For The 23% The Woman Of Color Business & Entrepreneurship Podcast

Dielle Charon
  • 4.9 (78)
  • Entrepreneurship
  • Updated Weekly

For The 23% The Woman Of Color Business & Entrepreneurship Podcast Only 23% of business owners are women of color — and we're here to change that. Hosted by multi-million-dollar entrepreneur and former social worker Dielle Charon, this podcast is your go-to space for sales, money, and entrepreneurship conversations created exclusively for women of color. Each week, Dielle shares the strategies, stories, and mindset shifts that helped her go from a $2,500 paycheck to building a multi-million-dollar business. You'll learn how to create consistent sales, grow your income, and build true freedom — without overworking, overmarketing, or overworrying. If you're ready to sell more, hold more, and have more as a woman of color entrepreneur, you're in the right place. Listen weekly and join the movement at ForThe23Percent.com/membership.

  1. 23h ago

    350 - $10M Breakthroughs in Costa Rica

    What if your biggest breakthrough isn't learning something new—but finally believing your next level is easier than staying where you are? Recorded from Costa Rica after an unexpected 5 a.m. wake-up call, Dielle Charon shares the mindset breakthroughs she's having as she builds toward a $10 million business. She unpacks the thought that completely changed how she views growth, why most entrepreneurs already know exactly what to do, and how to stop waiting for perfect conditions before taking action. If you've been feeling stuck, overwhelmed by your next goal, or convinced you need more information before you can grow, this episode will challenge the way you think about success, obstacles, and what's actually keeping you from your next level. Timestamps 00:00 Intro + A 5 a.m. breakthrough in Costa Rica 01:45 Why $10 million suddenly felt overwhelming 03:00 The mindset shift that changed everything: your future is easier 05:00 Why staying the same is actually the hard part 06:15 Fear of success, visibility, and criticism 08:00 The "glass ceiling" breakthrough 09:00 You've already been told what to do 11:00 Stop hiding behind "I don't know" 13:15 Why information isn't your problem anymore 15:00 The questions to ask after you've been given the strategy 16:30 Do it with the obstacle 18:00 Why waiting for perfect conditions keeps you stuck 19:30 Building a million-dollar business with a small audience 20:15 Growing while working a 9-to-5 21:00 Building a business through chronic illness 22:00 The obstacle Dielle is carrying into her $10 million goal 23:30 Why your obstacles become your greatest story 24:45 The growth that only comes from doing hard things 26:00 Final thoughts: Stop removing the obstacle and move with it Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

  2. Jul 14

    349 - How to Build a Movement Business Plan That Keeps You Growing for Years

    What if the reason your business feels stuck isn't because you need a better strategy—but because you don't have a movement? In this episode, Dielle Charon shares the exact framework she used to completely rebrand her business, launch a thriving membership, redesign her offers, and create a new vision after hitting a plateau. She walks through the 10-question "Movement Business Plan" she uses to make major business decisions—from refining your messaging and offers to designing a business model that supports the life you actually want. If you're thinking about rebranding, changing your niche, creating new offers, or scaling to your next revenue milestone, this episode will help you build a business with intention instead of reacting to what's happening around you. Timestamps 00:00 Intro + Why every business needs a movement 01:30 How Dielle rebuilt her business after plateauing 03:00 Why desire isn't enough without a plan 05:00 The difference between short-term planning and a movement plan 06:45 When it's time to rethink your business model 08:45 Question 1: Define your movement word 11:00 Question 2: Map your skills to your clients' identity 15:30 Question 3: Create a company direction, not just a revenue goal 17:30 Question 4: The Want Match exercise 22:30 Building offers your clients want—and you love delivering 24:30 Question 5: Let your movement drive every business decision 27:00 Question 6: Decide how you want to receive money 29:15 Question 7: Design your schedule before your business designs it 33:30 The hidden sacrifices behind every business model 35:45 Question 8: Decide what you're willing to leave behind 38:15 Question 9: Build values that support your movement 40:30 Question 10: Visualize how your movement shows up in your marketing 43:00 Becoming a "video-first" business 44:45 The full 10-question Movement Business Plan recap 47:00 Final thoughts: Build a movement, not just a business Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

