The Wealthy Coach Kendra Perry | Health Business Mentor

In this podcast episode Kendra discusses the importance of creating a lead-generating freebie for building an email list. Our discussion emphasizes why an email list holds more value than social media, especially with platform changes on the horizon. We explore the risks of relying solely on social media and highlight the strategic advantages of cultivating an email list tailored to your audience's specific needs.
Discover the concept of a "freebie funnel" and how top-of-the-funnel content can strategically guide potential leads towards engagement and eventual program enrollment. Learn key elements of crafting an effective freebie, including making it quick to consume, providing a quick win, and ensuring high-quality design.
Kendra also shares practical tips on selecting tech tools like Convertkit or FG Funnels for opt-in pages and email marketing software. Plus, explore strategies for driving traffic, whether through organic social media efforts or utilizing paid methods like Facebook ads. Finally, we offer guidance on optimizing traffic generation through SEO tactics or collaborations, emphasizing the importance of consistently directing qualified traffic toward opt-in pages to ensure measurable success in growing your email list effectively.
Tune in for actionable insights that will help you build a thriving email list and connect with your audience in meaningful ways!

Resources mentioned in this episode:
Convertkit
FG Funnels
Canva
 
Episodes you may also enjoy:
148: A Cautionary Tale About Niching
81: How to grow an engaged email list


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Join us on the Wealthy Coach podcast as Kendra Perry shares her expertise on effective webinar strategies. Discover how webinars can be powerful sales tools when approached as engaging videos that seamlessly blend serving with selling. Kendra highlights common mistakes to avoid, such as neglecting to seek permission for sales pitches early on, losing energy, rushing through presentations, and failing to illustrate future outcomes for potential clients.
To tackle these challenges head-on, Kendra offers practical suggestions, including promptly seeking permission to pitch, maintaining enthusiasm throughout the presentation, and slowing down during the pitch to ensure clarity and attention to detail. She emphasizes the importance of painting a compelling future vision post-solution resolution to emotionally engage audiences and guide them toward desired results.
Furthermore, Kendra stresses the significance of highlighting benefits and outcomes over program features for a successful pitch delivery. By illustrating how program features translate into tangible benefits for clients and emphasizing their importance in achieving desired results, webinar presenters can effectively communicate the value proposition to their audience.
These insights are aimed at enhancing webinar delivery effectiveness by optimizing communication strategies for successful client engagement and helping presenters steer clear of common pitfalls. Tune in for actionable advice that will elevate your webinar presentations and drive results!

You may also enjoy:
187: Three Webinar Mistakes Every Coach Makes
147: Get More People To Show Up To Your Webinar

Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

Join us as we explore Kendra's tips for making your digital ads work smarter, not harder and ultimately more cost effectively.

She shares insights on testing copy and creative visuals to optimize the results of your ads. Learn how tailoring content for specific audiences can effectively engage them while lowering costs. 

Discover how tailoring your ads to specific groups of people can help you reach the right customers while spending less money. Kendra shares simple strategies, like using Facebook's tools to find the perfect audience based on things like where they live and how old they are.
Plus, learn why it's often cheaper and more effective to show ads to people who already know your business. Kendra warns against blindly following Facebook's suggestions and suggests reaching out to their support team if you need help. She also recommends managing your ads yourself, which can save you a lot of money and give you more control over how they perform.
And don't worry about feeling overwhelmed by all the options—Kendra encourages you to skip the fancy stuff Facebook recommends if it doesn't make sense for your goals. By keeping things simple and learning to manage your ads yourself, you can save money and get better results. Tune in for easy-to-follow tips that will help you get the most out of your digital advertising!


Resources mentioned in this episode:
ChatGPT
Canva

You may also enjoy:
Episode 220: Behind-the-Scenes of my Facebook Ads Strategy
Episode 221: Should You Hire a Marketing Agency?


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In this episode Kendra reviews the merits and challenges of hiring marketing agencies as a small business.

These agencies provide various services, from organic content creation to managing paid advertising. Coaches often turn to agencies due to the intricate nature of online marketing.

However, challenges arise with marketing agencies, as quality differs based on budget constraints; personalized marketing is vital for personal brands like coaches. Effective agency support can be costly, from $5000-$10,000 monthly for top-notch services.

Kendra uses her own experiences as a case study and shares common missteps with marketing agencies, such as ineffective targeting strategies leading to high costs per lead.

Understanding one's business niche and ideal client before engaging agency support is crucial to prevent resource wastage. Kendra advises business owners to manage strategic aspects like content planning and ad management personally while seeking affordable assistance for tasks like content repurposing.

By actively participating in marketing decisions, entrepreneurs can optimize resources for sustainable growth without over-relying on costly agency services.

Resources mentioned in this episode:  

fireflies.ai
ChatGPT
Canva
You may also enjoy Episode 220: Behind-the-Scenes of my Facebook Ads Strategy
Leave the podcast a 5-star review: https://ratethispodcast.com/wealthy

Listen as Kendra shares her journey with Facebook ads, highlighting her transition from relying on expensive agencies to mastering ads herself. 
Kendra's strategic approach involves running ads for her signature programs, targeting diverse audiences with tailored ad copies and graphics. For Health Coach Accelerator, ads direct traffic to a free guide, later nurturing leads for event invitations. Meanwhile, HTMA Expert utilizes an evergreen funnel strategy, guiding viewers directly to training videos, followed by program pitches and limited-time discounts.


Throughout the episode, Kendra discusses the challenges she encountered, emphasizing the significant cost-saving aspect of managing ads independently. She details her meticulous testing methodology, which includes creating multiple versions of ad copy and graphics per audience segment for thorough evaluation. Kendra stresses the importance of continuous monitoring to optimize performance effectively, ensuring a return on investment.


Her insights highlight the dynamic nature of digital advertising and the value of adapting strategies to suit individual business objectives. The episode provides valuable lessons for entrepreneurs looking to navigate the world of Facebook ads with confidence and success.


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This episode discusses the power of group coaching programs. Kendra emphasizes the shift from overwhelming education to actionable steps for transformation, urging coaches to provide meaningful guidance rather than bombarding clients with information. She stresses the importance of community engagement through intentional posts and networking calls, highlighting their role in fostering motivation and support.
Continuation plans, offering ongoing support post-program completion, are key for sustained growth within the coaching framework. Kendra also emphasizes the need for tailored sales funnels based on audience preferences, advocating for data-driven marketing strategies and the importance of testimonials in making informed decisions.

Different programs require unique promotional approaches to resonate with the target audience effectively. Lastly, Kendra underscores the importance of utilizing data to track and enhance business performance for effective decision-making. In a nutshell, her insights emphasize the effectiveness of group coaching, focusing on action-oriented transformation, meaningful guidance, and community support.

Resources shared in this episode:
https://app.mouseflow.com/

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