Green Industry Podcast

Paul Jamison | Lawn Care + Landscaping
  • 4.8 (437)
  • Entrepreneurship
  • Daily

Welcome to the Green Industry Podcast . This show is all about helping lawn care and landscape professionals take their businesses to the next level. Join us as we chat with Green Industry leaders to discover best practices and practical strategies to maximize profits.

  1. 2d ago

    The Truth About the "Customer is Always Right" Myth (And Why Your Team Comes First)

    In Part 2 of our interview with Charles Nelson, we break down the operational systems, software stack, and strict core values that allow him to manage 37 employees and a massive $39,000 weekly payroll. Charles reveals why he hires candidates with zero landscaping experience, how he strictly enforces budgeted hours on every job, and why treating his team better than his clients is his ultimate secret to growth. Equip Expo Discount: Save 50% with promo code PAUL -> Register Here Jobber CRM: The #1 software for landscapers -> Get Started The Landscaping Bookkeeper: Master your profit & loss -> Contact Megan & Joey Footbridge Media: Elite websites and SEO -> Build Your Brand CallRail: Track your marketing ROI -> Try It Free Coast: Manage fuel and daily spending -> Learn More Best-Selling Book: Grab your copy of Cut That Grass and Make That Cash -> Order HereSave 50% off Equip Expo Registration - https://bit.ly/EQUIPEXPO

  2. 4d ago

    How Charles Nelson Scaled to 37 Employees and 550 Mowing Accounts

    Paul sits down at the LCR Summit Louisville with Charles Nelson of Stepping Stone Landscaping to uncover exactly how he scaled his Richmond, Virginia operation from $65,000 to a $3 million powerhouse by mastering employee retention, structuring prepaid annual service agreements, and optimizing his pricing conversion rates. Equip Expo Discount: Save 50% with promo code PAUL -> Register Here Jobber CRM: The #1 software for landscapers -> Get Started The Landscaping Bookkeeper: Master your profit & loss -> Contact Megan & Joey Footbridge Media: Elite websites and SEO -> Build Your Brand CallRail: Track your marketing ROI -> Try It Free Coast: Manage fuel and daily spending -> Learn More Best-Selling Book: Grab your copy of Cut That Grass and Make That Cash -> Order HereSave 50% off Equip Expo Registration - https://bit.ly/EQUIPEXPO

  3. 6d ago

    He Shrunk from 500 to 330 Customers to Improve His Life

    Equip Expo Discount: Save 50% with promo code PAUL -> Register Here Jobber CRM: The #1 software for landscapers -> Get Started The Landscaping Bookkeeper: Master your profit & loss -> Contact Megan & Joey Footbridge Media: Elite websites and SEO -> Build Your Brand CallRail: Track your marketing ROI -> Try It Free Coast: Manage fuel and daily spending -> Learn More Best-Selling Book: Grab your copy of Cut That Grass and Make That Cash -> Order HereSave 50% off Equip Expo Registration - https://bit.ly/EQUIPEXPO I sat with Jason Creel, proprietor of Alabama Lawn Pros, and we examined the deliberate decision he made to operate as a solo entrepreneur rather than pursue relentless expansion. I recount how Jason described moving from nearly five hundred customers to a denser, more manageable route of roughly three hundred and thirty clients, an intentional contraction driven by his desire for psychological bandwidth and greater margin in family life. He articulated the tensions between conventional growth narratives and his personal valuation of sustainable rhythms, explaining that the optimal business for him is one that he can consistently maintain without sacrificing presence at home. I detail operational specifics that Jason shared which clarify how he preserves efficiency while remaining a one-person operator. He organizes neighborhoods into concentrated daily routes, leverages a CRM for measurement and invoicing, secures cards on file to streamline collections, and offers a five percent prepay discount. He also described his onboarding cadence, the value of face-to-face yard inspections for credibility, and his use of a professional website vendor to generate inbound leads. These tactical disclosures reveal a coherent model for operating a profitable, circumscribed lawn care enterprise.

  4. Oct 23

    How to Eliminate Customer Bargaining and Write Bulletproof Proposals

    Paul Jamison sits down with Asher from Messer Lawn Care Services to reveal proven, psychological quoting strategies—like eliminating itemized costs and using precise odd numbers—designed to create premium, stress-free proposals that protect your profit margins and instantly reduce customer bargaining. Equip Expo Discount: Save 50% with promo code PAUL -> Register Here Jobber CRM: The #1 software for landscapers -> Get Started The Landscaping Bookkeeper: Master your profit & loss -> Contact Megan & Joey Footbridge Media: Elite websites and SEO -> Build Your Brand CallRail: Track your marketing ROI -> Try It Free Coast: Manage fuel and daily spending -> Learn More Best-Selling Book: Grab your copy of Cut That Grass and Make That Cash -> Order HereSave 50% off Equip Expo Registration - https://bit.ly/EQUIPEXPO

