Before The Bestseller

Alex Strathdee

This show is for book lovers and creators who want to go behind the scenes with their favorite authors to hear about how they were able to not just write a book but create a movement. 

  1. 4d ago

    BTB191: How To Market Your Book: Random Acts of Marketing (Don’t Work) | Ed Rush’s Top Gun Author Live 2026

    Welcome to Part 2 of this special four-part series recorded live at Ed Rush's Top Gun Author Live Event in Dallas. In this episode, I want to talk about something that doesn't get enough attention: how to stop wasting your time and money on book marketing. After working with hundreds of authors, I've seen the same mistakes happen over and over again. The good news is they're avoidable once you know what to look for. We dive into why so many books lose momentum after launch, how simple marketing systems can keep your book moving long after release day, and why batching your content can save you hours every week. I also share why building even a small team can make a huge difference, how to avoid costly marketing and PR mistakes, and why studying authors who are just a few steps ahead of you is often more valuable than chasing the biggest names. Finally, I explain the simple "Three Rule" I use to decide whether a marketing activity is actually worth my time. If you want to build a book marketing strategy that's sustainable instead of stressful, tune in and let's talk about how to make every hour and every dollar count. — Subscribe and leave a review. Your support helps more people discover the show, the author and their books.  — Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/ Head to our new website for more content and updates.: www.getshelflife.com If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

  2. Jul 27

    BTB190: How To Market Your Book: Fundamentals of Book Marketing | Ed Rush’s Top Gun Author Live 2026

    In this first episode of a special four-part series recorded live at Ed Rush's first-ever Top Gun Author Live event, I take a step back from the usual interviews to share the foundations of book marketing. Before we talk about ads, social media, or launch strategies, we need to understand what actually makes a book succeed and why so many authors end up busy without making real progress. Through real stories from bestselling authors, including Joseph Nguyen's journey from complete unknown to New York Times bestselling author, we uncover what really drives long-term book success. Instead of chasing the latest marketing tactic, this conversation focuses on the ideas that shape every successful campaign and why getting these foundations right can change everything that comes next. Tune in to discover why the strongest book marketing strategies begin long before launch day, and why getting the fundamentals right can make every marketing decision that follows more effective. If you're serious about getting your book into the hands of more readers, this is where your marketing journey begins. Learn more and grab a copy of Alex’s book here. It's packed with practical lessons, real case studies, and proven book marketing strategies you can start applying to your own book today. — Subscribe and leave a review. Your support helps more people discover the show, the author and their books.  — Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/ Head to our new website for more content and updates.: www.getshelflife.com If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

  3. Jul 20

    BTB189: How Scott Hogan Sold 300,000+ Copies of Built from Broken | Word of Mouth, Publishing & Book Marketing

    Today we're back with Scott Hogan, author of the bestselling book Built from Broken, which has sold more than 300,000 copies. Scott is the founder of SaltWrap, a company dedicated to helping people stay strong, mobile, and pain-free through practical approaches to nutrition, training, and recovery. As an A.C.E. Certified Personal Trainer, Orthopedic Exercise Specialist, and nutritional supplement formulator, Scott has spent years helping others overcome injuries. What started as a personal mission to understand chronic pain eventually became a book that has helped readers around the world and led to a new edition published through Authors Equity, the publishing company co-founded by James Clear. In this conversation, we shift from health to book marketing and unpack how Built from Broken found its audience. Scott shares why writing from lived experience mattered more than having a large platform, how his earliest readers became his strongest advocates, and why word of mouth ultimately became the book's greatest marketing advantage. We also talk about Amazon discoverability, choosing the right categories, planning a second edition, working with Authors Equity, building trust in the age of AI, and the mindset that helped him push through imposter syndrome and finally write the book that has helped hundreds of thousands of readers better understand chronic pain, recovery, and long-term health.  Tune in to hear why the books that continue to find readers are often the ones written to solve a real problem, built on genuine trust, and supported by an author willing to keep showing up long after launch. Want to learn more from Scott? Visit his website to explore Built from Broken, access bonus resources, and discover more of his work at bfb-book.com Learn more about Scott and his work at www.saltwrap.com — Subscribe and leave a review. Your support helps more people discover the show, the author and their books.  — Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/ Head to our new website for more content and updates.: www.getshelflife.com If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

  4. Jul 13

    BTB188: Built From Broken with Author Scott Hogan | Pain, Recovery & Fitness (300,000+ Copies Sold)

