Profit Is A Choice

Michele Williams | Business Coach | Podcaster |Speaker

Owning every choice in your business is not for the faint of heart. Each Monday, join Michele Williams, strategic profitability coach for the interior design industry as she interviews guests who are taking control of their business one decision at a time to increase their profits. If you are an entrepreneur who wants to make money while working in your passion, this is the podcast for you.

  1. MAR 15

    Designing Beauty in Multi-Family Housing: Creating Spaces People Love to Live In

    305: Designing Beauty in Multi-Family Housing: Creating Spaces People Love to Live In Joining me today is Marcy Sagel, founder and principal of MSA Interiors, a leading commercial interior design firm specializing in multifamily housing, student housing, senior living, affordable housing, and other complex commercial projects. With over 30 years of experience, Marcy brings a deep understanding of how thoughtful design shapes the way people live every day. In this episode, we're diving into the world of multifamily living—what it really means, the unique considerations behind designing these spaces, and why everyone deserves beautiful, functional design, from affordable housing to high-end market-rate communities. I hope you'll find insight and inspiration in this conversation. Topics Mentioned: Affordable Housing Accessible Multifamily Housing Collective Decision Making Key Thoughts:  Multifamily design differs from residential in terms of stakeholder management and the need to balance aesthetics with durability and longevity across different price points. Everyone deserves great design, regardless of budget. The ability to balance and manage collective decision-making is imperative. Affordable housing require durable materials and can still incorporate thoughtful design.   Contact Michele: Email: Team@ScarletThreadConsulting.com Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: ScarletThreadConsulting.com LinkedIn: Michele Williams   Contact Marcy: Email: marcy@msainteriors.com LinkedIn: linkedin.com/in/marcysagel/ Website: msainteriors.com   References and Resources: Work with Me The Designers' Inner Circle - Become a Member Today    CFO2Go Metrique Solutions

    52 min
  2. MAR 1

    Declutter Your Digital Chaos: Organizing Files for Productivity

    304: Declutter Your Digital Chaos: Organizing Files for Productivity On the podcast today is Tracy Hoth, a life coach and professional organizer with over 16 years of experience. Tracy helps coaches and business owners transform their busy, cluttered operations into organized, CEO-level businesses—so they can calmly make more money while working fewer hours. Her specialty is stepping in to organize digital files, systems, and workflows so you can finally focus on the work that matters most. I'm excited for you to hear this conversation and learn how organization can create both clarity and profitability in your business. Topics Mentioned: Digital Organization Structured Systems for Executive Function Overcoming Resistance to Change Key Thoughts:  Personal identity and past experiences can influence one's ability to stay organized. Structured systems support individuals with executive function challenges. Consistent systems build organizational skills. Simple file structures and organization of bookmarks streamlines operations. Understanding the root of resistance, such as lack of time or energy, is crucial for change. Sort and purge before making decisions.     Contact Michele: Email: Team@ScarletThreadConsulting.com Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: ScarletThreadConsulting.com LinkedIn: Michele Williams   Contact Tracy: Email: tracy@simplysquaredaway.com Instagram: @tracyhoth LinkedIn: linkedin.com/in/tracyhoth/ Website: simplysquaredaway.com   References and Resources: Work with Me The Designers' Inner Circle - Become a Member Today    CFO2Go Metrique Solutions

    46 min
  3. FEB 15

    Creating a Legacy: A Designer Like Me

    303: Creating a Legacy: A Designer Like Me With me on the podcast today is Kymberlyn Lacy of Kymberlyn Lacy Interiors, and I am so excited for this conversation. Kymberlyn is an incredibly talented designer who has built strategic partnerships with vendors across the country and is truly someone to watch in the interiors industry. She's innovative, forward-thinking, and always leading the way. But what makes today's episode especially meaningful is her newest project—her children's book, A Designer Like Me, developed alongside the STEM coalition. It's a beautiful story designed to help kids see themselves in creative careers and recognize that there's a place for them in the world of interiors and design. We'll talk about the book's development, the inspiration behind the main character, Fawn, and how Kymberlyn is thinking about legacy, representation, and opening doors for the next generation. It's a heartfelt, inspiring conversation you're going to love. Topics Mentioned: Legacy building STEM Creativity Key Thoughts:  Life altering events and health challenges can lead to significant shifts in not only perspectives, but in careers. Legacy becomes more important as we age and as we face these challenges. Design is closely tied to STEM, even if we think of it more as creative in nature. Having a diverse representation of an industry is powerful.     Contact Michele: Email: Team@ScarletThreadConsulting.com Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: ScarletThreadConsulting.com LinkedIn: Michele Williams   Contact Kymberlyn: Email: inquire@kymberlynlacyinteriors.com Instagram: @kymberlynlacyinteriors LinkedIn: linkedin.com/in/kymberlynlacy/ Website: kymberlynlacyinteriors.com Website: adesignerlikeme.com   References and Resources: Work with Me The Designers' Inner Circle - Become a Member Today    CFO2Go Metrique Solutions

