Bridge the Gap: The Senior Living Podcast

Bridge the Gap Network
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Welcome to Bridge the Gap with hosts Lucas McCurdy and Joshua Crisp. A podcast dedicated to informing, educating and influencing the future of housing and services for older adults in senior living.

  1. Affordable Design Strategies for Senior Living Campuses with 828id | Keri Moore

    5D AGO

    Affordable Design Strategies for Senior Living Campuses with 828id | Keri Moore

    In this episode of Bridge the Gap, Keri Moore of 828id goes on a deep dive into how life plan communities (CCRCs) are adapting to today’s market realities. With new senior living development at historic lows and occupancy on the rise, operators are turning to strategic renovations, reprogramming, and interior-led transformations to stay competitive. Keri shares practical insights on maximizing limited capital, from rethinking FF&E investments and flooring strategies to activating underused spaces and creating signature experiences that attract both residents and the broader community. The conversation explores how resident committees influence design decisions in not-for-profit communities, why first impressions matter more than ever, and how specialized senior living design expertise reduces risk while improving outcomes. Key Topics CoveredWhy senior living renovations are outpacing new developmentInterior-led repositioning strategies for life plan communitiesBudget-conscious flooring, furniture, and FF&E decisionsResident committees and managing design consensus Meet the Hosts: Josh Crisp: https://www.linkedin.com/in/joshcrispsocial/ Lucas McCurdy: https://www.linkedin.com/in/lucasmccurdyseniorlivingfan/ Connect with Our Guest Keri Moore: https://www.linkedin.com/in/keri-moore-muniz-38643717 Sponsored by Aline, NIC MAP, Procare HR, Sage, Hamilton CapTel, Service Master, The Bridge Group Construction and Solinity. Produced by Grit and Gravel Marketing. Become a sponsor of Bridge the Gap. Connect with BTG on social media: YouTube Instagram a...

    22 min
  2. How to Create AI-Empowered Leaders with Wipfli | Tiffany Karlin & Nate Sundheimer

    JAN 26

    How to Create AI-Empowered Leaders with Wipfli | Tiffany Karlin & Nate Sundheimer

    Artificial intelligence is everywhere—but most leaders still aren’t sure how to use it effectively. In this episode of Bridge the Gap, we sit down with Tiffany Karlin and Nate Sundheimer of Wipfli to unpack what it truly means to be an AI-empowered leader in senior living. Rather than focusing solely on tools, Tiffany and Nate emphasize that successful AI adoption starts with a new mindset and self-awareness. They explore why culture, not technology, is the biggest barrier to transformation, how leaders can balance innovation with compliance, and why delegating work to both humans and AI is becoming essential. We unpack: Why AI adoption starts with leadership mindset, not toolsThe concept of the “AI-empowered leader”Delegating work to humans vs. AIOffensive vs. defensive AI strategies in senior living Meet the Hosts: Josh Crisp: https://www.linkedin.com/in/joshcrispsocial/ Lucas McCurdy: https://www.linkedin.com/in/lucasmccurdyseniorlivingfan/ Connect with Our Guests Tiffany Karlin: https://www.linkedin.com/in/tiffany-karlin-b2942b Nate Sundheimer: https://www.linkedin.com/in/nathansundheimer Sponsored by Aline, NIC MAP, Procare HR, Sage, Hamilton CapTel, Service Master, The Bridge Group Construction and Solinity. Produced by Grit and Gravel Marketing. Become a sponsor of Bridge the Gap.

    22 min
  3. Strategies to Break the Employee Retention Bottleneck with Procare HR | Paul Jarvis

    JAN 19

    Strategies to Break the Employee Retention Bottleneck with Procare HR | Paul Jarvis

    As senior living enters a new era of growth, workforce challenges are quickly becoming the industry’s biggest bottleneck. Recorded live from the LeadingAge National Show in Boston, hosts Josh Crisp and Lucas McCurdy sit down with Paul Jarvis, EVP of Sales and Marketing at Procare HR, to unpack what operators must do to prepare for 2026 and beyond. This conversation explores why “getting a little bit better at everything HR-related” can have massive downstream impacts on financial performance, care outcomes, and employee satisfaction. Paul explains how viewing HR as a full employee journey, from application and onboarding to scheduling, retention, and compliance, helps operators scale confidently, especially amid acquisitions and regulatory complexity. This week we cover: Why workforce strategy is becoming senior living’s biggest growth constraintRetention vs. agency staffing and care outcomesPreparing for 100% occupancy scenarios Meet the Hosts: Josh Crisp Lucas McCurdy Connect with Our Guest Paul Jarvis Produced by Grit and Gravel Marketing. Become a sponsor of Bridge the Gap.

    14 min
  4. How Leaders Can Build a Culture People Stay For | Cara Silletto

    JAN 12

    How Leaders Can Build a Culture People Stay For | Cara Silletto

    Employee retention remains one of the most pressing challenges in senior living, but according to The Queen of Retention, Cara Silletto, the problem isn’t that “nobody wants to work anymore.” In this episode of Bridge the Gap, Josh Crisp and Lucas McCurdy welcome Cara back to unpack why retention failures are often rooted in leadership, culture, and outdated assumptions. Cara introduces her Employee Retention Ecosystem, a holistic framework that assigns shared responsibility across employees, managers, and executives. Using a simple but powerful gardening analogy, she explains how leaders must individualize care, equip managers, and create environments where people can thrive. This week we discuss: The myth behind “nobody wants to work anymore”The Employee Retention Ecosystem explainedGen Z priorities and mental health realitiesBalancing empathy with accountability Meet the Hosts: Josh Crisp Lucas McCurdy Connect with Our Guest Cara Silletto Learn more about the Employee Retention Ecosystem employeeretentionecosystem.com magnetvault.com Produced by Solinity Marketing. Sponsored by Aline, NIC MAP, Procare HR, Sage, Hamilton CapTel, Service Master, The Bridge Group Construction and Solinity. Become a sponsor of Bridge the Gap. Connect with BTG on social media: YouTube Instagram Facebook Twitter LinkedIn TikTok

