Get Keen

Daniel Lee

Welcome to Get Keen – the ultimate podcast for real estate professionals looking to elevate their careers and master the art of building successful agencies. Hosted by Daniel Lee, real estate's funny guy, and owner and founder of award winning agency, Plum Property. This podcast dives deep into the strategies that top agents use to thrive. Whether you're a seasoned real estate agent, a high-performing realtor, or someone keen on developing your own real estate business, Get Keen offers valuable insights into property markets, agency management, and entrepreneurial success in real estate. Join us as we explore effective techniques for agency building, market analysis, client relations, and personal branding. Each episode is packed with expert advice, interviews with leading real estate professionals, and practical tips to help you build a lucrative real estate agency and achieve unparalleled success. Subscribe to Get Keen and unlock the secrets of becoming a top-level real estate agent and transforming your professional life. Let's get keen!

  1. 6D AGO

    #106 - Watch this if you want to do $100 million in real estate sales

    Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem Most agents aren’t stuck because of the market. They’re stuck because they’re still doing real estate the old way, cold calling, door knocking, mass texting without permission, and wondering why they can’t break through. In this new episode, we sit down with Josh Sherwood to unpack the modern blueprint behind a $100 million sales year and the systems that built one of Australia’s strongest multi‑office brands. In this episode, you’ll hear: ◼️ The databasing strategy that takes agents from zero to $500K ◼️ Why permission‑based data outperforms cold calling every time ◼️ How giveaways fill your database with real future sellers ◼️ The segmentation method that makes your texts actually relevant ◼️ How buyer management becomes your strongest listing pipeline ◼️ The questions that win listing presentations before you arrive ◼️ Why genuine care is the real differentiator at the top end Timestamps: 00:00:00 - Introduction 00:02:10 - Josh's Journey in Real Estate 00:03:07 - Keys to Success in Real Estate Sales 00:04:17 - Fast-Tracking New Agents to Success 00:05:54 - Modern Approaches to Client Engagement 00:07:42 - Effective Competition Strategies 00:09:16 - The Importance of Data Management 00:10:07 - Segmenting Your Database 00:12:15 - Personalizing Communication 00:14:24 - Legitimizing Contact Through Competitions 00:15:03 - The Blueprint for Achieving High Sales 00:16:07 - The Importance of Genuine Care 00:17:48 - Understanding Seller Motivations 00:19:02 - The Value of Buyer Management 00:20:05 - Closing Techniques for Agency Agreements 00:24:38 - Utilizing Surveys for Presentations Follow Daniel Lee: https://www.instagram.com/dan_lee_plum https://www.linkedin.com/in/daniel-lee-plum/ Follow Freedom Property: https://www.facebook.com/freedomproperty.com.au https://www.instagram.com/freedomproperty.com.au/ Explore Freedom Property at freedomproperty.com.au

    26 min
  2. MAR 17

    #104 - The Top 1% of Agents Told Us Their Secrets. Here They Are.

    Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem After interviewing more than a hundred top agents, coaches and business owners, one thing is clear: success leaves clues. The real challenge is knowing how to connect them. In this episode, I break down the 15 most powerful quotes from leaders and translate their insights into practical actions you can use to accelerate your career. In this episode, you’ll hear: ◼️ Why the top agents fail just as much as they win ◼️ How to push through the brutal early years of cold prospecting ◼️ The daily standards elite performers refuse to compromise ◼️ The mindset shifts that separate long‑term winners from everyone else ◼️ Why consistency is the real silver bullet in real estate Timestamps: 00:00:00 - Introduction 00:01:13 - Embracing Failure for Success 00:02:17 - The Importance of Warm vs. Cold Prospecting 00:04:02 - Maximizing Productivity in the Office 00:05:29 - The Hardships of the First Two Years 00:06:44 - Daily Standards for Long-Term Success 00:07:36 - Regrets and Life Balance in Real Estate 00:09:24 - The Value of Relationships and Service 00:10:27 - Selflessness in Business Ownership 00:11:52 - The Importance of Dollar Productive Activities 00:13:29 - Resilience from Tough Backgrounds 00:14:33 - The Reality of Loyalty in Real Estate 00:15:26 - Effective Marketing Strategies 00:16:31 - Navigating Early Career Competition 00:17:46 - Nurturing Relationships Post-Sale 00:19:12 - The Power of Consistency Follow Daniel Lee: https://www.instagram.com/dan_lee_plum https://www.linkedin.com/in/daniel-lee-plum/