  3. Jul 7

    348 - Heal Your Content Heartbreak & Go Viral Part 2: How I'm Doubling My Instagram

    What if your biggest content problem isn't the algorithm—but the heartbreak you're carrying from past posts that didn't perform? In this episode, Dielle Charon shares an update on her content journey after growing to nearly 20,000 TikTok followers and explains exactly how she's rebuilding her Instagram from the ground up. She unpacks the concept of content heartbreak, why so many entrepreneurs stop posting before they ever gain traction, and the mindset shifts and strategies she's using to create consistent organic leads in 2026. Whether you're struggling with low engagement, wondering if organic marketing still works, or trying to fall back in love with creating content, this episode will help you rethink your approach and build a sustainable content strategy that actually grows your business. 00:00 Intro + TikTok growth update 01:10 What is content heartbreak? 03:00 Why Instagram stopped working for so many entrepreneurs 04:45 Why organic content is still worth fighting for 06:30 How free content changed Dielle's life 07:45 Healing your relationship with content first 09:00 Why "dead" accounts aren't actually dead 10:45 The honesty every entrepreneur needs about social media 12:30 Stop looking for one strategy that works forever 14:00 You're not the CEO of Instagram 16:00 How TikTok helped heal Dielle's content heartbreak 17:15 Why Instagram and TikTok reward different things 19:00 The real reason your current audience isn't engaging 20:45 How trial reels can revive your Instagram 22:30 Why Dielle is posting five trial reels a day 24:00 The 10-minute content rule 25:30 Why quantity beats quality in the beginning 27:00 How you go viral is how you stay viral 29:00 The mistake Dielle made with high-production content 31:00 Why your words matter more than your production quality 32:00 The content frameworks Dielle is testing right now 34:00 Hooks, credibility, and storytelling that drive engagement 36:00 Why content is always evolving—and why that's a good thing 37:00 Final thoughts: If someone else can figure it out, so can you Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

  4. Jun 30

    347 - How To Create Messaging Certainty

    You got the messaging. You updated your bio. You retooled your webinar. And nothing changed. Dielle Charon breaks down why and the answer has nothing to do with the words themselves. It's messaging certainty. And without it, even the most perfect offer promise will fall flat every single time. This is the companion episode to last week's results episode and it might be the most important thing you hear about your marketing all year. 00:00 – What messaging certainty actually means 04:00 – The quit your racist job story and the $2.5M webinar 09:00 – What a result is and why you need conviction behind it 13:00 – The two extremes: making it up vs. over-analyzing 17:00 – How messaging becomes identity 21:00 – 4 questions to build messaging certainty 23:00 – What to do when the messaging feels scary For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

  5. Jun 23

    346 - How To Create A Time Based Specific Result In Your Marketing, Even If You Are Scared To Claim A Result

    "I can't promise results. I can't control my clients. My niche is too nuanced." Dielle has heard every version of this and she's here to break it all down. In this episode, she shares her full philosophy, framework, and real examples for how to create a compelling, ethical, time-based result in your marketing, no matter what you coach or who you serve. Whether you're a marriage coach, anxiety coach, breathwork coach, manifestation coach, or nervous system coach this episode is for you. 00:00 – Why this episode exists 04:00 – Dielle own results history — from time management to millions 08:00 – What a result actually is (qualitative and quantitative) 12:00 – Why promising results is the most ethical choice 17:00 – The doctor analogy — tracking results saves your reputation 22:00 – Have, Do, Get framework explained 24:00 – Real examples: marriage, anxiety, manifestation, breathwork, nervous system coaches 29:00 – How to create a timeline that fits your program For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

