The Brian Nichols Show

Instead of focusing on winning arguments, we’re teaching the basic fundamentals of sales and marketing and how we can use them to WIN in both the worlds of business and politics; teaching you how to meet people where they're at on the issues they care about. Welcome to The Brian Nichols Show.

  1. 3d ago

    A Guy With Donuts Hacked Their ENTIRE Office"

    Keith Erwood, business continuity and disaster recovery expert, joins Brian Nichols to reveal how a guy with a box of donuts walked into a company and stole the keys to their entire network - and why 40% of small businesses never reopen after a major disaster. No firewall stopped him. No alarm went off. He just smiled, handed over donuts, and photographed the passwords taped to people's monitors. This is the gap between the cybersecurity you THINK you have... and the social engineering, ransomware, and crisis events actually hitting small businesses in 2026. We expose the uncomfortable truth most owners refuse to hear. That "we have insurance" is not a plan. That "checking the box" on security standards is basically a roadmap for the bad guys. And that the threats aren't just hackers anymore - they're supply chain meltdowns, geopolitical shocks, power outages, and disasters that used to hit once a century now landing every other year. Keith's spent 20+ years prepping everyone from Fortune 100 names to family-run shops, and he lays out the exact playbook. Here's the part nobody wants to sit with... A disruption of a few hours? Survivable. A few days? Painful. But once a small business goes dark for a full week, the cash flow dies - and most owners don't have the tools to come back from that. So the real question isn't "could this happen to me." It's "how long could I actually survive if it did?" Inside, Keith breaks down the 2019 disaster drill he ran that everyone laughed at - an earthquake plus a pandemic at the same time - months before COVID did exactly that (22:56). He walks through the stolen-truck insurance claim that got denied... then reversed into a $30,000 check after one 15-minute phone call (25:30). And he reveals the free tools any owner can use to find their weak points today (28:59). If you got value from this one, do us a favor and share it - and tag Brian @BNicholsLiberty on X, Facebook, and Instagram. Subscribe for new episodes every week. And today's show is powered by Cardio Miracle, the best heart health supplement on the planet - grab yours at https://cardiomiracle.com/TBNS for 15% off. CHAPTERS: 0:00 - Intro 4:17 - The "It Won't Happen To Me" Trap 7:47 - A Guy With Donuts Hacked Their Whole Office 10:47 - Zero To Disaster-Proof In 6 Months 16:06 - Asteroids, Iran & The Threats Nobody Sees Coming 22:56 - The COVID Drill They Laughed At 25:30 - The Insurance Trap That Wipes You Out 28:59 - Free Tools To Protect Your Business Keith Erwood / Erwood Group: Erwood Group (main site) - https://erwoodgroup.com Free Risk Assessment Tool + Downtime Calculator (Free Resources section) - https://erwoodgroup.com Free Membership Site (more free tools + live workshops) - https://members.erwoodgroup.com Sponsor: Cardio Miracle - https://cardiomiracle.com/TBNS (15% off) Brian / The Brian Nichols Show: X / Facebook / Instagram - @BNicholsLiberty CX Without the BS (Brian's UCaaS/CX podcast) Learn more about your ad choices. Visit megaphone.fm/adchoices

    33 min
  2. Jun 12

    What if There's NO Gold in Fort Knox?

