The Yogipreneur: Business and Marketing for Yoga Teachers

The Yogipreneur: Business and Marketing for Yoga Teachers
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  • BUSINESS
  • UPDATED BIWEEKLY
The Yogipreneur: Business and Marketing for Yoga Teachers

Welcome to the Yogipreneur Podcast, brought to you by Digital Yoga Academy - the leader in business and marketing education for yoga teachers worldwide. The Yogipreneur is for entrepreneurial yoga teachers who want to stop the hustle and overwhelm and instead create more income, freedom and success. In each episode, you'll learn business and marketing strategies to grow your community in a way that makes it easy for you to take action today. Hosted by Kelly McHugh, the founder of Digital Yoga Academy, yoga business coach, marketing expert, entrepreneur and yoga teacher. Discover why thousands of yoga teachers worldwide work with Kelly to successfully fill their offerings, get over their fears of being visible online, implement simple marketing strategies that get results, and turn their side hustles into profitable and sustainable yoga businesses. Now is the time to make a much bigger impact in the world. Are you ready?

  1. APR 25

    Why most yoga teachers are losing sales on Instagram and what to do instead

    ABOUT DIGITAL YOGA ACADEMY   Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training!   You’ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business. Join over 20k yoga teachers worldwide on the same journey as you!    🌟 Get started by discovering what type of Yogipreneur you are! Take the Yogipreneur Quiz to find out: https://digitalyogaacademy.lpages.co/yogipreneur-quiz/ CONNECT WITH US 🌟 Instagram: https://www.instagram.com/digitalyogaacademy/ 🌟 Private Facebook Community: https://www.facebook.com/groups/digitalyogaacademy

    27 min

  2. APR 17

    What every yoga teacher should do before creating an online yoga course

    ABOUT DIGITAL YOGA ACADEMY   Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training!   You’ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business. Join over 20k yoga teachers worldwide on the same journey as you!    🌟 Get started by discovering what type of Yogipreneur you are! Take the Yogipreneur Quiz to find out: https://digitalyogaacademy.lpages.co/yogipreneur-quiz/ CONNECT WITH US 🌟 Instagram: https://www.instagram.com/digitalyogaacademy/ 🌟 Private Facebook Community: https://www.facebook.com/groups/digitalyogaacademy

    35 min

  3. APR 14

    The Essential Email Marketing Strategy For Online Yoga Biz Growth

    ABOUT DIGITAL YOGA ACADEMY   Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training!   You’ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business. Join over 20k yoga teachers worldwide on the same journey as you!    🌟 Get started by discovering what type of Yogipreneur you are! Take the Yogipreneur Quiz to find out: https://digitalyogaacademy.lpages.co/yogipreneur-quiz/ CONNECT WITH US 🌟 Instagram: https://www.instagram.com/digitalyogaacademy/ 🌟 Private Facebook Community: https://www.facebook.com/groups/digitalyogaacademy

    27 min

  4. APR 5

    The Messaging Upgrade to Amplify Your Leadership and Impact

    You need to speak to the problem your audience is trying to solve at the exact moment they’re searching for a solution and in a way that makes them say... “How are they inside my head?”😳 That’s the difference between content that gets ignored… and messaging that converts. If you’re ready to fix this, I’ve created something powerful for you: ‼️Fix Your Messaging — my free micro-masterclass for yoga business owners who are ready to make three essential shifts that will immediately change the way you talk about your online offering AND create sales! → Instant access. → No fluff. Just clarity that converts. ABOUT DIGITAL YOGA ACADEMY   Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training!   You’ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business. Join over 20k yoga teachers worldwide on the same journey as you!    🌟 Get started by discovering what type of Yogipreneur you are! Take the Yogipreneur Quiz to find out: https://digitalyogaacademy.lpages.co/yogipreneur-quiz/ CONNECT WITH US 🌟 Instagram: https://www.instagram.com/digitalyogaacademy/ 🌟 Private Facebook Community: https://www.facebook.com/groups/digitalyogaacademy

    27 min

  5. APR 1

    What is a holistic marketing strategy and why your yoga business can’t survive in 2025 without it!

    What you’re calling a “marketing strategy”… No funnel. No repurposing system. No clear buyer journey. Just… “vibes” and Canva. And that’s not on you. That’s what the online space taught you to do. 👀 But if you’re here to actually make consistent sales from your online offerings, grow your yoga community, and stop relying on just one platform to run your entire business, then your marketing needs to become an “ecosystem”. 🫶🏼 One that works with you, even when you’re offline and enjoying life. Your dream students don’t need more yoga teachers in their feed. They need to see you everywhere. In their inbox. In their podcast app. In their DMs. On their feed. Again and again until trust becomes action. This is the strategy I teach 💁🏻‍♀️ If you’ve been stuck in one-dimensional marketing… Let’s change that. ABOUT DIGITAL YOGA ACADEMY   Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training!   You’ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business. Join over 20k yoga teachers worldwide on the same journey as you!    🌟 Get started by discovering what type of Yogipreneur you are! Take the Yogipreneur Quiz to find out: https://digitalyogaacademy.lpages.co/yogipreneur-quiz/ CONNECT WITH US 🌟 Instagram: https://www.instagram.com/digitalyogaacademy/ 🌟 Private Facebook Community: https://www.facebook.com/groups/digitalyogaacademy

    32 min

  6. MAR 21

    Live launches are dead? The 6-fig launch strategy that converted at 38%.

