255 episodes

Proof to Product takes you behind the scenes of growing a product-based business. Join us each week as our alumni, speakers and friends share their successes, struggles and how they’ve made difficult but important transitions in their business to continue growing. You’ll gather inspiration, learn about new resources, and hear new ways of scaling your creative business.

Proof to Product is hosted by founder, Katie Hunt. Since 2011, Proof to Product has helped thousands of product based business owners get their products on the shelves of retail shops big and small. Find show notes and additional resources at prooftoproduct.com.

Proof to Product Katie Hunt

    • Design
    • 4.9 • 186 Ratings

Proof to Product takes you behind the scenes of growing a product-based business. Join us each week as our alumni, speakers and friends share their successes, struggles and how they’ve made difficult but important transitions in their business to continue growing. You’ll gather inspiration, learn about new resources, and hear new ways of scaling your creative business.

Proof to Product is hosted by founder, Katie Hunt. Since 2011, Proof to Product has helped thousands of product based business owners get their products on the shelves of retail shops big and small. Find show notes and additional resources at prooftoproduct.com.

    The Most Common Thread Among Entrepreneurs (You Might Be Surprised!) with Katie Hunt

    The Most Common Thread Among Entrepreneurs (You Might Be Surprised!) with Katie Hunt

    Hey friends! Can you believe that it’s the 200th episode of the Proof to Product podcast? Quick confession: I’ve been stewing over this episode and what I’d cover for weeks to celebrate this landmark 200th episode. 
    After grappling with this thought for a while, something happened at home that really put it all into perspective and brought me a lightbulb moment.
    In this episode, I share that story with you and reveal the one common thread that ties all entrepreneurs together (and it might even surprise you!).  
     
    ON TODAY’S EPISODE:
    The common thread that ties all entrepreneurs together
    A personal story that demonstrates this skill
    Some of the stories we’ve shared over 200 episodes
    FOR FULL SHOW NOTES, RESOURCES AND A TRANSCRIPT, HEAD TO BIT.LY/PTPEP200
    SLOW STEADY GROWTH ARE HOW STRONG BUSINESSES ARE BUILT
    If you want support from our community, coaching with me and resources to help you continue thriving as you grow your business, be sure to check out my Proof to Product LABS program. ​It’s my 12-month group coaching program built specifically for product based business owners: https://www.prooftoproduct.com/labs
    FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates: https://www.instagram.com/prooftoproduct/
    JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.  
    Be sure SUBSCRIBE, REVIEW and SHARE Proof to Product with all of the product based business owners that you know!

    • 12 min
    How to make your website diverse, inclusive & accessible with Myrna Daramy

    How to make your website diverse, inclusive & accessible with Myrna Daramy

    Hey friends! In 2020, conversations around diversity, inclusion and equity rose to the forefront of conversations around how we’re conducting business. Many entrepreneurs in the online space took time to reassess their company values to include more diverse images and copy while weaving more inclusivity into their brand, marketing and customer experience. 
    In this episode, I had on Myrna Daramy. Myrna is a friend of mine and a tech-savvy Digital Media Optimization Specialist who came on to talk about what has been missing from this conversation: technology.
     
    ON TODAY’S EPISODE:
    Misconceptions about accessible and inclusive websites
    What an inclusive website looks like
    The risks of not having a diverse, inclusive and accessible website
    How your customer experience can improve by having a more diverse, inclusive and accessible website
    How she helps online business owners 
    Downsides to overlay technologies
    How sites like Shopify are affected by accessibility overlay
    FOR FULL SHOW NOTES, RESOURCES AND A TRANSCRIPT, HEAD TO BIT.LY/PTPEP198
    Essential Web Accessibility Checklist: https://www.myrnadaramy.com/post-speaking-digital-inclusivity
    SLOW STEADY GROWTH ARE HOW STRONG BUSINESSES ARE BUILT
    Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ Inside Proof to Product LABS, you’ll receive the support, education and accountability to move your business towards your goals.  
    ​Join Proof to Product Labs, our 12-month group coaching program built specifically for product based business owners: https://www.prooftoproduct.com/labs
    FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates: https://www.instagram.com/prooftoproduct/
    JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.  
    Be sure SUBSCRIBE, REVIEW and SHARE Proof to Product with all of the product based business owners that you know!

