Think about these two things: First, learning to write copy, and Second, then actually writing it. Wouldn’t it be nice if those two things, learning to write copy and then doing it, were free of confusion, anxiety, and terror? That was the burning question that started me on the path of mentoring copywriters. I wanted to make it happen. Because early on, I had such a rough time learning myself. Learning copywriting was so different from anything I had ever done that it seemed it didn’t matter what I had done before. Anyway, after all this time I’ve gotten pretty good at teaching other people to write copy. And that was after having hit a fair number of home runs with copy I had written myself. I haven’t eliminated confusion, anxiety and terror altogether, but I’ve reduced them by A LOT. And then, along came AI. Problems anew. AI can make things better or worse, depending on what you know and what you know how to do. What do you need to understand that is largely misunderstood out there (which is why we have so many ineffective copywriters)? I can tell you today with absolute certainty. RESOURCES This is very affordable, if you’re not in a place to make a significant investment in your copywriting education, no matter how much you need it. It’s entirely digital, but with a twist. It was originally a group-coaching product, and there’s a progressive set of exercises everyone does. They’ve retained the feedback the coaches to the same exercises you’ll be doing. There’s also AI advice with each lesson. The coaches include Dr. Harlan Kilstein, Kevin Rogers, Chris Haddad, and me! It’s John Carlton’s Simple Writing System. Here’s my affiliate link: https://m190.isrefer.com/go/swshs/dgarfinkel/ The other option is to book a Copy Reset Session with me. We’ll go over a piece of copy, and I’ll critique it for you. Tell youwhat strengths and weaknesses I see. Including in the headline/hook or lead, intrigue and curiosity, easy and clear call to action, use of images and other sensory details, and stories. I’ll tell you how to improve the copy and make specific suggestions you can use right away. We can also look at your positioning or USP. I’ll let you know any quick fixes you can make, as well as suggest long-term structural changes. And, for you to use at no additional cost forever, I’ll give you a custom GPT to review your copy. It will give you a detailed review, with suggestions. I’ve used a similar GPT for my own work. The fee for this session, which we’ll record and you’ll get full access to the recording for your own private use, is 5% of what you’d pay for a year of coaching with me. So it’s an investment, but it’s a very affordable one if you’re serious about your copy. Just send me an email if you’re interested and we can discuss if and see if this is a fit for you. I’ll put my email address in the show notes. It’s david@davidgarfinkel . com