    This week we're joined by Scott Hogan, someone who has turned a lifetime of injuries into a mission to help others move better, recover smarter, and keep doing the activities they love for years to come. Scott is an American Council on Exercise certified personal trainer, certified orthopedic exercise specialist, nutritional supplement formulator, founder of SaltWrap, and the author of the bestselling pain management book Built from Broken, which has sold more than 300,000 copies since its original release in 2021. Drawing from years of personal experience and research, Scott has dedicated his work to helping people overcome pain, build resilience, and stay strong for the long haul. In this episode, Scott explains why many injuries are years in the making and why joint pain shouldn't simply be accepted as part of getting older. We discuss the biggest misconceptions about fitness and recovery, along with some of the everyday habits that may be doing more harm than good. Scott also shares why understanding the root cause of pain matters more than simply treating the symptoms, how to think differently about movement and training, and what it really takes to build a body that's resilient for the long term. Whether you're recovering from an old injury or simply want to stay active as you age, my conversation with Scott may change the way you approach your own health and recovery before you assume pain is simply something you have to live with. Tune in to learn why Scott believes resilience isn't something you're born with, but something you can build. Want to learn more from Scott? Visit his website to explore Built from Broken, access bonus resources, and discover more of his work at bfb-book.com Learn more about Scott and his work at www.saltwrap.com — Subscribe and leave a review. Your support helps more people discover the show, the author and their books.  — Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/ Head to our new website for more content and updates.: www.getshelflife.com If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

  5. Jun 29

    BTB187: Karen Anderson, Co-Author of The Bezos Letters & Associate Publisher at Morgan James: What Makes a Book Worth Recommending? | Book Positioning & Reader Trust

    We're back for a second episode with Karen Anderson, a publishing strategist and direct response marketing expert who has worked across every major publishing model and co-author of the Wall Street Journal and USA Today bestseller The Bezos Letters. Building on our previous conversation about what makes a book worth publishing, we now explore what makes a book actually work, from reader psychology and positioning to the kinds of marketing that readers naturally respond to. In this episode, Karen shares real stories that reveal why some books earn lasting word of mouth while others are quickly forgotten. We explore what earns a reader's trust, why recommendations matter more than promotion, and how the decisions authors make long before publication shape the way readers experience a book. From positioning and understanding reader pain points to testing ideas before launch, leading with experience instead of credentials, and creating memorable reader experiences, Karen explains why authentic relationships consistently outperform expensive marketing campaigns. Throughout the conversation, she makes a compelling case that the strongest marketing doesn't begin after a book is published. It begins by writing a book people genuinely want to share.  Some books find their audience quickly, while others take time. Tune in to hear why the books that endure are often the ones whose authors stay committed long after publication. Connect with Karen and explore her free resources at KarenAnderson.co Check out her book, The Bezos Letters, here: https://a.co/d/0fIrg0mM — Subscribe and leave a review. Your support helps more people discover the show, the author and their books.  — Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/ Head to our new website for more content and updates.: www.getshelflife.com If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

  6. Jun 22

    BTB186: Karen Anderson, Co-Author of The Bezos Letters and Associate Publisher at Morgan James: Inside the Publisher's Brain, Reader Pain Points, and What Kills a Book

    Today, we're joined by Karen Anderson, a strategic book advisor, Associate Publisher at Morgan James Publishing, and co-author of the Wall Street Journal and USA Today bestseller The Bezos Letters: 14 Principles to Grow Your Business Like Amazon. With more than twenty-five years in publishing and contributions to numerous New York Times bestselling books, Karen brings an unusual combination of psychology, direct response marketing, and publishing experience that shapes how she helps authors build books that truly connect with readers. In this episode, Karen shares why authors should begin with purpose rather than pages, and how the most effective books balance information with inspiration. We discuss why many well-written books quietly fail, the role stories play in creating emotional connection, and how understanding what readers feel and need should shape every decision an author makes. Karen also explains how publishers think about marketability, why authors are ultimately responsible for marketing, and what separates books that fade quickly from those that continue finding readers years after publication. Tune in to hear why writing a good book is only the beginning, and why the books that readers keep recommending often start with a very different question than most authors think to ask. Connect with Karen and explore her free resources at KarenAnderson.co You can also check out her book, The Bezos Letters, here: https://a.co/d/0fIrg0mM — Subscribe and leave a review. Your support helps more people discover the show, the author and their books.  — Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/ Head to our new website for more content and updates.: www.getshelflife.com If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