    • 34 min
    Pinterest trends & best practices with Kate Ahl, Simple Pin Media

    Pinterest trends & best practices with Kate Ahl, Simple Pin Media

    Hey friends! Are you ready to start getting more results from your Pinterest strategy? Then you’ll love this conversation with guest, Kate Ahl. Kate is the owner and CEO of Simple Pin Media, a Pinterest management and marketing agency.
    Kate and her team have worked with over 600 Pinterest accounts and consulted with thousands of people about how to best use Pinterest for their business or brand. In this episode, she talks about some of the upcoming trends she’s seeing for Pinterest and how to rethink your Pinterest strategy to inspire and inform pinners.
     
    ON TODAY’S EPISODE:
    Mistakes ecommerce businesses make on Pinterest
    How to start building traction on Pinterest when starting out
    How Pinterest has changed their ecosystem 
    Why you want pins to be evergreen
    How much time you need to invest to get results from Pinterest
    Why people have hang ups with Pinterest
    Which analytics you need to pay attention to
    How you can use UTM codes to track pins that lead to sales
    When you should consider outsourcing Pinterest management
    The advantages of using Pinterest over other platforms
    Trends on Pinterest in 2020 and 2021
    What you should know about repurposing Reels and TikToks on Pinterest
    FOR FULL SHOW NOTES, RESOURCES AND A TRANSCRIPT, HEAD TO BIT.LY/PTPEP198
    SLOW STEADY GROWTH ARE HOW STRONG BUSINESSES ARE BUILT
    Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ Inside Proof to Product LABS, you’ll receive the support, education and accountability to move your business towards your goals.  
    ​Join Proof to Product Labs, our 12-month group coaching program built specifically for product based business owners: https://www.prooftoproduct.com/labs
    FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates: https://www.instagram.com/prooftoproduct/
    JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.  
    Be sure SUBSCRIBE, REVIEW and SHARE Proof to Product with all of the product based business owners that you know!

    • 36 min
    4 Virtual Roles to Hire in your E-Commerce Business with Katie Hunt

    4 Virtual Roles to Hire in your E-Commerce Business with Katie Hunt

    Hey friends! I recently sat down and had a conversation with Micala Quinn on her show, the Live Free Podcast to have a conversation about how virtual support professionals could support e-commerce and product based businesses. 
    I wanted to bring a piece of that conversion to my podcast. In this episode, I am exploring the 4 areas of your business where virtual, freelance support could make a positive impact for you.
    If you’ve been wondering how you can get some remote, flexible, rockstar team members to support you while you grow your business then tune in!
     
    ON TODAY’S EPISODE:
    4 areas in your business that would benefit from help
    Hiring help dependent on your business model and needs
    A mistake I’ve seen from business owners when hiring for a virtual role
    FOR FULL SHOW NOTES AND RESOURCES, HEAD TO BIT.LY/PTPEP197
    SLOW STEADY GROWTH ARE HOW STRONG BUSINESSES ARE BUILT
    If you want support from our community, coaching with me and resources to help you continue thriving as you grow your business, be sure to check out my Proof to Product LABS program. ​It’s my 12-month group coaching program built specifically for product based business owners: https://www.prooftoproduct.com/labs
    FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates: https://www.instagram.com/prooftoproduct/
    JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.  
    Be sure SUBSCRIBE, REVIEW and SHARE Proof to Product with all of the product based business owners that you know!

    • 12 min
    When should you outsource social media with Andréa Jones, OnlineDrea

    When should you outsource social media with Andréa Jones, OnlineDrea

    Hey friends! How are you feeling about social media these days? Is it lighting you up? Does it leave you feeling heavy? I personally have been on both sides of the pendulum and thought my guest in this episode would be perfect to help you determine if it’s time to outsource social.
    I had on Andréa Jone of OnlineDrea to walk us through everything we need to know. She explains the pros and cons of hiring a social media agency versus hiring a VA or freelance social strategist. We chat about what you need to know before you hire and how she tests potential hires with paid projects!
     
