For The 23% The Woman Of Color Business & Entrepreneurship Podcast

Dielle Charon
  • 4.9 (78)
  • Entrepreneurship
  • Updated Weekly

For The 23% The Woman Of Color Business & Entrepreneurship Podcast Only 23% of business owners are women of color — and we're here to change that. Hosted by multi-million-dollar entrepreneur and former social worker Dielle Charon, this podcast is your go-to space for sales, money, and entrepreneurship conversations created exclusively for women of color. Each week, Dielle shares the strategies, stories, and mindset shifts that helped her go from a $2,500 paycheck to building a multi-million-dollar business. You'll learn how to create consistent sales, grow your income, and build true freedom — without overworking, overmarketing, or overworrying. If you're ready to sell more, hold more, and have more as a woman of color entrepreneur, you're in the right place. Listen weekly and join the movement at ForThe23Percent.com/membership.

  1. 2d ago

    Our 5 Rewards For Enrolling In Our Kickstarter: Behind The Scenes Of Our App Startup!

    Join our kickstarter and choose one of our five special rewards for being a founder in our app startup!  Go to ginaknox.co/kickstarter to sign up.  Instagram: instagram.com/ginaknox Email: info@ginaknox.com For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: forthe23percent.com Instagram: @forthe23percent

    46 min

  2. May 26

    343 - Fix Your Sales & Money In 2026: Answering Your Million Dollar Questions With Gina & Dielle

    Four real business owners. four real money & sales problems. Live coaching from two millionaires. This is the FINAL episode of our 4-part sales & money series and a sneak preview of what the June 1st Coach-a-thon will be. In this episode, host Dielle Charon and money coach Gina Knox answer real submitted questions from listeners about inconsistent income, building wealth, niching down, scaling without burnout, and getting out of "starving business owner" mode. If you missed Parts 1–3, go back and listen — the foundation matters. 00:00 Intro + Coach-a-thon preview 01:50 Coaching #1 — Brittany: $15K months / $3K months 02:50 Why inconsistent income is normal (even at 7 figures) 04:30 Student loans vs. investing (the math) 06:15 Brittany's sales problem: inspiring but not selling 08:15 Coaching #2 — Michelle: 7 years in, is she building wealth? 09:25 The owner's pay formula every business owner needs 12:00 The 3 questions to ask your accountant 13:25 Michelle's sales problem: referral-only is a risk 15:00 How to build an online audience from your client work 17:25 Coaching #3 — Dr. Priya: earning more, feeling broke 18:25 Why your revenue isn't your salary 19:50 Setting owner's pay based on the business, not your bills 22:00 Launching a membership without feeling salesy 22:40 Why niching down is the cheapest way to make more money 25:30 Coaching #4 — Danny: $750K revenue / $70K take-home 26:50 The construction industry "starving artist" trap 27:55 Operations is where your profit is leaking 29:55 The garden analogy: why you have to cut to grow 32:45 Should you compete on price? (Specialty over commodity) 36:00 Big themes: niching + operational inefficiencies 38:25 Join us on June 1st for the live Coach-a-thon Connect With Gina Knox: Instagram: instagram.com/ginaknox Email: info@ginaknox.com For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

    39 min

  3. May 19

    342 - Fix Your Sales & Money In 2026: The Mindset You Need to Build Wealth With Gina & Dielle

    Why earning more money starts with healing your money story not pushing harder. In this episode, host Dielle Charon and money coach Gina Knox break down the mindset shifts that actually move business owners forward financially in 2026 including why panic kills sales, why "delusional" thinking might be your biggest asset, and why you don't actually need more money to feel financially safe. This is Part 3 of our 4-part series on fixing your sales and money in 2026. If you missed parts 1 and 2, go back and listen to those first — they set up the foundation for everything we cover here. 00:00 Intro + Small Business Money App update 01:23 Why money mindset is really about healing 02:35 Money story vs. money facts 06:00 The "I'm always winning" mindset shift 08:30 How Gina made $300K her quit-job year 10:10 "I'll cross that bridge when I get there" 11:10 The truth about "I need money NOW" 13:30 You don't actually need more money 14:00 The banquet table: every option on the table 17:30 How to actually work on money mindset 20:00 Radical responsibility (and why it's freeing) 22:40 Dielle's 100-point credit tank story 26:40 Sell even when your business isn't perfect 29:30 Why detachment makes you better at business 33:30 The June 1st Coach-a-thon + how to join Connect With Gina Knox: Instagram: instagram.com/ginaknox Email: info@ginaknox.com For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

    35 min

  4. May 12

    341 - Fix Your Sales & Money In 2026: How To Increase Your Money & Wealth With Gina and Dielle

    Dielle and Gina are back together and this time they're breaking down everything you need to know about fixing your sales AND your money in 2026. From COVID debt finally coming due, to over-bloated offer suites, to a knowing exactly what to cut and what to keep this episode is one of the most practical financial conversations for small business owners you'll hear all year. Plus they announce their brand new small business money app and an 8-hour live coach-a-thon coming June 1st. 0:00 Introduction to the Podcast 0:25 Overview of the Episode 0:42 Highlighting Last Week's Episode 1:33 Introduction to Special Events 1:50 Sales Challenges in 2026 2:19 Contextualizing Sales Coaching 4:01 The Current Market Challenges 5:07 Key Issues Facing Entrepreneurs 7:00 Reflections on the Pandemic's Impact 11:22 Essential Sales Skills 14:43 The Sales Conversation Framework 18:16 Reframing Objections 21:49 Identifying Ideal Clients 23:01 Overcoming Personal Biases in Sales 29:50 Conclusion and Reflection Connect With Gina Knox: Instagram: instagram.com/ginaknox Email: info@ginaknox.com For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