    Stefan Gleason, President and CEO of Money Metals Exchange, joins Brian Nichols to reveal what's really inside Fort Knox - and why central banks just bought 244 tons of gold in 90 days while your dollar quietly dies in your pocket. Here's the part nobody wants audited... the US gold reserves haven't had a legitimate audit in DECADES, 83% of it isn't even pure gold, and the experts say it would take 20 years just to refine it to modern standards. So what happens if we finally open the vault... and it's empty? Inside, you'll hear the uncensored breakdown of the biggest unanswered question in American finance. We walk you right up to the vault door. Stefan - a guy who runs one of the largest precious metals depositories in North America - explains why the way Washington manages your gold "wouldn't pass muster in any private depository," why the new Fed chairman quietly admitted the government plays in the gold market, and whether the most secure building in America is actually holding what they say it is. The dollar in your pocket is a political tool. They can print it, freeze it, weaponize it, and devalue it overnight by design. Gold and silver? They can't touch. So why do most Americans still own ZERO ounces of either... while central banks around the world quietly stack it by the ton? You'll hear the truth about whether it's too late to buy gold in 2026, the #1 rookie mistake that leaves beginners 50% underwater the second they buy, how to spot a rare-coin scam from a fair deal, and the surprising state-level wins happening right now while DC sleeps - 45 states now exempt gold and silver from sales tax, with Maryland and Alaska being the latest to move. Chapters: 0:00 - Intro 2:22 - The Rare Coin Scam That Robs Beginners 4:53 - Did You Miss Gold? (The Honest Answer) 11:34 - Silver, Platinum, Bitcoin... What Actually Wins 15:57 - How To Buy Gold In 2026 Without Getting Robbed 26:18 - The Sound Money Wins Happening Right Now 30:30 - 83% Of America's Gold Isn't Even Real 33:22 - We Open Fort Knox... And It's EMPTY? Stefan Gleason + Money Metals Exchange: Money Metals Exchange (buy, sell, store gold + silver) - https://www.moneymetals.com Money Metals Depository - https://www.moneymetals.com/depository Sound Money Defense League - https://www.soundmoneydefense.org Sound Money Index (state rankings) - https://www.soundmoneydefense.org/sound-money-index Money Metals on X - https://x.com/MoneyMetals Stefan Gleason on X - https://x.com/StefanMGleason Get on the Money Metals email list - https://www.moneymetals.com/newsletter The Brian Nichols Show: Website - https://www.briannicholsshow.com Subscribe on YouTube - https://www.youtube.com/@TheBrianNicholsShow Sponsors page - https://www.briannicholsshow.com/sponsors Email - brian@briannicholsshow.com Brian on X - https://x.com/BNicholsLiberty Sponsor: Cardio Miracle (15% off) - https://www.cardiomiracle.com/TBNS Learn more about your ad choices. Visit megaphone.fm/adchoices

    39 min
  3. Jun 5

    AI Engineer REVEALS The Voter Scorecard Politicians KILLED

    Ramon Perez, Executive Director of the Digital Democracy Project, joins Brian Nichols to reveal how mobile voting software is putting Congress directly into voters' pockets - and why Governor Ron DeSantis line-item vetoed the Florida bill that would have made it official state policy. Inside, Ramon breaks down the verified voter scorecards that have lawmakers running scared, the blockchain technology borrowed from Voatz-style military overseas voting, and the brutal statistic nobody talks about... 94% of Americans live in gerrymandered congressional districts where the general election barely moves the needle. We expose the real reason DeSantis killed an appropriation that had bipartisan support across the entire Florida legislature. Spoiler... it has nothing to do with small government. Inside, you'll hear the uncensored breakdown of how blockchain-verified mobile voting actually works, why APAC handlers and teachers unions own your representatives while parents and small business owners get ignored, and the contrarian frame that proves the MAGA movement is economically left wing and culturally right wing. Most Americans have mentally checked out of politics. And honestly? They're not crazy. If 80% of voters live in a state controlled entirely by one party, what does your vote actually do between elections? Nothing. So what happens when 24,000 verified voters start grading their legislators in real time on 800+ bills... and the politicians realize they can't hide anymore? Subscribe to The Brian Nichols Show on YouTube, Rumble, Apple Podcasts, and Spotify for new episodes every Thursday at 9PM ET. Connect with Brian @BNicholsLiberty on X, Facebook, and Instagram. Guest pitches and questions: brian@briannicholsshow.com. And if you want to support the show, support the folks who support us - head to cardiomiracle.com/TBNS and use code TBNS for 15% off the supplement Brian uses every single day. Educated, enlightened, informed... and now empowered. Chapters: 0:00 - Intro 2:16 - From Submarines to Smartphones (How DDP Was Born) 6:27 - "Do We Even WANT Everyone Voting?" 10:42 - The Scorecards That Got DeSantis To VETO 16:05 - Why 94% Of Your Votes Don't Matter 25:07 - Hot Take: MAGA Is Economically LEFT Wing 30:18 - The Future Where Voters Decide On War Links: Digital Democracy Project - https://digitaldemocracyproject.org Download the voting app - digitaldemocracyproject.org Volunteer / developer outreach - Via digitaldemocracyproject.org contact Show Sponsor: Cardio Miracle - https://cardiomiracle.com/TBNS (15% off) The Brian Nichols Show: Website: https://www.briannicholsshow.com Email: brian@briannicholsshow.com X / Facebook / Instagram: @BNicholsLiberty YouTube, Rumble, Apple Podcasts, Spotify, Amazon Music Learn more about your ad choices. Visit megaphone.fm/adchoices

