The Edward Show

Google’s War on Scaled AI Content: The Rise and Fall of AInvest

E803: Google is pursuing AI-generated content hard in its recent Spam Update.

I share the dramatic collapse of AInvest, the AI-generated financial news site that rocketed from 275,000 to 9.6 million monthly clicks in just two months - and now has come crashing down.

We’ll cover: - How AInvest scaled AI content to dominate Google search - Why the August Spam Update may have triggered their downfall - The risks of mass AI content and Google’s scaled content abuse policy - Key lessons SEOs can take from AInvest’s rise and fall

If you’re in SEO or digital marketing, this is THE cautionary tale of 2025: Google is making its stance on unchecked AI content clearer than ever.

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 The Rise and Fall of AInvest 01:54 The Downfall: Google's Spam Update 03:43 The Secrets Behind AInvest's Success 08:56 Should You Use AI Generated Content? 11:27 SEO Tips

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#scaledcontentabuse #blackhatseo #searchengineoptimization #digitalmarketing