Keys To The Shop : Equipping Coffee Shop Leaders

Chris Deferio
  • 4.8 (253)
  • FOOD
  • UPDATED SEMIWEEKLY

A coffee podcast providing coffee shop owners and leaders, with insights, inspiration, and the tools you need to grow and advance your coffee business or coffee career. We learn from experts both in and outside the coffee industry as they deliver specific, practical, and actionable advice about ownership, optimization, profitability, barista work, employee culture, management, scaling, leadership, personal development, and anything else that will help you achieve success in the coffee shop.

  1. 1D AGO

    582: Maximizing Existing Opportunities in Your Cafe

    Making your cafe run better, improving service, increasing profitability, and leveling up quality and value for your guests naturally brings to mind a host of new and different services, products, and strategies that we believe we need to employ. But the truth is that we often only need to look deeper into the existing opportunities we have to find the solutions we seek.  Today on the show we will be discussing a few areas of your shop that deserve a deeper look and more focus. Before you assume you have done all you can with what you currently have, listen to this episode and let it inspire you to maximize your existing opportunities! We will discuss: Your Community Your Current Menu Your Drink Quality Service + Hospitality Local Business Networks   KEY HOLDER COACHING GROUPS ARE BACK!  Spring 2026 Applications are now open! Become a part of a small focused group of experienced coffee shop owners in this powerful mastermind cohort hosted by Keys to the Shop! APPLY HERE!  Learn more at this link:  https://keystotheshop.com/key-holder-coaching-groups/     KEYS TO THE SHOP ALSO OFFERS 1:1 CONSULTING AND COACHING! If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email  chris@keystothshop.com or book a free call now:  https://calendly.com/chrisdeferio/30min    SPONOR The world loves plant based beverages and baristas love the Barista Series!  www.pacificfoodservice.com   Related Episodes:  SHIFT BREAK! The New Classic Cafe: An Era of Understated Excellence 505: Maintaining Excellence in the Everyday Work of Coffee Shops w/ Maxwell Colonna-Dashwood Defining Excellence and Success

    37 min

  2. 6D AGO

    SHIFT BREAK! Maybe You Are Doing Enough For Your Baristas

    It seems like the conversation we have around what can be done for staff to create more value, longevity, etc never gets around to a place where you can look at what you are doing and have done and say, you know what, that's pretty good, that is enough. Honestly it feels weird even typing it because we do want to be always maintaining and cultivating value. Today on Shift Break we will be chatting about when it is ok to look at the things you offer to your staff and say it is enough, when to pick back up the search for more value, and how not to let that natural tension drive you and your business into the ground with fear. Related episodes: SHIFT BREAK! Engaging in the Right Conversations (or how not to accept undue guilt) SHIFT BREAK! Why Following Through is the Key to Better Coffee Shops SHIFT BREAK! Holding Baristas (and Yourself!) Accountable SHIFT BREAK! Adding Value in the Cafe SHIFT BREAK: Adjusting Our View of Labor Cost CONSULTING + COACHING If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email  chris@keystothshop.com of book a free call now:  https://calendly.com/chrisdeferio/30min    Thank you to out sponsors! Everything you need for back of the house operations https://rattleware.qualitybystainless.com/   The best and most revered espresso machines on the planet: www.lamarzoccousa.com

    14 min

  3. JAN 6

    581: Lessons From "America's Best Coffee House"!

