Keys To The Shop : Equipping Coffee Shop Leaders

Chris Deferio
  • 4.8 (254)
  • FOOD
  • UPDATED SEMIWEEKLY

A coffee podcast providing coffee shop owners and leaders, with insights, inspiration, and the tools you need to grow and advance your coffee business or coffee career. We learn from experts both in and outside the coffee industry as they deliver specific, practical, and actionable advice about ownership, optimization, profitability, barista work, employee culture, management, scaling, leadership, personal development, and anything else that will help you achieve success in the coffee shop.

  1. 2D AGO

    SHIFT BREAK: Cafes, We Need To Train Harder

    The experience of the customer day-in and day-out is often treated as a given. Something that is expected, but not something that is earned. We work to The real focus of our efforts should be on training and resourcing our staff to deliver a consistently excellent product, space, and hospitality experience every time. Are we truly doing that? Today on Shift Break we will be talking about how training not only needs to be harder than the work we are training for, but that training, coaching, and continued support needs to emerge as the calling card of specialty coffee or else we will continue to be known as people who talk a big game in our marketing, but miss the mark in the real world.   Sign up for the February 11th Webinar all about PRINCIPLES FOR CAFE SUCCESS!  https://keystotheshop.com/principles-for-cafe-success/     APPLICATIONS ARE OPEN!  KEY HOLDER COACHING GROUPS  Are you a coffee shop owner looking to join a community of other owners to help bring perspective, insight, encouragement, and accountability in a well curated setting?  Then you need to apply to join Key holder Coaching Groups!  Applications are now open for Spring 2026 Cohort: Click below to learn more:  APPLY TO KEY HOLDER COACHING GROUPS     KEYS TO THE SHOP ALSO OFFERS 1:1 CONSULTING AND COACHING! If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email  chris@keystothshop.com of book a free call now:  https://calendly.com/chrisdeferio/30min    Related Episodes:  SHIFT BREAK! The Urgent Need for Training in Today's Coffee Shop SHIFT BREAK! You Need to Avoid This HUGE Training Mistake! 527: Thoughts on How to Approach Training and Onboarding You Need to Prioritize In-House Training!

    12 min

  2. 4D AGO

    586: How to Dial In Your Cafe

    When we think about dialing-in, we automatically think about coffee. Changing the grind, the recipe, and other inputs and variables all to obtain an ideal outcome. Your coffee shop is not just about coffee though, and that means that other areas of the cafe need to be dialed in in order for the product of the cafe experience to be great.  On today's episode, we will be talking about the three areas of product, people, and place and how you can think about and take action to dial in each one effectively. Now is the time in our history as an industry to start truly finessing the details of what we offer in our shops so we can slowly start rebuilding the coffee bar's reputation as a great good place, a spot for consistently excellent coffee, a spot that you love serving in and love to be served in. It all starts with dialing-in.  Related episodes:    Taste the Rainbow! : Menu knowledge, tasting, flavor, coffee cupping approach to your offerings SHIFT BREAK! How Well Do You Know Your Business? 406 : Five Ways to Immediately Improve Your Coffee Quality 498: 10 Small Things to Fix in Your Coffee Shop This Week SHIFT BREAK! Is That Character or Neglect? 453 : The Craft of Operations Sign up for the February 11th Webinar all about PRINCIPLES FOR CAFE SUCCESS!  https://keystotheshop.com/principles-for-cafe-success/   APPLICATIONS ARE OPEN!  KEY HOLDER COACHING GROUPS  Are you a coffee shop owner looking to join a community of other owners to help bring perspective, insight, encouragement, and accountability in a well curated setting?  Then you need to apply to join Key holder Coaching Groups!  Applications are now open for Spring 2026 Cohort: Click below to learn more:  APPLY TO KEY HOLDER COACHING GROUPS     KEYS TO THE SHOP ALSO OFFERS 1:1 CONSULTING AND COACHING! If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email  chris@keystothshop.com of book a free call now:  https://calendly.com/chrisdeferio/30min

    43 min

  3. JAN 30

    585: Founder Friday! w/ Tara and Martyn Knight of Southsea Coffee in Portsmouth, UK!

