On How I Built It, you’ll get insight from tech savvy small business owners and developers on how they built their products, from idea to execution. You'll get actionable advice to leverage tech and help your business grow.
How Your Content Strategy can Grow Your Business with Jean Perpillant
Let me tell you something: I’m not great at social media. I KNOW…totally shocking. But you know who is? My friend Jean. In fact, we had a SUPER long chat all about content strategy and social media. It was super helpful and we covered a lot of ground, from growing your audience to TikTok. Plus there’s a Build Something More pre- AND post-show. We talk about parenting in the pre-show and accents, culture, and repurposing in the post-show.
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The Events Calendar
Creating and Growing Your Community with Authenticity with Michelle Frechette
Michelle Frechette knows a thing or two about building a community. Not only does she do it for multiple WordPress businesses, but she’s cultivated quite the community on Twitter! As someone who’s trying to grow my own community, I had lots of questions for Michelle and she generously answered them all. Learn all about what it takes to grow a community today. Plus in Build Something More, how to help those underrepresented in your community.
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Intro: Hey, everybody and welcome to Episode 225 of How I Built It, the podcast that offers actionable tech tips to small business owners. Today’s sponsors are Linode, The Events Calendar, and TextExpander. You’ll be hearing about them later on in the show.
Today’s guest is Michelle Frechette, and I am so excited to talk to her. I was on her podcast a while back, WPCoffeeTalk. I heard her on the Matt Report recently talking about building community of which she’s built several. Michelle is one of the most authentic people I know and that’s the topic of our discussion today: building a community and the importance of being authentic while doing it.
She gives me lots of great Twitter tips which is great because I’ve been kind of down on the platform lately and she gave me some advice for not being so down on the platform and how she has been growing her Twitter account by about 100 followers a week which is absolutely incredible. So by the time this episode comes out, hopefully, you will see some changes in the way I use Twitter as well. But all in all, this is a great episode. I’m excited for you to hear it.
Before we do, I do want to plug my membership and community in the members-only part of today’s episode. We talk about her project Underrepresented In Tech and the importance of that, and building a good community around that as well. So if you want to hear that, if you want to hear all of the extended ad-free episodes, you can head over to buildsomething.club and sign up for just $5 a month.
That $5 a month will get you access to a members-only community, bonus episodes, extended ad-free episodes, and live streams, and lots of other great stuff. So again, that is over at buildsomething.club. Head on over there today and sign up for just five bucks a month, you can cancel anytime. Or you can get two months free for signing up for a year at 50 bucks a year. So again that is buildsomething.club.
All right, now let’s get on with the interview.
Joe Casabona: All right, I am here with Michelle Frechette. She is the head of customer success at GiveWP and the podcast Barista over at WPCoffeeTalk. And I know I just sounded like Linda Richmond there from SNL, Mike Meyers character. Welcome to WPCoffeeTalk.
We’re going to be talking about building community today because Michelle has done an incredible job in multiple places doing that. And I am working very hard to build up my own community because I’m about four years behind the eight ball on that. So before we get into that, first of all, let’s bring in Michelle. Michelle, how are you today? Thanks for joining us.
Michelle Frechette: Thanks for having me. It’s really good to be here. I’m doing well. It’s finally spring here in Rochester, New York. It snowed last week, but we’re not going to talk about that.
Joe Casabona: Man, oh, man. As a native New Yorker who used to live, who grew up an hour north of the city, I can say to all you people in the city that Rochester is actual upstate. Just because I’m north of you doesn’t mean I’m upstate because it did not snow where I’m from last week.
Michelle Frechette: No. I’m about an hour and a half east of Niagara Falls if that gives you an idea.
Joe Casabona: And how close are you to the Kodak factory? Is Kodak fac
Welcome to How I Built It
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6 months in, how are memberships going?
In January, I rolled out the Build Something Club, a membership that allows people to support the show directly in exchange for more, ad-free content. 6 months in, how do I think it’s going? Find out about this behind-the-scenes episode. And in Build Something More, we’ll talk about exact numbers, metrics, and what I’m measuring.
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Joe Casabona: Hey, everybody. Real quick before we get started, I want to tell you about the Build Something Club. If you want ad-free extended episodes of this podcast as well as access to a community, live streams archives, bonus episodes, and deals, check out builtsomething.club and sign up for just $5 a month. You’ll get a bunch of great content and you get to support the show directly.
And today on Build Something More, I’m going to dig deep into some numbers in how I measure success because this is a six month check-in on how memberships are going. So I’ll talk about some future plans, I’m not quite ready to make it public yet, I’ll talk about how I’m measuring success and things like that. So again, that’s buildsomething.club. You can sign up for $5 a month or $50 a year. And every member gets an exclusive member chip in the mail. Head over to builtsomething.club today.
All right! Hey, everybody, and welcome to Episode 224 of How I Built It, the podcast that offers actionable tech tips for small business owners. It’s a solo episode today to round out the first half of 2021. I can’t believe we are already halfway, a little more than halfway I guess now, through 2021. But I generally take a month-long break for the last two weeks of June and the first two weeks of July. So this will be the last episode for about a month.
And when we come back, I’ll be all refreshed. So you can use that time to catch up on old episodes, maybe join the club and listen to the bonus episodes because members will still get their quarterly special at the end of this month. And I’ll be live streaming and things like that. But this will be the last episode for a couple of weeks, a few weeks.