  7. Jun 15

    BTB185: Steven Pressfield: Millions of Copies Sold, 35 Screenplays Written and Fiction vs. Nonfiction Book Marketing

    Today we welcome back Steven Pressfield, bestselling author of The War of Art, Gates of Fire, The Legend of Bagger Vance, and his newest novel, The Arcadian. Across a career spanning fiction and nonfiction, Pressfield has sold millions of books and built a reputation as one of the most influential voices on creativity, discipline, and the challenges that stand between people and their life's work. In this episode, Steven reflects on the long road behind his success, from writing dozens of screenplays before his breakthrough to watching books like Gates of Fire and The War of Art slowly grow through word of mouth. He shares the surprising story behind The Legend of Bagger Vance, how luck and preparation intersect throughout a writing career, and the marketing approaches he has used across both fiction and nonfiction. We also explore audience building, podcasts, email lists, self-publishing, the challenges of marketing fiction, and why some books continue selling for years while others disappear shortly after launch. Tune in to hear what separates books that last from books that fade away, why patience matters more than most authors realize, and the hard-earned lessons from a lifetime dedicated to the craft of writing. Subscribe to Steven's weekly writing newsletter at stevenpressfield.com Make sure to follow @steven_pressfield on Instagram.  Check out his new book, The Arcadian here: https://a.co/d/03YobKj0 Explore all of Steven’s books here: https://www.amazon.com/stores/author/B000AQ8R8Q?ingress=0&visitId=d84a9904-f7ce-400a-8292-17d9d655e6c2&ref_=aufs_ap_ahdr_dsk_ab — Subscribe and leave a review. Your support helps more people discover the show, the author and their books.  — Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/ Head to our new website for more content and updates.: www.getshelflife.com If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

  8. Jun 8

    BTB184: Steven Pressfield: The War of Art, The Arcadian, and a Lifetime of Writing Books

    Today we welcome a very special guest and one of my favorite authors for a long time, Steven Pressfield, author of more than twenty books spanning fiction and nonfiction, including The War of Art, which has sold more than a million copies worldwide and has become a foundational book for writers, entrepreneurs, artists, and creators. He is also the acclaimed author of Gates of Fire, The Legend of Bagger Vance, Turning Pro, Do the Work, The Warrior Ethos, Nobody Wants to Read Your Sh*t, and many others. Widely regarded as a master of historical fiction, his work has earned a place on the required reading list at West Point and the recommended reading list of the Joint Chiefs of Staff. His work has also reached audiences well beyond the literary world, earning him a featured appearance on Oprah and a readership that cuts across industries, disciplines, and generations. His latest novel, The Arcadian, continues a body of work shaped by decades of storytelling and creative practice. In this episode, Steven reflects on the thirty-year journey that preceded his first published book and the lessons that emerged from decades of rejection, uncertainty, and persistence. We explore the concept of Resistance from The War of Art, the emotional realities of creative work, the difference between amateurs and professionals, the challenge of self-validation, and why he still faces the same internal battle every time he sits down to write. Along the way, he shares what finally changed when The Legend of Bagger Vance broke through, why perseverance matters more than talent, the inspiration behind The Arcadian, and the philosophy that continues to guide his work decades into his career. If you've ever felt the pull to do almost anything other than the one thing you know you should be doing, tune in because this conversation with Steven Pressfield is one of the more grounded and clear-eyed looks at the creative life you're likely to find. Subscribe to Steven's weekly writing newsletter at stevenpressfield.com Make sure to follow @steven_pressfield on Instagram.  Check out his new book, The Arcadian here: https://a.co/d/03YobKj0 Explore all of Steven’s books here: https://www.amazon.com/stores/author/B000AQ8R8Q?ingress=0&visitId=d84a9904-f7ce-400a-8292-17d9d655e6c2&ref_=aufs_ap_ahdr_dsk_ab — Subscribe and leave a review. Your support helps more people discover the show, the author and their books.  — Get the popular weekly book marketing 3-2-1 and get access to our Free Amazon Ads course when you subscribe to our newsletter here:  https://getshelflife.com/category/newsletter/ Head to our new website for more content and updates.: www.getshelflife.com If you're interested in connecting further or have any questions, feel free to email me at Alex@getshelflife.com

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About

This show is for book lovers and creators who want to go behind the scenes with their favorite authors to hear about how they were able to not just write a book but create a movement. 

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