    Many years ago in 2012, myself and a small team of people along with Coffee Fest Trade Shows had the pleasure of developing and running a competition called "America's Best Coffee House".  The first of it's kind team cafe competition that was, IMO, the most accurate to real cafe work competition ever made. To this day it remains unmatched in showcasing true-to-life barista skills that working baristas regularly engage in. We shipped and assembled on the show floor a fully functional coffee bar across the country 3x a year. (From POS, pour-over bar, back bar with sinks, front bar etc. the works!) Through a stringent application process including video submissions, written apps, and secret shopping, we invited cafe teams made up exclusively of 3 current baristas from that company to run this bar with a 10 min open shift, 30 min live bar serving actual customers from the show floor who also had weighted judging slips on their receipts, and a 10 min closing shift.  Along with our own standard cafe menu they were required to make, they brought their own coffee, sig drinks, pour over kettles etc. We had 3 judges judging all aspects of the competition and the teams never knew when the drinks they made would be judge by us since secret shoppers in the queue were instructed to deliver a range of drinks at random.   It was fantastic, complicated, effective, and expensive to produce (hence why we closed up shop in 2015) but the lessons we learned from the display of teamwork, cleanliness, communication, workflow, QC, hospitality, and more were incredible.  In this episode I am going to reminisce back to those competitions a bit and talk about the lessons and insights that were drawn from those intense real-life competitions and how they apply directly to your cafe. Will we ever see this competition rise up once more? Maybe not. But we can all raise our own standards and each pursue being the "Best Coffee House" where we are for the people we serve and serve with. Be sure to click the link below for a video produced during that time to see a slice of what we did. (Shout out to Joshua Boyt, Jesse Harriott, Jessica Rice, Terry Ziniewicz, Ryan Soeder, Pete Licata, Danny Loeschen, Aaron O'neal, and the Coffee Fest director at the time, David Heilbrunn.) We discuss: Integrity Real life vs on stage How time finds you out Prepare yourself for the unexpected You never know ow who is judging Team work Having a plan but being flexible Trusting the standards  Links: Video montage of America's Best Coffee House   Related Episodes:  492: How to be The Best Coffee Shop 298 : A Trophy, or Atrophy? SHIFT BREAK! Every Customer is a Judge   KEYS TO THE SHOP ALSO OFFERS 1:1 CONSULTING AND COACHING! If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email  chris@keystothshop.com or book a free call now:  https://calendly.com/chrisdeferio/30min  SPONOR The world loves plant based beverages and baristas love the Barista Series!  www.pacificfoodservice.com

    32 min

  4. JAN 1

    SHIFT BREAK! How to Have Healthy Communication Between your Cafe's Departments

    It could be roasting, kitchen, drive thru, bakery, or any other area of where special focus is required or different systems and staff work all under the same brand and even under the same roof. When you have multiple departments you need to create a plan to bring prevent silos and promote harmony. Today on Shift Break we will be talking about the methods you can adopt to ensure that the different staff and areas of the cafe are able to function harmoniously through empathy, cross training, systems, and a culture of mutual support.  Related episodes: 489: Tips for Creating a Resilient Cafe 507: How High-Level Systems Help Your Cafe Thrive w/ Preston Lee, The 30% Rule 330 : Establishing Systems in Your Coffee Shop   CONSULTING + COACHING If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email  chris@keystothshop.com of book a free call now:  https://calendly.com/chrisdeferio/30min    Thank you to out sponsors! Everything you need for back of the house operations https://rattleware.qualitybystainless.com/   The best and most revered espresso machines on the planet: www.lamarzoccousa.com

    11 min

  5. 12/30/2025

    580: Four Cafe Leadership Mindsets to Adopt in the New Year

    Entering the New Year is always seen as a time to make good on our intentions that got put on the back burner. Many of those intentions, if acted upon, would absolutely transform our cafes and the relationships in them. What keeps us back from acting upon the things we know to do and following through to see greater fruit from our labor?  Today on the podcast we will be talking about 4 mindsets that help deepen your roots as a leader and create habits that allow you more room and clarity to make great decisions and cultivate the thriving culture of excellence and hospitality you set out to create with your team.  We discuss: The Reason Mindsets Create Real Change Mindset 1: Practicing Patience and Long-Term Focus Mindset 2: Engaging in Regular Reflection and Accountability Mindset 3: Embracing Imperfection Mindset 4: Maintaining Flexibility in Leadership Related Episodes: 437 : The New Age of the Barista: Mindsets + Habits for Success 253 : Mindsets that Sabotage Success 571: Worrying and Other Deceptive Replacements for Good Leadership SHIFT BREAK! Refreshing the Owner's Soul SHIFT BREAK! Considering the Future You When Making Decisions     KEYS TO THE SHOP ALSO OFFERS 1:1 CONSULTING AND COACHING! If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email  chris@keystothshop.com or book a free call now:  https://calendly.com/chrisdeferio/30min  SPONSORS Want a beautiful coffee shop? All your hard surface, stone, Tile and brick needs!  www.arto.com Visit @artobrick The world loves plant based beverages and baristas love the Barista Series!  www.pacificfoodservice.com

