Get Keen

Daniel Lee

Welcome to Get Keen – the ultimate podcast for real estate professionals looking to elevate their careers and master the art of building successful agencies. Hosted by Daniel Lee, real estate's funny guy, and owner and founder of award winning agency, Plum Property. This podcast dives deep into the strategies that top agents use to thrive. Whether you're a seasoned real estate agent, a high-performing realtor, or someone keen on developing your own real estate business, Get Keen offers valuable insights into property markets, agency management, and entrepreneurial success in real estate. Join us as we explore effective techniques for agency building, market analysis, client relations, and personal branding. Each episode is packed with expert advice, interviews with leading real estate professionals, and practical tips to help you build a lucrative real estate agency and achieve unparalleled success. Subscribe to Get Keen and unlock the secrets of becoming a top-level real estate agent and transforming your professional life. Let's get keen!

  1. Aug 11

    #124 - The Hard TRUTHS of Real Estate

    Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem In this new episode, Dan sits down with Tristan Rowland to unpack what’s really happening in today’s market. Buyers are still there, vendors still need guidance, and the agents struggling right now are the ones who lost their match fitness during six straight years of a hot market. You’ll hear: ◼️ Why the market isn’t as bad as agents claim ◼️ How buyers are quietly paying back rude agents ◼️ The danger of carrying blame into vendor meetings ◼️ How to handle overpriced vendors with clarity ◼️ The strategy behind tripling your stock in a slow market Timestamps: 00:00:00 - Introduction 00:01:44 - Lost Agents and Vendor Guidance 00:02:26 - Biggest Mistakes by Experienced Agents 00:02:57 - Lessons from the GFC 00:04:09 - Importance of Volume and Exposure 00:05:01 - Correcting Agent Behavior 00:06:04 - Handling Vendor Meetings 00:07:16 - Match Fitness and Basics 00:08:51 - Strategies for Increasing Stock 00:10:21 - Setting Standards with Vendors 00:12:01 - Building a 3x Pipeline 00:13:43 - Positivity and Hard Work 00:15:04 - Working Harder Than Others 00:17:02 - Owning Your Real Estate Business 00:17:23 - Handling Overpriced Listings 00:20:50 - Importance of Competition 00:22:58 - Walking Away from Listings 00:24:46 - Distressed Vendors 00:26:08 - Off-Market Listings 00:27:51 - Qualifying Buyers 00:30:45 - Handling Buyer Hesitation Follow Daniel Lee: https://www.instagram.com/dan_lee_plum https://www.linkedin.com/in/daniel-lee-plum/ https://www.facebook.com/danleeproperty https://www.tiktok.com/@dan_lee_plum https://x.com/Dan_lee_plum Follow https://www.instagram.com/tristanrowland_teamrowland/ https://www.facebook.com/BNEAgent/ Get in touch: https://teamrowland.au/contact-us-1

  2. Jul 28

    #122 - 10 Lessons learnt from AREC 2026

    Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem In this episode, Dan breaks down the 10 biggest lessons he took away from AREC 2026, after sitting in a room with some of the best agents and speakers in the industry. From mindset to work ethic, health, consistency, scaling, patience and genuine care, this episode dives into the patterns that separate good agents from truly great ones. Timestamps: 00:00:00 - Introduction 00:01:00 Lesson 1 00:02:00 Gratitude, Mindset and Opportunity 00:03:00 Lesson 2 00:04:00 Energy, Confidence and Routine 00:05:00 Lesson 3 00:06:00 Hard Years Foundation 00:07:00 Lesson 4 00:08:00 Prospecting Discipline 00:09:00 Protecting Prospecting Time 00:10:00 Lesson 5 00:11:00 Backing Care with Action 00:12:00 Long‑Term Reputation 00:13:00 Caring for Sellers and Team 00:14:00 Actions Over Words 00:15:00 Lesson 6 00:16:00 Delegation and Evolution 00:17:00 Quarterly Role Review 00:18:00 Lesson 7 00:19:00 Marketing and Team Investment 00:20:00 Lesson 8 00:21:00 Long‑Term Payoff 00:22:00 Patience in Team Building 00:23:00 Lesson 9 00:24:00 Resetting Quickly 00:25:00 Avoiding Work Ethic Slumps 00:26:00 Lesson 10 00:27:00 Episode Wrap‑Up Follow Daniel Lee: https://www.instagram.com/dan_lee_plum https://www.linkedin.com/in/daniel-lee-plum/ https://www.facebook.com/danleeproperty https://www.tiktok.com/@dan_lee_plum https://x.com/Dan_lee_plum

