259 episodes

Proof to Product takes you behind the scenes of growing a product-based business. Join us each week as our alumni, speakers and friends share their successes, struggles and how they’ve made difficult but important transitions in their business to continue growing. You’ll gather inspiration, learn about new resources, and hear new ways of scaling your creative business.

Proof to Product is hosted by founder, Katie Hunt. Since 2011, Proof to Product has helped thousands of product based business owners get their products on the shelves of retail shops big and small. Find show notes and additional resources at prooftoproduct.com.

Proof to Product Katie Hunt

    • Arts
    • 4.9 • 187 Ratings

Proof to Product takes you behind the scenes of growing a product-based business. Join us each week as our alumni, speakers and friends share their successes, struggles and how they’ve made difficult but important transitions in their business to continue growing. You’ll gather inspiration, learn about new resources, and hear new ways of scaling your creative business.

Proof to Product is hosted by founder, Katie Hunt. Since 2011, Proof to Product has helped thousands of product based business owners get their products on the shelves of retail shops big and small. Find show notes and additional resources at prooftoproduct.com.

    Marketing Data Points We Should Focus On with Maureen Mwangi, Startward Consulting

    Marketing Data Points We Should Focus On with Maureen Mwangi, Startward Consulting

    Have you ever taken a look at bigger brands or household products and considered, what are they doing that I could implement in my own business? 
    In this episode, I was joined by brand growth strategist and founder of Startward Consulting, Maureen Mwangi. She shares how big brands are humanizing their marketing and what data points we should (and shouldn’t) be paying attention to. Spoiler alert: you can stop worrying about the number of followers you have on Instagram.
    Maureen and I also chat about tech tools to use for measuring the ROI on your marketing, how you can leverage data and her tips on optimizing your brand!
    ON TODAY’S EPISODE:
    What bigger brands are doing that smaller brands should pay attention to
    Why big brands are “humanizing” their marketing efforts
    Data you should be tracking and how you leverage that in your marketing strategy
    Why you need to be ruthless when looking at your numbers and data
    What data points seasoned business owners should look at
    How to leverage data for positive change in your business
    Tech tools you can use to see the ROI from marketing activities
    What data you shouldn’t care about tracking
    Maureen’s tip on optimizing your brand
    How to get comfortable with integrating data into decision making
    FOR FULL SHOW NOTES, RESOURCES AND A TRANSCRIPT, HEAD TO BIT.LY/PTPEP204
    SLOW STEADY GROWTH ARE HOW STRONG BUSINESSES ARE BUILT
    Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ Inside Proof to Product LABS, you’ll receive the support, education and accountability to move your business towards your goals.  
    ​Join Proof to Product Labs, our 12-month group coaching program built specifically for product based business owners: https://www.prooftoproduct.com/labs
    FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates: https://www.instagram.com/prooftoproduct/
    JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.  
    Be sure SUBSCRIBE, REVIEW and SHARE Proof to Product with all of the product based business owners that you know!

    • 34 min
    How to Negotiate Licensing Contracts with Stacie Bloomfield, Gingiber

    How to Negotiate Licensing Contracts with Stacie Bloomfield, Gingiber

    Hey friends! Considering additional revenue streams for your business? Ever thought about licensing? It’s true that most of the seasoned product based businesses have multiple arms of their business: they might sell wholesale, retail, license art, have a brick & mortar shop or offer drop shipping….. there are a lot of ways to build a profitable, sustainable business.  
    That’s why I brought on Stacie Bloomfield. Stace has an abundance of experience in licensing and has been creating artwork for brands and products since 2009. Her brand, Gingiber, has products sold in more than 800 stores. In 2020, Stacy began educating the creative community about licensing through her course Leverage Your Art AND she published her first book!
     