    34 min
  4. May 29

    Did Daily Wire Really Burn $100 Million On This?

    Did Daily Wire really torch $100 million on Bentkey? Marcus Pittman, CEO of LOOR TV, called the collapse of conservative streaming years before it happened - and he is back on the show to explain exactly why conservative entertainment keeps losing. Four years ago Marcus came on with a contrarian pitch that made VCs laugh in his face - Netflix meets Kickstarter, where subscribers decide what gets made. Today he has funded nearly 40 pieces of content for under a million bucks, the same number the venture guys swore would cost over $100 million. He bet against the room and the room was wrong. Here is the mistake that keeps sinking the right. Conservatives build content for the parent and forget the parent is not the consumer - the kid is. McDonald's figured this out with the Happy Meal in the 70s. Chuck E Cheese figured it out. Bentkey never did, ad the bill came due to the tune of nine figures. Then we get into the part nobody on our side wants to hear. Rumble keeps screaming "free speech platform" while quietly admitting they have no Mr. Beast. Microsoft lit $100 million on fire chasing Ninja over to Mixer. The pattern is always the same - buy the big name, wait for the audience to follow, watch it crash. Marcus lays out the open letter he wrote Chris Pavlovsky and the playbook that actually builds an audience from zero. We close on where this is all going - why Gen Z does not care about celebrities, why the next great Christian film might be a Ryan Gosling space movie, and why the human connection that AI can never fake is the whole ballgame. If you build, fund, or just consume content, this one will recalibrate how you think about the entire game. CHAPTERS: 00:00 - The $100M Question Hollywood Won't Answer 01:23 - The Guy Who Called Every Conservative Streaming Flop 03:41 - The Consumer vs. The Purchaser Mistake 05:36 - What the Happy Meal Teaches About Kids' Content 08:03 - How Daily Wire Torched $100 Million on Bentkey 09:52 - VeggieTales Did It Right (A Hammer In Search of a Nail) 11:28 - Build What People Actually Want 12:39 - The Cable TV Playbook Nobody Runs Anymore 15:23 - Is "Project Hail Mary" the Christian Film We've Been Waiting For? 17:46 - The Blind Spot: Nobody Builds For Young Men 18:14 - "There's No Market" Is a Lie (Tesla, Uber, the Wright Brothers) 21:37 - Rumble's Real Problem - Where's Their Mr. Beast? 24:26 - The Open Letter to Chris Pavlovsky 27:40 - The $100M Mixer Disaster 29:45 - Why Gen Z Doesn't Care About Celebrities Anymore 33:23 - The Human Connection AI Can't Fake 36:40 - Where to Find LOOR TV + Final Thoughts Today's Guest - Marcus Pittman / LOOR TV: LOOR.tv (join, or hit the Creator / Investor tabs before logging in): https://www.loor.tv Marcus on X: https://x.com/ImKingGinger LOOR on X: https://x.com/WatchLOOR Marcus's Substack ("Poorly Written"): https://substack.com/@marcuspittman Marcus's Federalist piece, "Project Hail Mary Is The Masculine Christian Film You've Been Waiting For": https://thefederalist.com/2026/04/07/project-hail-mary-is-the-masculine-christian-film-youve-been-waiting-for/ Marcus's first time on the show (Ep. 437, Feb 2022): https://www.briannicholsshow.com/437-fighting-the-culture-with-great-storytelling-with-loortv-ceo-marcus-pittman/ The Brian Nichols Show: Home base (listen + watch everywhere): https://www.briannicholsshow.com Apple Podcasts: https://podcasts.apple.com/us/podcast/the-brian-nichols-show/id1334346967 Rumble: https://rumble.com/c/TheBrianNicholsShow Follow Brian on X: https://www.briannicholsshow.com/twitter (@BNicholsLiberty) Follow Brian on Facebook: https://www.briannicholsshow.com/facebook More from Brian - CX Without the BS: https://podcasts.apple.com/us/podcast/cx-without-the-bs/id1747979147 Listener questions: brian@briannicholsshow.com Today's Sponsor - Cardio Miracle Support your heart health and the show - for 15% off: https://CardioMiracle.com/TBNS Learn more about your ad choices. Visit megaphone.fm/adchoices