    51 min
  4. FEB 1

    The Sales Secret: Building Trust that Converts

    302: The Sales Secret: Building Trust that Converts Joining me on the podcast today is Kathy Pace. Kathy is a dynamic, high-energy coach who teaches sales through a lens of trust—trust in ourselves, trust in the process, and trust in the client's ability to clearly share what they want and need. In this episode, we're reframing the sales conversation and exploring how trust transforms the entire experience, making it more authentic, effective, and enjoyable for everyone involved. Get ready for an energizing, insightful, and fun conversation about sales that just might change how you think about it. Topics Mentioned: Trust in Pricing and Process Confidence in execution Human to human sales connection   Key Thoughts:  Trust in pricing and processes provides confidence for execution of the sales process. Aggressive sales tactics can erode trust. Human to human approach transforms client's lives rather than just closing a transaction. ReCEPT (Relaxed, Connected, Engaging, Personalized, Transformational).     Contact Michele: Email: Team@ScarletThreadConsulting.com Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: ScarletThreadConsulting.com LinkedIn: Michele Williams   Contact Kathy: Email: kathy@kathypace.com Instagram: @chattykathypace LinkedIn: linkedin.com/in/kathycraggpace/ Website: kathypace.com   References and Resources: Work with Me The Designers' Inner Circle - Become a Member Today    CFO2Go Metrique Solutions

    1h 1m
  5. JAN 18

    Why Aligning Your Resources is the Key to Executing Your Strategy

    301: Why Aligning Your Resources is the Key to Executing Your Strategy On the podcast today, I'm joined by Courtney Bramlett, owner of The Good Sower, and the powerhouse behind marketing and operations at Scarlet Thread. In this episode, we're talking about the alignment of resources—how you're investing your time, energy, and effort into the areas of your business that truly matter and will move you to the next level. Together, we are bringing a practical, grounded perspective on focusing your resources with intention so your business can grow without unnecessary overwhelm. Get ready for a fun, insightful, and energizing conversation. Topics Mentioned: Alignment of Resources to Strategy Prioritization of Goals based on company vision Focus resources and reduce unnecessary tasks Key Thoughts:  Understand business fundamentals before implementing solutions. Budget for what is important. All resources should be aligned with the company strategy. Small steps in the right direction are better than none. Business investments need to be balance with owner's compensation. Contact Michele: Email: Team@ScarletThreadConsulting.com Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: ScarletThreadConsulting.com LinkedIn: Michele Williams   Contact Courtney: Email: courtney@thegoodsower.com Instagram: @Courtneybramlett_ Website: The Good Sower References and Resources: Work with Me The Designers' Inner Circle - Become a Member Today    CFO2Go Metrique Solutions

    47 min
  6. JAN 4

    Upcycling with Purpose: How Sustainable Design Brings Peace to Your Space

    300: Upcycling with Purpose: How Sustainable Design Brings Peace to Your Space Joining us on the podcast today is Sarah Trop, owner of Fun Cycled in upstate New York. By day, Sarah transforms spaces and furniture through thoughtful, sustainable design, and by night, she shares her creative life as a lifestyle blogger—she's truly fun to follow and watch. In this episode, we're talking about upcycling—what Sarah lovingly calls Fun Cycling—and how intentional, sustainable design can bring a sense of peace into the spaces we live and work in. We'll also explore what it means to be good stewards of what we've been entrusted with, especially throughout the design process. This conversation is creative, meaningful, and uplifting—and I know you're going to enjoy it. Topics Mentioned: Repurposing Well-being Balancing home and health Key Thoughts:  There is value in merging old and new items in design. It is important to balance home-making with hospitality and stewardship. Design can promote emotional and physical well-being. New challenges keep us learning. We were created to create.   Contact Michele: Email: Team@ScarletThreadConsulting.com Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: ScarletThreadConsulting.com LinkedIn: Michele Williams   Contact Sarah: Email: sarah@funcycled.com Instagram: @funcycled Facebook: Funcycled Website: Funcycled.com   References and Resources: Work with Me The Designers' Inner Circle - Become a Member Today    CFO2Go Metrique Solutions

    45 min
  7. 12/28/2025

    Year-End Wrap Up: Creating Margin in Life and Business

    299: Year-End Wrap Up: Creating Margin in Life and Business Joining me today on the podcast is Ceil DiGuglielmo, host of the Sew Much More podcast and owner of the Curtains and Soft Furnishings Resource Library. Every year, Ceil and I sit down for an end-of-year business catch-up to talk honestly about what worked, what didn't, and what we've learned. We ask each other thoughtful, leading questions to get a real glimpse into work, life, balance, and how all of those pieces fit together. Our hope is that as you listen, you'll reflect on your own year and maybe ask yourself some of the same questions. This year, we spent a lot of time discussing what it means to create space and margin in our lives—and the importance of checking in with ourselves rather than looking to a book, a podcast, AI, or anything else for the answers. It's about learning to hear ourselves think again. Topics Mentioned: Margin in our calendar and business Client Expectations Retirement and Work-Life Balance Embracing Wisdom Key Thoughts:  Family changes impact life and work. Client expectations are changing - wanting more for less. Clearing physical and digital clutter allows better focus. What are we building towards - what does retirement mean? Intentional time management is crucial to balance. Goal for 2026 is more time (margin) to think and process information. With the rise of AI we need to be careful not to outsource all of our thinking. Striving to be a cheerleader for everyone.   Contact Michele: Email: Team@ScarletThreadConsulting.com Facebook: Scarlet Thread Consulting Instagram: @ScarletThreadATL Website: ScarletThreadConsulting.com LinkedIn: Michele Williams   Contact Ceil: Email: ceilwdi@gmail.com The Curtains and Soft Furnishings Resource Library Podcast: Sew Much More Learn to Choose Window Coverings

    1h 27m
4.8
out of 5
56 Ratings

About

Owning every choice in your business is not for the faint of heart. Each Monday, join Michele Williams, strategic profitability coach for the interior design industry as she interviews guests who are taking control of their business one decision at a time to increase their profits. If you are an entrepreneur who wants to make money while working in your passion, this is the podcast for you.

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