    37 min

  6. 12/25/2025

    SHIFT BREAK! The Difference Between Numbers and Quality Numbers in The Cafe

    We all want to see positive growth and good numbers in our cafe. We also want to see the ROI for the effort we put in to generate those numbers. For many, to look at the reports and see profit and everything looking healthy is a sure sign that all is well and we are doing the right things. The issue is that even with a growing profitable business, the numbers don't tell he whole story and can lull you into a false sense of confidence. Today on shift break we will be talking about the difference between the numbers and quality numbers. Quality meaning that behind that number we know is a happy and enthusiastic customer. We will also discuss why your efforts contribute to that quality and ultimately an ROI you actually can have confidence in. Related Episodes: SHIFT BREAK: When Numbers Lie SHIFT BREAK: Adjusting Our View of Labor Cost SHIFT BREAK: Want to be Effective? Don't Use Chat GPT   CONSULTING + COACHING If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email  chris@keystothshop.com of book a free call now:  https://calendly.com/chrisdeferio/30min    Thank you to out sponsors! Everything you need for back of the house operations https://rattleware.qualitybystainless.com/   The best and most revered espresso machines on the planet: www.lamarzoccousa.com

    13 min

  7. 12/23/2025

    579: How to Really Care For People in the Cafe

    How we care for people through our work should be the primary focus. From healthy and strong relationships and systems the help support them, we get healthy and strong businesses and a real chance at a long term sustainable operation.  Today we will be talking about some substantive ways that you can care for yourself, the staff, and your customers in ways that create a culture of excellence and mutual support. This has the added benefit of truly helping the people who came before you in the value chain as we will have a shop that represents their work very well.    Related Episodes: 5 Keys to Coffee Shop Staff Retention SHIFT BREAK! How Does Your Staff Know They Are Doing a Good Job? 194 : Encore Episode! Leadership in the Cafe: 10 Steps to being a People First Leader | Aired January 17 2017   KEYS TO THE SHOP ALSO OFFERS 1:1 CONSULTING AND COACHING! If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email  chris@keystothshop.com or book a free call now:  https://calendly.com/chrisdeferio/30min  SPONSORS Want a beautiful coffee shop? All your hard surface, stone, Tile and brick needs!  www.arto.com Visit @artobrick The world loves plant based beverages and baristas love the Barista Series!  www.pacificfoodservice.com

    34 min

  8. 12/18/2025

    SHIFT BREAK! New Things are Overrated

    Do you feel the pull, the itch, the compulsion to add more, buy more, and create specials and new things for your customers all the time? You are not alone. The industry is filled with cafe that are stuck in a never ending cycle of making, buying, and adding new things so they do not fall out of favor or relevance as though any and every customer or barista is only a hairs breadth away form leaving and like the Keanu Reeves movie Speed, if you slow down, the whole business will explode. Today on Shift Break we will be discussing this mindset trap that snares many owners and operators and what you can do to truly gain relevancy and loyalty in your customer base. The key we will talk about lies in you ability to focus on the right things and stay the course Related Episodes: SHIFT BREAK : Trends You Can Ignore 550: Replace These Distractions and Watch Your Cafe Grow! 545: Breathing Life Into Your Coffee Shop 485: Your Shop vs The Industry – How to Free Yourself From Dependency CONSULTING + COACHING If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email  chris@keystothshop.com of book a free call now:  https://calendly.com/chrisdeferio/30min    Thank you to out sponsors! Everything you need for back of the house operations https://rattleware.qualitybystainless.com/   The best and most revered espresso machines on the planet: www.lamarzoccousa.com

    13 min
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253 Ratings

About

A coffee podcast providing coffee shop owners and leaders, with insights, inspiration, and the tools you need to grow and advance your coffee business or coffee career. We learn from experts both in and outside the coffee industry as they deliver specific, practical, and actionable advice about ownership, optimization, profitability, barista work, employee culture, management, scaling, leadership, personal development, and anything else that will help you achieve success in the coffee shop.

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