  3. Jul 24

    #121 - How NZ’s #1 Individual Agent Built His Business

    Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem In this new episode, Dan sits down with Dean Tuffley, Ray White’s #1 individual agent in New Zealand, to unpack the prospecting habits, consistency and auction strategies behind his rise to the top. Timestamps: 00:00:00 - Introduction 00:02:11 Early Career & Corporate Background 00:03:56 Transition Into Real Estate 00:04:46 Starting During Covid 00:05:30 Door Knocking Before Day One 00:07:33 Value-Based Prospecting 00:09:21 Still Door Knocking as NZ’s #1 00:11:15 Weekly Prospecting Routine 00:12:47 Targeted Door Knocking Strategy 00:13:52 Relationship-First Appraisal Approach 00:14:21 Consistency & Ideal Week Structure 00:16:56 Protected Fridays & Time Discipline 00:19:18 Sustainable Prospecting Blocks 00:19:43 Hiring a PA & Building a Team 00:21:48 Main Listing Sources 00:23:10 Expired Listings & Private Sales 00:23:58 Area Marketing & Personalised Letters 00:25:25 Pricing in a Downward Market 00:26:45 Managing High-Price Vendors 00:28:07 Running Auctions With No Bidders 00:29:41 Controlling Auction Narrative 00:30:52 Product Issues: Plaster & Flood Zones Follow Daniel Lee: https://www.instagram.com/dan_lee_plum https://www.linkedin.com/in/daniel-lee-plum/ https://www.facebook.com/danleeproperty https://www.tiktok.com/@dan_lee_plum https://x.com/Dan_lee_plum Follow Dean Tuffley: https://www.instagram.com/deantuffleyrealestate/?hl=en https://www.facebook.com/deantuffleyrealestate Get in touch: https://www.deantuffley.com

  4. Jul 7

    #120 -How Top Agents Scale Beyond Solo Performance

    Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem In this new episode, Dan sits down with Riley Neaton to break down what actually scales an agent beyond solo performance. From removing financial pressure to building people better than you, Riley shares the real levers behind doubling your business year after year. ◼️ Why spending a minimum of 5% of your GCI on marketing is essential ◼️ How delegation is the shift from good agent to great agent ◼️ The mindset that stops silly decisions under financial pressure ◼️ The three keys to success in real estate, and why most agents fail one ◼️ How building the right team multiplies your output and removes anxiety Timestamps: 00:00:00 - Introduction 00:01:12 - The 5% Marketing Rule for Growth 00:02:34 - From Good Agent to Great Through Delegation 00:03:49 - Building a Team That Doubles Your Output 00:05:20 - The Three Keys to Real Estate Success 00:06:55 - Quality Connections Over Call Volume 00:07:43 - How Riley Marketed Himself Better Than Everyone 00:08:39 - Removing Financial Pressure to Make Better Choices 00:10:47 - Why Agents Must Invest in People and Marketing 00:12:09 - How Delegation Transformed Riley’s Business 00:13:55 - The Fear Agents Have About Growing a Team 00:15:24 - The Mindset Shift Behind 400K to 2M Growth 00:17:51 - Zero Texts, Zero Calls, Zero Emails Daily Routine 00:19:40 - How Faster Response Times Increase Listings 00:20:24 - Training Your Team to Handle Buyer Enquiries 00:21:05 - Why Vendors Don’t Care Who Makes the Calls 00:22:27 - Leveraging a Larger Team for More Buyers 00:23:43 - Why Associates Should Be on Your Marketing 00:24:29 - The Wrong Mindset: Fear of Training People Too Well Follow Daniel Lee: https://www.instagram.com/dan_lee_plum https://www.linkedin.com/in/daniel-lee-plum/ Follow Riley Neaton: https://www.instagram.com/riley_neaton/reels/ Get in touch: https://raywhiterockhampton.com.au/

