Your Marketing Dude

Mike Cuevas
  • 4.7 (89)
  • MARKETING
  • UPDATED MONTHLY

Mike Cuevas has scripted, edited, and distributed over 2,000 videos for small business owners across the country. He builds full‐service video marketing systems — handling message strategy, editing, ads — so business owners don’t need large teams to grow.His mission is to help people amplify their voice with authenticity and consistency, turning video marketing from overwhelming to manageable.

  1. MAY 16

    How to Win Clients Your Competitors Don’t Know Exist with Jan Roos

    Most businesses think they need more leads. They’re wrong. You’re already getting leads. People are calling, filling out forms, shooting you a DM. The problem isn’t that nobody knows you exist. The problem is what happens after they reach out. Somewhere between “I’m interested” and “I’m a client,” the ball gets dropped. Nobody called back fast enough. The follow-up stopped after one email. The intake process was so clunky it felt like applying for a mortgage. That’s the real leak. And until you fix it, spending more on ads is just pouring water into a bucket with holes in the bottom. That’s what Jan Roos breaks down in this week’s episode of Your Marketing Dude. Who Is Jan Roos? Jan isn’t a theory guy. He’s managed over $10 million in ad spend working with some of the top personal injury law firms in the country and founded CaseFuel to help businesses stop bleeding revenue out of their own pipelines. His book Beyond Intake is the playbook for turning your intake process into a growth machine. In this conversation he gets specific in a way most business owners never do. The Problem Nobody Wants to Own When numbers are down, the first thing people blame is marketing. The leads are garbage. The platform changed. The algorithm is broken. But Jan has been inside hundreds of businesses. And almost every time, the leads weren’t the problem. What happened to those leads after they showed up was the problem. Missed calls. Emails that sat for two days. A voicemail nobody checks. One follow-up email and then nothing. That’s not a marketing failure. That’s an operations failure. And you can’t out-spend an operations problem. The Clients Your Competitors Already Gave Up On Every day your competitors are running ads, posting content, fighting for the same pool of people who are actively looking right now. But there’s another pool they’re completely ignoring. The person who reached out six weeks ago and never heard back. The inquiry that came in Saturday and got a reply Tuesday. The prospect who said “I need to think about it” and was never followed up with again. Those people are yours for the taking. Your competitors already wrote them off. Jan calls it the hidden opportunity in your pipeline. You don’t need new leads to go after it. You need to actually work what you already have. How Fast You Respond Is a Bigger Deal Than You Think This one makes people uncomfortable because it’s so fixable and so ignored. The first business to respond to a new inquiry wins the client most of the time. Not first in a few hours. First in minutes. Someone fills out your contact form at 2pm and you call them back at 5pm? You’re not getting that client. The person who called at 2:05pm already has them. When you respond fast, you’re telling the prospect something: I take this seriously. Your time matters to me. You made the right call. When you’re slow, you’re sending the opposite message whether you mean to or not. Intake Is Not Marketing. And That’s the Whole Point. A lot of business owners blur these two things together. They’re not the same. Marketing gets someone to raise their hand. Intake is everything that happens after that. The first call. The form they fill out. The consultation. The emails back and forth. The whole process of getting someone from curious to signed. Most businesses have invested a ton in marketing. Nice website, paid ads, social content. And then a prospect calls, gets bounced around, sits on hold, and quietly moves on. The marketing worked. Intake blew it. Jan’s entire framework is about fixing that gap. Because once intake works, the math gets really interesting. You can double your revenue off the leads you’re already getting. You just have to stop losing the ones you paid good money to bring in. Follow-Up Is Where the Money Is Hiding Most deals need five or more touchpoints before someone signs. Most businesses quit after one or two. That gap is enormous. And it’s not because prospects aren’t interested. It’s because life is busy and they moved on. They’re still interested. They just forgot about you because you stopped showing up. Good follow-up isn’t pushy or annoying. It’s just being consistent. A check-in. Something useful. A quick message to see if they got their question answered. That’s it. The businesses Jan works with that build a real follow-up process see their conversion rate jump without spending another dollar on marketing. Systems Beat Hustle Every Time The fastest-growing businesses Jan works with aren’t necessarily the biggest spenders or the loudest brands. They’re the ones who built real systems around their leads. When you have a system, you always know where leads are. You know how many are converting at each step. You can see exactly where things are falling apart and actually do something about it. Without a system, you’re guessing. And guessing keeps you stuck. Jan talks about using actual data to find the weak spots in your funnel. Not gut feel. Real numbers. Because you can’t fix what you don’t track. So What Do You Actually Do With This? Stop blaming marketing for an intake problem. Look at your response time. Look at your follow-up process. Count how many touches you’re actually making before you give up on a lead. I’d bet money you’re sitting on more revenue than you realize, and it’s not coming from new prospects. It’s coming from the people already in your pipeline who just needed someone to actually show up. Listen to this episode, then go look at your own process honestly. You’ll find something worth fixing. 👉 Listen to the full episode here (embed your player above) Get Jan’s book: Beyond Intake Connect with CaseFuel: casefuel.com KEY TAKEAWAYS TIMESTAMPS 0:00  Why visibility matters but isn’t the whole answer 1:10  Introduction to Jan Roos and CaseFuel 2:30  Why chasing more leads is the wrong move 4:05  The post How to Win Clients Your Competitors Don’t Know Exist with Jan Roos appeared first on Your Marketing Dude.