  6. Jun 16

    345 - How To Create Consistent Success: Celebrate Plan Vs Disappointment Plan

    Every business is 50% celebration and 50% disappointment. The entrepreneurs who stay in business longest aren't the ones who only win. They're the ones who have a plan for both. Dielle breaks down her full celebration plan and disappointment plan framework, shares her own personal 50/50 from 2026, and gives you the exact steps to stop unraveling when things don't go the way you planned. 00:00 – Why you need both a celebration and disappointment plan 04:00 – How only planning for wins leads to burnout 07:00 – The celebration plan: step 1 — success dump 10:00 – Step 2 — signal it to your body and relationships 13:00 – Step 3 — assume you're back at zero 18:00 – The disappointment plan: timed permission to feel bad 23:00 – Figure out what actually happened (only 5 things can be off) 26:00 – Commit to the work, not the result 29:00 – Dielle's own 50/50 for 2026 For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

  7. Jun 9

    344 -The Truth About Sales, Rejection, and Making More Money with Roma Shah

    Why some entrepreneurs make sales faster than everyone else has nothing to do with talent and everything to do with their willingness to take action. In this episode, host Dielle Charon sits down with lead generation strategist and longtime client Roma Shah to talk about the realities of entrepreneurship, sales, rejection, and what it actually takes to grow a business in 2026. They unpack the entitlement that's keeping entrepreneurs stuck, why hustle isn't a dirty word, how to recover from failure faster, and why DMs are still one of the most effective sales tools available today. From building a six-figure business during the pandemic to closing high-ticket offers through simple conversations, Roma shares her no-nonsense approach to sales, focus, and making money. 00:00 Intro + Meet Roma 01:15 How Roma built a six-figure business during the pandemic 02:10 The biggest difference between sales in 2020 and 2026 04:00 Why entrepreneurs struggle to get attention now 06:15 Entitlement, ego, and the truth about marketing 08:45 Employee mindset vs. entrepreneur mindset 11:30 The biggest risks entrepreneurs actually take 14:00 Why emotional resilience matters more than strategy 16:15 Speed, failure, and getting back in the game 18:00 Is it burnout or failure fatigue? 21:00 Why hustle culture isn't the enemy 24:30 The East Coast mentality and common sense in business 27:15 Why DMs still work in 2026 29:45 The simple DM framework that creates conversations 33:00 How to handle rejection and follow-up without fear 36:00 What sales actually is (and what it isn't) 39:30 Why entrepreneurs need more conversations, not more tactics 42:00 Making money without apologizing for it 45:00 DMs with integrity and building genuine connections 48:00 Final thoughts + where to connect with Roma   Join the membership: https://forthe23percent.com/everything-sales

  8. Jun 2

    Our 5 Rewards For Enrolling In Our Kickstarter: Behind The Scenes Of Our App Startup!

    Join our kickstarter and choose one of our five special rewards for being a founder in our app startup!  Go to ginaknox.co/kickstarter to sign up.  Instagram: instagram.com/ginaknox Email: info@ginaknox.com For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: forthe23percent.com Instagram: @forthe23percent

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4.9
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About

For The 23% The Woman Of Color Business & Entrepreneurship Podcast Only 23% of business owners are women of color — and we're here to change that. Hosted by multi-million-dollar entrepreneur and former social worker Dielle Charon, this podcast is your go-to space for sales, money, and entrepreneurship conversations created exclusively for women of color. Each week, Dielle shares the strategies, stories, and mindset shifts that helped her go from a $2,500 paycheck to building a multi-million-dollar business. You'll learn how to create consistent sales, grow your income, and build true freedom — without overworking, overmarketing, or overworrying. If you're ready to sell more, hold more, and have more as a woman of color entrepreneur, you're in the right place. Listen weekly and join the movement at ForThe23Percent.com/membership.

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