change, how to shift clients from extrinsic to intrinsic motivation, and the science of reframing "laziness" as a met need. If you are ready to stop feeling like an imposter and start mastering client retention through evidence-based mindset coaching, this conversation is your blueprint. Dr. Kasey Orvidas holds a Ph.D. in Psychology and is a certified health and fitness coach who bridges the gap between academic research and practical application. She shares her proven strategies for handling non-compliant clients, building autonomy, and creating lasting results that go beyond willpower. In This Episode, We Discuss: 00:00 Intro: Valerie introduces Dr. Kasey Orvidas and the critical importance of coaching psychology.01:11 Why Clients Don't Do the Work: Validating the frustration coaches feel when their perfect plans are ignored by clients.03:56 Empathy vs. Rigidity: How to find the delicate balance between being a supportive listener and holding firm, professional boundaries.07:29 Identity Shift: Strategies for moving clients from a "Fixed Mindset" (I can't change) to a "Growth Mindset" (I can learn).14:28 The Motivation Spectrum: Understanding the difference between guilt-driven (extrinsic) motivation and value-driven (intrinsic) motivation.17:45 Tapping Into Intrinsic Drives: Practical techniques to help clients discover the internal reasons that actually drive long-term adherence.20:19 Visualizing Progress: How to help clients recognize and celebrate "wins" that have nothing to do with the number on the scale.24:29 The Psychology of Self-Sabotage: Reframing "bad" behaviors as maladaptive solutions to valid needs rather than just moral failures.27:52 Breaking Bad Habits: Dr. Kasey shares the "Cheez-Its Strategy"—using friction to disrupt mindless eating patterns.31:08 Imposter Syndrome: How to maintain your confidence and authority as a coach, even when your clients are struggling or ghosting you.34:34 The First Session Protocol: The exact conversation you need to have to set expectations early and prevent client disappointment later.38:33 Dr. Kasey's Routine: Personal habits and self-talk strategies for maintaining a healthy mindset as a high-performing entrepreneur.Resources Mentioned: 🎁 FREE GIFT: Get 5 free mindset & behavior change lessons (with PDFs) to help clients stick to the plan: https://www.healthmindsetcert.com/5-free-lessons-organic👇 YOUR CONTENT HUB: Juggling meal plans and social content? Wellness Vault is your ultimate solution. Start your 7-day free trial: https://wellnessvault.com/Connect with Dr. Kasey Orvidas: Website: https://www.kaseyorvidas.com/Instagram: https://www.instagram.com/coachkaseyjo/YouTube: https://www.youtube.com/@NotAnotherMindsetShowConnect with Valerie Feghali: Instagram: https://www.instagram.com/v.feghali/The Wellness Vault: https://wellnessvault.com/Review the Podcast: If you enjoyed this episode, please leave a 5-star review on Apple Podcasts or Spotify! Your support helps us reach more coaches and continue fueling the flow of the wellness industry.