    45 min

  2. MAY 9

    What People Really Expect from Their Agent with Tori Keichinger

    🔥 Episode Summary In this episode of Your Marketing Dude Podcast, Tori Keichinger breaks down what today’s consumers actually expect from their real estate agent—and why so many professionals are missing the mark. Drawing from her experience leading marketing at Century 21, Tori shares how client expectations have evolved beyond transactions into experience, trust, and emotional connection. She explains why visibility, brand perception, and consistent communication are no longer optional—they are the foundation of winning and retaining clients. This conversation challenges agents to rethink their role—not just as service providers, but as guides in one of the most emotional decisions of a client’s life. 👉 It’s not just about closing deals—it’s about delivering an experience people remember. 💡 Key Takeaways 1. Clients Expect More Than Just Transactions 2. Experience Is the True Differentiator 3. Trust Is Built Before the First Conversation 4. Visibility Drives Opportunity 5. Consistency Beats Occasional Effort 6. Emotional Intelligence Is a Superpower 7. Communication Gaps Kill Deals 8. Brand Is More Than a Logo 9. Marketing Should Reflect Real Value 10. The Best Agents Create Memorable Experiences ⏱️ Key Timestamps 👤 About Tori Keichinger Tori Keichinger is a seasoned brand builder, media strategist, and marketing leader who serves as the VP and Head of Marketing at Century 21 Real Estate. With over a decade of experience in the real estate industry, she specializes in creating bold, emotionally driven campaigns that deliver measurable business impact. During her time at CENTURY 21, Tori has played a key role in elevating the brand’s global presence, leading to award-winning work—including an Emmy Award—and innovative media strategies that resonate with today’s consumers. 🌐 Connect with Tori Keichinger 🚀 Final Thought Clients won’t remember every detail of the deal…but they will remember how you made them feel. 👉 Don’t just focus on the transaction.👉 Focus on the experience. Because that’s what turns clients into lifelong advocates. The post What People Really Expect from Their Agent with Tori Keichinger appeared first on Your Marketing Dude.

    29 min

  3. APR 25

    How to Get Your Website or Landing Page to Convert With Irwin Hau

    🔥 Episode Summary In this episode, host Mike sits down with Irwin Hau, the “Website Whisperer,” to break down why most websites fail to generate leads. Irwin explains that high-converting websites aren’t built on design alone—they’re built on conversion psychology and how the human brain processes information in milliseconds. From first impressions to user behavior, every detail either builds trust or drives visitors away. They explore key concepts like the “CRAP Principle,” the importance of your H1 tag, and why your website should function like a 24/7 salesperson, not just a digital brochure. Whether you’re a small business owner or running a large brand, this episode reveals how to stop losing “invisible” leads and start converting traffic into real opportunities. 👉 Your website is either a bridge to your business—or a barrier. 🔑 Key Takeaways 1. Most Users Are Looking for a Reason to Leave 2. First Impressions Happen in 0.05 Seconds 3. Your Website Should Be a Salesperson—Not a Brochure 4. The “CRAP Principle” Drives Conversions 5. Your H1 Tag Must Be Crystal Clear 6. Friction Kills Leads 7. Social Proof Builds Instant Trust 8. Mobile and Desktop Users Behave Differently 9. The “Invisible Lead” Problem 10. Clarity Beats Cleverness ⏱️ Key Timestamps 👤 About Irwin Hau Irwin Hau is the founder of Chromatix, an Australian web design agency established in 2009 that specializes in conversion-focused design rooted in human behavior and psychology. Known as the “Website Whisperer,” Irwin helps businesses accelerate their sales process by improving website performance and lead generation. Beyond his work in digital marketing, Irwin is a mentor, hobby illusionist, and passionate student of human behavior. He’s also an avid golfer, health enthusiast, and proud father who enjoys bringing positivity and energy into everything he does. 🌐 Connect with Irwin Hau ✨ Final Thought You can spend thousands driving traffic to your site…but if your website doesn’t convert, you’re wasting every dollar. 👉 Stop guessing.👉 Start converting. The post How to Get Your Website or Landing Page to Convert With Irwin Hau appeared first on Your Marketing Dude.

