The Digital Marketing Podcast by Exposure Ninja

Tim Cameron-Kitchen
  • 4.9 (30)
  • Marketing
  • Updated Weekly

Learn powerful and profitable high-ROI marketing tips from Tim Cameron-Kitchen, founder of the relentlessly high-impact digital marketing agency, Exposure Ninja. Visit https://exposureninja.com/podcast for show notes and links.

  1. 3d ago

    How To Get ChatGPT to Recommend Your B2B Business

    "Is this AI Search visibility thing even relevant for B2B?" That's the question our CEO, Charlie Marchant, got asked by the audience at eCommerce Scotland. It's a fair one, too, because most AI Search examples you see are consumer-focused. If you're selling components or software to other businesses, how much does ChatGPT really matter to your buyer journey? The answer is: a huge amount, and the data backs it up. But B2B buyers use AI differently to consumers, which means your approach to AI Search Optimisation (also known as Generative Engine Optimisation or AI SEO) needs to be different too. Tim Cameron-Kitchen covers: Why B2B buyers are turning to AI throughout the purchase journey, including data from Forrester and G2 showing just how far this shift has gone How to benchmark exactly where your brand stands in AI tools like ChatGPT, Google AI Overviews, Gemini and Perplexity, and how you compare to your competitors How to read AI sentiment data to see what these tools are actually saying about your brand, and whether they're pushing the right messages How to map what your buying committee is asking AI, and how to identify the content gaps that are costing you visibility Why niche, lower-volume B2B topics can still be some of the most valuable ones to target in AI search Why digital PR now has a second job: getting your brand mentioned on the third-party sites that AI tools cite in their answers How to track the commercial impact of your AI search visibility, including getting your sales team to ask "where did you find us?" Want a prioritised action plan for your own AI and organic search visibility? Our team can carry out a full paid audit across every platform, your sentiment, and your topic and prompt visibility. Request one at https://exposureninja.com/audit Read the full show notes: https://exposureninja.com/podcast/ai-search-optimisation-for-b2b/ Try Semrush One 👉 https://exposureninja.com/semrushone

  2. Aug 10

    6X Your Website Leads With This Strategy

    Value Capital Funding came to Exposure Ninja almost entirely reliant on PPC for their leads. Competition was brutal, and costs were climbing.  Twelve months later, they rank in the top five for over 180 keywords, they're generating leads from ChatGPT and Perplexity, and their organic leads have grown 7.4x. Tim Cameron-Kitchen breaks down the three-step Exposure Ninja playbook behind that shift, using the real client work as the example: Rebuild the website around conversion. Customer research showed prospects were searching the symptoms of their problem, not the solution, and that shame was blocking them from acting. Reframing the site around that took conversions from 53 a month to 393, a 640% increase. Get the SEO foundations right. Technical audit, structured data, an optimised Google Business Profile, and 268 overlapping blog posts consolidated into four content pillars. Organic sessions doubled, blog conversions rose 10x, and total traffic increased 4.7x. Build visibility in AI search. Competitor benchmarking, content built for long tail conversational queries, FAQs across key pages, and mentions on the sites AI tools actually cite. ChatGPT sessions rose 231%, conversions from that traffic rose 1600%, and Perplexity became a lead source for the first time. Read the full case study: https://exposureninja.com/our-work/value-capital-funding/ Get the full show notes: https://exposureninja.com/podcast/value-capital-funding-strategy/ If you’re looking to get in-depth customer, competitor, and positioning insights, check out our Brand and Positioning Accelerator https://exposureninja.com/services/branding/brand-accelerator/ Book a consultation call for a live review of your website and marketing 👉 https://exposureninja.com/review/