    42 min
  4. 12/15/2025

    This 1 MISTAKE Stops Customers From Upgrading Their Offers

    Are you tired of building an email list that never buys? You might be falling into the "Freebie Trap." While giving away free PDFs builds a list, it often builds a list of people who only want free things. In this episode, Valerie reveals the strategy that changed her business: The Low Ticket Offer. She breaks down the psychology behind why charging even a small amount ($27–$47) creates "skin in the game" and filters out window shoppers. You will learn how to create a "Tripwire" offer that liquidates your ad spend, closes the engagement gap, and primes your audience for your high-ticket coaching programs. It's time to stop chasing volume and start chasing value. 🕒 Timestamps & Chapters 0:00 Intro: The Problem with Low Ticket Transitions0:59 Low Ticket Offers vs. Freebies (The Debate)2:03 Why Free Leads Are Often "Freeloaders"3:48 Closing the Engagement Gap with Paid Products4:21 Defining the Low Ticket Offer ($27-$47)5:35 Requirement 1: It Must Solve a Specific Problem6:28 Requirement 2: Minimum Friction to Use7:24 Best Examples of Low Ticket Offers for Coaches8:34 Traffic Strategy: Paid Ads vs. Organic11:16 The Ascension: Moving Buyers to High Ticket Coaching13:15 Upsell Strategy 1: The Strategy Call14:20 Upsell Strategy 2: Workshops & Challenges15:37 Final Thoughts & Next Steps🔗 Resources Mentioned Full Episodes Playlist: https://www.youtube.com/playlist?list=PLd8ZHsfhiikkdpBAs489w1XfOd3cAhwkdShort Clips for Quick Tips: https://www.youtube.com/playlist?list=PLd8ZHsfhiikmK95ykcFuSAuqf9li03Gv5🔥 Coaches, save hours and level up your client results! Get done-for-you high protein recipes, a 4-week meal plan, snack guides, shopping tools, and more, all ready to brand as your own. Perfect for wellness & nutrition pros who want faster client wins and less busy work. 👉 Check it out here: https://offer.valeriediane.com/highprotein 👇 Your All-In-One Content Hub Juggling meal plans, guides, and social content? Wellness Vault is your ultimate solution. Get customizable meal plans, client-ready guides, and social media graphics you can brand as your own. Start your 7-day free trial: https://wellnessvault.com/ Mentioned Episodes: Scaling with Systems (ft. Jill): Listen Here⭐ Memorable Quote "If you're just providing them with information, it's not going to go far. Information is accessible everywhere... What you want to provide is something they can take action on immediately." ⭐ About Valerie Valerie Feghali is a physical therapist turned software CEO, business coach, and founder of Wellness Vault. She knows the struggle of burnout firsthand, remembering the nights spent working until 2 a.m., exhausted by client work and frustrated that her dream career was turning into a nightmare. That experience became her mission: to empower fellow health and wellness coaches to escape the same exhausting cycle. Through the Fuel The Flow podcast and her done-for-you resources, she gives coaches the strategies and tools they need to scale their income and impact, without sacrificing their lives to do it. ⭐ Connect with Valerie Instagram: https://www.instagram.com/v.feghali/The Wellness Vault: https://wellnessvault.com/🌟 Review the Podcast If you loved this episode, please leave a 5-star review on Apple P

    16 min
  5. 12/08/2025

    How to Organize Your Coaching Business with Notion ft. Diana Lunzer

    Do you feel like your coaching business is held together by sticky notes, random Google Docs, and sheer willpower?  As health and wellness coaches, we are trained to heal the body, not necessarily to run a complex operation. But "winging it" on the backend is exactly what leads to burnout and prevents you from scaling to that next level of income and impact. In this episode, Valerie sits down with Diana Lunzer, a Productivity Strategist and Certified Notion Consultant. They dive deep into the transition from being a reactive, scattered solopreneur to a proactive, organized CEO. Diana breaks down exactly how to use tools like Notion and Zapier to automate the "boring" administrative tasks—like client onboarding and lead management—so you can get back to doing what you love: coaching. In this episode, we cover: The "Admin Overwhelm" Cure: Why you need a digital "Operating System" instead of scattered folders.Automating Onboarding: How to use Zapier to automatically add new leads to your CRM without lifting a finger.The "3 Goals" Rule: A simple framework for setting Quarterly Goals that actually stick.Solopreneur to CEO: How to shift your identity and stop acting like an employee in your own business.Notion AI Agents: The new technology that acts like a hired assistant for a fraction of the cost.Resources Mentioned: 👇 YOUR ALL-IN-ONE CONTENT HUB 👇  Juggling meal plans, guides, and social content?  Wellness Vault is your ultimate solution. Get customizable meal plans, client-ready guides, and social media graphics you can brand as your own.  Start your 7-day free trial and reclaim your time: https://wellnessvault.com/ Connect with Diana Lunzer:  Diana turns founders into productive powerhouses so they can create their 7-figure empire. She specializes in identifying where your business is leaking time and money, then uses tools like Notion to help you scale with peace and profit. Website: dianalunzer.comInstagram: @dianalunzerYouTube: Diana LunzerConnect with Valerie: Instagram: @v.feghaliThe Wellness Vault: wellnessvault.comSupport the Show:  If you loved this episode, please leave a 5-star review on Apple Podcasts or Spotify! Your reviews help us bring on more high-value guests to help you Fuel Your Flow. Disclaimer:  The Fuel The Flow Podcast is for educational purposes only and is based on the lived experiences of Valerie and her guests. Please consult with a professional for your specific needs.

