188 episodes

Get insight from small business owners and developers on how they built their products, from idea to execution. You will learn real processes for launching, and evolving your business over time.

How I Built It Joe Casabona

    • Technology
    • 4.1, 86 Ratings

Get insight from small business owners and developers on how they built their products, from idea to execution. You will learn real processes for launching, and evolving your business over time.

    Find the Right Podcast Membership Benefits with Stephen Hackett

    Find the Right Podcast Membership Benefits with Stephen Hackett

    Stephen Hackett is one of my favorite podcasters, and cofounded my favorite podcast network, Relay.fm. Back in 2018, I spoke to his co-founder Myke Hurley about starting podcasts. Since then, Relay has really ramped up their membership program and I though Stephen would be the perfect guy to talk to about putting out tons of content and deciding what to make free, and what to make paid.







    I think they’re doing a fantastic job over there, and Stephen’s inspired me to reconsider my own membership program for this show. Have a listen – I know you’ll get some great ideas too! 















    Show Notes







    * Stephen Hackett* Relay.fm* 512 Pixels* Myke Hurley and Relay FM* That time Phil Schiller tweeted a link to my blog* MacStories* 5by5* Flashback* Will it Fly?* MPU #537: The Photos Field Guide and Apple Photos* CGP Grey: Exploring TEKIO







    Want to start your own podcast? Check out my course, Podcast Liftoff. Use the code BUILDIT for a listener-exclusive discount!



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    Intro: Stephen Hackett is one of my favorite podcasters and co-founder of my favorite podcast network, Relay FM. Back in 2018, I spoke to his co-founder, Myke Hurley, about starting podcasts and some tips and tricks he had to offer. Since then, Relay has really ramped up their membership program, and I thought Stephen would be the perfect guy to talk to about putting out tons of content and deciding what to make free, and what to make paid, and how to balance that across lots of different hosts and different shows.



     



    I think they’re doing a fantastic job over there, and Stephens inspired me to reconsider my own membership program for this show. Have a listen. I know you’ll get some great ideas about memberships finding a group of diverse voices and much, much more.



     



    But first, let’s hear from our first sponsor.



     



    Sponsors: This episode is brought to you by Yes Plz Coffee. Upgrade your morning with Yes Plz. This fantastic coffee subscription will send freshly roasted beans to your door with no fuss. Pick your size and how often you need beans and they’ll ship you a unique blend of expertly sourced and roasted coffee beans. I’ve been drinking Yes Plz Coffee for a few weeks now and I have been loving it.



     



    Each week I get to try a new blend of flavors that helps me mix up my mornings. And the best part is I don’t have to worry about it. I don’t have to go to some new roasters website, look at all the flavors and wonder if I’m actually going like it or not, and then finally order. Every week, Yes Plz just send me coffee and it’s new, and different, and delicious.



     



    Each shipment even comes with an info card about the beans and some other information like a playlist and extra stuff that I just enjoy getting in the mail with my coffee. So if you’re ready to upgrade your mornings with unique blends of coffee beans, sign up today. Head over to HowIBuilt.it/yes,

    • 1 hr 5 min
    Better Audience Engagement for Your Content with Taylor Waldon

    Better Audience Engagement for Your Content with Taylor Waldon

    Before we get too deep into this season, I wanted to make sure you and I have a good baseline for creating content and engaging with the audience. Taylor Waldon, the Content Strategist for GiveWP, does a fantastic job of this. We talk about how they are expanding their niche and why creating the right content is crucial. This is a must list for anyone who’s creating content for their small business, no matter what you do. 















    * Taylor Waldon* GiveWP | Blog* Episode 54: The GiveWP Team* ahrefs



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    Intro: Before we get too deep into this season, I wanted to make sure you and I have a good baseline for creating content and engaging with the audience. Taylor Waldon, the content strategist for Give WP does a fantastic job of this. We talk about how Give is expanding their niche, and why creating the right content is crucial for them to reach the right people. This is a must listen for anyone who’s creating content for their small business, no matter what they do.



     



    Joe: Hey, everybody, and welcome to another episode of How I Built It, the podcast that asks, how did you build that today? My guest is Taylor Waldon. She’s the content strategist at GiveWP. Taylor, how are you?