  5. Oct 21

    Stop Leaving Money on the Table: Quoting Masterclass (Part 2)

    In Part 2 of our 3-part series, Paul Jamison continues his conversation with Asher from Messer Lawn Care Services to uncover the next level of profitable estimating and business operations. We build on our quoting framework to discuss how streamlining your sales process and leveraging your CRM can help you close more premium jobs while protecting your bottom line. Equip Expo Discount: Save 50% with promo code PAUL -> Register Here Jobber CRM: The #1 software for landscapers -> Get Started The Landscaping Bookkeeper: Master your profit & loss -> Contact Megan & Joey Footbridge Media: Elite websites and SEO -> Build Your Brand CallRail: Track your marketing ROI -> Try It Free Coast: Manage fuel and daily spending -> Learn More Best-Selling Book: Grab your copy of Cut That Grass and Make That Cash -> Order HereSave 50% off Equip Expo Registration - https://bit.ly/EQUIPEXPO

  6. Oct 19

    Learning to Charge What You Are Worth

    Asher grew Messer Lawn Care from a wheelbarrow start at age 12 to a business serving about 50 to 65 clients by age 16. I speak with him about how he scaled the work, bought a truck and trailer, and expanded beyond his neighborhood. We discuss the importance of defining a service area, sticking to core services, and avoiding saying yes to every request. I ask about pricing, calculating true job cost, and the profit potential of upsells like core aeration and fertilization. Asher shares how he sets boundaries with customers, charges for extra work, and tracks both variable and fixed costs to stay profitable. We end with practical advice on setting a man-hour rate, using systems to collect payment, and building a business that can run without him. Equip Expo Discount: Save 50% with promo code PAUL -> Register Here Jobber CRM: The #1 software for landscapers -> Get Started The Landscaping Bookkeeper: Master your profit & loss -> Contact Megan & Joey Footbridge Media: Elite websites and SEO -> Build Your Brand CallRail: Track your marketing ROI -> Try It Free Coast: Manage fuel and daily spending -> Learn More Best-Selling Book: Grab your copy of Cut That Grass and Make That Cash -> Order HereSave 50% off Equip Expo Registration - https://bit.ly/EQUIPEXPO

  7. Oct 16

    I Explain the Top 20 Financial Terms Every Lawn Care Business Needs

    Takeaways: I track all revenue to the penny by routing every payment into a dedicated revenue account.We increase net profit by raising revenue and by rigorously reducing unnecessary expenses and waste.I calculate cost of goods sold for each job so I set prices that cover materials and direct costs.We separate fixed overhead from variable job costs to clearly see true profitability and monthly cash needs.I use a CRM such as Jobber linked to my bank and QuickBooks to streamline invoicing, payments, and bookkeeping.We review monthly financial statements, including cash flow, profit and loss, and balance sheet, to guide operational decisions. Equip Expo Discount: Save 50% with promo code PAUL -> Register Here Jobber CRM: The #1 software for landscapers -> Get Started The Landscaping Bookkeeper: Master your profit & loss -> Contact Megan & Joey Footbridge Media: Elite websites and SEO -> Build Your Brand CallRail: Track your marketing ROI -> Try It Free Coast: Manage fuel and daily spending -> Learn More Best-Selling Book: Grab your copy of Cut That Grass and Make That Cash -> Order HereSave 50% off Equip Expo Registration - https://bit.ly/EQUIPEXPO

  8. Oct 14

    Stop Neglecting Your Health: A Wake-Up Call

    In this episode of the Green Industry Podcast, Paul Jamison opens up about his recent health journey, overcoming a frustrating groin injury, and getting his body ready for the upcoming Equip Exposition. Drawing inspiration from Dr. Frank's three pillars of health—exercise, nutrition, and stress reduction—Paul shares how he is prioritizing his physical and mental well-being to serve his customers and run his business at the highest level. Equip Expo 2026: Save 50% with promo code PAUL -> Register Here Jobber CRM: The #1 software for landscapers -> Get Started The Landscaping Bookkeeper: Master your profit & loss -> Contact Megan & Joey Footbridge Media: Elite websites and SEO -> Build Your Brand CallRail: Track your marketing ROI -> Try It Free Coast: Manage fuel and daily spending -> Learn More Best-Selling Book: Grab your copy of Cut That Grass and Make That Cash -> Order HereSave 50% off Equip Expo Registration - https://bit.ly/EQUIPEXPO

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About

Welcome to the Green Industry Podcast . This show is all about helping lawn care and landscape professionals take their businesses to the next level. Join us as we chat with Green Industry leaders to discover best practices and practical strategies to maximize profits.

Information

  • Creator
    Paul Jamison | Lawn Care + Landscaping
  • Years Active
    2018 - 2026
  • Episodes
    1.7K
  • Rating
    Clean
  • Copyright
    © Copyright 2026 Paul Jamison | Lawn Care + Landscaping
  • Show Website
    Green Industry Podcast

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