The Yogipreneur: Business and Marketing for Yoga Teachers

The Yogipreneur: Business and Marketing for Yoga Teachers
  • 4.9 (33)
  • BUSINESS
  • UPDATED MONTHLY

Welcome to the Yogipreneur Podcast, brought to you by Digital Yoga Academy - the leader in business and marketing education for yoga teachers worldwide. The Yogipreneur is for entrepreneurial yoga teachers who want to stop the hustle and overwhelm and instead create more income, freedom and success. In each episode, you'll learn business and marketing strategies to grow your community in a way that makes it easy for you to take action today. Hosted by Kelly McHugh, the founder of Digital Yoga Academy, yoga business coach, marketing expert, entrepreneur and yoga teacher. Discover why thousands of yoga teachers worldwide work with Kelly to successfully fill their offerings, get over their fears of being visible online, implement simple marketing strategies that get results, and turn their side hustles into profitable and sustainable yoga businesses. Now is the time to make a much bigger impact in the world. Are you ready?

  1. 11H AGO

    The Decline of Education-Only Online Yoga Courses

    The era of packaging your yoga knowledge into a simple online course is over.  Students are no longer buying information. They are buying transformation, support, and belonging. In this episode, Kelly McHugh, founder of Digital Yoga Academy, reveals the three seismic shifts defining the next generation of successful online yoga courses. If you are planning to launch or revamp an online program in 2026, this is your essential guide to moving beyond content delivery and creating a living, transformational experience that students complete, celebrate, and rave about. You will learn: ⭐️ Why education only courses are struggling to attract and retain students today. ⭐️ The three essential pillars of a modern, high converting online course. ⭐️ How to design a course for completion, not just consumption. ⭐️ Why community is the new studio and how it transforms student results and loyalty. ⭐️ Practical ways to build in mentorship and live support without burning out. ⭐️ How AI and technology can be used to enhance human connection and guide implementation. If you are ready to build a course that stands out, creates undeniable results, and builds a loyal community around your teaching, this episode provides the clear framework. CONNECT WITH US 🌟 Instagram: https://www.instagram.com/digitalyogaacademy/ 🌟 Facebook: https://www.facebook.com/digitalyogaacademy 🌟 Pinterest: https://www.pinterest.co.uk/digitalyogaacademy/ 🌟 Private Facebook Community: https://www.facebook.com/groups/digitalyogaacademy More resources to help you on your yoga teaching Journey: 🌟 Blog: https://digitalyogaacademy.com/blog/ 🌟 Online courses (sign-up to receive free resources!): https://digitalyogaacademy.com/online-course-creator/ 🌟 The Yogipreneur Podcast: https://digitalyogaacademy.com/podcast/

    31 min

  2. NOV 5

    The Black Friday Offer Blueprint for Yoga Teachers

    November brings one of the biggest opportunities of the year for your yoga business... Black Friday. It’s the moment when people are already in a buying mindset, actively looking for offers and ready to invest in themselves. So if you’ve been thinking about slowing down as the year winds to a close, don’t. This is your chance to finish 2025 strong. Now, I know what you might be thinking, “Black Friday? Isn’t that all about discounts, pressure, and over-commercialisation?” For a long time, we avoided it at DYA too. It felt out of alignment. But when you look at it differently, it becomes something else entirely. You can actually use it as an opportunity to give back, connect with your community and offer something that helps your students whilst also supporting your business. That’s why, at DYA, we run our Gratitude Gifts campaign every year. It’s our way of saying thank you and sharing offers that truly serve, without feeling pushy or salesy. And this year, we want to help you do the same. The Black Friday Offer Blueprint for Yoga Teachers is a 30-minute training designed to help you: ✨ Turn your existing offers into irresistible bundles or limited-time deals ✨ Add urgency in a way that feels authentic and aligned with your values ✨ Boost your year-end income without creating something new from scratch ✨ Approach Black Friday strategically, with gratitude at the centre of it all This is your chance to make the end of the year work for you and to serve, sell, and show up with intention. And if you want to check out our Black Friday offers this year check out our Gratitude Gifts waitlist here: https://digitalyogaacademy.lpages.co/gratitude-gifts-2025-waitlist/

    32 min

  3. OCT 23

    How to stay profitable in the AI era as a yoga teacher

    The yoga industry is evolving...fast! And in this new AI era, the teachers who adapt now will be the ones still standing (and thriving) in the years ahead. In this episode, Kelly McHugh, Founder of Digital Yoga Academy and creator of YogiPro AI, shares how yoga teachers can stay profitable and relevant in a rapidly changing digital landscape. You’ll learn: → Why the information era is over and the implementation era has begun. → The 3 key levers of profitability every yoga business needs in 2025: Clarity, Consistency, and Conversion. → How to use AI (the right way) to accelerate content creation, clarify your message, and build momentum fast without losing authenticity or alignment. →The #1 reason most yoga teachers struggle to grow online (and how to fix it instantly). If you’ve been feeling behind, overwhelmed, or unsure how to keep up with the online space, this conversation will shift your mindset and show you exactly how to stay profitable, visible, and empowered in the AI era. Tune in, take notes, and get ready to accelerate your impact. 🎧 Brought to you by YogiPro AI - the world’s first AI-powered platform built exclusively for yoga entrepreneurs. 🌟 Get started by discovering what type of Yogipreneur you are! Take the Yogipreneur Quiz to find out: https://digitalyogaacademy.lpages.co/yogipreneur-quiz/ CONNECT WITH US 🌟 Instagram: https://www.instagram.com/digitalyogaacademy/ 🌟 Facebook: https://www.facebook.com/digitalyogaacademy 🌟 Pinterest: https://www.pinterest.co.uk/digitalyogaacademy/ 🌟 Private Facebook Community: https://www.facebook.com/groups/digitalyogaacademy More resources to help you on your yoga teaching Journey: 🌟 Blog: https://digitalyogaacademy.com/blog/ 🌟 Online courses (sign-up to receive free resources!): https://digitalyogaacademy.com/online-course-creator/ 🌟 The Yogipreneur Podcast: https://digitalyogaacademy.com/podcast/