    33 min

  4. APR 19

    AI vs Human Touch | How Much Is Too Much? with Gwen Hammes

    🔥 Episode Summary In this episode of Your Marketing Dude Podcast, Mike sits down with Gwen Hammes, co-CEO of Cro Metrics, to explore the delicate balance between leveraging AI and maintaining the human touch in modern business. As companies rush to automate everything—from phone systems to content creation—Gwen warns against the rise of “AI slop,” where over-automation leads to poor customer experiences and damaged brand trust. Drawing from her experience working with major brands, Gwen explains how AI should be used as a tool to empower people, not replace them. Through experimentation and real-world examples, she breaks down where AI creates leverage—and where it falls short. 👉 The goal isn’t to replace humans—it’s to use AI to become a smarter, more effective one. 💡 Key Takeaways 1. The Risk of Over-Automation 2. AI Should Be a “Running Start” 3. Beware of “AI Slop” 4. Your Reputation Is On the Line 5. Authenticity Still Wins (Especially in Content) 6. AI Isn’t Ready for High-Stakes Accuracy 7. “Efficiency” Can Be a Cop-Out 8. You Learn AI by Using It 9. There Is No “Silver Bullet” 10. Human Connection Is the Ultimate Advantage ⏱️ Key Timestamps 👤 About Gwen Hammes Gwen Hammes is a seasoned advertising leader and co-CEO of Cro Metrics, specializing in building high-performing teams that combine data and creativity to drive growth. She has worked with global brands like Mars, Levi Strauss, and Clorox, serving as a trusted advisor to top marketing executives. With extensive international experience and a background in economics, Gwen brings a unique perspective on experimentation and innovation in marketing. Outside of work, she enjoys stand-up comedy, home renovation, and following Formula 1. 🌐 Connect with Gwen Hammes 🌍 Website: https://crometrics.com/ 💼 LinkedIn: https://www.linkedin.com/in/gwen-hammes/ 🏢 Company LinkedIn: https://www.linkedin.com/company/crometrics/ 👍 Facebook: https://www.facebook.com/CroMetrics/📸 Instagram: https://www.instagram.com/crometrics/ 🚀 Final Thought You can automate tasks…but you can’t automate trust. 👉 Don’t hide behind the tools.👉 Use them to enhance—not replace—your human connection. The post AI vs Human Touch | How Much Is Too Much? with Gwen Hammes appeared first on Your Marketing Dude.

  5. APR 4

    How To Psychologically Connect Your Brand To Their Brain with Paul Larche

    🧠 Episode Summary In this powerful episode, branding expert Paul Larche dives deep into the psychology behind how people connect with brands. Drawing from decades of experience in broadcasting and marketing, Paul explains how human decision-making is driven not by logic—but by emotion rooted in the “old brain.” If you’ve ever struggled to stand out, define your brand, or truly connect with your audience, this episode breaks down exactly what’s happening inside your customer’s mind—and how to align your brand with it. 🔑 Key Takeaways 1. You Already Have a Brand—Are You Controlling It? 2. Decisions Are Made Emotionally—Not Logically 3. Stop Selling Features—Start Creating Feelings 4. Consistency Builds Trust (and Recognition) 5. Authenticity Wins Every Time 6. Niche Down to Stand Out 7. Archetypes Help Define Your Brand Identity 8. The Brain Craves Simplicity and Familiarity 9. Content Consistency Drives Visibility 10. Emotional Triggers That Influence Buying Paul highlights three key emotional drivers: ⏱️ Key Timestamps 👤 About Paul Larche With over 45 years in broadcasting, branding, and digital marketing, Paul Larche has built a career defined by innovation and impact. He began as a teenage radio announcer and rose to become General Manager of Telemedia Network Radio in Toronto, leading national broadcasts for the Maple Leafs and Blue Jays. He later founded Larche Communications, growing it into a successful media and branding company before selling to Rogers and Bell. Paul has received more than 25 industry awards and was inducted into the OAB Hall of Fame. He is also a dedicated community leader who has helped raise millions for healthcare, education, and local causes. 🌐 Connect with Paul Larche 🎯 Final Thought If you want to win in today’s market, stop trying to be louder—start being more memorable, more consistent, and more emotionally connected. Because at the end of the day…👉 People don’t buy the best product.👉 They buy the brand that feels right. The post How To Psychologically Connect Your Brand To Their Brain with Paul Larche appeared first on Your Marketing Dude.