     



    Tylor: I’m great. How are you doing today?



     



    Joe: I’m doing very well. Thank you. Thanks for joining us today. I’m excited to talk to you about our topic which is getting audience engagement. I don’t feel it’s something I’m particularly good at, and I’m excited to learn. But let’s start at the beginning. Why don’t you tell us a little bit about who you are and what you do?



     



    Tylor: Sure. I am the content strategist at GiveWP. I started out as a content writer about two years ago—a little bit over. Pretty much the rest is history. It’s WordPress history actually. I fell in headfirst for my first WordCamp, got into GiveWP, spoke at a ton of WordCamps. As I’ve gone through my career path with Give, I’ve learned a ton about not just content marketing, but plugin content marketing in the WordPress ecosphere, because it’s very, very different from any other type of marketing that I’ve ever done before, but also very similar. So it’s been a wild ride.



     



    Joe: Awesome. That’s really interesting. I’ve noticed that the WordPress community, in general, feels a little bit different from other groups. I know we didn’t talk about this beforehand, but you mentioned that marketing in WordPress is a little different. Can you elaborate on that? Because, again, I kind of struggle with marketing to the WordPress community. So any tips that could help me would be amazing.



     



    Tylor: I think I bring kind of a different perspective, too because I came from the outside to the inside. But we actually have been struggling with this. Full transparency at Give is getting beyond the WordPress community because we’ve been so great at that part. So I think when it comes to WordPress, it’s really honestly about actually being involved in the community.

    • 47 min
    Trending on LinkedIn with Cara North

    Trending on LinkedIn with Cara North

    A few weeks ago we spoke to Andrea Zoellner on how to implement a good Instagram Strategy. Well, another social network that seems like a hidden gem for content is LinkedIn, so I’ve brought on Cara North to talk to us. Cara is in the eLearning space, and we definitely talk about that, but I also wondered how she always seems to be trending on LinkedIn! So we talk about the smart way to build your network, add shareable content, and maybe even make a few worthwhile connections. 















    Show Notes







    * Cara North | Cara on LinkedIn | Twitter* Buffer* Automating Social Media



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    Intro: A few weeks ago, we heard from Andrea Zoellner on how to implement a good Instagram strategy. Well, another social network that seems like a hidden gem for content is LinkedIn. So I brought on my friend Cara North to talk to us. Cara is in the eLearning space. We definitely talked about being in the eLearning space as we are both there, but I also wondered how she always seems to be trending on LinkedIn. So we talk about the smart way to build your network, to add shareable content, and maybe even make a few worthwhile connections. I learned a lot that I’ve already started implementing and seeing results on, so I know you will too. Definitely be sure to listen to this one. It is a good one.



     



    Joe: Hey, everybody, and welcome to another episode of How I Built It, the podcast that asks, how did you build that? Today, my guest is Cara North. She is the principal consultant at the Learning Camel. Cara, how are you?



     



    Cara: I’m great. How are you, Joe?



     



    Joe: I am doing fantastic. Or fantastically maybe. I’m trying to lower the impact of my New York accent by calling you ‘Cara’. So like Cara. Like the hard “a” in the middle. But it sounded weird to me. Anyway, Cara and I met at Learning DevCamp a couple of years ago, right? Was it 2018, I think?



     



    Cara: Yeah, I think it was. Yeah, Salt Lake City. It was a great conference and really enjoyed your session. That’s where I first learned about this tool called LearnDash. That was really neat to see that in action.



     



    Joe: Awesome. I think I went to your talk as well but you were like all over social media. It was really great to connect with you there. So I’m glad that we managed to stay in touch. Today, on top of eLearning, you do something that eludes me, and I’m really curious about it. But we are connected on LinkedIn, and you always seem to be trending in the eLearning, hashtag or space, or whatever. Whatever you share happens to be trending. So I do want to talk about that. But first, why don’t you tell the listeners a little bit about who you are and what you do?



     



    Cara: Sure. So I’ve been in the learning development space for pretty much my entire professional career. Like a lot of people, I fell into it. My husband always struggles with telling people what I do for a living. He often says, “Oh, my wife makes those computer trainings, the eLearnings.” Then people usually groan, and I’m like, “No, my stuff doesn’t look like that. I promise.” So I know there’s a lot of garbage out t...