    “Live launches are dead.” “People aren’t showing up anymore.” “Sales aren’t what they used to be.” 🙄 The reality is that some online course creators and coaches are feeling frustrated. Their show-up rates are dropping, engagement feels like a battle, and they’re struggling to generate excitement around their offers. And so they start spreading the rumour that live launching no longer works 🙃 What’s really happening? The online space is evolving. The strategies that worked a few years ago (or even a few months ago) are losing their edge. Your audience is savvier, more selective, and engaging in new ways. If you’re using outdated methods, it’s no surprise that results are slipping. This is exactly why I stay ahead of the curve. 💁🏻‍♀️ 💥 Eight years. Countless launches. Relentless testing and refining. I’ve built a system that works, even in a changing market. Whilst others are stuck saying, “It’s not working,” I’m here to show you exactly how it does work when you have the right strategy. In fact, last year, I too had to evolve our live launch strategy and we made $120k in a week converting 40% of students from a low-ticket offer into a high-ticket group coaching program. We’ve done it again inside our most recent live launch with a 38% conversion rate. Live launches certainly are not dead. They’ve just evolved. So what if I told you there’s a strategy that could turn nearly half of your leads into paying students? Would you also be ready to evolve? 🤔 ABOUT DIGITAL YOGA ACADEMY   Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training!   You’ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business. Join over 20k yoga teachers worldwide on the same journey as you!    🌟 Get started by discovering what type of Yogipreneur you are! Take the Yogipreneur Quiz to find out: https://digitalyogaacademy.lpages.co/yogipreneur-quiz/ CONNECT WITH US 🌟 Instagram: https://www.instagram.com/digitalyogaacademy/ 🌟 Private Facebook Community: https://www.facebook.com/groups/digitalyogaacademy

    27 min

  7. FEB 1

    Stop Hiding! Overcoming the Fears Of Being Visible Online

    You can create the most amazing yoga business but if no one knows about it there is really no point.  One of the keys to a profitable yoga business is to have a plan for being visible and be found by those that need the solution that you provide. The reality is, if you’re not visible online, you essentially have no business.  But there is one problem when it comes to visibility. And it’s called fear. ABOUT DIGITAL YOGA ACADEMY    Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training!    You’ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business. Join over 20k yoga teachers worldwide on the same journey as you!    🌟 Get started by discovering what type of Yogipreneur you are! Take the Yogipreneur Quiz to find out: https://digitalyogaacademy.lpages.co/yogipreneur-quiz/ CONNECT WITH US 🌟 Instagram: https://www.instagram.com/digitalyogaacademy/ 🌟 Private Facebook Community: https://www.facebook.com/groups/digitalyogaacademy

    17 min

  8. JAN 21

    Why Most Online Yoga Course Creators Don't Hit Their Sales Goals

    I know that if you're considering creating an online course you may be doubting your ability to actually make money from it. You hear the successes of others but wonder if it's actually possible for you. Or perhaps you know someone who has created and launched an online course and they didn't get the results they wanted and so you start to believe that the space is now saturated or that people aren't buying online course. Not hitting your goals in the beginning is very common and today I'm sharing the reasons why it happens, so that you don't make these mistakes. ABOUT DIGITAL YOGA ACADEMY    Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training!    You’ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business. Join over 20k yoga teachers worldwide on the same journey as you!    🌟 Get started by discovering what type of Yogipreneur you are! Take the Yogipreneur Quiz to find out: https://digitalyogaacademy.lpages.co/yogipreneur-quiz/ CONNECT WITH US 🌟 Instagram: https://www.instagram.com/digitalyogaacademy/ 🌟 Private Facebook Community: https://www.facebook.com/groups/digitalyogaacademy

    41 min
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4.9
out of 5
33 Ratings

About

Welcome to the Yogipreneur Podcast, brought to you by Digital Yoga Academy - the leader in business and marketing education for yoga teachers worldwide. The Yogipreneur is for entrepreneurial yoga teachers who want to stop the hustle and overwhelm and instead create more income, freedom and success. In each episode, you'll learn business and marketing strategies to grow your community in a way that makes it easy for you to take action today. Hosted by Kelly McHugh, the founder of Digital Yoga Academy, yoga business coach, marketing expert, entrepreneur and yoga teacher. Discover why thousands of yoga teachers worldwide work with Kelly to successfully fill their offerings, get over their fears of being visible online, implement simple marketing strategies that get results, and turn their side hustles into profitable and sustainable yoga businesses. Now is the time to make a much bigger impact in the world. Are you ready?

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