  3. Aug 3

    How To Get Better Quality Leads Through Your Website

    Not all leads are worth the same.  The problem is that most websites and marketing inadvertently appeal more to the low-value leads than the high-value ones.  In this video, Tim Cameron-Kitchen breaks down the four steps to attract higher-quality leads through your website and digital marketing, using real examples from businesses we work with:  Attract the right traffic. High commercial intent keywords, paid search done properly, audience-specific landing pages, and AI search visibility.  Make your ideal customer recognise themselves. If your perfect customer can't see themselves on your website, they won't believe it's for them.  Build trust. High value buyers research before they enquire, so your proof needs to answer their objections before they contact you.  Qualify leads before they reach you. Match your calls to action to buying intent, and use staged forms to protect your sales team's time. Book a consultation call for a live review of your website and marketing 👉 https://exposureninja.com/review/ https://exposureninja.com/podcast/how-to-generate-high-quality-leads/ https://exposureninja.com/podcast/turn-ai-mentions-into-leads/

  4. Jul 29

    Distinctive Thought Leadership Wins in AI Search

    Distinctive thought leadership is the strongest play for AI Search visibility, because AI platforms have no reason to cite content that simply repeats what everyone else has already published. In this executive briefing, Charlie Marchant (CEO of Exposure Ninja) covers: Why the flood of AI-created content makes distinctiveness the deciding factor in AI Search visibility The McKinsey filter for thought leadership: be different, or go neater and deeper How original data, first-hand experience and case studies earn AI citations Why personalised AI answers mean there are many search journeys to win, not one The takeaway for marketing leaders: stop competing on volume and start building content distinctive enough to be the best answer for the specific journeys your customers take. Future-proof your brand with our AI Search Audit 👉 https://exposureninja.com/services/ai-search-optimisation/ai-search-strategy/  Subscribe to Charlie Explains AI Search on LinkedIn for the latest updates in AI Search Optimisation: https://www.linkedin.com/in/charliemarchant/recent-activity/newsletter/  Get the show notes: https://exposureninja.com/podcast/thought-leadership-content/ Listen to this episode next: The AI Visibility Pyramid: A Framework for Showing Up in ChatGPT https://exposureninja.com/podcast/ai-visibility-pyramid/

    Distinctive Thought Leadership Wins in AI Search

  5. Jul 22

    The AI Visibility Pyramid: 3 Layers to Get Cited

    A £2 million business and a £2 billion business shouldn't be running the same AI Search strategy.  In this executive briefing, Charlie Marchant (CEO of Exposure Ninja) breaks down the Pyramid of AI Search, a layered framework for understanding exactly where your brand sits and what to build next to show up in ChatGPT and other AI platforms. Why there's no single "correct" AI Search strategy, and how your starting point depends on your business size The foundation layer: technical SEO, site health, and getting schema right across 100+ types The middle layer: which on-site pages (About, comparison, product) tend to get referenced in AI answers, and how to shape their messaging The tip of the pyramid: third-party sites like Trustpilot, G2, Reddit, and trade publications, and how to reverse engineer which ones AI is already citing about you Getting cited by AI platforms isn't about ticking one box. It's about building a consistent, accurate brand story that holds up from your own website through to what customers and third parties say about you elsewhere. Future-proof your brand with our AI Search Audit 👉 https://exposureninja.com/services/ai-search-optimisation/ai-search-strategy/  Subscribe to Charlie Explains AI Search on LinkedIn for the latest updates in AI Search Optimisation: https://www.linkedin.com/in/charliemarchant/recent-activity/newsletter/  Get the show notes: https://exposureninja.com/podcast/ai-visibility-pyramid/ Listen to this episode next: https://exposureninja.com/podcast/ai-attribution-gap/

