Authors Who Lead - Learn to write a book from bestselling authors and leaders

Azul Terronez - Author, TEDx Speaker, Coach

If you want to know how bestselling authors find the time to write their books, the methods they use to be productive and how they find their ideas you will love this podcast. Writing coach Azul Terronez shares interviews with clients such as Pat Flynn, of the Smart Passive Income, Jon Vroman, of the Front Row Factor, and Dana Malstaff of Boss-Mom, Jadah Sellner of Simple Green Smoothies. Learn from the New York Times, Wall Street Journal, and USA Today bestselling authors. Want to get behind-the-scenes insights about how first-time authors overcame their fears and found the courage to write? Are you curious about how successful bestselling authors write or learn how to publish and market a book? Have you thought, "I'd like to write a book," but I don't know where to start? I explore authors' journeys, how they craft their stories, become published, and share their art of writing books with the world. You are meant to write the book now and be inspired by those who have done it. 

  1. 3D AGO

    Memoir Writing Tips from Film and Television Executive Barbara Caver

    Send us a text In this episode, I sit down with Barbara Caver, a film and television production executive, passionate traveler, and first-time memoirist. Her debut memoir, A Little Piece of Cuba, weaves together Cuban heritage, family memory, and a life-changing trip in a way that resonates far beyond cultural boundaries. In our conversation, Barbara and I talk openly about the creative process, emotional roadblocks, and how lived experience slowly becomes a finished book. What emerged is a powerful reminder for aspiring authors: memoir isn’t about recording everything that happened — it’s about listening to what memory insists on telling. Timestamp: 00:00 Cuban heritage memoir journey 06:15 Writing progress through collaboration 06:56 Writing, reflection, and evolving stories 12:17 Overcoming challenges to keep writing 16:26 From idea to published book 18:49 Second-generation language struggles 22:51 Memoir and memory’s subjectivity 23:46 Cinder Bottom: a fictional memoir 27:13 Unintentional intimacy in writing 33:05 Daily writing builds momentum 35:00 Seeing and describing deeper 37:32 Author updates and Substack content Full show notes COMMUNITY PROGRAMS 📚 Write and Publish your book CONNECT 📷 Instagram 🎬 TikTok 👫🏻 Facebook 💼 LinkedIn 🐦‍⬛ Twitter 🤝🏻 Apply to be a Guest LEAVE A REVIEW ✍🏻 Review on Apple Podcasts ✍️ Review on Spotify 🖱️ Episode Webpage

    39 min
  2. 12/22/2025

    Why Writing Your Book Feels Like a Battle with Julia Packwood

    Send us a text Julia Packwood has the idea. She feels the call. She even has deadlines and bylines. Yet when she sits down to write, it feels like a battle. In this episode, Azul reframes that struggle: the hard feeling is not a problem to be fixed, but rather a rite of passage. Then the conversation turns practical, moving the writing practice out of the office and into nature, separating drafting from editing, and measuring progress by words, not time. A warm, honest episode for anyone trying to write a book while raising kids, building a business, or living a full life. Timestamps: 00:00 Who Julia is and what she teaches 01:06 The writing battle: deadlines help, but it still feels hard 03:04 Reframe: “This is how writing is,” and nothing is wrong with you 04:53 Write outside the box, literally 07:41 Transcribe later, create first 09:11 Intuition vs “business advice” about the right audience 14:12 Your expertise is your perspective, not your facts 17:19 Nature-led play, and why parents need simplicity 20:11 Let go of “chapters” and follow seasons 25:14 AI hooks vs human presence 28:31 Bold claims, fierce wonderings, and why outlines can trap you 34:27 Count words, not time 42:05 Feeling exposed, sharing the journey anyway 44:51 The takeaway: resistance is the path Full show notes COMMUNITY PROGRAMS 📚 Write and Publish your book CONNECT 📷 Instagram 🎬 TikTok 👫🏻 Facebook 💼 LinkedIn 🐦‍⬛ Twitter 🤝🏻 Apply to be a Guest LEAVE A REVIEW ✍🏻 Review on Apple Podcasts ✍️ Review on Spotify 🖱️ Episode Webpage

    47 min
4.9
out of 5
98 Ratings

About

If you want to know how bestselling authors find the time to write their books, the methods they use to be productive and how they find their ideas you will love this podcast. Writing coach Azul Terronez shares interviews with clients such as Pat Flynn, of the Smart Passive Income, Jon Vroman, of the Front Row Factor, and Dana Malstaff of Boss-Mom, Jadah Sellner of Simple Green Smoothies. Learn from the New York Times, Wall Street Journal, and USA Today bestselling authors. Want to get behind-the-scenes insights about how first-time authors overcame their fears and found the courage to write? Are you curious about how successful bestselling authors write or learn how to publish and market a book? Have you thought, "I'd like to write a book," but I don't know where to start? I explore authors' journeys, how they craft their stories, become published, and share their art of writing books with the world. You are meant to write the book now and be inspired by those who have done it. 

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