    ON TODAY’S EPISODE:
    The biggest mistakes ecommerce brands make on social media
    Signs it might be time to outsource your social media
    The pros and cons of hiring an agency vs. a freelancer
    How her agency helps clients formulate KPIs
    How to make your hiring knowledgeable people
    What a test project looks like when hiring someone for a role
    Her onboarding process and how she gets to know clients and their brands
    FOR FULL SHOW NOTES, RESOURCES AND A TRANSCRIPT, HEAD TO BIT.LY/PTPEP196
     
    SLOW STEADY GROWTH ARE HOW STRONG BUSINESSES ARE BUILT
    Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ Inside Proof to Product LABS, you’ll receive the support, education and accountability to move your business towards your goals.  
    ​Join Proof to Product Labs, our 12-month group coaching program built specifically for product based business owners: https://www.prooftoproduct.com/labs
    FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates: https://www.instagram.com/prooftoproduct/
    JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.  
    Be sure SUBSCRIBE, REVIEW and SHARE Proof to Product with all of the product based business owners that you know!

    • 40 min
    Using Email Marketing to enhance your customer journey with Jessica Totillo Coster, Ecommerce Badassery

    Using Email Marketing to enhance your customer journey with Jessica Totillo Coster, Ecommerce Badassery

    Hey friends! By now, you probably know that email marketing is very near and dear to my heart. It’s a stronger marketing tool than any social media platform, it’s less risky than paid advertising and it gives you a chance to speak human to human to your customers.
    In this episode, I was joined by Jessica Totillo Coster of eCommerce Badassery. Jessica is an ecommerce and email marketing strategist that works with boutique owners and product based entrepreneurs. She helps scrappy female entrepreneurs take actionable steps and strategies to scale their business. 
    You’re going to want a notebook handy as you listen today because Jessica shares some great tips and insightful examples that you can leverage as a part of your strategy. We covered a lot: everything from how email marketing fits into your customer journey to attracting the right people, nurturing those customers and engaging current customers so they continue to purchase from you. 
     
    ON TODAY’S EPISODE:
    Boundaries they’ve had to learn from using Clubhouse
    Strategies ecommerce brands an use to entice people to sign up for their email list
    The best practices for welcome sequences
    Tips for communicating with your email list consistently for an eventual purchase
    Strategies to keep customers coming back for more
    Mistakes product based businesses make when it comes to their customer journey and email process
    FOR FULL SHOW NOTES, RESOURCES AND A TRANSCRIPT, HEAD TO BIT.LY/PTPEP195
    SLOW STEADY GROWTH ARE HOW STRONG BUSINESSES ARE BUILT
    Building a business is a long game, won with patience, fortitude, intentional decisions and passion.​ Inside Proof to Product LABS, you’ll receive the support, education and accountability to move your business towards your goals.  
    ​Join Proof to Product Labs, our 12-month group coaching program built specifically for product based business owners: https://www.prooftoproduct.com/labs
    FOLLOW PROOF TO PRODUCT Follow Proof to Product on Instagram for the latest updates: https://www.instagram.com/prooftoproduct/
    JOIN OUR EMAIL LIST If you'd like to receive more information about our upcoming episodes of Proof to Product including show notes and information about our guests, head over to www.prooftoproduct.com and sign up for our email list.  
    Be sure SUBSCRIBE, REVIEW and SHARE Proof to Product with all of the product based business owners that you know!

    • 39 min

Customer Reviews

4.9 out of 5
186 Ratings

186 Ratings

Divya / mellowworks ,

YOU NEED THIS if you are a product based business!

This is the best podcast out there not just for product based businesses- but for entrepreneurs just starting out or established in any industry. Katie is a wealth of knowledge and she brings guests who are relatable and guide you with actionable steps. This podcast has been such a great resource for me that I go back and listen to old episodes all the time. I learnt so much from Katie, from launching to selling wholesale, email marketing to hiring. Thank you Katie for all the free resources. Cant wait to listen to future episodes.

Lcallio ,

The best!

This is the only podcast I listen to as soon as it is released. Katie is amazing and offers so much info for product based businesses; cannot recommend this podcast enough!

Jessica | eCommerce Badassery ,

The Real Deal

I initially found Katie on social and am so glad I did. She has a wealth of information to share and is so generous with her knowledge. I also teach product-based business owners and am grateful to have connected with Katie to support the community, learn from one another and be just a small part of helping small businesses thrive.

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