    33 min
  6. 12/01/2025

    AI for Health Coaches: Automate Your Business & Cure Burnout ft. Rick Mulready

    Are you spending more time on admin, emails, and content creation than you are on actual coaching? If the thought of integrating AI into your wellness business makes you worry about losing your personal touch or sounding "robotic," this episode is the shift you’ve been waiting for. In this episode, Valerie sits down with Rick Mulready, a 7-figure entrepreneur and AI strategist, to debunk the myth that automation dehumanizes your business. Instead, they discuss how AI is actually the key to reclaiming your time and energy so you can show up more fully for your clients. Rick breaks down his "Time Audit" strategy to identify exactly where you are leaking energy, and shares his specific workflow for turning a single piece of content into a week’s worth of posts without burnout. Whether you are a tech-novice or ready to scale, this conversation will give you the permission and the plan to stop drowning in busy work and get back to your Zone of Genius. In This Episode, You’ll Hear: The "5-Day Time Audit": A simple exercise to identify exactly which tasks you should automate first to reclaim hours in your week.Custom GPTs vs. Generic AI: How to build a bot that understands your specific voice, brand, and clients (so you never sound robotic).The "1-to-15" Content Strategy: Rick’s step-by-step workflow for turning one podcast or video into 15 unique pieces of social content.Overcoming the "Tech Overwhelm": Why you don't need to be a tech wizard to use tools like ChatGPT, Relay.app, and Notion effectively.Redefining Your Role: Moving from an overworked admin to a CEO who operates in their Zone of Genius.Resources Mentioned: Rick’s AI Playbook Community: Stop guessing with AI. Get plug-and-play automations and weekly support. Try it free for 7 days: https://www.skool.com/ai-playbook/aboutThe Wellness Vault: Juggling meal plans and guides? Get customizable, client-ready content and social media graphics. Start your 7-day free trial: https://wellnessvault.com/Connect with our Guest: Rick Mulready: Website | YouTube | InstagramConnect with Valerie: Instagram: https://www.instagram.com/v.feghali/The Wellness Vault: https://wellnessvault.com/Support the Show: If you loved this episode, please leave a 5-star review on Apple Podcasts or Spotify! Your reviews help us reach more health and wellness coaches just like you who are ready to fuel their flow. Disclaimer: The Fuel The Flow Podcast is for educational purposes only and is based on the lived experiences of Valerie and her guests. Please consult with a professional for your specific needs.

    49 min
  7. 11/24/2025

    Finding WHO You Are as a Business Owner ft. Dr. NaTasha Jordan

    If everyone in your life woke up tomorrow with amnesia, how would you introduce yourself? If you were forced to strip away the titles, "Health Coach," "Founder," "Mother," "Wife", who would be left? In this episode, Valerie sits down with Industrial-Organizational Psychologist Dr. NaTasha Jordan to dismantle the deep-seated identity traps that keep high-achieving coaches stuck, underpaid, and overwhelmed. We dive deep into the psychology of pricing, exploring why so many talented wellness professionals struggle to charge high-ticket rates despite their expertise. Dr. NaTasha reframes "Imposter Syndrome" not as a character defect, but simply as a gap between your confidence and your skill set, and she reveals exactly how to close it. Whether you are a new coach afraid to ask for the sale, or a 7-figure founder hitting an "autopilot" bottleneck and feeling resentful of your own business, this conversation will force you to rethink how you lead. In this episode, we cover: The "Amnesia Test": A powerful framework to define your core identity separate from your business roles.Pricing Psychology: Why you feel guilty charging for your services and how to build the conviction to raise your rates.The Imposter Syndrome Reframe: Why you don’t need to be "perfect" to get clients life-changing results, you just need to be 10% ahead.Client Red Flags: How to identify an "uncoachable" client early and the courage to fire them.The 7-Figure Bottleneck: Why running on "autopilot" creates resentment and how to audit your business for true alignment. CHAPTERS:  00:00 Intro  00:43 Meet Industrial-Organizational Psychologist Dr. NaTasha Jordan 06:20 The "Amnesia Test": Who Are You Without Your Titles?  13:16 How to Charge What You Are Worth (Stop Undercharging)  18:42 Overcoming Imposter Syndrome: You Are Not a Fraud  24:47 Abundance Mindset: How to Stop Competing with Other Coaches 29:08 Red Flags: When to Fire a Coaching Client  35:45 From Solopreneur to CEO: Breaking the "Autopilot" Trap 41:27 The Courage to Pivot Your Business Model  46:34 OutroResources Mentioned: The Wellness Vault: Juggling meal plans, guides, and social content? Wellness Vault is your all-in-one solution. Get customizable meal plans, client-ready guides, and social media graphics you can brand as your own.          Start your 7-day free trial: https://wellnessvault.com/My Automation Secret: Still manually answering the same DMs every day? I use ManyChat to save hours and focus on real coaching.Try ManyChat: manychat.partnerlinks.io/rdusc38lput5-wki14Connect with Dr. NaTasha Jordan: Dr. NaTasha is an Industrial Organizational Psychologist who helps high-achievers in rigid systems reclaim their personal sovereignty. Website: https://stan.store/drnatashaInstagram: https://www.instagram.com/drnatasha.j/LinkedIn: https://www.linkedin.com/in/drnatashaj/TikTok: https://www.tiktok.com/@theiopsychologistConnect with Valerie: Instagram: https://www.instagram.com/v.feghali/Website: https://wellnessvault.com/Support the Show: If you loved this episode, please leave a 5-star review on Apple Podcasts or Spotify! Your feedback helps us reach more coaches and continue to provide value for your business.

