Authors Who Lead - Learn to write a book from bestselling authors and leaders

Azul Terronez - Author, TEDx Speaker, Coach

If you want to know how bestselling authors find the time to write their books, the methods they use to be productive and how they find their ideas you will love this podcast. Writing coach Azul Terronez shares interviews with clients such as Pat Flynn, of the Smart Passive Income, Jon Vroman, of the Front Row Factor, and Dana Malstaff of Boss-Mom, Jadah Sellner of Simple Green Smoothies. Learn from the New York Times, Wall Street Journal, and USA Today bestselling authors. Want to get behind-the-scenes insights about how first-time authors overcame their fears and found the courage to write? Are you curious about how successful bestselling authors write or learn how to publish and market a book? Have you thought, "I'd like to write a book," but I don't know where to start? I explore authors' journeys, how they craft their stories, become published, and share their art of writing books with the world. You are meant to write the book now and be inspired by those who have done it. 

  1. MAY 1

    Healed Enough: Navigating Complex Trauma, Dissociation, and the Journey of Writing a Memoir

    Send us Fan Mail Writing a memoir is never an easy feat—especially when the story being told explores the deeply personal terrain of trauma, healing, and the reclamation of one’s agency. In this episode of the "Authors Who Lead" podcast, I sit down with Chelsey Valeri—licensed clinical social worker, trauma therapist, and debut memoirist—as she offers an honest glimpse into how she crafted her book, Healed Enough. Through our conversation, you'll get a multidimensional understanding of complex trauma—from both clinical and lived perspectives—and what it takes to turn such experiences into a story that resonates. Timestamp: 00:00 Deciding to write a memoir 05:12 Complex PTSD not in DSM 07:08 Understanding trauma's impact on mental health 10:29 Discussing personal healing journey 14:45 Feeling vulnerable but understood 19:34 Writing during health challenges 21:29 Navigating a patriarchal society 26:06 Healing Foundation and trauma care 29:12 Editing process for publishing 33:12 Discussing book feedback and approach 37:18 Writing a clinician's hand guide 39:40 Challenges in trauma therapy training 43:36 Discussing a valuable trauma book Full show notes COMMUNITY PROGRAMS 📚 Write and Publish your book 🤫 Secret Podcast: Born to Write, Scared to Start ⭐ You're Allowed to Write This Book CONNECT 📷 Instagram 🎬 TikTok 👫🏻 Facebook 💼 LinkedIn 🐦‍⬛ Twitter 🤝🏻 Apply to be a Guest LEAVE A REVIEW ✍🏻 Review on Apple Podcasts ✍️ Review on Spotify 🖱️ Episode Webpage

    45 min
  2. FEB 20

    From Ideas to Manuscript: How True Human Evolved Through Writing and Honesty | Samantha Sweetwater

    Send us Fan Mail In this episode of Authors Who Lead, I sit down with Samantha Sweetwater to discuss how her book True Human: Reimagining Ourselves at the End of Our World evolved from scattered ideas into a cohesive manuscript through patience, humility, and honesty. We explore what it means to write during a time of ecological, technological, and cultural transformation—and why authorship requires more than inspiration. Samantha shares the four-year journey of shaping her ideas, letting go of what didn’t belong, and allowing the book to mature into its final form. Timestamp: 00:00 Reimagining humanity in the Anthropocene 04:10 Writing to reveal oneself 08:56 Guide to radical civilizational transition 10:13 Responses to the personal transformation chapter 13:24 Navigating a transcontextual crisis 16:34 Patience nurtures ideas into form 20:49 Why this book resonates 24:56 AI cover art collaboration 29:09 Authors’ long-term success plan 32:35 Regenerative devotion and resilience 35:01 Books thrive through community 38:03 True Human: the author journey Full show notes COMMUNITY PROGRAMS 📚 Write and Publish your book 🤫 Secret Podcast: Born to Write, Scared to Start ⭐ You're Allowed to Write This Book CONNECT 📷 Instagram 🎬 TikTok 👫🏻 Facebook 💼 LinkedIn 🐦‍⬛ Twitter 🤝🏻 Apply to be a Guest LEAVE A REVIEW ✍🏻 Review on Apple Podcasts ✍️ Review on Spotify 🖱️ Episode Webpage

    39 min
4.9
out of 5
99 Ratings

About

If you want to know how bestselling authors find the time to write their books, the methods they use to be productive and how they find their ideas you will love this podcast. Writing coach Azul Terronez shares interviews with clients such as Pat Flynn, of the Smart Passive Income, Jon Vroman, of the Front Row Factor, and Dana Malstaff of Boss-Mom, Jadah Sellner of Simple Green Smoothies. Learn from the New York Times, Wall Street Journal, and USA Today bestselling authors. Want to get behind-the-scenes insights about how first-time authors overcame their fears and found the courage to write? Are you curious about how successful bestselling authors write or learn how to publish and market a book? Have you thought, "I'd like to write a book," but I don't know where to start? I explore authors' journeys, how they craft their stories, become published, and share their art of writing books with the world. You are meant to write the book now and be inspired by those who have done it. 

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