So I wanted to do a check in. Now, before we get to that check in, I should tell you, today’s episode is brought to you by TextExpander, Restrict Content Pro, and The Events Calendar. You’ll hear about them a little later. So a while back when I first launched this membership in January actually, I published an episode about my failed Patreon experiment and why that didn’t work, all the reasons I thought that didn’t work. I’ll link that in the show notes over at howibuilt.it/224.
So now that I’ve got six months under my belt and I think I’m in a pretty good groove for the membership and I’m thinking about ways to grow and things like that, I want to do a quick check in. So we’ll talk here about a few things, starting with the launch and how it went.
I did this kind of rushed. And to be honest, at this point, I can’t remember why. If it was just that I wanted to launch at the beginning of the year. I think it was that I was starting to do bonus episodes and I knew if I didn’t start releasing them I’d fall behind. Like I actually do have a few bonus conversations I haven’t released yet. Maybe that’ll be another thing I do for members over this break to give them some extra content.
I have a conversation with David Sparks about Star Wars and a couple of other side conversations. Actually, I basically recorded an entire full episode as a bonus with Brian Krogsgard about gear. And we got to catch up with that. So those will be things that I can release to the membership. But I did it kind of quickly.
You know, I remember why now. It’s because I publicly mentioned it on a couple of other podcasts that I was going to be on as well as I think one of these episodes. So I kind
How to Write Email Copy that SELLS with Matthew DeFeo
You’ve heard multiple guests on this show talk about the importance of building your email list…but what do you do with that list once you have it? Well, copywriter Matt DeFeo tells us: we need to tell stories. Matt gives lots of actionable advice for how we can improve our email copy and start selling more without annoying our subscribers. Plus, in Build Something More, he tells us how he went from law enforcement to copywriting and the story is incredible.
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The Events Calendar
How to Achieve Financial Freedom with Travis Hornsby
Continuing a series on finances this year, today we tackle how to handle debt and invest in yourself and your business. Travis Hornsby took himself from being deep in debt to be able to support him and his family through his own business – and he gives us the framework so that we can do the same thing. Plus in Build Something More, we talk all about investing.
… How to Achieve Financial Freedom with Travis HornsbyRead More »
Joe Casabona: Hey, everybody. Real quick before we get started, I want to tell you about the Build Something Club. If you want ad-free extended episodes of this podcast in the form of a podcast called Build Something More, as well as access to a community, live streams, bonus episodes, and deals, check out buildsomething.club and sign up for just $5 a month. You’ll get a bunch of great content and you get to support the show directly.
Today on build something more Travis and I talk about the best strategy for making investments as a solo business owner. I am always interested in this, saving for retirement and things like that. Travis offers a lot of really great advice there. Again, that is buildsomething.club. You can sign up for $5 a month or $50 a year, get two months free. And every member gets an exclusive customized poker chip that I’m calling a member chip in the mail. Again, that is buildsomething.club. Head over today and join the club.
Hey, everybody, and welcome to Episode 222 of How I Build It, the podcast that offers actionable tech tips for small business owners. I hope you’re doing well today. Our sponsors are TextExpander, Restrict Content Pro, and The Events Calendar. You’ll hear about them more later in the show.
But right now I want to get to our guest. His name is Travis Hornsby. He is the CEO and founder of Student Loan Planner. And we are going to be talking about debt and financial freedom and starting a business even if you do have student loans and things like that. I’m really excited because I think that smart financial moves are super important. It’s been a theme of this show since the pandemic started. But let’s bring in our guests. Travis, how are you today?
Travis Hornsby: I’m doing great. Thanks for having me on, Joe. Excited to hopefully add some value to people.
Joe Casabona: Yeah, my pleasure. Thanks for coming on the show. Like I said, I think this is so important because I don’t think… well, I’ll say it this way. I don’t want to sound like I’m smarter than everybody. My wife and I have taken strong steps to financial freedom. We read Dave Ramsey’s “Total Money Makeover.” I don’t want to editorialize on people’s personalities but he doesn’t seem great lately based on his press. But his book was very helpful to us in the Debt Snowball, specifically.
But in talking to other people, it seems like a lot of people don’t have a good handle on their financial situation. I hear people say things like, “Oh, I’m just going to blow my tax refund or my COVID stimulus on something because it’s not enough to make a big dent in any of my debt.” And that just like I die a little bit inside. Hopefully, we’ll get into all that. But first, I do want you to let people know who you are and what you do. mean.
Travis Hornsby: Sure. I thought I was going to be a PhD economics professor. That was my original dream. Everybody has different dreams of what they want to be when they grow up, right? I had umpteen dreams until I finally settled on that when I was in college. And then I took this really hard math class too, that I needed to do to get into a PhD program.
And I was so sad because it was football season, basketball season. Like I wasn’t really going to these games, I was just studying all the time. And I just didn’t feel like that was what I was meant to do. If you eve
Casual and informative
Joe’s the best. He brings so much breadth of knowledge - not just about tech but serving business needs in general. His style is super chill and relatable.
A decent show with too many ads
I get that podcasters need to support themselves, and one or two ads is fine. But this is excessive. Otherwise this is a decent podcast with solid audio quality and reasonably engaging interviews.
Digging this podcast!
Really well done show, with good solid advice, and Joe is a very helpful guy!