300 episodes

Want free, weekly coaching calls from successful creators? Listen to How I Built It! Each week, host Joe Casabona talks about how you can build good content faster to increase revenue and establish build authority.

How I Built It Joe Casabona

    • Business
    • 4.1 • 95 Ratings

Want free, weekly coaching calls from successful creators? Listen to How I Built It! Each week, host Joe Casabona talks about how you can build good content faster to increase revenue and establish build authority.

    Finding Hope in Grief as a Creator with Sherry Walling

    Finding Hope in Grief as a Creator with Sherry Walling

    We all deal with grief. It could be the loss of a loved one. Maybe the loss of a job. Or the feeling that you’ve lost control of your life or your business. Throughout the pandemic, many of us experience grief in one way, shape, or form — and Dr. Sherry Walling is no different. But she decided to write about her grief. First, it was just for her. Then she shared it. Then she decided that her writings could help countless people and turned them into a book. I’m grateful she took the time to talk to us today. We get into how grief affects us, what creators can do, and the book writing process.



    Top Takeaways:



    When you experience grief, writing is a helpful exercise. It helps you process your feelings, but it also allows you to write a new reality for yourself.Life doesn’t necessarily stop, but you have more space and time than you think. It’s OK to slow down for a while.Reconnecting to hope happens in tiny moments, like getting up, hugging a loved one, and even making a meal. Listen to your body and do what is best for you.



    Show Notes:



    Sherry WallingSherry on TwitterSherry on InstagramHow the Great Grief Led to the Great Resignation | FortuneJoin the Creator CrewSponsored by: Moft | Nexcess | LearnDash

    • 49 min
    Finding and Converting Leads with Good Content with Anna Tutckaia

    Finding and Converting Leads with Good Content with Anna Tutckaia

    Grow your audience. Get leads. Sell your thing. Make money. This seems to be the formula for creators…but these are just nebulous ideas. How do we actually implement them? That’s what today’s guest, Anna Tutckaia, is here to talk about. She’s the Head of Marketing at ManyChat, and she’ll tell us all about how we can find leads by learning about our audience, how their virtual event garnered thousands of potential customers and helpful tools for personalization. In Build Something More, we answer the question, “Should you really move from Facebook to Circle?”



    Top Takeaways





    To find leads, you need to understand the product you’re selling and the audience you’re trying to sell to. You learn that by going where they hang out online and learning about their pain points, as well as their interests outside of your product.Talking regularly to current and potential customers is a must. Conversations make them feel heard, and you can understand your messaging and improve your content.Using automated tools to connect and serve customers can allow you to free up your time, answer common questions quickly, and even ask them pointed questions for better personalization, which in turn helps you get better leads and create impactful content.



    Show Notes



    Anna on LinkedInManyChat | Twitter | InstagramChartableTweetHunterBuilding and Evolving Profitable Project Plan with Jennifer BournJoin Creator Crew for Ad-Free, Extended EpisodesSponsored by: Moft | Nexcess | LearnDash

    • 54 min
    How Creators can Find Hidden Profit in Their Business with Nev Harris

    How Creators can Find Hidden Profit in Their Business with Nev Harris

    What’s the difference between making money on the side, and running a business? There are probably dozens of ways to answer that, but if I had to answer, I’d say that it has to do with how you manage your money. Early in the WordPress space, people were learning they could make money with their work, but we’re managing it properly. I think we’re seeing something similar in the creator space, so I’ve brought in Profit Expert Nev Harris to tell us the 4 ways to find hidden profit in your business and get your finances in order.



    Top Takeaways:



    People say, “you have to spend money to make money,” but Nev says, “spend smart money to make money.” Buying the latest and greatest CRM, microphone, or computer will actually make you money. But hiring a VA might.You need to find profit in your business by getting out of the dark. Nev says you need to focus on 4 areas: Revenue, Profit, Expenses, and Efficient. Start slow and pick one per quarter.When it comes to efficiency, If you’re spending too much time doing the work, you’re chasing pennies and leaving dollars on the floor. Get to a place where you only do what you need to do.