    This Founder Friday we feature a couple who has been focused on giving their community excellence and warm hospitality for 13 years! Scaling deeper not wider, Tara and Martyn Knight have steadfastly cultivated something truly beautiful in Southsea Coffee  Tara and Martyn Knight are the co-founders of Southsea Coffee in Portsmouth, UK. A community-rooted coffee shop known for speciality coffee, chef-led brunch and warm, inclusive hospitality. Over 13 years, they've focused on building a business that scales deeper, not wider with strong standards, strong people, and a place where locals genuinely feel at home. Tara and Martyn sit down with me to recount their history from day one, to present day and all the growth, lessons, principles, and philosophy that have guided their operation of Southsea for over a decade.  It's very refreshing to find gems like Southsea Coffee and even more life giving to know that those behind it shine just as brightly as the business itself.  Related episodes:  542: Founder Friday! w/ Nori and Tin Burmudez of Corridor Flow, Lomita, CA 535: Founder Friday! 30 Years of Coffee! w/ Ana Burgos and Amanda Jones of Hyperion Espresso, Fredricksburg, VA 380 : Founder Friday! w/ Cary and Cindy Arsaga of Arsaga's Coffee Roasters     Sign up for the February 11th Webinar all about PRINCIPLES FOR CAFE SUCCESS!  https://keystotheshop.com/principles-for-cafe-success/   APPLICATIONS ARE OPEN!  KEY HOLDER COACHING GROUPS  Are you a coffee shop owner looking to join a community of other owners to help bring perspective, insight, encouragement, and accountability in a well curated setting?  Then you need to apply to join Key holder Coaching Groups!  Applications are now open for Spring 2026 Cohort: Click below to learn more:  APPLY TO KEY HOLDER COACHING GROUPS     KEYS TO THE SHOP ALSO OFFERS 1:1 CONSULTING AND COACHING! If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email  chris@keystothshop.com of book a free call now:  https://calendly.com/chrisdeferio/30min

    1h 7m

  4. JAN 30

    SHIFT BREAK! When Changing Things, Pay Attention to the Heart of the Business

    Changing things in the cafe tends to focus on image and expression. Maybe we upgrade branding, focus our menu, change lighting, furniture etc. But what is even more important in the quest to make positive changes as your grow, it to pay attention to the heart of the operation that supports everything else.  Today on Shift Break we will be talking about how to make sure you are growing both the heart and the outward aesthetics of your shop over the years. This is a great framework for those of you who feel it is time to level up or expand but want to also maintain and even improve the integrity of the cafe.  Related episodes: SHIFT BREAK: Reassessing Growth 492: How to be The Best Coffee Shop SHIFT BREAK: Are You Growing With Your Business?   Sign up for the February 11th Webinar all about PRINCIPLES FOR CAFE SUCCESS!  https://keystotheshop.com/principles-for-cafe-success/     APPLICATIONS ARE OPEN!  KEY HOLDER COACHING GROUPS  Are you a coffee shop owner looking to join a community of other owners to help bring perspective, insight, encouragement, and accountability in a well curated setting?  Then you need to apply to join Key holder Coaching Groups!  Applications are now open for Spring 2026 Cohort: Click below to learn more:  APPLY TO KEY HOLDER COACHING GROUPS     KEYS TO THE SHOP ALSO OFFERS 1:1 CONSULTING AND COACHING! If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email  chris@keystothshop.com of book a free call now:  https://calendly.com/chrisdeferio/30min

    11 min

  5. JAN 27

    584: Refining Your Retail w/ Retail Coach Wendy Batten!

    In coffee shops, we don't just sell coffee. We sell a variety of retail items that are related to, support, and go with coffee and with our brand. But are we doing as good with our retail as we can be? Are leaving money on the shelf or losing opportunities to serve our guests more with truly well considered, sourced, displayed, and sold retail?  Today on the show we have retail coach Wendy Batten! Wendy Batten is a retail coach and business strategist for independent small business owners and the host of the Creative Shop Talk podcast. With nearly 30 years of hands-on experience, she helps retailers grow profitably while designing a life they actually want. Known for grounded strategy, honest leadership, and a belief that success doesn't have to come at the cost of joy, Wendy coaches clients around the world from her tiny crooked cottage by the sea in Nova Scotia.  We discuss:  Wendy's Coffee Shop Genesis Lessons from the Coffee Shop The Emotional Toll of Entrepreneurship Designing a Business for Life Intentional Retail Strategies Understanding Customer Needs The Importance of Presentation Customer Psychology in Retail Training for Effective Retail Setting Boundaries While Being Kind Wendy's website:  https://wendybatten.com/   CAFE OWNERS! KEY HOLDER COACHING GROUPS ARE BACK!  Spring 2026 Applications are now open! Become a part of a small focused group of experienced coffee shop owners in this powerful mastermind cohort hosted by Keys to the Shop! APPLY HERE!  Learn more at this link:  https://keystotheshop.com/key-holder-coaching-groups/     KEYS TO THE SHOP ALSO OFFERS 1:1 CONSULTING AND COACHING! If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email  chris@keystothshop.com or book a free call now:  https://calendly.com/chrisdeferio/30min  Related episodes:  432 : How to Win in Specialty Retail Coffee Soul Searching in the New Landscape of Retail 211 : Straight Talk from the Retail Doctor, Bob Phibbs 173 : 5 Areas of Focus for Retailers The Hospitality Paradox : Preparing for the most critical & perplexing time in retail   SPONOR The world loves plant based beverages and baristas love the Barista Series!  www.pacificfoodservice.com