    39 min
  5. May 22

    AI Expert Explains the DEATH of Google Search

    Dr. Tamara Patzer joins Brian Nichols to reveal AI suggestibility and why most experts are completely invisible to AI right now. The blue links are gone. Clickability has dropped over 50%. ChatGPT, Claude, Gemini, Grok, and Perplexity are now the new gatekeepers deciding who gets recommended... and most business owners, consultants, and authority figures have no canonical source of truth telling AI who they actually are. Inside, you'll hear the uncensored breakdown of how AI suggestibility actually works... why AI can only suggest and never recommend... and the exact source of truth framework Dr. Tammy uses to lock down expert identity on the blockchain. This is the playbook nobody is talking about... and it's the difference between being the expert AI surfaces or the one it skips entirely. Identity collision is real. AI is already mismatching real experts with strangers, fake credentials, and bad actors gaming the system. If you're not building your AI identity right now, somebody else is building it for you. And you're not going to like what they build. Dr. Tammy breaks down why AI suggests but never recommends... the post-quantum computing timeline Google just slashed from 2035 to 2029... and the brutal truth about why cold email is dead and snail mail is making a comeback in outbound sales. Plus, Brian gets into AI video generation, how to spot AI-written emails in seconds, and why putting your head in the sand isn't an option anymore. Chapters 0:00 - Why AI Has No Idea Who You Are 2:00 - The Term That's Killing Old-School SEO 6:37 - AI As Your Mirror (The Reflective Tool Trick) 11:35 - When Bad Actors Game The AI System 14:01 - The Canonical Source Of Truth Nobody's Building 18:40 - Quantum Computing Just Got Slashed To 2029 27:28 - Why Snail Mail Is Beating Cold Email Dr. Tamara Patzer: AI Suggestibility - https://aisuggestability.com Public Record Registry - https://publicrecordregistry.org Beyond the Quantum Leap (book by Dr. Tamara Patzer) Tools & Concepts Referenced: ChatGPT - https://chatgpt.com Claude - https://claude.ai Google Gemini - https://gemini.google.com Grok - https://grok.com Perplexity - https://perplexity.ai Show & Sponsor: The Brian Nichols Show - https://www.briannicholsshow.com Cardio Miracle (sponsor) - https://cardiomiracle.com/TBNS (for 15% off) Brian's other podcast: CX Without the BS Contact: brian@briannicholsshow.com Brian on X / Instagram / Facebook: @BNicholsLiberty Learn more about your ad choices. Visit megaphone.fm/adchoices

    35 min
  6. May 15

    Is A Carbon Tax Really the "Free Market" Climate Answer?