    30 min

  6. MAR 28

    There Are 5 Prices To Every Listing with Deb Odom Stern

    🔥 Episode Summary In this episode of Your Marketing Dude Podcast, we dive into one of the most challenging conversations in real estate: pricing a home in a shifting market. Deb Odom Stern shares her powerful and practical framework—the “5 Prices to Every Listing”—designed to eliminate confusion, manage expectations, and create a smoother client experience from listing to closing. With nearly two decades of experience, Deb breaks down how agents can avoid uncomfortable surprises, improve communication with sellers, and ultimately win more trust, referrals, and better outcomes. If you’ve ever struggled with pricing conversations or difficult sellers, this episode gives you a clear, repeatable system to handle it like a pro. 💡 Key Takeaways 1. Every Pricing Problem Is an Expectation Problem 2. There Are 5 Prices to Every Listing Deb’s framework includes: 3. Ask: “What Do You Think Your Home Is Worth?” 4. The Market Determines the Truth 5. Showings = Feedback 6. Avoid “Baby Price Reductions” 7. Price Right Early—or Pay Later 8. Pre-Negotiate Future Problems 9. Client Experience Drives Referrals 10. Do the Right Thing (Even When It’s Hard) ⏱️ Key Timestamps 👤 About Deb Odom Stern Deb Odom Stern is a seasoned real estate professional with nearly two decades of experience, having started her career during the pre-recession downturn in Michigan. Over the years, she has become a top producer known for her practical, client-focused approach and ability to navigate complex market conditions. With a background in education and the performing arts, Deb brings a unique, engaging style to her coaching and training. Through her platform, Real Estate Unscripted, she helps agents avoid common mistakes, implement proven systems, and build successful, sustainable businesses. 🌐 Connect with Deb Odom Stern 🌍 Website: https://www.realestate-unscripted.com/ 💼 LinkedIn: https://www.linkedin.com/in/deb-odom-stern-6475b944/ 👍 Facebook: https://www.facebook.com/debodomstern 📸 Instagram: https://www.instagram.com/realestate.unscripted/?hl=en 🚀 Final Thought Pricing isn’t just about numbers—it’s about managing expectations, reading the market, and guiding clients with confidence. 👉 The best agents don’t avoid tough conversations.👉 They prepare for them. Because when you control the expectations…you control the experience. The post There Are 5 Prices To Every Listing with Deb Odom Stern appeared first on Your Marketing Dude.

    30 min

  7. MAR 21

    People Don’t Remember What You Do, They Remember How You Do It with Ryan Speltz

    🔥 Episode Summary In this episode of Your Marketing Dude Podcast, we sit down with mortgage expert and relationship-driven marketer Ryan Speltz, also known as the “Kick Butt Mortgage Guy.” Ryan shares how he’s thriving in a crowded and contracting market—not by competing on rates or services, but by focusing on experience, relationships, and systems. If you’re in a service-based business (real estate, mortgage, legal, or beyond), this conversation will challenge you to rethink how you engage clients—from first contact to long after the transaction closes. Because at the end of the day:👉 People don’t remember what you do—they remember how you do it. 💡 Key Takeaways 1. Your Personal Brand Exists—Whether You Control It or Not 2. Transactional = Forgettable 3. Slow Down to Speed Up 4. Systems Create Consistency (and Growth) 5. Speed + Structure Wins the Lead Game 6. Think “Seed to Forest” 🌱🌳 7. The Real Money Is After the Closing 8. Referrals = Introductions, Not Just Mentions 9. Authenticity Beats Volume on Social Media 10. If You Don’t Stay in Touch, Someone Else Will ⏱️ Key Timestamps 👤 About Ryan Speltz Ryan Speltz is a mortgage broker and co-owner of Creative First Mortgage, known for his relationship-first approach to business. With years of experience across multiple states, Ryan has built a reputation for delivering not just loans—but exceptional client experiences that drive referrals and long-term growth. 🌐 Connect with Ryan Speltz 🚀 Final Thought If you want more referrals, more loyalty, and more consistent business:👉 Stop focusing only on the transaction.👉 Start focusing on the experience. Because in the end…People won’t remember what you did—they’ll remember how you made them feel. The post People Don’t Remember What You Do, They Remember How You Do It with Ryan Speltz appeared first on Your Marketing Dude.