  5. Jun 30

    #119 - Will Torres On Why 95% Of Agents Never Make It To The Top

    Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem In this new episode, Dan sits down with Will Torres, the Brisbane powerhouse who explains why most agents never break through, and what the top performers do differently. ◼️ Why most agents fail long before skill becomes the issue ◼️ The five non‑negotiables that drive consistent results ◼️ How obsession beats motivation every time ◼️ Why your environment determines your output ◼️ The habits that create the anxiety that actually pushes performance Timestamps: 00:00:00 - Introduction 00:00:40 - Introducing Will Torres: High Energy and Passion 00:01:07 - The Duality of Will: Batman at Work, Bruce Wayne at Home 00:02:34 - Game Time: The Importance of Helping People 00:03:30 - Obsessed with the Industry and People 00:04:57 - Adapting Energy: Engaging with Different Personalities 00:05:42 - Investing in Habits Over Money 00:06:14 - The Importance of Screen Time Awareness 00:07:46 - Motivation vs. Habit: The Key to Consistency 00:08:49 - Calendar Management: Treating Calls as Appointments 00:09:55 - Five Non-Negotiables for Success 00:11:40 - The Power of Consistency in Real Estate 00:12:49 - The Long Game: Patience in Building Relationships 00:13:38 - Creating Anxiety Through Habits 00:14:39 - Feeling Guilty: A Sign of Commitment 00:15:57 - The Challenge of Hard Work 00:16:34 - Understanding Burnout: Planning for Mental Health 00:18:27 - The Role of Environment in Motivation 00:19:53 - Setting Appointments for Success 00:21:19 - Overcoming Challenges to Achieve Success 00:22:02 - From Refugee to Real Estate Success 00:22:55 - Stop Complaining and Start Taking Action 00:24:21 - Enjoying the Process: Making Calls Fun 00:25:39 - Maintaining Mental Toughness 00:26:03 - Energy and Product Knowledge in Sales 00:29:05 - The 10,000-Hour Rule: Breaking It Down Follow Daniel Lee: https://www.instagram.com/dan_lee_plum https://www.linkedin.com/in/daniel-lee-plum/ Follow Will Torres: https://www.instagram.com/the.willtorres/ https://www.facebook.com/torresproperty https://www.instagram.com/torresproperty/ Get in touch: https://www.torresproperty.com.au/

  6. Jun 23

    #118 - He Almost Quit Real Estate. Now He's In The Top 1% Of Australia.

    Start your own real estate business and build your brand 👉 https://system.plumpartners.com.au/watch-vsl-plumpartnerssystem Some agents nearly walk away before they ever hit their stride. In this new episode, Dan sits down with Ethan He, the selling principal and auctioneer at McGrath Clayton in Melbourne, to unpack how he rebuilt from zero, shifted his mindset and rose into the top 1% of Australia. ◼️ The buyer‑first approach that rebuilt his entire career ◼️ How long‑term habits and mindset replaced quick‑win thinking ◼️ The role of auctioneering, vendor management and data in a down market Timestamps: 00:00:00 - Introduction 00:00:45 - Podcast Introduction and Guest Introduction 00:01:17 - Ethan's Achievements and Speaking Engagements 00:01:48 - Ethan's Personality and Energy 00:02:22 - Passion for Real Estate 00:02:49 - Genuine Care in Real Estate 00:03:30 - Ethan's Journey and Challenges 00:04:15 - Experience in China and Mindset Shift 00:05:08 - Differences Between China and Australia 00:06:01 - Starting Over and Focusing on Buyers 00:07:49 - Building Relationships with Buyers 00:08:50 - Providing Value and Building Trust 00:09:12 - Strategies for Getting Listings 00:09:58 - Understanding Client Needs 00:10:47 - Sacrifices and Challenges in Real Estate 00:12:07 - Investment in Career and Intense Work Periods 00:13:14 - Prioritizing Different Stages of Career 00:14:24 - Auctioneering and Its Impact 00:15:46 - Overcoming Personal Barriers 00:17:08 - Vendor Management and Market Changes 00:18:49 - Auction Strategy and Market Conditions 00:20:46 - Communication and Decision Making in Auctions 00:21:16 - Tips for Aligning Vendor Expectations 00:22:48 - Importance of Market Knowledge 00:23:12 - Keeping Vendors Updated with Market Trends 00:25:02 - Prospecting and Quality Conversations 00:26:49 - Dislike for Cold Calling and Alternative Strategies 00:27:14 - Rewards and Trust in Real Estate 00:28:32 - Challenges and Mental Toughness Follow Daniel Lee: https://www.instagram.com/dan_lee_plum https://www.linkedin.com/in/daniel-lee-plum/ Follow Ethan He: https://www.instagram.com/ethanhe_mcgrath/ https://www.facebook.com/ethaniel.he/ https://www.linkedin.com/in/ethan-he-08a038282

Ratings & Reviews

About

Welcome to Get Keen – the ultimate podcast for real estate professionals looking to elevate their careers and master the art of building successful agencies. Hosted by Daniel Lee, real estate's funny guy, and owner and founder of award winning agency, Plum Property. This podcast dives deep into the strategies that top agents use to thrive. Whether you're a seasoned real estate agent, a high-performing realtor, or someone keen on developing your own real estate business, Get Keen offers valuable insights into property markets, agency management, and entrepreneurial success in real estate. Join us as we explore effective techniques for agency building, market analysis, client relations, and personal branding. Each episode is packed with expert advice, interviews with leading real estate professionals, and practical tips to help you build a lucrative real estate agency and achieve unparalleled success. Subscribe to Get Keen and unlock the secrets of becoming a top-level real estate agent and transforming your professional life. Let's get keen!

You Might Also Like