267 episodes

Science for people who give a sh*t.

The 6-time Webby nominee delivers deep conversations with the world's smartest people (scientists, doctors, CEO's, farmers, and more!), and digestible news updates every single week.

Get Action Steps you can take to feel better, and build a better future for everyone.

We're talkin' clean energy and coral reefs, COVID vaccines and pediatric cancer research, clean water and carbon capture tech, asteroid deflection and artificial intelligence ethics.

"A vital service in an era where important truths, outright fiction and mere trivia all compete for your attention.” - Craig Mazin, creator, writer, and executive producer of HBO's Chernobyl

Hosted by Quinn Emmett & Brian Colbert Kennedy

Important, Not Important Important, Not Important

    • Science
    • 4.7 • 105 Ratings

Science for people who give a sh*t.

The 6-time Webby nominee delivers deep conversations with the world's smartest people (scientists, doctors, CEO's, farmers, and more!), and digestible news updates every single week.

Get Action Steps you can take to feel better, and build a better future for everyone.

We're talkin' clean energy and coral reefs, COVID vaccines and pediatric cancer research, clean water and carbon capture tech, asteroid deflection and artificial intelligence ethics.

"A vital service in an era where important truths, outright fiction and mere trivia all compete for your attention.” - Craig Mazin, creator, writer, and executive producer of HBO's Chernobyl

Hosted by Quinn Emmett & Brian Colbert Kennedy

    Newsletter #281: What to eat and where to get it

    Newsletter #281: What to eat and where to get it

    This week:
    The SEC's coming for greenwashing in a real way
    BA4: Endgame and BA5: Infinity War are here and immune evasive
    Eat more local veggies
    Bye-bye vapes (and nicotine?)
    A digital privacy bill might actually see the light of day

    Get more:
    Get more news, analysis, and Action Steps at newsletter.importantnotimportant.com
    Got feedback? Email us at questions@importantnotimportant.com
    Follow us on Twitter at https://twitter.com/importantnotimp (@importantnotimp)
    Get fun merch at https://www.importantnotimportant.com/store (importantnotimportant.com/store)
    Take a nap you deserve it

    • 16 min
    Newsletter #280: What's next for Alzheimer's?

    Newsletter #280: What's next for Alzheimer's?

    This week:
    Where do gas cars go when we buy electric?
    A bunch of COVID updates
    The Colorado River's next chapter
    What's next for Alzheimer's
    Holy shit Facebook's tracking pixel is more invasive than expected, which is saying something

    Get more:
    Get more news, analysis, and Action Steps at newsletter.importantnotimportant.com
    Got feedback? Email us at questions@importantnotimportant.com
    Follow us on Twitter at https://twitter.com/importantnotimp (@importantnotimp)
    Get fun merch at https://www.importantnotimportant.com/store (importantnotimportant.com/store)
    Take a nap you deserve it

    • 15 min
    Newsletter #279: Moderna's got a new booster

    Newsletter #279: Moderna's got a new booster

    This week:
    Biden's going it alone on electrification
    Moderna's got a new booster
    Why food is so expensive
    An unbelievable cancer result
    Apple's saying goodbye to passwords

    Get more:
    Get more news, analysis, and Action Steps at newsletter.importantnotimportant.com
    Got feedback? Email us at questions@importantnotimportant.com
    Follow us on Twitter at https://twitter.com/importantnotimp (@importantnotimp)
    Get fun merch at https://www.importantnotimportant.com/store (importantnotimportant.com/store)
    Take a nap you deserve it

    • 14 min
    COVID: The Update

    COVID: The Update

    Soup to nuts, I’m more concerned about COVID today than I’ve been at any point in the past year. I don’t think it’ll be a horror show soon, not like it was before, but we haven’t (yet!) put ourselves in a position to get ahead of a virus whose entire job is to find ways around our defenses, and now it’s doing just that.
    My usual caveats:
    I’m not a virologist
    I’m not an MD
    I’m not an epidemiologist
    I’m not a sociologist
    I’m not a policy maker
    I’m not a journalist
    I’m not a cat

    I am: A former liberal arts major with a popular and critically acclaimed newsletter and a podcast, and I’ve spent the past few years trying to learn about the world’s most complex problems from a broad array of incredibly smart, capable, and thoughtful folks to understand where we are, why we’re here, where we might be going, and what the hell you and I can do about it all.
    I’ve covered the broader shifts of COVID every week in this newsletter, standing on the shoulders of some of the most incredible journalism we've ever seen.
    And here are the facts on the ground:
    Because of a huge, overlapping variety of societal and institutional failures, our bodies and health system, however immunized, are under assault from an increasingly wide variety of subvariants of our own making.
    We have chosen not to vaccinate the world, and at home, we have almost completely let our guard down, relying on a population whose existing vaccines are becoming less potent every day and who are reluctant to get any additional new ones, no matter how capable.
    Today I want to elaborate on these factors, and help you understand where I think we are, where we might be going, and why, and what we can do about it. While historically our “numbers” remain low (and that’s great!), there’s a very good chance the variants keep evolving to feature better immunity evasiveness, leaving our current vaccines markedly more ineffective and our population exposed again.
    Again, a caveat: I might be very, very wrong, and I hope I am. But I don’t think I am.
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    Have feedback or questions? http://www.twitter.com/importantnotimp (Tweet us), or send a message to questions@importantnotimportant.com
    New here? Get started with our fan favorite episodes at http://podcast.importantnotimportant.com/ (podcast.importantnotimportant.com).
    -----------
    Links:
    Read the full piece, including references cited https://newsletter.importantnotimportant.com/p/covid-update (here)

