What if your business could grow without demanding more of your time and energy? Imagine attracting better clients, building a stronger team, and finally creating a profitable business that supports your life instead of consuming it. In 2021, Adam McKee, owner of Contemporary Woods, was struggling with inconsistent sales, tight cash flow, and the constant pressure of keeping his custom cabinetry business afloat. Like many business owners, he had created a demanding job rather than a business that could thrive without him. In this episode of Profit by Design, Dr. Sabrina Starling welcomes Adam back for a special "Where Are You Now?" conversation. A former participant in Tap the Potential's Better Business Better Life program, Adam shares how the changes he began making five years ago continue to transform his business and his life. The results are remarkable. Contemporary Woods increased sales by 70% in the first year and 96% over two years. Today, the company generates approximately $1.3 million annually and is completing a nearly $600,000 project—more than twice the size of its previous largest project. Adam has also built a team of approximately 90% A-players, dramatically improved employee onboarding, and implemented 285 new standard operating procedures since January. But Adam's greatest achievement isn't just financial. By focusing on ideal clients, company values, and continuous improvement, he's reduced his stress, strengthened his team, and created a business that increasingly operates without his constant involvement. If you're tired of putting out fires and feeling like everything depends on you, Adam's story demonstrates how small, intentional improvements can lead to extraordinary results, and a business that truly supports the life you want. Profit by Design is a Tap the Potential production. Show Highlights Changes that helped Contemporary Woods achieve 70% sales growth in its first year of coaching and 96% growth over two yearsWhy identifying both ideal clients and ideal projects is essential for creating repeatable systems and attracting more profitable workThe remarkable progression from struggling to find enough work to completing a nearly $600,000 custom cabinetry projectWhy "your wealth is in your waste" and how eliminating inefficiencies can improve profitability without requiring additional salesHow implementing 285 new SOPs since January is helping Adam's team reduce mistakes, improve quality control, and operate more independentlyHow a structured onboarding process reduced the time required for new employees to become productive from approximately six months to four weeks—and helped build a team of 90% A-playersWhy Adam believes the return on coaching extends far beyond financial results, and how small, consistent improvements can create a business that truly supports your life Adam’s Bio. Adam McKee grew up in the trades, where he learned to appreciate good craftsmanship—and saw how hard people could work without much profit to show for it. Today, he owns Contemporary Woods, a custom cabinetry shop in Lincoln, Nebraska, with a mission of Serving Craftsmanship. He loves standing back and seeing what his team built. He’s putting that same care into building a business that rewards the work, helps his team grow, and leaves time for family. Resources Ready to build a business that works for you instead of one that depends entirely on you? Dr. Sabrina Starling and the Tap the Potential team help business owners create profitable, sustainable businesses through the Better Business Better Life program. By focusing on the right clients, strong teams, repeatable systems, and intentional leadership, you can begin creating a business that supports both your financial goals and your quality of life. Visit www.tapthepotential.com to schedule a conversation and explore whether the Better Business Better Life program is right for you. Connect with Adam and Contemporary Woods! Email - adam@contemporarywoods.com Contemporary Woods LinkedIn Facebook Instagram