    36 min

  8. MAR 14

    How to Transform Clients into Raving Fans with an Unforgettable Client Experience with Vance Morris

    In this episode of Your Marketing Dude Podcast, we sit down with customer experience expert Vance Morris, who spent a decade leading operations at Walt Disney World before becoming a sought-after consultant and speaker. Vance shares the powerful lessons he learned from Disney’s legendary customer service culture and how businesses of any size can turn everyday clients into raving fans. From simple service upgrades to strategic “wow moments,” Vance explains how memorable experiences drive loyalty, referrals, and long-term growth. If you want your customers talking about your business the way people talk about Disney, this episode delivers practical strategies you can start 🧠 Episode Summary Customer experience is one of the most powerful ways to differentiate your business. While marketing can bring customers through the door, it’s the experience they receive that determines whether they return—and whether they recommend you to others. In this episode, Vance Morris shares insights from his time working at Walt Disney World and explains how those principles can be applied to any business. From designing intentional customer journeys to creating memorable “wow moments,” Vance outlines how thoughtful service can turn ordinary transactions into lasting relationships. The conversation highlights how businesses can build systems that consistently deliver exceptional experiences and why companies that prioritize customer satisfaction often outperform competitors focused only on price. 🔑 Key Takeaways ✨ 1. Customer Experience Is Your Greatest Marketing Tool Great marketing may bring customers in—but exceptional experiences turn them into loyal fans who spread the word. 🎯 2. Design Your Client Journey Intentionally From the first touchpoint to post-purchase follow-ups, every interaction should be designed to make customers feel valued. 🎁 3. Create “Wow Moments” That Customers Remember Small surprises and thoughtful gestures can create emotional connections that customers never forget. 📈 4. Systems Create Consistency Memorable customer experiences don’t happen by accident. They come from intentional processes and team training. 🤝 5. Raving Fans Become Your Best Sales Team When customers feel genuinely cared for, they naturally become promoters who bring new business through referrals. 💡 6. Service Beats Price Competition When you provide an unforgettable experience, customers focus less on price and more on value. ⏱️ Key Timestamps 0:00 – Introduction to the EpisodeOverview of why customer experience is a critical differentiator in today’s competitive marketplace. 2:15 – Meet Vance MorrisVance shares his journey from managing operations at Walt Disney World to becoming a business consultant and speaker. 7:30 – What Businesses Can Learn from DisneyKey principles behind Disney’s legendary guest experience. 14:10 – Turning Customers into Raving FansPractical strategies for creating memorable experiences that customers talk about. 21:45 – The Power of “Wow” MomentsWhy unexpected gestures can dramatically increase customer loyalty. 29:20 – Building Systems for Exceptional ServiceHow businesses can create repeatable processes that consistently deliver great experiences. 👤 Guest Bio – Vance Morris Vance Morris is a service industry expert and consultant who parlayed a decade of leadership at Walt Disney World into a thriving entrepreneurial career. After holding pivotal management roles—including designing and operating Disney’s flagship character dining experience, Chef Mickey’s—and consulting for elite organizations like NASA and the Executive Office of the President of the United States, Vance transitioned into business ownership. Today, he helps entrepreneurs and organizations create exceptional customer experiences that generate loyalty, referrals, and business growth. As a sought-after speaker and mentor, Vance has shared the stage with legendary business leaders like Daymond John, Dan Kennedy, and Joe Polish. 🌐 Connect with Vance Morris 🌍 Websitehttps://vancemorris.com/ 💼 LinkedInhttps://www.linkedin.com/in/vancemorris/ 🎁 Free Resource52 Ways To Wow Your Customers Without Breaking The Bankhttps://wow52ways.com/ The post How to Transform Clients into Raving Fans with an Unforgettable Client Experience with Vance Morris appeared first on Your Marketing Dude.

    35 min
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4.7
out of 5
89 Ratings

About

Mike Cuevas has scripted, edited, and distributed over 2,000 videos for small business owners across the country. He builds full‐service video marketing systems — handling message strategy, editing, ads — so business owners don’t need large teams to grow.His mission is to help people amplify their voice with authenticity and consistency, turning video marketing from overwhelming to manageable.

Information

  • Creator
    Mike Cuevas
  • Years Active
    2015 - 2026
  • Episodes
    252
  • Rating
    Explicit
  • Copyright
    © Copyright 2025 Your Marketing Dude
  • Show Website
    Your Marketing Dude

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