    48 min
  8. 11/17/2025

    Annual Planning for Health Coaches: How to Set Profit Goals & Audit Your Business

    If you're starting your 2026 planning in January, you're already behind. For health and wellness coaches, the most successful annual planning happens in Q4, setting you up to maximize revenue and impact from day one of the new year. Too many coaches set optimistic revenue goals without a realistic plan, leading to burnout and low profits. This episode is your guide to adopting the CEO mindset for planning. Valerie walks through her exact annual planning system for health coaches, focusing on how to set profit goals (not just revenue), calculate your realistic working hours, and build a sustainable plan for growth. You'll learn how to audit your past year to see what worked, what to delegate, and how to finally stop working "in" your business and start working "on" it. In This Episode, You'll Discover: Why starting your annual planning in January is costing you revenueHow to clarify your non-negotiable personal and business prioritiesThe crucial difference between a Revenue Goal and a Profit Goal (and how to set yours)A simple way to calculate your realistic weekly working hours (Hint: It's not 40)The "Time Audit" method to discover if you're working "on" or "in" your businessHow to audit 2025 to find opportunities (and what to stop doing)How to use the "Start, Stop, or Delegate" framework to reclaim your time⭐ MEMORABLE QUOTE:  "I'd rather you set a profit goal first and then come up with your revenue goal based on what you want to take home." TIMESTAMPS:  00:00 Why Planning in January Is Too Late  00:35 The CEO Planning Timeline (Start Now) 01:38 Step 1: Clarify Your Personal & Business Priorities  03:53 Step 2: Define Your Desired Income (Profit vs. Revenue)  04:35 How to Calculate Your Profit-First Revenue Goal  06:19 Step 3: Calculate Your REALISTIC Working Hours  09:15 How to Determine Your Hourly Rate as a Coach  09:49 Step 4: Audit Last Year (What Worked vs. What Failed)  12:10 Step 5: Map Your Offers & Set Quarterly Goals  16:51 The 3-Goal Framework for Each Quarter  18:01 The 'Start, Stop, Delegate' Review Method  18:36 A 90-Second Visualization Exercise for Clarity Resources Mentioned: Join Our Free Coaching Week Workshop!  Your 2026 Starts NOW! If you feel like you’re doing everything right but still not getting traction, join Coaching Week and learn how to stand out, attract clients, and grow without burnout.  Sign Up Here → https://offer.valeriediane.com/coachingweek Your All-in-One Content Hub Juggling meal plans, guides, and social content? Wellness Vault is your ultimate solution. Get customizable meal plans, client-ready guides, and social media graphics you can brand as your own.  Start your 7-day free trial → https://wellnessvault.com/ Fuel The Flow Full Episodes: https://www.youtube.com/playlist?list=PLd8ZHsfhiikkdpBAs489w1XfOd3cAhwkd Fuel The Flow Short Clips: https://www.youtube.com/playlist?list=PLd8ZHsfhiikmK95ykcFuSAuqf9li03Gv5 Fuel The Flow YouTube Shorts: https://www.youtube.com/playlist?list=PLd8ZHsfhiikmlv5GtLinn3qLC7qc9BobPFuel The Flow Full Episodes: https://www.youtube.com/playlist?list=PLd8ZHsfhiikkdpBAs489w1XfOd3cAhwkd About Your Ho

    20 min
5
out of 5
10 Ratings

About

Building a business takes grit. So does living a healthy, balanced life. What if the two are more connected than you think? On this show, your host, Valerie Feghali, dives into health, wealth, and running a resilient business and body. We'll explore how fueling your mind and body directly impacts success, energy, and outcomes. Through inspiring stories, practical strategies, and powerful takeaways, you'll leverage business strategy and personal growth. If you're an ambitious entrepreneur or career driven personality that wants to stay strong and avoid burnout, this podcast is for you! 

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