    18 min
  5. Why Occupancy Is Rebounding in Senior Living | Arick Morton

    JAN 5

    Why Occupancy Is Rebounding in Senior Living | Arick Morton

    In this episode, Josh and Lucas sit down with returning guest Arick Morton, CEO of NIC MAP Arick shares key takeaways from his conference session, including the widening mismatch between senior housing supply and demand, rising occupancy across nearly every market, and what these trends mean for life plan and nonprofit communities. In this episode, we cover: Senior housing occupancy approaching the 90% thresholdLife plan communities and nonprofit sector growthExpansion, renovation, and satellite campus strategiesNIC MAP’s expanded markets and AI-driven analytics Meet the Hosts: Josh Crisp Lucas McCurdy Connect with Our Guest Arick Morton Produced by Solinity Marketing. Sponsored by Aline, NIC MAP, Procare HR, Sage, Hamilton CapTel, Service Master, The Bridge Group Construction and Solinity. Become a sponsor of Bridge the Gap. Connect with BTG on social media: YouTube Instagram Facebook Twitter LinkedIn TikTok

    19 min
  6. The 2025 BTG Recap with Josh and Lucas

    12/29/2025

    The 2025 BTG Recap with Josh and Lucas

    In this special Christmas episode closing out Season 8 of Bridge the Gap, Josh and Lucas reflect on eight years of conversations that have helped shape the senior living industry. From humble beginnings to nearly 600 episodes and millions of impressions, they look back on the relationships, stories, and mission that continue to drive the platform forward. In this episode, we discuss: The missional “why” behind senior living leadershipEntrepreneurship and family-driven roots in senior housingTechnology and AI’s growing role in the industryLearning from industry thought leaders and conferences Meet the Hosts: Josh Crisp: https://www.linkedin.com/in/joshcrispsocial/  Lucas McCurdy: https://www.linkedin.com/in/lucasmccurdyseniorlivingfan/  Produced by Solinity Marketing. Sponsored by Aline, NIC MAP, Procare HR, Sage, Hamilton CapTel, Service Master, The Bridge Group Construction and Solinity. Become a sponsor of Bridge the Gap. Connect with BTG on social media: YouTube Instagram Facebook Twitter LinkedIn TikTok

    20 min
  7. Zero-Click Discovery: The Future of Senior Living Marketing

    12/22/2025

    Zero-Click Discovery: The Future of Senior Living Marketing

    In this episode of Bridge the Gap, Josh and Lucas sit down with Ashley Luchsinger of Aline at the LeadingAge conference in Boston to explore how AI and CRM innovation are reshaping senior living sales and operations. Ashley shares insights into Aline’s evolving mission of “elevating aging,” driven by new leadership, a renewed focus on customer alignment, and the launch of a customer advisory board. The conversation dives deep into the concept of zero-click discovery, where prospects increasingly gather information through AI summaries before ever visiting a community’s website. Ashley explains how this shift is changing the prospect journey, emphasizing quality over quantity of leads and the need for smarter follow-up strategies. This week we discuss:  The role of customer advisory boards in product developmentZero-click discovery and AI-driven search behaviorHow AI is reshaping the senior living prospect journeyDriving ROI through smarter sales prioritizationBest practices for adopting new technology in senior living Meet the Hosts: Josh Crisp Lucas McCurdy Connect with Our Guest Ashley Luchsinger Produced by Solinity Marketing. Sponsored by Aline, NIC MAP, Procare HR, Sage, Hamilton CapTel, Service Master, The Bridge Group Construction and Solinity. Become a sponsor of Bridge the Gap. Connect with BTG on social media: YouTube Instagram Facebook Twitter LinkedIn TikTok

    12 min
  8. Do We Still Need Sales Teams? Feat. Traci Bild

    12/15/2025

    Do We Still Need Sales Teams? Feat. Traci Bild

    This week on Bridge the Gap, Josh and Lucas sit down with Traci Bild, Chief Visionary Officer at Bild & Co. Traci shares actionable insights on how senior living operators can redefine sales, optimize marketing, and fill communities faster with a segmented approach. Learn why the traditional salesperson role may be disappearing, how to manage leads efficiently, reduce burnout, and leverage technology and outsourced solutions for maximum occupancy. This week we cover: Why traditional sales in senior living is no longer enoughHow marketing has evolved faster than salesSegmented sales models and outsourced solutionsStorytelling, brand identity, and influencer marketing for senior living Meet the Hosts: Josh Crisp: https://www.linkedin.com/in/joshcrispsocial/  Lucas McCurdy: https://www.linkedin.com/in/lucasmccurdyseniorlivingfan/  Connect with Our Guest Traci Bild Hear Traci on BTG Network. Produced by Solinity Marketing. Sponsored by Aline, NIC MAP, Procare HR, Sage, Hamilton CapTel, Service Master, The Bridge Group Construction and Solinity. Become a sponsor of Bridge the Gap. Connect with BTG on social media: YouTube Instagram Facebook Twitter LinkedIn TikTok

    24 min
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Welcome to Bridge the Gap with hosts Lucas McCurdy and Joshua Crisp. A podcast dedicated to informing, educating and influencing the future of housing and services for older adults in senior living.

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