    28 min

  4. APR 25

    Why most yoga teachers are losing sales on Instagram and what to do instead

    ABOUT DIGITAL YOGA ACADEMY   Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training!   You’ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business. Join over 20k yoga teachers worldwide on the same journey as you!    🌟 Get started by discovering what type of Yogipreneur you are! Take the Yogipreneur Quiz to find out: https://digitalyogaacademy.lpages.co/yogipreneur-quiz/ CONNECT WITH US 🌟 Instagram: https://www.instagram.com/digitalyogaacademy/ 🌟 Private Facebook Community: https://www.facebook.com/groups/digitalyogaacademy

    27 min

  5. APR 17

    What every yoga teacher should do before creating an online yoga course

    ABOUT DIGITAL YOGA ACADEMY   Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training!   You’ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business. Join over 20k yoga teachers worldwide on the same journey as you!    🌟 Get started by discovering what type of Yogipreneur you are! Take the Yogipreneur Quiz to find out: https://digitalyogaacademy.lpages.co/yogipreneur-quiz/ CONNECT WITH US 🌟 Instagram: https://www.instagram.com/digitalyogaacademy/ 🌟 Private Facebook Community: https://www.facebook.com/groups/digitalyogaacademy

    35 min

  6. APR 14

    The Essential Email Marketing Strategy For Online Yoga Biz Growth

    ABOUT DIGITAL YOGA ACADEMY   Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training!   You’ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business. Join over 20k yoga teachers worldwide on the same journey as you!    🌟 Get started by discovering what type of Yogipreneur you are! Take the Yogipreneur Quiz to find out: https://digitalyogaacademy.lpages.co/yogipreneur-quiz/ CONNECT WITH US 🌟 Instagram: https://www.instagram.com/digitalyogaacademy/ 🌟 Private Facebook Community: https://www.facebook.com/groups/digitalyogaacademy

    27 min

  7. APR 5

    The Messaging Upgrade to Amplify Your Leadership and Impact

    You need to speak to the problem your audience is trying to solve at the exact moment they’re searching for a solution and in a way that makes them say... “How are they inside my head?”😳 That’s the difference between content that gets ignored… and messaging that converts. If you’re ready to fix this, I’ve created something powerful for you: ‼️Fix Your Messaging — my free micro-masterclass for yoga business owners who are ready to make three essential shifts that will immediately change the way you talk about your online offering AND create sales! → Instant access. → No fluff. Just clarity that converts. ABOUT DIGITAL YOGA ACADEMY   Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training!   You’ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business. Join over 20k yoga teachers worldwide on the same journey as you!    🌟 Get started by discovering what type of Yogipreneur you are! Take the Yogipreneur Quiz to find out: https://digitalyogaacademy.lpages.co/yogipreneur-quiz/ CONNECT WITH US 🌟 Instagram: https://www.instagram.com/digitalyogaacademy/ 🌟 Private Facebook Community: https://www.facebook.com/groups/digitalyogaacademy

    27 min

  8. APR 1

    What is a holistic marketing strategy and why your yoga business can’t survive in 2025 without it!

    What you’re calling a “marketing strategy”… No funnel. No repurposing system. No clear buyer journey. Just… “vibes” and Canva. And that’s not on you. That’s what the online space taught you to do. 👀 But if you’re here to actually make consistent sales from your online offerings, grow your yoga community, and stop relying on just one platform to run your entire business, then your marketing needs to become an “ecosystem”. 🫶🏼 One that works with you, even when you’re offline and enjoying life. Your dream students don’t need more yoga teachers in their feed. They need to see you everywhere. In their inbox. In their podcast app. In their DMs. On their feed. Again and again until trust becomes action. This is the strategy I teach 💁🏻‍♀️ If you’ve been stuck in one-dimensional marketing… Let’s change that. ABOUT DIGITAL YOGA ACADEMY   Digital Yoga Academy is an Online Yoga Business School, teaching yoga teachers essential business and marketing skills. Powerful business skills that you're not taught in yoga teacher training!   You’ll get all the support you need to turn your passion and expertise as a yoga teacher into a successful yoga business. Join over 20k yoga teachers worldwide on the same journey as you!    🌟 Get started by discovering what type of Yogipreneur you are! Take the Yogipreneur Quiz to find out: https://digitalyogaacademy.lpages.co/yogipreneur-quiz/ CONNECT WITH US 🌟 Instagram: https://www.instagram.com/digitalyogaacademy/ 🌟 Private Facebook Community: https://www.facebook.com/groups/digitalyogaacademy

    32 min
See All (215)

4.9
out of 5
33 Ratings

About

Welcome to the Yogipreneur Podcast, brought to you by Digital Yoga Academy - the leader in business and marketing education for yoga teachers worldwide. The Yogipreneur is for entrepreneurial yoga teachers who want to stop the hustle and overwhelm and instead create more income, freedom and success. In each episode, you'll learn business and marketing strategies to grow your community in a way that makes it easy for you to take action today. Hosted by Kelly McHugh, the founder of Digital Yoga Academy, yoga business coach, marketing expert, entrepreneur and yoga teacher. Discover why thousands of yoga teachers worldwide work with Kelly to successfully fill their offerings, get over their fears of being visible online, implement simple marketing strategies that get results, and turn their side hustles into profitable and sustainable yoga businesses. Now is the time to make a much bigger impact in the world. Are you ready?

Information

You Might Also Like