    Show Notes:



    Nev HarrisNev on LinkedinNev on TwitterStroop EffectProfit FirstAgile DevelopmentFree Expense KillerJoin the Creator CrewSponsored by: Nexcess | TextExpander | LearnDash

    • 1 hr 2 min
    Using Your Podcast for Lead Generation with Sam Munoz

    Using Your Podcast for Lead Generation with Sam Munoz

    A drum I’ve been beating for a while is you don’t need sponsors to make money podcasting. In fact, it might not even be the best way to make money. What if you had a product so perfectly aligned with the audience of your podcast, that you could get your listeners to buy it? That’s exactly what Sam Munoz does, and her approach to free content is admirable. If you have ANY business where you’re creating content, you need to hear this conversation. Plus, in Build Something More, Sam and I exchange stories about the time we wrote code for robots.



    Top Takeaways:



    It’s OK to get paid for your thoughts. Whenever Sam thinks about free content, she tries to connect it back to her paid offerings. After all, if you’re doing something for your business, what you’re doing should be in the service of making your business succeed.You need to spend your time wisely. When you don’t have the margin to think about how your content, which is a lot of work, serves your business or your paid offerings. This hurts you, and your audience, who should benefit from your services.Sam’s podcast serves as the top of the funnel for her mentorship. The audiences align perfectly, and her consistent call to action provides enough repetition for people to turn into students. This works perfectly for her because everything aligns so well!



    Show Notes:



    Sam MunozSam on TwitterMighty NetworksHow Making Helpful Content is the Right Way to Sell Products with James LawsThe Intentional BookshelfJoin the Creator CrewSponsored by: Nexcess | LearnDash

    • 1 hr
    Troy Dean on Getting Your Students from Zero to Win

    Troy Dean on Getting Your Students from Zero to Win

    Creating a course isn't just about making a series of videos. It's about doing it in a way that gives the students skills or knowledge they can use at the end of the course. Troy Dean calls that taking a student from "zero to win."



    Listen to the entire episode at https://howibuilt.it/027



    Be sure to subscribe at https://howibuilt.it/subscribe



    This clip is brought to you by Sensei

    • 10 min
    You Need to Form Good Writing Habits with Dickie Bush

    You Need to Form Good Writing Habits with Dickie Bush

    I’m going, to be honest with you: I’m squarely anti-hustle culture. I think it’s unnecessary and puts too much pressure on people to make “Gary Vee money.” So when I saw Dickie Bush’s Ship 30 project, I thought we had more of that narrative. Well let me tell you, I could not have been more wrong. Dickie’s approach to writing and his frameworks can help anyone become a better writer, and Ship 30 helps brand new creators go through the roller coaster that is content creation faster, and with a better support system. There are TONS of gems in this episode, so you won’t want to miss it. Plus, in Build Something More, Dickie and I talk about competitive gaming.



    Top Takeaways:



    Twitter is a “home run-based” platform that allows you to go viral with the right stuff. Generally, that’s content Dickie called “Reach” content; these are tweets or threads that everyone can relate to.Dickie says creating content isn’t coming up with 1000 different ideas. It’s coming up with 1000 different ways to use the same idea across different platforms, so it resonates with different people.If you’re struggling to come up with content, do the 2-year review: look at everything you learned over the last 2 years, and then write content for you, two years ago.



    Show Notes:



    Dickie Bush 1 Dickie Bush 2Dickie on TwitterDickie on LinkedinOtter.aiTypeshareJoin the Creator CrewSponsored by: Nexcess | LearnDash

    • 56 min

Customer Reviews

4.1 out of 5
95 Ratings

95 Ratings

Amber HInds ,

One of my favorite podcasts

Joe is incredibly friendly and and has a very welcoming and authentic voice. He has experienced guests who share great insights about marketing and growing businesses. I listen to every episode and frequently send them to clients as well.

Skottle ,

Just too many ads, not enough content.

Like another reviewer said, I totally understand the need for podcasters to hustle and promote themselves (and others) to make a living.

But it’s gone too far. He starts the show with a few ads. Then does an intro of the person briefly, but then cuts to a “members only” plug. He then talks about the most surface level content with his guest for a brief few moments, then sometimes swerves into another plug or ad.

I found myself aggravatingly having to keep the audio scrubber up constantly to keep jumping 30 seconds at a time so I could find the “meat” of the content, which felt just too few and far between.

There’s a balance to content and ads, and I don’t think the host has found it yet, since when the meat does come along it’s not too bad. But please tone it down a bit for the sake of your audience.

Andy from NYC ,

Great Interviewer

I have been listening to Joe for years. The podcast is very well-produced. He’s got a great interview style and interesting guests, who are constantly throwing out excellent advice.

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