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24 episodes
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How We Bloom Sharon McGukin AIFD, AAF, PFCI
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- Arts
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5.0 • 1 Rating
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How We Bloom is an oasis of flower Ideas. Design. Sales. Marketing. Business. We know that every great success story starts with one simple idea. A challenge that requires change. Like the unfurling petals of a flower we grow by changing form. This growth opens us up to new ideas and opportunities. On How We Bloom, Sharon McGukin interviews guests who dare to do things differently. Brought to you by Smithers-Oasis, we share the stories of people who plant seeds, grow ideas and bloom to their full potential. We listen. Learn. Grow. And, that’s How We Bloom!
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Partnering with your Wholesaler w/ Lenny Walker
"Solve problems to create new business," suggests Lenny Walker, VP of sales and operations at Kennicott Brothers Company. Like many business models, the floral industry is changing. Sharon McGukin and Lenny discuss viable ways to enhance your floral business by “Partnering with your Wholesaler.”Consider their suggestions for communicating with one another, focusing on growing the business and industry together, and reminding consumers of the value of flowers – in order to inspire success. “On...
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"Amazing!" The Philadelphia Flower Show w/ Abel Gonzalez Mencio
A Texas Cowboy in Philly? You couldn’t miss this Oasis Ambassador.On the last day of the 2024 Philadelphia Flower Show, a Texas Cowboy wandered along the flower-fragrant aisles without his horse. Dressed in his Texas cowboy hat, boots, and shirt - with a Texas flag and lone star on it, stood Abel Gonzalez Mencio, AIFD, PFCI, TMF of Casa Granada Floral in La Feria, Texas. He wore a banner that read ‘Texas Designer of the Year’ with his name on the back. Abel won an Oasis Ambassador contes...
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Floral Mechanics w/ Lea Romanowski
“Your foundation is the most critical part of anything you build,” says Canadian florist, Lea Romanowski CAFA, AIFD, CAFD. “If your foundation isn't good, if it isn't strong and true, it will affect the entire outcome of the design.” Lea has learned, through the years, the importance of excellent floral mechanics. Lea - owner of Designing on the Edge, has made an art of pushing the boundaries of design. Lea built the business using her carpentry, painting, metal work and electrica...
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EMC - Creativity meets Business w/Christi Lopez & Tomas De Bruyne
Need a floral education program where creativity meets business?Consider EMC- European Master Certification, a floral program developed to nurture the creative and business growth of designers worldwide.Design visionary Tomas De Bruyne of Belgium, and business strategist Christi Lopez of Virginia, discuss with Sharon McGukin upcoming EMC trend-setting opportunities. This blended learning concept - online courses, self study, and on-site events helps participants expand their flora...
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Sylvia Cup Success w/ Michael Smith
"Don't be afraid to step out and educate yourself," says Michael Smith AIFD, AAF, PFCI, FDI, FSMD." Education is the key to success." Michael is a retail florist in Mariana, Florida and winner of the 54th annual Sylvia Cup design competition. He offers sage advice to people who would like to have the opportunity to win a Sylvia Cup or other floral competition.Participation in competitions or evaluations is one of the very best 'classes' you can ever attend, ...
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World Cup Top Ten w/ Jenny Thomasson
Jenny Thomason, AIFD, AAF, PFCI, EMC of Dallas, Texas represented USA in the 2023 Interflora World Cup in Manchester, England where she placed in the Top 10. How did she accomplish this feat?“Your first step is to do something every single day." says Jenny. "Study with designers, take workshops, go to symposium, go to conferences, buy books, subscribe to international magazines, practice. Completely absorb everything possible. Expose yourself to a wider range of floristry. Get out...
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Thank you all for sharing such great advice! From Design Master paint tips to committing to your ideas and many other tips…this is a great Podcast. 🌸 Jolene ~
@FloralExpressionsWithJolene