    1h 1m

  6. JAN 22

    SHIFT BREAK! Embracing the Meaning of Money

    There is far more going on behind the scenes of your numbers than just meeting your metrics. The money that flows in and out of the business is the life blood that represents health, trust, activity, and the growth of the whole. Trouble is we either focus on it alone, or we try not to focus on it at all. The best path is the integrated one.  Today on Shift Break we will be talking about how we can think, talk, and act around the subject of money in the cafe in a healthy way, by embracing the meaning it has and tearing down ours and other's misconceptions about it.  Related episodes: 160 : The Smart Way to Approach Money w/ Jill Schlesinger SHIFT BREAK! Why The Best Hospitality Starts With The Transactional! 576: Financial Stability Using Profit First for Coffee Businesses w/ Kim Logsdon of Caffeinate Your Cash Building Trust-Credit APPLICATIONS ARE OPEN!  KEY HOLDER COACHING GROUPS  Are you a coffee shop owner looking to join a community of other owners to help bring perspective, insight, encouragement, and accountability in a well curated setting?  Then you need to apply to join Key holder Coaching Groups!  Applications are now open for Spring 2026 Cohort: Click below to learn more:  APPLY TO KEY HOLDER COACHING GROUPS     KEYS TO THE SHOP ALSO OFFERS 1:1 CONSULTING AND COACHING! If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email  chris@keystothshop.com of book a free call now:  https://calendly.com/chrisdeferio/30min

    11 min

  7. JAN 20

    583: Unifying Teams Across Multiple Cafes

    When you have multiple cafes and a distributed staff, getting everyone on the same page in the operations can be very challenging. In fact, it happens to be the number one reason why businesses with 2+ locations start to see a downturn in quality of product, culture, and guest experience.  Today on the show we will be answering a question from the KTTS listening audience about how to unify teams across multiple cafes. These tips come from a lot or personal experience doing things well and not so well, in addition to the lessons learned from our guests on the show and lessons learned through KTTS consulting.  Your Standards Leadership Distribution Supporting Leadership Tracking and addressing issues with frequency and intention  Communication and Accountability  Meaningful all staff meetings KEY HOLDER COACHING GROUPS ARE BACK!  Spring 2026 Applications are now open! Become a part of a small focused group of experienced coffee shop owners in this powerful mastermind cohort hosted by Keys to the Shop! APPLY HERE!  Learn more at this link:  https://keystotheshop.com/key-holder-coaching-groups/     KEYS TO THE SHOP ALSO OFFERS 1:1 CONSULTING AND COACHING! If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email  chris@keystothshop.com or book a free call now:  https://calendly.com/chrisdeferio/30min    SPONOR The world loves plant based beverages and baristas love the Barista Series!  www.pacificfoodservice.com   Related Episodes:  SHIFT BREAK! How to Have Healthy Communication Between your Cafe's Departments SHIFT BREAK! The Urgent Need for Training in Today's Coffee Shop SHIFT BREAK: Reassessing Growth Scaling Values 507: How High-Level Systems Help Your Cafe Thrive w/ Preston Lee, The 30% Rule

    29 min

  8. JAN 14

    SHIFT BREAK! How to Think About Quality

    Quality of the coffee, experience, service, and just about anything else in the cafe will always be something an owner and leader focuses on. These days we tend to concentrate our efforts on the acquiring of quality, instead of the creation of it. All the potential those great beans, your wonderful staff, and even our space have, is just potential until you take action and render, create, and realize that potential in the cup, in the moment, in the real life of the business. Today on Shift Break we will be talking about some ways that we should be thinking about quality, the need for constant focus, maintaining excellence, and the dangers of the claim that quality is something we have already achieved and can move on. Related episodes: 533: Principles of Quality Control SHIFT BREAK: Quality Still Matters 406 : Five Ways to Immediately Improve Your Coffee Quality   KEY HOLDER COACHING GROUPS!  Are you a coffee shop owner looking to join a community of other owners to help bring perspective, insight, encouragement, and accountability in a well curated setting?  Then you need to apply to join Key holder Coaching Groups!  Applications are now open for Spring 2026 Cohort: Click below to learn more:  APPLY TO KEY HOLDER COACHING GROUPS     KEYS TO THE SHOP ALSO OFFERS 1:1 CONSULTING AND COACHING! If you are a cafe owner and want to work one on one with me to bring your shop to its next level and help bring you joy and freedom in the process then email  chris@keystothshop.com of book a free call now:  https://calendly.com/chrisdeferio/30min

    14 min
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4.8
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254 Ratings

About

A coffee podcast providing coffee shop owners and leaders, with insights, inspiration, and the tools you need to grow and advance your coffee business or coffee career. We learn from experts both in and outside the coffee industry as they deliver specific, practical, and actionable advice about ownership, optimization, profitability, barista work, employee culture, management, scaling, leadership, personal development, and anything else that will help you achieve success in the coffee shop.

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