    ON TODAY’S EPISODE:
    How she didn’t always envision the business she runs today
    Her path of starting her business
    How she stumbled across her first licensing deal
    Why you have to think of pitching as a numbers game
    What artists need to prepare prior to pitching licensing deals
    How Stacie approaches her art licensing
    The pros and cons of licensing your art
    Best strategies for getting in front of licensing partners
    How to put your best foot forward when negotiating licensing deals
    Ranges you can expect for rates for one off designs
    How she had to adjust her business model in 2020
    What she wishes she knew before licensing her artwork
    Tools and systems she uses in her business
    FOR FULL SHOW NOTES, RESOURCES AND A TRANSCRIPT, HEAD TO BIT.LY/PTPEP203
    SLOW STEADY GROWTH ARE HOW STRONG BUSINESSES ARE BUILT
    Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ Inside Proof to Product LABS, you’ll receive the support, education and accountability to move your business towards your goals.  
    ​Join Proof to Product Labs, our 12-month group coaching program built specifically for product based business owners: https://www.prooftoproduct.com/labs
    FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates: https://www.instagram.com/prooftoproduct/
    JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.  
    Be sure SUBSCRIBE, REVIEW and SHARE Proof to Product with all of the product based business owners that you know!

    • 46 min
    Community & Coaching in LABS with Janine Kwoh, Kwohtations & Christy Asper, Paper Baristas

    Community & Coaching in LABS with Janine Kwoh, Kwohtations & Christy Asper, Paper Baristas

    Hey friends! The doors to Proof to Product LABS are wide open.  We are welcoming a new class to our community so on the podcast this week we wanted to highlight the growth of our community and how we’ve enhanced the program throughout its first year. 
     
    In this episode, I am joined by two people you might recognize if you’re a longtime listener of the show, Janine Kwoh of Kwohtations and Christy Asper of Paper Baristas. Both of these ladies are founding members of our LABS program and have been active participants in our monthly masterclasses, group coaching calls and our peer masterminds and coffee chats. 
     
    ON TODAY’S EPISODE:
    What Janine loves most about LABS
    Her favorite and most impactful masterclass
    An aha moment Janine has had since joining LABS
    The benefits of LABs she’s enjoyed most
    Why she enjoys the community aspect of being in the program
    Christy’s favorite class in LABS
    Her aha moment that she had from LABS
    The benefits that Christy’s noticed from the community and coaching
    FOR FULL SHOW NOTES, RESOURCES AND A TRANSCRIPT, HEAD TO BIT.LY/PTPEP202
    SLOW STEADY GROWTH ARE HOW STRONG BUSINESSES ARE BUILT
    Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ Inside Proof to Product LABS, you’ll receive the support, education and accountability to move your business towards your goals.  
    ​Join Proof to Product Labs, our 12-month group coaching program built specifically for product based business owners: https://www.prooftoproduct.com/labs
    FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates: https://www.instagram.com/prooftoproduct/
    JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.  
    Be sure SUBSCRIBE, REVIEW and SHARE Proof to Product with all of the product based business owners that you know!
     

    • 12 min
    LABS Celebrates One Year with Madeline Hunt

    LABS Celebrates One Year with Madeline Hunt

    Hey friends! This episode is a little different today. The roles were reversed and I was in the passenger seat as I was joined by my daughter, Madeline for an interview. Madeline asks me some of the most commonly asked questions I get about the Proof to Product LABS as we head toward the one year anniversary of the program. Take a listen to get a peek inside of what we do inside of LABS. 
     
    ON TODAY’S EPISODE:
    Why Katie started Proof to Product LABS
    When she started thinking about creating LABS
    Her favorite part about LABS
    What 3 things she’s added to the program since it started
    How LABS is different from Paper Camp
    FOR FULL SHOW NOTES, RESOURCES AND A TRANSCRIPT, HEAD TO BIT.LY/PTPEP201
    SLOW STEADY GROWTH ARE HOW STRONG BUSINESSES ARE BUILT
    Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ Inside Proof to Product LABS, you’ll receive the support, education and accountability to move your business towards your goals.  
    ​Join Proof to Product Labs, our 12-month group coaching program built specifically for product based business owners: https://www.prooftoproduct.com/labs
    FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates: https://www.instagram.com/prooftoproduct/
    JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.  
    Be sure SUBSCRIBE, REVIEW and SHARE Proof to Product with all of the product based business owners that you know!