    21 min
  3. MAR 10

    #103 - The Real Estate Q&A Agents Need in 2026

    Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem 🔗 TAKE ACTION: Book a call: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem In this episode, Dan answers the most‑asked questions agents are struggling with in 2026 and breaks down the practical skills, prospecting habits and decision‑making frameworks that actually move a real estate career forward. You’ll hear: ◼️ How to secure a home in a first‑and‑final offer situation ◼️ The fastest way to create momentum when business is dead still ◼️ The questions that verify a genuine buyer in one call ◼️ Door knocking vs cold calling and when each one works ◼️ The two daily habits Dan would use if starting again Timestamps: 00:00:00 - Introduction 00:00:43 - Securing a Home in a First and Final Process 00:02:07 - Creating Momentum in a Stagnant Business 00:03:51 - Verifying Genuine Buyers 00:05:48 - Plum Partner Independent Brands Overview 00:06:42 - Hiring Criteria: Looking for Legends 00:08:26 - Important Questions During Open for Inspections 00:12:18 - Owning Your Own Real Estate Business 00:12:49 - Door Knocking vs. Cold Calling 00:15:08 - Developing Listing Skills vs. Selling Skills 00:16:55 - Keeping in Touch with Clients 00:18:19 - Daily Success Habits for Real Estate Agents 00:19:01 - Targeting a Suburb Effectively 00:20:35 - Focus Areas for New Agents Follow Daniel Lee: https://www.instagram.com/dan_lee_plum https://www.linkedin.com/in/daniel-lee-plum/

    23 min
  4. MAR 3

    #102 - Growing a Real Estate Business From the Ground Up

    Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem 🔗 TAKE ACTION: Book a call: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem In this episode, Dan and Jess break down what actually drives a successful agency launch and the patterns shared by the top performers. In this episode, you’ll hear: ◼️ The dollar‑productive habits new principals must protect ◼️ Why structured, slow growth outperforms fast hiring ◼️ The systems and people that prevent chaos as you scale ◼️ The blind spots agents face when shifting from salesperson to owner Timestamps: 00:00:00 - Introduction 00:03:37 - Jess Wagner's Early Career and Experience 00:05:01 - Three Common Themes in Successful Agencies 00:06:14 - Importance of Dollar Productive Activities 00:07:14 - Investing in the Right People and Systems 00:08:08 - Challenges for Agents Starting Their Own Business 00:09:42 - Common Blind Spots for New Agency Owners 00:11:10 - Financial Planning and Growth Timelines 00:13:33 - Importance of Having a Front Runner in Rentals 00:14:33 - Non-Negotiable Legal and Financial Foundations 00:15:15 - Branding and Digital Presence 00:20:52 - Effective Marketing Strategies for New Agencies 00:24:09 - Proving Competence and Trustworthiness 00:27:49 - Identifying Team Strengths and Weaknesses 00:28:32 - Building and Maintaining Positive Culture 00:30:15 - Leadership and Attitude in Business Follow Daniel Lee: https://www.instagram.com/dan_lee_plum https://www.linkedin.com/in/daniel-lee-plum/ Follow Jess Wagner: https://www.linkedin.com/in/jess-wagner-allthingsrealestate/ https://www.instagram.com/jessieawagner/ https://www.facebook.com/jess.wagner.10

    35 min
  5. FEB 24

    #101 - How to Build a Real Estate Team That Doesn't Need You

    Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem 🔗 TAKE ACTION: Book a call: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem Most agents want freedom, but few know how to build a business that can run without them. In this episode, Dan shares the blueprint he used to grow from a solo agent in a small apartment to a multi‑million‑dollar agency with a team, a rent roll, and real scale. In this episode, Dan reveals: ◼️ The day‑one plan that stops new agencies failing early ◼️ How four hours of prospecting a day builds unstoppable momentum ◼️ Why your first hire should be a sales associate not an admin ◼️ When to bring in a team manager to unlock 60–100 sales a year ◼️ How to launch a property management division without blowing up your business ◼️ The recruitment strategy that works even when you’re small ◼️ Why $10M revenue is the point where you can finally step back Timestamps: 00:00:00 - Introduction 00:01:24 - The Importance of Prospecting 00:03:01 - Mapping Out Your First Day 00:04:27 - Categorizing Tasks: Gold, Silver, and Lead 00:05:52 - Creating the Perfect Week 00:09:12 - Setting Monthly Goals 00:12:22 - Hiring Your First Sales Associate 00:15:11 - Expanding Your Team 00:16:45 - Starting a Property Management Division 00:20:04 - Marketing Basics 00:21:27 - Recruiting Salespeople 00:24:37 - Outworking Your Competition 00:26:32 - Expertise in Delegation 00:27:46 - Aiming for $10 Million Revenue 00:29:11 - Prioritizing Your Health Follow Daniel Lee: https://www.instagram.com/dan_lee_plum https://www.linkedin.com/in/daniel-lee-plum/