    49 min

  5. May 5

    340 - Fix Your Sales & Money In 2026: How To Increase Your Sales With Gina & Dielle

    Welcome to For the 23%, a podcast dedicated to empowering women of color in business and entrepreneurship. Join your host, Dielle, a former social worker turned multi-million dollar entrepreneur, as she teams up with sales coach Gina to explore innovative strategies to fix your sales and money mindset in 2026. Together, they will uncover the unique challenges faced by women of color entrepreneurs and provide actionable advice on increasing sales, navigating financial hurdles, and embracing a growth-focused mindset. Tune in to transform your business, build wealth, and create the freedom you deserve! Introduction to the Podcast (0:00) Overview of the Episode (0:25) Highlighting Last Week's Episode (0:42) Introduction to Special Events (1:33) Sales Challenges in 2026 (1:50) Contextualizing Sales Coaching (2:19) The Current Market Challenges (4:01) Key Issues Facing Entrepreneurs (5:07) Reflections on the Pandemic's Impact (7:00) Essential Sales Skills (11:22) The Sales Conversation Framework (14:43) Reframing Objections (18:16) Identifying Ideal Clients (21:49) Overcoming Personal Biases in Sales (23:01) Conclusion and Reflection (29:50) Connect With Gina Knox: INSTAGRAM: instagram.com/ginaknox EMAIL: info@ginaknox.com For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

    41 min

  6. Apr 28

    339 - Surprise - We Are Launching A Fin Tech App! Introducing Our Small Business Money App With Gina Knox

    Join our waitlist: smallbusinessmoneyapp.com Dielle and Gina Knox are making it official they're co-founding a startup together. In this episode, they break down the idea behind the app they are working on, how their co-founder relationship came together, what's been built so far, and why neither spreadsheets nor existing budgeting tools are actually solving the real problem entrepreneurs have with money. If you've ever woken up dreading your finances, hated opening a spreadsheet, or wished someone could just tell you what your numbers mean and what to do this app is being built for you. 00:00 – The big announcement 04:00 – Dielle & Gina's backgrounds and how they met 14:00 – The Sunday morning that sparked the app idea 20:00 – Why YNAB and spreadsheets aren't enough 24:00 – Six months of co-founder conversations 27:00 – Splitting roles: who does what 31:00 – Finding the right engineering team 36:00 – Where they are now and what's next Connect With Gina Knox: Instagram: instagram.com/ginaknox Email: info@ginaknox.com For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

    45 min

  7. Apr 21

    338 - Jan - March 2026 Review: Big Launches, Big Projects, Big Emotions, And 10M Lessons

    Dielle is pulling back the curtain on her Q1 2026 wins and losses, the personal heartbreak, and the 8 lessons that are reshaping how she runs her multimillion dollar business. This is one of the most honest episodes she's ever recorded. From a $350K mastermind launch to a funnel that stalled, from going viral on TikTok to processing deep personal grief while still showing up. 00:00 Intro 00:29 Quarterly Update Setup 02:42 Q1 Wins and Growth 03:50 Three Skills to Master 07:06 Q1 Losses and Heartbreak 10:10 Funnel Challenges and Ads 12:24 Visibility and Content Breakthroughs 14:57 Lesson One Focus and Time 22:35 Delegation to Scale 26:48 Create What You Want 28:31 Hiring Creative Help 29:16 Studio Setup Glow Up 31:21 Create What You Want 31:47 Long vs Short Wins 34:12 No One Right Way 37:37 Health Is Wealth 40:49 Building Year Reality 46:52 Life vs Business Pain 52:58 Q2 Plans and Farewell For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

    55 min

  8. Apr 14

    337 - Membership Makeover: Behind The Scenes Of The New & Improved Everything Sales & Money Membership

    Dielle spent years selling $5K, $10K, even $20K high ticket offers. Then she built a membership and everything changed. In this episode, she breaks down exactly why she made the switch, what's inside the completely revamped Everything Sales and Money Membership, and why April 2026 is the best time to join before the price goes up. If you're a woman of color entrepreneur trying to sign high ticket clients every single month this membership was built for you. 00:00 Podcast Intro 00:24 Launch Week Updates 01:09 Bonuses And Pricing 02:49 Why A Membership 06:01 Member Results Story 06:41 Revamp Based On Feedback 08:25 New Curriculum And AI 09:54 Live Calls And Intensives 12:11 Guest Weeks And Themes 14:44 Challenges And Daily Sales 16:05 Events Tools And Support 17:36 Join The Membership 18:07 Outro And Links For the 23% is the women of color business and entrepreneurship podcast hosted by multi-million-dollar entrepreneur Dielle Charon. Each week you'll learn how to grow your sales, money, and freedom so we can increase the 23% of business owners who are women of color. Website: forthe23percent.com Instagram: @forthe23percent Membership: forthe23percent.com/membership

    19 min
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4.9
out of 5
78 Ratings

About

For The 23% The Woman Of Color Business & Entrepreneurship Podcast Only 23% of business owners are women of color — and we're here to change that. Hosted by multi-million-dollar entrepreneur and former social worker Dielle Charon, this podcast is your go-to space for sales, money, and entrepreneurship conversations created exclusively for women of color. Each week, Dielle shares the strategies, stories, and mindset shifts that helped her go from a $2,500 paycheck to building a multi-million-dollar business. You'll learn how to create consistent sales, grow your income, and build true freedom — without overworking, overmarketing, or overworrying. If you're ready to sell more, hold more, and have more as a woman of color entrepreneur, you're in the right place. Listen weekly and join the movement at ForThe23Percent.com/membership.

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