How We Bloom

Sharon McGukin AIFD, AAF, PFCI
  • 5.0 (2)
  • DESIGN
  • UPDATED WEEKLY

How We Bloom is an oasis of inspiring ideas for floral professionals and flower enthusiasts alike. Hosted by Sharon McGukin, each episode features conversations with guests who dare to do things differently. We explore challenges, embrace change, and uncover new opportunities. Sowing the seeds of fresh ideas that blossom into success stories. Brought to you by Smithers-Oasis North America, we share insights in floral design and education, sales and marketing, and innovative business strategies. We spotlight those who plant seeds, grow ideas, and bloom to their full potential. Listen and grow with us—that’s How We Bloom!

  1. 10/14/2025

    10 Creative Ways to use DESIGN MASTER Spray Paint w/ Gretchen Sell

    Send us a text Learn 10 Creative Ways to Use Design Master Paint with pro-level floral spray techniques offered by Gretchen Sell of Design Master. Discover how to conceal blemishes, customize colors, up-cycle old products, and create show-stopping designs. You can transform ordinary flowers into extraordinary art with these creative color spray tips. 👉 Listen now on the How We Bloom podcast or read the full article on Floral Hub. How we Bloom podcast is an oasis of flower ideas. Host Sharon McGukin of Smithers-Oasis North America interviews floral guests who dare to do things differently. We listen, learn, explore new opportunities and that's how we bloom!

    35 min

  2. 09/03/2025

    Grow Your Sympathy Flower Business w/ Jeanna Furst

    Send us a text Flowers can do more than decorate a room. They comfort families, honor memories, and can sustain a business. For Jeanna Furst AIFD, growing the sympathy side of her family’s 120-year-old floral business introduced a thriving revenue stream, now representing nearly 27% of sales. In this episode, she shares the strategies, tools, and team practices that helped her turn compassion into consistent business growth — and how you can do the same. How we Bloom podcast is an oasis of flower ideas. Host Sharon McGukin of Smithers-Oasis North America interviews floral guests who dare to do things differently. We listen, learn, explore new opportunities and that's how we bloom!

    36 min

  3. 07/29/2025

    Floral Design Techniques II: The ‘How’ Behind the ‘Wow’ w/ Sharon McGukin

    Send us a text In this episode of How We Bloom podcast and Floral Hub blog, we explore the art and architecture of floral design by expanding your toolkit of floral design techniques. Design is the “wow” that stirs emotion - technique is the “how” that gives it form. Discover how to use floral mechanics to shape your signature style. Whether you're designing a delicate wedding bouquet or a dramatic centerpiece, these flower arranging tips will elevate your creativity - and that’s How We Bloom. How we Bloom podcast is an oasis of flower ideas. Host Sharon McGukin of Smithers-Oasis North America interviews floral guests who dare to do things differently. We listen, learn, explore new opportunities and that's how we bloom!

    14 min

  4. 05/22/2025

    Dutch Floral Adventure - Tulip Tour of The Netherlands w/ Sharon McGukin

    Send us a text Join floral expert Sharon McGukin and flower friends who share memories of a breathtaking tulip tour through The Netherlands. From vibrant flower fields to historic flower auctions, wooden shoes, cheese-making, and world-class gardens like the iconic Keukenhof. This podcast shares a rich blend of Dutch culture, floral history, and personal behind-the-scenes moments from a petal-filled tour that’s sure to inspire your next floral adventure. How we Bloom podcast is an oasis of flower ideas. Host Sharon McGukin of Smithers-Oasis North America interviews floral guests who dare to do things differently. We listen, learn, explore new opportunities and that's how we bloom!

    14 min

  5. 04/02/2025

    From 'Vase to Venue' - Delivery Solutions w/ Christine Foley

    Send us a text Every florist knows the struggle, designing the perfect arrangement, then stressing over how it’s delivered. Frustrated by last-minute disasters that can turn a beautiful creation into a logistical nightmare. Say goodbye to delivery stress! Christine Foley, of Caddy Up Solutions, designed The Flower Caddy to transport floral arrangements safely, efficiently, and stress-free. Learn how she turned a common floral frustration into an eco-friendly, Made-in-USA solution that saves time and money. A solution created by a florist, for florists – assisted by the National Inventors Club. Chris offers ideas for identifying problems and creating solutions in your floral business. She also includes helpful money saving tips for wedding prep. Read the blog or listen to the podcast to learn more.   How we Bloom podcast is an oasis of flower ideas. Host Sharon McGukin of Smithers-Oasis North America interviews floral guests who dare to do things differently. We listen, learn, explore new opportunities and that's how we bloom!

    39 min

  6. 02/24/2025

    Floral Design Techniques w/ Sharon McGukin

    Send us a text Vincent van Gogh once said, “A floral designer is a master of transformation, turning humble flowers into extraordinary works of art.” Join us for this podcast episode, as we explore Floral Design Techniques - the art of creatively organizing floral material placements to transform simple arrangements into stunning masterpieces." How we Bloom podcast is an oasis of flower ideas. Host Sharon McGukin of Smithers-Oasis North America interviews floral guests who dare to do things differently. We listen, learn, explore new opportunities and that's how we bloom!

    12 min

  7. 01/07/2025

    'Flowers take the Runway,' New York Fashion Week w/ Julia Rose

    Send us a text Australian floral designer Julia Rose had a bold dream—to showcase her outrageous creativity with live botanicals on the New York Fashion Week runway. That dream became reality. Draping stunning models in breathtaking couture crafted from fresh flowers, Julia brought her vision to life. As her floral masterpieces graced Runway 7 and lit up Times Square, the audience responded with awe and applause. Now, hear Julia Rose share the story behind her groundbreaking collection and the journey that made it all possible. Tune in to discover how she turned her passion into a moment of fashion history! How we Bloom podcast is an oasis of flower ideas. Host Sharon McGukin of Smithers-Oasis North America interviews floral guests who dare to do things differently. We listen, learn, explore new opportunities and that's how we bloom!

    46 min

  8. 11/20/2024

    From FFA to Floriculture w/ Randy Wooten - Empowering the Next Generation of Floral Designers

    Send us a text Discover the rewarding career paths in floriculture available to FFA members! From floral design and horticulture to event planning and marketing, the floral industry offers diverse opportunities to FFA members. This blog shares insights from Randy Wooten and Sharon McGukin about mentoring FFA students, building essential life skills, and participating in the many programs like the Georgia Floral Design Clinic discussed here. Whether you're a florist or simply passionate about floriculture, learn how you can make an impact by guiding the next generation in their floral careers.  How we Bloom podcast is an oasis of flower ideas. Host Sharon McGukin of Smithers-Oasis North America interviews floral guests who dare to do things differently. We listen, learn, explore new opportunities and that's how we bloom!

    19 min
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5
out of 5
2 Ratings

About

How We Bloom is an oasis of inspiring ideas for floral professionals and flower enthusiasts alike. Hosted by Sharon McGukin, each episode features conversations with guests who dare to do things differently. We explore challenges, embrace change, and uncover new opportunities. Sowing the seeds of fresh ideas that blossom into success stories. Brought to you by Smithers-Oasis North America, we share insights in floral design and education, sales and marketing, and innovative business strategies. We spotlight those who plant seeds, grow ideas, and bloom to their full potential. Listen and grow with us—that’s How We Bloom!

Information

  • Creator
    Sharon McGukin AIFD, AAF, PFCI
  • Years Active
    2021 - 2025
  • Episodes
    34
  • Rating
    Clean
  • Copyright
    © 2025 How We Bloom
  • Show Website
    How We Bloom