    31 min
  6. FEB 17

    #100 - Sold $100M In 12 Months [The Blueprint]

    Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem 🔗 TAKE ACTION: Book a call: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem Breaking into real estate is one thing. Hitting $100M in 12 months with no experience, no database and English as a second language is something else entirely. In this episode, you’ll hear how Mayank Patel went from 90 rejections to becoming one of Australia’s top 100 agents in just four years. In this episode, Mayank reveals: ◼️ The real reason most new agents never get momentum (and how rejection became his advantage). ◼️ How he built elite market knowledge that outperformed agents with a decade head start. ◼️ The door knocking system that helped him dominate a suburb from scratch. ◼️ How he handled massive volume without letting service or standards slip. ◼️ The consistency and discipline that turned a brand new agent into a $100M performer. Timestamps: [00:00:00] - Introduction [00:02:42] – Early struggles breaking into real estate [00:06:30] – Building success in a new market [00:08:00] – Leaving stability to start from scratch [00:10:37] – Grit, rejection and daily determination [00:14:29] – Productivity, routines and compounding consistency [00:17:55] – Door knocking strategy and community trust [00:20:40] – Consistency in prospecting and long‑term payoff [00:23:18] – Scaling with a small team [00:25:44] – Listing presentations and win–loss lessons [00:28:30] – Cultural connection and speaking multiple languages [00:31:12] – Managing volume and service standards [00:33:40] – Sacrifices made to reach 100 sales Follow Daniel Lee: https://www.instagram.com/dan_lee_plum https://www.linkedin.com/in/daniel-lee-plum/ Follow Mayank Patel: https://www.facebook.com/MayankPatel2021 https://www.instagram.com/mayank_patel_properties/

    35 min
  7. FEB 10

    #99 - Brutally Honest 18-Year Blueprint To Becoming A Top 1% Earner

    Want to know how a top 1% agent built a multi-million dollar real estate business from scratch? Johnny Lin shares the exact blueprint he used to go from commission-only rookie to managing director of one of Australia's most successful independent agencies. In this episode, Johnny Lin reveals: ◼️ How he went from zero to top performer in his first year (without natural talent). ◼️ The brutal work ethic that separates successful agents from everyone else. ◼️ Why paying minimum wage to new agents is killing the real estate industry. ◼️ The partnership principles that built a business with zero arguments in 20 years. ◼️ How to scale to 400+ sales per year while taking 100 days of holidays. Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem 🔗 TAKE ACTION: Book a call: https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem Timestamps: [00:00:00] - Introduction [00:02:42] Early success in real estate. [00:06:30] Success in real estate industry. [00:08:00] Leaving a stable career. [00:10:37] Grit and daily determination. [00:14:29] Productivity in daily routines. [00:19:51] Business is not about money. [00:21:48] Business relationships as family. [00:24:43] Building a positive workplace culture. [00:27:18] Business ownership and recruitment challenges. [00:31:17] Work-life balance and purpose. [00:36:05] Working remotely while on holiday. [00:38:25] Health is essential for success. [00:40:17] Inspirational friendship and life choices.

    41 min

Ratings & Reviews

About

Welcome to Get Keen – the ultimate podcast for real estate professionals looking to elevate their careers and master the art of building successful agencies. Hosted by Daniel Lee, real estate's funny guy, and owner and founder of award winning agency, Plum Property. This podcast dives deep into the strategies that top agents use to thrive. Whether you're a seasoned real estate agent, a high-performing realtor, or someone keen on developing your own real estate business, Get Keen offers valuable insights into property markets, agency management, and entrepreneurial success in real estate. Join us as we explore effective techniques for agency building, market analysis, client relations, and personal branding. Each episode is packed with expert advice, interviews with leading real estate professionals, and practical tips to help you build a lucrative real estate agency and achieve unparalleled success. Subscribe to Get Keen and unlock the secrets of becoming a top-level real estate agent and transforming your professional life. Let's get keen!

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