    The AI Visibility Pyramid: 3 Layers to Get Cited

  6. Jul 15

    The AI Attribution Gap, Solved

    Ask a marketing leader how much of their traffic comes from ChatGPT, and you'll usually get the same response: a pause, then "we don't really know."  In this executive briefing, Charlie Marchant (CEO of Exposure Ninja) covers the AI attribution gap and what businesses can actually do about it. Why "dark traffic" makes AI-driven visits invisible in Google Analytics Setting up channel groups to track referrals from AI platforms Auditing direct traffic for signs of AI-influenced buyer journeys Manually checking visibility inside ChatGPT, Gemini, and Perplexity Using tools like Peec AI, Profound, and Scrunch AI to monitor AI visibility at scale Why asking customers directly is still the most reliable source of truth With ChatGPT now among the most visited sites in the world, more buyers are starting their research there long before a business sees them in analytics. Charlie breaks down why closing this gap matters for justifying AI Search investment to the board, and the practical changes marketing teams can make starting today. Future-proof your brand with our AI Search Audit 👉 https://exposureninja.com/services/ai-search-optimisation/ai-search-strategy/ Subscribe to Charlie Explains AI Search on LinkedIn for the latest updates in AI Search Optimisation:https://www.linkedin.com/in/charliemarchant/recent-activity/newsletter/ Read the show notes: https://exposureninja.com/podcast/ai-attribution-gap/ Listen to this episode next: How To Show Up in ChatGPT in 5 Steps:  https://exposureninja.com/podcast/show-up-in-chatgpt/

    The AI Attribution Gap, Solved

  7. Jul 13

    Why You’re Not Getting Enough Leads From Search

    Google isn't sending you the traffic it used to, and it's not because your product got worse, your sales team got worse, or demand disappeared. AI Overviews and AI Search tools like ChatGPT, Gemini, and Perplexity are rewriting how people research and buy, and if you're only optimising for traditional search, you're already behind. Here's what I cover: Why AI Overviews cut clicks to websites by 58% when they appear and what that means for your traffic Case study #1: how a global skincare brand grew organic traffic by 27% year-on-year while more than doubling their AI Overview mentions Case study #2: how a business with a 14.5% drop in organic traffic still hit their best-ever revenue month from search — with average order value up over 10% The two-part strategy (traditional SEO + AI Search Optimisation) that's helping both of these businesses win right now Want to know exactly where you stand in traditional and AI Search? Request an SEO and AI Search Audit at https://exposure.ninja/audit/ and we'll show you your visibility across Google, ChatGPT, Perplexity, and Gemini, and build you a step-by-step plan to improve it. Read the full show notes: https://exposureninja.com/podcast/not-enough-leads/

  8. Jul 10

    My Boss Is Asking: Why Aren't We Showing Up in ChatGPT?

    Charlie has heard the same opening line in nearly every sales conversation over the past few weeks: "My boss is asking why we don't show up in ChatGPT, what do I do?"  In this executive briefing, Charlie Marchant (CEO of Exposure Ninja) covers: Why aligning the business on one clear positioning statement is the essential first step How to benchmark your current AI Search visibility without relying on random ChatGPT searches Building a one-year (minimum) roadmap that prioritises your highest-value categories first The three pillars of implementation: technical updates, content, and PR Why training your team is the most overlooked step in AI Search Optimisation Showing up in LLM answers isn't about hoping for visibility. It takes a structured plan, the right technical foundations, and consistent tracking of your share of voice against competitors. Check out our recent case study where we drove visibility results in AI Search and Google:  https://exposureninja.com/our-work/value-capital-funding/ Future-proof your brand with our AI Search Audit 👉 https://exposureninja.com/services/ai-search-optimisation/ai-search-strategy/ Subscribe to Charlie Explains AI Search on LinkedIn for the latest updates in AI Search Optimisation: https://www.linkedin.com/in/charliemarchant/recent-activity/newsletter/ Get the show notes:  https://exposureninja.com/podcast/show-up-in-chatgpt/ Listen to these episodes next: Viral Sunscreen Shows The Future Customer Search Journey: https://exposureninja.com/podcast/customer-search-journey/  Google I/O 2026: 5 AI Search Updates Marketing Leaders Need To Know: https://exposureninja.com/podcast/google-i-o-2026/

    My Boss Is Asking: Why Aren't We Showing Up in ChatGPT?
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4.9
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Learn powerful and profitable high-ROI marketing tips from Tim Cameron-Kitchen, founder of the relentlessly high-impact digital marketing agency, Exposure Ninja. Visit https://exposureninja.com/podcast for show notes and links.

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