    • 52 min
    Managing Social Media for a Government Agency with Joseph Galbo

    Managing Social Media for a Government Agency with Joseph Galbo

    Just because you’re a government organization doesn’t mean you can’t have a little personality. That’s what my friend Joe Galbo proves day-in and day-out over at the Consumer Products Safety Commission. I’ve wondered for some time how they manage their social media strategy there and Joe’s the brains behind most of the operation. We’ll talk content, memes, data and more, as well as how he can get it all done at the federal level. 















    Show Notes







    * Email Joseph: jgalbo@cpsc.gov* Consumer Product Safety Commission* CPSC on Twitter* Department of Energy Podcast* Space Heater Tweet* Lifehacker Article



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    Intro: Just because you’re a government organization doesn’t mean you can’t have a little personality. That’s what my friend Joe Galbo proves day in and day out over at the Consumer Product Safety Commission. I’ve wondered for some time how they manage their social media strategy, and Joe’s the brains behind most of the operation. We’ll talk content, means, data, and more, as well as how he can get it all done at the federal level.



    This is a really fun conversation. Joe and I had been friends for a long time, so it was great to catch up with him, as well as get a little insight into his job. Again, it’s a really great conversation. I think you should stick around for the whole thing. So without further ado, let’s get into it.



    Joe: Hey, everybody, and welcome to another episode of How I Built It, the podcast that asks, how did you build that? Today, I am very happy to have my guest, Joseph Galbo with me. Aside from us going to the same grammar school and high school, Joseph is the social media specialist at the Consumer Product Safety Commission. You might know some of his work because he creates very funny graphics across their social media channels to make sure that people are staying safe. Joseph Galbo, how are you?



    Joe Galbo: I’m good, Joe. Thank you so much for having me. I’m very, very excited to be here on the podcast.



    Joe: I am very happy to have you on the podcast. I really love your work. This season is focused on people creating content and I thought, who better to have about creating good social media content than somebody who creates interesting social media content for a government agency? Because I think probably that’s not what people immediately think about when they think about government agency social media presence.



    Joe Galbo: Yeah, I think I would agree. Before I get too far in, I do just want to share a quick disclaimer with everybody. Everything I’m saying today is my own opinion and has not necessarily been approved by the Commission. So you’re just getting the raw Joe Galbo thoughts today, not Commission-approved. Just had to share that to make the lawyers happy.



    But yeah, Joe, I think you’re 100% right. I think there is a ton of great social media work happening in the government space. Many, many government agencies are doing a really incredible job. I’m thinking of places like NASA, I’m thinking of places like the Departm...

    • 54 min
    Automating Your Life with James Rose

    Automating Your Life with James Rose

    Have you every wondered how some people seem to do so much? Well this week I sit down with James Rose to unlock some of the secrets of one of my favorite topics: automation. We talk about what it is, how it works, and how you can use it to take some tasks off of your plate, and off of your mind.















    Show Notes







    * James Rose | Twitter* Content Snare* James’ Zapier Mastery Course* Zapier* Airtable* Calendly* TextExpander* Integromat* IFTTT* Keyboard Maestro* AutoHotKey* Zapier Ideas* Automators Podcast



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    Intro: Have you ever wondered how some people seem to do so much? Well, this week I sit down with James Rose to unlock some of the secrets of one of my favorite topics: automation. We talked about what it is, how it works, and how you can use it to take some of the tasks that you do off of your plate and off of your mind. It’s a great interview. James and I geek out quite a bit in it, so please bear with us. But I think you’ll learn a lot. Let’s get into it.



     



    Joe: Hey, everybody, and welcome to another episode of How I Built It, the podcast that asks, how did you build that? Today we have a repeat guest on the show. His name is James Rose. He is the automation and productivity guy, where he makes fantastic courses and content over at jimmyrose.me. James, how are you today?



     



    James: Joe, I am good, man. I’m excited to be here. This is a topic that normally I get to speak with business about. But to speak with a fellow automation enthusiast, oh, man, this is going to be fun.