    Former U.S. Congressman Bob Inglis joins Brian Nichols to make the "conservative" case for a carbon tax and why most Republican voters keep rejecting his free-market climate proposal. Inside, we dig into the Raise Wages Cut Carbon Act, the Milton Friedman defense of pricing pollution, and the border adjustment mechanism Inglis says could force China to follow America's lead on emissions. We expose the structural cracks in the "revenue-neutral" carbon tax pitch... why the social cost of carbon swings from $42 to $190 depending on who's running Washington... and the uncomfortable fact that every country that's tried this policy has either repealed it, rioted over it, or rejected it at the ballot box. Is this really the free-market answer to climate change... or just a federal Trojan horse dressed in Milton Friedman quotes? What happens when "revenue-neutral" becomes a moving target? And why are libertarians the ones cutting emissions while bureaucrats are still chasing the perfect tax rate? Stick around for the 13:54 mark when I ask Bob to name ONE federal tax in American history that stayed revenue-neutral... the 25:00 moment when we lay out why this policy has failed everywhere it's been tried... and the 40:32 stretch where we expose the fact that US emissions dropped 20% in 15 years - without a carbon tax. Subscribe and hit the bell so you never miss an episode of The Brian Nichols Show. Visit briannicholsshow.com for show notes, guest links, and past episodes. And huge thanks to our studio sponsor Cardio Miracle - the best heart health supplement on the planet. Visit cardiomiracle.com/TBNS and use code TBNS for 15% off your order. New episodes drop every Thursday at 9PM ET. CHAPTERS: 0:00 - Intro 2:37 - The Trip To Antarctica That Cost Him His Seat 10:33 - The $42 To $190 Carbon Tax Problem 13:54 - Name ONE Tax That Stayed Revenue-Neutral? 17:38 - The Hidden Government Growth Nobody Talks About 25:00 - Why Do Carbon Taxes Keep Failing Everywhere? 40:32 - We Cut Emissions 20% Without Them? 46:46 - Where To Find Bob + republicEn Bob Inglis / republicEn: republicEn.org - https://republicen.org The Brian Nichols Show: Website - https://briannicholsshow.com X/Twitter - @BNicholsLiberty Subscribe on YouTube, Rumble, Apple Podcasts, Spotify, YouTube Music Contact - brian@briannicholsshow.com Studio Sponsor: Cardio Miracle (w/ 15% off discount) - https://cardiomiracle.com/TBNS Mentioned In Episode: The Raise Wages, Cut Carbon Act of 2009 - Bob Inglis legislation Milton Friedman on Phil Donahue (1980s pollution tax clip) - available at republicEn.org JFK Profile in Courage Award (2015 recipient: Bob Inglis) Merchants of Doubt documentary - features Inglis Learn more about your ad choices. Visit megaphone.fm/adchoices

    49 min
  7. May 8

    I Asked A 27-Year Doctor Why WebMD Is Making You SICKER

    Dr. Marissa Heisel joins Brian Nichols to break down why WebMD is making women sicker, not healthier... and why the self-diagnosing epidemic is exploding right now. After 27 years as a holistic chiropractor and midwifery-trained practitioner, Dr. Heisel has watched women trade their inner knowing for a search bar. The result? More anxiety, worse outcomes, and a generation of women who can't trust the one doctor who actually lives inside them. Inside this episode, we expose the uncomfortable truth nobody on cable news will touch... how the Rockefeller medicine system buried homeopathy, why Canadian chiropractors got a letter in March 2020 ordering them to stop discussing the immune system, and the specific phrase Dr. Heisel says is being used like a spell on women's health right now. So what happens when you keep outsourcing your body to people who don't live in it? Your kids inherit the same fear. The next generation grows up unable to discern truth from narrative. And when "Lockdowns 2.0" rolls in dressed up as a fuel shortage or a food shortage... most people will comply because they've never learned to trust the one source that can't be censored. Their own gut. Stick around for the 1913 reveal that explains why your doctor never asks about your stress (11:42), the moment Dr. Heisel breaks down what's coming next from the International Energy Agency (27:23), and her final prescription that costs zero dollars and works in any season (32:31). Smash subscribe and share this with the woman in your life who's tired of being gaslit by the expert class. Connect with Dr. Marissa at elementalhealingarts.life. And as always... we're sponsored by Cardio Miracle - hit the QR code on screen for the best heart health supplement in the world. Brian Nichols, signing off. Chapters: 0:00 - Intro 1:26 - 27 Years That Exposed The Health Lie 5:15 - Why "Settled Science" Is A Spell 11:42 - The 1913 Decision That Stole Your Power 21:53 - The Data They Quietly Buried 27:23 - Lockdowns 2.0 Is Already In Motion 32:31 - The One Voice You Need To Cut Out Dr. Marissa Heisel: Elemental Healing Arts - https://elementalhealingarts.life Episode Sponsor: Cardio Miracle - https://cardiomiracle.com/tbns (use code TBNS at checkout for 15% off + free shipping) Mentioned In Episode: Doctor Mike (YouTube) - 1067: Dr. Mike IGNORES Science? The Vaccine Debate He WON'T Have (referenced at 8:26 as the appeal-to-authority example) The Flexner Report / Rockefeller-funded medical reform of the early 20th century (referenced at 11:42) International Energy Agency 2026 Energy Crisis Policy Response Tracker - https://www.iea.org/data-and-statistics/data-tools/2026-energy-crisis-policy-response-tracker (referenced at 27:23 - the IEA guidance to member governments on demand-side measures Marissa is calling "Lockdowns 2.0") Natalie Nicole / Dulsa Life - prior TBNS episode "I Was 385 Pounds & BIG SUGAR Wanted to KEEP Me Way" - https://www.lionsofliberty.com/episodes/tbns-i-was-385-pounds-amp-big-sugar-wanted-to-keep-me-way Connect With Brian: X/Twitter - https://www.briannicholsshow.com/twitter Facebook - https://www.briannicholsshow.com/facebook Instagram: @BNicholsLiberty Email: brian@briannicholsshow.com Website: https://www.briannicholsshow.com Subscribe To TBNS: Apple Podcasts - https://podcasts.apple.com/us/podcast/the-brian-nichols-show/id1334346967 Spotify, YouTube, Rumble, Amazon Music - all searchable as "The Brian Nichols Show" Learn more about your ad choices. Visit megaphone.fm/adchoices

