Guyset Josh Felgoise

Welcome to season 2 of Guyset!
Today Zeke Bronfman, one of the co-founders of The Absorption Company, is on to talk about his unique story from dropping out of college to starting two successful beverage businesses. Interview begins at 4:12.
Think you're really going to like this one!
Timestamps:
4:12 Zeke’s intro
5:31 Interview begins
6:16 Zeke talks about starting his own company
9:35 Zeke talks about The Absorption Company
11:37 I jump back realizing I missed a big question I wanted to ask and we talk about how Zeke had the confidence to drop out of college
13:17 Zeke talks about raising money
14:37 How they knew when to sell his company
16:33 Zeke shares what he learned about business through his first company
17:48 Zeke shares how he created balance with life and starting a business
18:58 Zeke talks about how he stays good mentally
20:20 Zeke shares how he met Ian Somerhalder and Nikki Reed (his cofounders)
22:31 day to day running the business
23:20 Zeke shares about the launch
25:03 How they got the product in Erewhon
26:11 Zeke shares the biggest competitors
27:20 Live taste test
32:49 Zeke talks about how the product is made
34:42 Zeke talks about how he holds himself accountable
35:33 Zeke takes us through his daily routine
37:04 We talk about how they get over potential disagreements
38:48 What Zeke didn’t expect about starting the brand
40:20 Zeke’s dream for the company
41:05 Zeke talks about speaking at Harvard Business School
42:12 Zeke’s advice for someone who is doubting themself
43:55 We talk about comparing yourself to your peers
Thank you for listening to the first episode of season 2. I have so much in store for you. 
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See you next Tuesday!
 
 
 
 

In the season 1 finale, I talk about something most likely everyone can relate to in their 20s... feeling lost. 
I talk about the relatability of this feeling and my mindset around how to get out of it when it inevitably comes back up.
Thank you so much for listening to the first season of Guyset!! I have so much in store for season 2.
If you liked the episode, subscribe, give the show 5 stars, and leave a review! 
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Email: josh@guyset.com
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See you next Tuesday. 
 
 
 

Here are some of my favorite moments from the guests of Season 1 on Guyset- timestamps below:
1:41 Episode #3 Michael Cecchi-Azzolina
9:10 Episode #5 Zach Griff
21:05 Episode #7 Benjamin Birnbaum
32:55 Episode #13 Ryan Winter
1:00 Episode #25 Mat’s Beard Bar
1:07 Episode #35 Erika Ayers Badan
1:32 Episode #44 Brian Matthews
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Website: Guyset.com
Email: josh@guyset.com
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See you next Tuesday!

I had a great experience with a sandwich and a workout today so here’s an episode about the importance of finding the little things in your day that make you happy and proud.
Enjoy every sandwich.
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Email: josh@guyset.com
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See you next Tuesday!
 

This is my graduation speech to the class of 2024 (and anyone currently in their 20s.)
A quick note on my 50th episode: Thank you so much for being a part of this journey and sticking with me. I hope I've brought some value to your day and am incredibly grateful that you are here listening, I don't take that lightly. I'll continue to give this my all. 
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Website: Guyset.com
Email: josh@guyset.com
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See you next Tuesday!
 

I talk about HIIT workouts, getting bogged down by what could have been, and what I’m doing to stop letting process get in the way of progress. I also talk about the Roast of Tom Brady and Baby Reindeer.
Subscribe and follow, give this episode 5 stars, and leave a review!
Follow Guyset here:
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Website: Guyset.com
Email: josh@guyset.com
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See you next Tuesday for the 50th episode! What!!!