     



    Joe: Yeah, I am super excited. For those of you who are listening, James has been on the show before. I will link that in the show notes where we talked about how he built his product Content Snare, which is also super cool. But today, I am excited because we are talking about automation. It’s been a big topic of mine. A few episodes ago, I had my automation toolkit, and I put out a bunch of content, and then James got in touch. So why don’t we start, James, with who you are and what you do, and then move into the automation stuff.



     



    James: Yeah, cool. I’ve been in software for a long time: since 2010. Ran a digital agency starting in around 2014, just building websites, digital marketing, that kind of stuff. My heart’s always been in software though. So at some point, we shut down the agency because I think we’re on our third software product now. We sold one of them. Actually, I probably should have started with the fact that before I started a business, I was an automation engineer of control systems like programming machinery and stuff to run without people, which was super fun. But I don’t get to do that anymore.



     



    Somewhere along the way, automation in business has become my fix for all that work I don’t get to do anymore. So to me, it is just super fun.

    • 47 min
    Growing Your Audience on Instagram with Andrea Zoellner

    Growing Your Audience on Instagram with Andrea Zoellner

    Wondering how to build a following on Instagram? I was! It’s my favorite social platform and I’m trying to be more intentional about the content. So I brought on Andrea Zoellner, who offered fantastic advice around IG strategy, taking great photos, and if those walls of hashtags actually work. Let’s get into all of that and more. 















    Show Notes







    * Andrea Zoellner* Capsule Suitcase | Instagram* Tailwind* Later* Buffer



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    Intro: Have you been wondering how to build a following on Instagram? I am, was, have been for a long time. It’s my favorite social platform, and I’m trying to be more intentional about the content I’m posting on it. So I brought on Andrea Zoellner, who offered fantastic advice around Instagram strategy, taking great photos, and if those walls of hashtags actually work. I learned a ton and I’ve already started implementing what she talked about. So let’s get into this because there’s so much great information here about everything I just mentioned and more.



     



    Joe: Hey everybody, and welcome to another episode of How I Built It, the podcast that asks, how did you build that today? My guest is Andrea Zoellner. She is the head of growth at Kinsta. We are going to be talking about a topic that eludes me, which is part of the reason I asked her to be on the show. It is growing your audience and following through Instagram. Andrea, how are you?



     



    Andrea: I’m doing so well. Thanks for having me on your show, Joe.



     



    Joe: Thanks for coming on the show. Andrea and I met because we go to a lot of WordCamps. Unfortunately, neither of us has been to a WordCamp in a very long time at this point. So it’s good to see you at least virtually.



     



    Andrea: That’s right. Most of our meetings are online now. But we make the most of it.



     



    Joe: Yeah, for sure. For sure. And someday soon we’ll be going back to events. So I am excited because I feel like you have a really good following, you found a really good niche on Instagram. It seems like a well-oiled machine. So that’s part of the reason I wanted to ask you about this. Like if you look at my Instagram feed, it’s like cigars, pens, or my daughter basically, which is probably not great for finding the right niche. But before we get into all of that, why don’t you tell us a little bit about who you are and what you do.



     



    Andrea: Sure. My name is Andrea, you know that. I have been in the WordPress space for a while, but I kind of jumped around and I work for Kinsta now as their head of growth, and I also on the side have a travel blog. That’s really where my inspiration comes from for my Instagram account. So on top of my day job working in tech, I also like to dabble in WordPress development, mostly on my own projects. And my blog is a big project of mine. That is also one of my creative outlets if you will.



     



    Joe: Yeah, fantastic. I know that you worked for a different company when we were traveling a lot, but you have a travel blog. Is that travel going to continue, do you think? I don’t want you to speak for the company if you shouldn’t be. But do you think you’ll continue to be going to WordCamps once we can travel again?

    • 46 min

Customer Reviews

4.1 out of 5
86 Ratings

86 Ratings

JesseKanner ,

Casual and informative

Joe’s the best. He brings so much breadth of knowledge - not just about tech but serving business needs in general. His style is super chill and relatable.

rock phenom ,

Digging this podcast!

Really well done show, with good solid advice, and Joe is a very helpful guy!

RameshDon ,

Great podcast for product builders

Wish I had listened to this show earlier. Very actionable advice. Thanx

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