    36 min
  8. Energy Insider REVEALS What's Killing Your Electric Bill (...and it's NOT AI)

    May 1

    Energy Insider REVEALS What's Killing Your Electric Bill (...and it's NOT AI)

    Energy analyst Isaac Orr joins Brian Nichols to reveal the real reason your electric bill is exploding and why monopoly utility companies (not AI or data centers) are jacking up your rates right now. Indiana electricity rates are climbing almost twice as fast as the national average. Coal plants are getting prematurely shut down. Wind, solar, and battery storage are getting bolted onto the grid... and YOU pay for it through something called the cost-of-service formula. Inside, Isaac exposes the regulatory scam buried inside every state utility commission - the formula that lets monopoly utilities charge you whatever they spend, plus a guaranteed 10% profit on top. We break down why blue states own the highest electricity rates in America. We expose why the map of expensive power looks identical to the electoral map. And we get into the playbook nobody wants to talk about because it's "boring"... which is exactly how regulators want it. So what happens when ideology collides with the physics of how the grid actually works? You pay. $1.4 trillion in new power plant infrastructure is coming in the next 5 years. Residential ratepayers will be on the hook for roughly 20% of it. New York's own energy agency, NYSERDA, just admitted that the state's 2019 climate law will cost households $4,000 a year. .. Sound familiar yet? Chapters: 0:00 - Intro 2:30 - The Real Reason Your Electric Bill Is Exploding (Not AI) 6:30 - The Monopoly Utility Cost-Of-Service Scam Explained 13:00 - Why Indiana Rates Rise Twice The National Average 17:00 - Data Centers: North Dakota vs New Jersey Disaster 22:00 - The $1.4 Trillion Infrastructure Bill Hitting Ratepayers 25:00 - NYSERDA's $4,000 Climate Bombshell Issac's Primary Links: Always On Energy Research: https://www.aoenergy.org/ Energy Bad Boys Substack: https://energybadboys.substack.com/ Isaac Orr on X: https://x.com/TheFrackingGuy TBNS / Brian: Brian on X / Instagram: @BNicholsLiberty The Brian Nichols Show: youtube.com/@TheBrianNicholsShow Studio sponsor - Cardio Miracle: cardiomiracle.com/TBNS Referenced quote: H.L. Mencken: "Democracy is the theory that the common people know what they want, and deserve to get it good and hard." Learn more about your ad choices. Visit megaphone.fm/adchoices

    31 min
4.8
out of 5
77 Ratings

About

Instead of focusing on winning arguments, we’re teaching the basic fundamentals of sales and marketing and how we can use them to WIN in both the worlds of business and politics; teaching you how to meet people where they're at on the issues they care about. Welcome to The Brian Nichols Show.

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