    Follow us:
    Subscribe to our newsletter at http://newsletter.importantnotimportant.com/ (newsletter.importantnotimportant.com)
    Follow us on Twitter: http://twitter.com/ImportantNotImp (twitter.com/ImportantNotImp)
    Follow Quinn: http://twitter.com/quinnemmett (twitter.com/quinnemmett)
    Edited by https://anthonyluciani.com (Anthony Luciani)
    Produced by https://www.linkedin.com/in/willow-beck-074070122/ (Willow Beck)
    Intro/outro by Tim Blane: http://timblane.com/ (timblane.com)
    Artwork by https://amritpaldesign.com/ (Amrit Pal)

    • 54 min
    Why We Can't Focus

    Why We Can't Focus

    We are all being pulled in so many different directions.
    The clock is ticking and we have a climate and virus and society and economy to fix and we’re distracted, all of the time.
    Not just by all of these immense, complicated, systemic issues, not just by an explosion of candidates to donate to, and GoFundMe’s to donate to, but also by the just infinite plethora of opportunities for engagement, if only for a moment.
    It’s getting harder for us to read long-form writing, to focus on one thing without instinctively reaching for another at the same time.
    And here’s the broader implication:
    If we can’t pay attention to what’s going on with our planet, with our communities, with the heat, and viruses, and opportunities to electrify everything, to train and hire more nurses, to educate more people, to elect folks that matter in districts and elections that matter, then we’re going to have a very hard time fixing any of it.
    But we are less in control than we’ve ever been – maybe there’s free will, maybe not – we’ve evolved in this way, to constantly be scanning, like anxiety has a purpose to keep us alive, but it’s overworked and overclocked and spread too thin.
    And so is our attention.
    My guest today is Johann Hari.
    Johann is the author of three New York Times best-selling books. His TED talks have been viewed more than 80 million times. The first is named ‘Everything You Think You Know About Addiction is Wrong.’ The second is entitled ‘This Could Be Why You Are Depressed or Anxious’.
    Johann is the author of the new book “Stolen Focus: Why You Can’t Pay Attention, and How to Think Deeply Again”
    His work here and this conversation can go a long way towards helping you be more effective, not only at home and in your job, but at giving a shit, understanding why you give a shit, and how to most effectively put that mission to use.
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    Have feedback or questions? http://www.twitter.com/importantnotimp (Tweet us), or send a message to questions@importantnotimportant.com
    New here? Get started with our fan favorite episodes at http://podcast.importantnotimportant.com/ (podcast.importantnotimportant.com).
    -----------
    INI Book Club:
    https://uk.bookshop.org/books/the-anatomy-of-a-moment/9781408822104 (The Anatomy of a Moment )by Javier Cercas
    https://bookshop.org/a/8952/9781635574388 (The Apology) by Eve Ensler
    Find all of our guest recommendations at the INI Book Club: https://bookshop.org/lists/important-not-important-book-club (https://bookshop.org/lists/important-not-important-book-club)

    Links:
    Read Johann's book, "https://stolenfocusbook.com/ (Stolen Focus)"
    Follow Johann on https://twitter.com/johannhari101?lang=en (Twitter)
    Discover more of Johann's https://johannhari.com/ (work)

    Follow us:
    Subscribe to our newsletter at http://newsletter.importantnotimportant.com/ (newsletter.importantnotimportant.com)
    Follow us on Twitter: http://twitter.com/ImportantNotImp (twitter.com/ImportantNotImp)
    Follow Quinn: http://twitter.com/quinnemmett (twitter.com/quinnemmett)
    Edited by https://anthonyluciani.com (Anthony Luciani)
    Produced by https://www.linkedin.com/in/willow-beck-074070122/ (Willow Beck)
    Intro/outro by Tim Blane: http://timblane.com/ (timblane.com)
    Artwork by https://amritpaldesign.com/ (Amrit Pal)

    • 1 hr 20 min
    Newsletter #278: The deal with monkeypox

    Newsletter #278: The deal with monkeypox

    This week:
    SEC climate risk reporting gets closer to reality
    What's the Paxlovid rebound?
    How to make strawberries last weeks longer
    What the hell is monkeypox?
    Mastercard wants to give you variable interest rates in exchange for your face

    Get more:
    Get more news, analysis, and Action Steps at newsletter.importantnotimportant.com
    Got feedback? Email us at questions@importantnotimportant.com
    Follow us on Twitter at https://twitter.com/importantnotimp (@importantnotimp)
    Get fun merch at https://www.importantnotimportant.com/store (importantnotimportant.com/store)
    Take a nap you deserve it

    • 15 min

Customer Reviews

4.7 out of 5
105 Ratings

105 Ratings

Wound$Pollo ,

good stuff

I'm subscriber to the newsletter, and every week I can count on learning something I didn't know, or getting a perspective I hadn't considered. So far, I can say the same about the podcast. And knowing how thourough and engaging the newsletter is, I'm excited for the future of this podcast.

Yofi78 ,

This is excellent.

V engaging. Look forward to #2!

malfoxley ,

Great show!

Quinn and Brian highlight all aspects of science and more in this can’t miss podcast! The hosts and expert guests offer insightful advice and information that is helpful to anyone that listens!

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