    • 8 min
    The Most Common Thread Among Entrepreneurs (You Might Be Surprised!) with Katie Hunt

    The Most Common Thread Among Entrepreneurs (You Might Be Surprised!) with Katie Hunt

    Hey friends! Can you believe that it’s the 200th episode of the Proof to Product podcast? Quick confession: I’ve been stewing over this episode and what I’d cover for weeks to celebrate this landmark 200th episode. 
    After grappling with this thought for a while, something happened at home that really put it all into perspective and brought me a lightbulb moment.
    In this episode, I share that story with you and reveal the one common thread that ties all entrepreneurs together (and it might even surprise you!).  
     
    ON TODAY’S EPISODE:
    The common thread that ties all entrepreneurs together
    A personal story that demonstrates this skill
    Some of the stories we’ve shared over 200 episodes
    FOR FULL SHOW NOTES, RESOURCES AND A TRANSCRIPT, HEAD TO BIT.LY/PTPEP200
    SLOW STEADY GROWTH ARE HOW STRONG BUSINESSES ARE BUILT
    If you want support from our community, coaching with me and resources to help you continue thriving as you grow your business, be sure to check out my Proof to Product LABS program. ​It’s my 12-month group coaching program built specifically for product based business owners: https://www.prooftoproduct.com/labs
    FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates: https://www.instagram.com/prooftoproduct/
    JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.  
    Be sure SUBSCRIBE, REVIEW and SHARE Proof to Product with all of the product based business owners that you know!

    • 12 min
    How to make your website diverse, inclusive & accessible with Myrna Daramy

    How to make your website diverse, inclusive & accessible with Myrna Daramy

    Hey friends! In 2020, conversations around diversity, inclusion and equity rose to the forefront of conversations around how we’re conducting business. Many entrepreneurs in the online space took time to reassess their company values to include more diverse images and copy while weaving more inclusivity into their brand, marketing and customer experience. 
    In this episode, I had on Myrna Daramy. Myrna is a friend of mine and a tech-savvy Digital Media Optimization Specialist who came on to talk about what has been missing from this conversation: technology.
     
    ON TODAY’S EPISODE:
    Misconceptions about accessible and inclusive websites
    What an inclusive website looks like
    The risks of not having a diverse, inclusive and accessible website
    How your customer experience can improve by having a more diverse, inclusive and accessible website
    How she helps online business owners 
    Downsides to overlay technologies
    How sites like Shopify are affected by accessibility overlay
    FOR FULL SHOW NOTES, RESOURCES AND A TRANSCRIPT, HEAD TO BIT.LY/PTPEP198
    Essential Web Accessibility Checklist: https://www.myrnadaramy.com/post-speaking-digital-inclusivity
    SLOW STEADY GROWTH ARE HOW STRONG BUSINESSES ARE BUILT
    Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ Inside Proof to Product LABS, you’ll receive the support, education and accountability to move your business towards your goals.  
    ​Join Proof to Product Labs, our 12-month group coaching program built specifically for product based business owners: https://www.prooftoproduct.com/labs
    FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates: https://www.instagram.com/prooftoproduct/
    JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.  
    Be sure SUBSCRIBE, REVIEW and SHARE Proof to Product with all of the product based business owners that you know!

    • 34 min

Customer Reviews

4.9 out of 5
187 Ratings

187 Ratings

Divya / mellowworks ,

YOU NEED THIS if you are a product based business!

This is the best podcast out there not just for product based businesses- but for entrepreneurs just starting out or established in any industry. Katie is a wealth of knowledge and she brings guests who are relatable and guide you with actionable steps. This podcast has been such a great resource for me that I go back and listen to old episodes all the time. I learnt so much from Katie, from launching to selling wholesale, email marketing to hiring. Thank you Katie for all the free resources. Cant wait to listen to future episodes.

Lcallio ,

The best!

This is the only podcast I listen to as soon as it is released. Katie is amazing and offers so much info for product based businesses; cannot recommend this podcast enough!

Jessica | eCommerce Badassery ,

The Real Deal

I initially found Katie on social and am so glad I did. She has a wealth of information to share and is so generous with her knowledge. I also teach product-based business owners and am grateful to have connected with Katie to support the community, learn from one another and be just a small part of helping small businesses thrive.

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